This year’s inductees into the 2013 PR Measurement Hall Of Fame include some of the foremost thought leaders and trendsetters in measurement. To prepare for the 2013 PR Measurement...
Virginia Tech University Masters Student Wins 2012 Grunig PRIME Research Fellowship
Kelly Robinson, a graduate student at Virginia Tech University, is this year’s winner of the 2013 Grunig PRIME Research Fellowship. The fellowship − named for James E. Grunig, Ph.D., and Larissa...
Intern Reflects on Aberje-PRIME Internship at PRIME Research Brazil
By Angela Dwyer This year’s Aberje – PRIME intern Marília Nagata recently finished her two-month internship at PRIME Research Brazil in São Paulo, Brazil. The internship program,...
Top Finalists Announced in All World Car Awards Categories
AND NOW THERE ARE FOUR … Top Finalists Announced in All World Car Awards Categories At a press conference hosted by Bridgestone Corporation and the New York International Auto...
PRIME Research CEO Mark Weiner at 2013 NACCDO/PAN Annual Conference
PRIME Research CEO Mark Weiner will address attendees at the 2013 Public Affairs and Marketing Network (PAN) and National Association of Cancer Center Development Officers (NACCDO)...
Humans Smart. Computers Dumb.
By Mark Weiner It turns out that social media isn’t the only arena in which fully automated algorithm-based technologies have trouble measuring-up to human standards. In the Technology Section...
Building Relationships with Influencers on Twitter: A Marathon, Not a Sprint… Part Th...
Editor’s Note: Part One in the series can be found here and you can find Part Two here. By Shelby Jacobs This post is the final step in our Twitter series, “Building Relationships...
Customer Backlash Forces Maker’s Mark Bourbon to Reverse Decision to ‘Dil...
By Nick Oliverio Maker’s Mark bourbon is a leader, both in the field of whisky and for their parent company, Beam Inc. As the Washington Post puts it, “Maker’s is a blend that is around six...
Building Relationships with Influencers on Twitter: A Marathon, Not a Sprint… P...
By Shelby Jacobs Since launching 6 years ago, Twitter has become a networking hub for experts, journalists, celebrities and brands alike. These are social media users who, with one post, can put your...
PRIME Research Promotes Timo Thomann-Rompf to Senior Vice President – Americas
PRIME Research, the international research-based communications technology and consulting firm, appointed Timo Thomann-Rompfas Senior Vice President – Americas, Director of Research and...
“Changing Behavior Through PR”–PRIME Research, Porter Novelli, Awar...
The Institute for Public Relations Measurement Commission has awarded 2012 Jack Felton Golden Ruler Award to a three-member team comprised of the Centers for Medicare and Medicaid Services, Porter...
CIPR and PRIME Research Award Holly Daulby Their 2012 Research Fellowship
The Chartered Institute of Public Relations (CIPR) and PRIME Research UK are delighted to announce Holly Daulby as the winner of this year’s prestigious CIPR PRIME Research Fellowship. Holly...
