By Janelle Dixon, Senior Vice President and Director of Insights Creation and Measurement at MSLGROUP North America Recently, I attended PRSA’s Research and Measurement Panel with the enthusiasm of...
PR News Hall of Fame: Induction Thoughts
By Mark Weiner, CEO, PRIME Research Americas It was with tremendous gratitude that I accepted induction into PR News’ Measurement Hall of Fame on Wednesday, May 15 in Washington DC’s National Press...
Measurement Hall of Famers – Including PRIME Research CEO Mark Weiner — Outline...
This year’s inductees into the 2013 PR Measurement Hall Of Fame include some of the foremost thought leaders and trendsetters in measurement. To prepare for the 2013 PR Measurement...
Virginia Tech University Masters Student Wins 2012 Grunig PRIME Research Fellowship
Kelly Robinson, a graduate student at Virginia Tech University, is this year’s winner of the 2013 Grunig PRIME Research Fellowship. The fellowship − named for James E. Grunig, Ph.D., and Larissa...
PR News’ Measurement Hall of Fame Inductees…
Six Metrics Masters to Be Inducted Into Measurement Hall of Fame at PR News’ May 15 Measurement Conference in D.C. PR News will induct six longtime leaders in metrics-based PR into its Measurement...
Intern Reflects on Aberje-PRIME Internship at PRIME Research Brazil
By Angela Dwyer This year’s Aberje – PRIME intern Marília Nagata recently finished her two-month internship at PRIME Research Brazil in São Paulo, Brazil. The internship program,...
Public Relations Research and Measurement: Are CPMs a Way Forward?
By Mark Weiner, CEO, PRIME Research, Americas As the profession continues to close the measurement gap between “what’s right” and “what’s commonly practiced,” the Institute for Public...
Global Automotive Trends 2014 | The “Digital Car”- Connectivity Hype And ...
NEW YORK, March 28, 2013 — At a press conference hosted by the World Car Awards (WCA) at the New York International Auto Show today, an expert panel comprising 66 of the world’s top...
Top Finalists Announced in All World Car Awards Categories
AND NOW THERE ARE FOUR … Top Finalists Announced in All World Car Awards Categories At a press conference hosted by Bridgestone Corporation and the New York International Auto...
PRIME Research CEO Mark Weiner at 2013 NACCDO/PAN Annual Conference
PRIME Research CEO Mark Weiner will address attendees at the 2013 Public Affairs and Marketing Network (PAN) and National Association of Cancer Center Development Officers (NACCDO)...
Humans Smart. Computers Dumb.
By Mark Weiner It turns out that social media isn’t the only arena in which fully automated algorithm-based technologies have trouble measuring-up to human standards. In the Technology Section...
Building Relationships with Influencers on Twitter: A Marathon, Not a Sprint… Part Th...
Editor’s Note: Part One in the series can be found here and you can find Part Two here. By Shelby Jacobs This post is the final step in our Twitter series, “Building Relationships...
