MasterCard and Prime Research launch first social media study tracking voice of consumer BARCELONA – February 25, 2013 – At Mobile World Congress, MasterCard (NYSE:MA), in partnership...
What Data Can’t Do
In the February 19 edition of the New York Times, columnist David Brooks shared his thoughts about “the strengths and limitations of data analysis.” In a op-ed piece entitled, “What Data...
How MasterCard Tracks and Analyzes the Internet with Real-Time Monitoring: Social Med...
INTERVIEW WITH ANDREW BOWINS, SENIOR VICE PRESIDENT FOR CORPORATE AND EXTERNAL COMMUNICATIONS AT MASTERCARD WORLDWIDE KM: Readers may be familiar with MasterCard from the card they carry in...
PR Week’s Measurement Roundtable: Further Analysis
By Gideon Fidelzeid October 2012 PR-ROI Editor’s Note: This roundtable discussion featured PRIME Research CEO, Mark Weiner, and ny Gershkoff, global director of analytics from Mercedes-Benz The...
Executive Checklist: Research Essentials for Winning Global PR Campaigns
by Mark Weiner Global public relations programs strive for consistency, efficiency and economy but relatively few achieve better than mixed results. Successful public relations programs – domestic...
Defining a Process for Public Relations Research Standards: What You Can Do
By David Geddes Chair, Institute for Public Relations Measurement Commission Last month, three major steps toward standards for public relations research and measurement were unveiled by the Coalition...
There is No Silver Bullet: It’s Time to Focus on the Simple Truths of PR Measurement...
by Mark Weiner If you are hoping for a silver-bullet solution to solving the challenge of proving the value of PR, you may be disappointed. On the other hand, you may also share a sigh of relief knowing...
PR Myth: Tracking Competition and PR Objectives
Myth: A good way to set PR objectives is to track your competition and set your goals based on their performance. Truth: Tracking competitive performance can be a great source of insight through an...
PR Measurement News: And Now It’s the Dublin Declaration
By Derek Tronsgard, Director of International Accounts, PRIME Research At the fourth in a series of conferences held by Association for Measurement and Evaluation of communication (AMEC) following...
Quality Research and Evaluation Matters: Q/A With Mark Weiner, PRSA Health Academy Pr...
Posted by Joyce Lofstrom Mark Weiner, CEO Americas, PRIME Research, presents Research 101: Learn to Create, Implement and Manage Research Programs Within Your Organization, on May 16, from 1–5 p.m....
Crisis Communications Research: Assumptions vs. Proof
By: Frank Ovaitt If you follow the work of crisis communications scholars such as Tim Coombs, perhaps you too have wondered about assumptions versus proof. How much of what we take for granted about...
TOOLBOX: Why Are Benchmarks Important When Measuring PR?
Benchmarks provide context, says Chelsea Mirkin, project director at PRIME Research. Without context, the metrics used in PR measurement are mere numbers in a vacuum. “Comparing measurements across...
