By Mark Weiner, CEO, PRIME Research, Americas As the profession continues to close the measurement gap between “what’s right” and “what’s commonly practiced,” the Institute for Public...
Infographic + Social Outreach = Huge Traffic Gains
By Bill Ross What Does This Case Study Explore? Do infographics increase engagement? Do infographics increase traffic? Do infographics increase links? Can infographics send traffic on a consistent...
Re-Examining the CEO Reputation Factor
By Ken Makovsky We once had a Fortune 500 client with a CEO who said, “ I don’t care what the media says about me or how I get quoted, as long as my name gets into the newspapers and...
CEO’s Reputation Doesn’t Always Help (Download)
CEOs are often the face of a company, but having a visible, or even well liked, CEO may not help a company’s reputation in all situations. This is a topic I explored over the summer with PRIME...
Leapfrogging the Competition: Dispelling Bias and Attacking the Heart of the Matter
Situation: One of the world’s most recognizable brands ceded PR leadership to their primary duopoly-market competitor: so long had the client ranked second, that even the CEO of this Fortune 100...
A Case Study in “Driving” Client Results: Creating and Deploying a Reputa...
Situation: One of Germany’s premium automobile manufacturers operated a largely decentralized global public relations organization at a time that a new set of global PR objectives were implemented. The...
Developing Global Media Metrics and Tracking: How to Improve the Innovation Image of ...
Situation: One of the world’s most recognizable technology companies was frustrated with their ability to monitor and manage corporate and brand reputation in key markets around the globe. The legacy...
