Bookmark This! Core Reading List in PR Research and Measurement

Posted on Apr 8, 2012 in Careers | 0 comments

Plan your ongoing learning and professional development reading by consulting this key list and information recommended by PRIME Research. David Geddes, Ph.D., Chair, Institute for Public Relations (IPR) Commission on Measurement and Evaluation notes the key topics and his top “picks” in this post on the IPR site.

Click through and look for PRIME’s key white papers on the list:

• Dispelling the Myth of PR Multiplier and Other Inflationary Audience Measures
• Guidelines for Setting Measurable Objectives
• Using Public Relations Research to Drive Business Results
• Perspectives on the ROI of Media Relations Publicity Efforts