PR ROI

A Practical Introduction to PR Research

By Mark Weiner, CEO, PRIME Research – North America Senior executives have begun to demand a measurable return on their investment in PR. Unfortunately, many PR professionals are unprepared to respond, and so we often hear many questions: “For years, we’ve needed to be more strategic as we plan and measure our public relations . .…

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Eleven Questions You Must Ask Before Conducting Public Relations Research

By Mark Weiner, CEO, PRIME Research – North America What are your organization’s objectives? The need to relate an organization’s activities and investments to its overall goals and objectives is not confined to public relations, but not doing so is a surefire path to failure. Who cares, for example, if the PR department generates awareness for…

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The Broken Promise of Integrated Marketing Communications

By Mark Weiner, CEO, PRIME Research Americas Given the common sense of integrated marketing communications – complimentary messaging, consistent targeting, and continuity across marketing channels — I was sure that by now, the benefits of Integrated Marketing Communications would be widely recognized and effectively practiced.  When I first encountered Integrated Marketing Communications (IMC) in 1993 it seemed reasonable to…

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(2015 Top Webinar) Irreversible: The Effects of Big Data on Public Relations

  Webinar Overview   Commonly, public relations is a “relationship” business built on the basis of creativity, networking and the ability to communicate effectively through compelling content.  But since its foundation, research has played an important role in informing the public relations process. Now, through the emergence of new research methods and advanced technology coupled…

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AMEC Names Richard Bagnall, CEO of PRIME Research UK, to Lifetime Fellowship

In London Thursday, AMEC, the International Association for Measurement and Evaluation of Communication, announced the award of a Lifetime Fellowship to Richard Bagnall, Chief Executive Officer of PRIME Research UK, in recognition of his major contributions to the advancement of communications measurement around the world. Since 1996, Richard has dedicated his career to helping clients…

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Digital Media: Asia-Pacific Communication Monitor Shows Communicators Consider It An Ongoing Challenge

By Eric Ziller, Director of Sales & Marketing, PRIME Research International  Social media are now almost level-pegging with traditional media in terms of perceived importance in Asia Pacific, with 75.0% of communication professionals rating social media as relevant, compared with 76.5% believing in the significance of press relations with traditional media. Online communication via websites, intranets, and…

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PRIME’s Work with MasterCard Exemplifies PR ROI

Despite ongoing debates over research in public relations, a few steadfast companies chose instead to commit fully to research, apply their findings and become more efficient, more strategic and more successful. Hyperbole over Big Data may suggest that the key to research success is data but many organizations who raced to join the real-time big…

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Meet the New PRIME Research: PRIME Unveils New Website!

We at PRIME Research are thrilled to announce the launch of our newly designed website, hosted at our permanent home of www. prime-research.com. Our aim was to create a visually pleasing, informative and intuitive home for all things PRIME– and we believe we’ve accomplished exactly that. As an established leader in the field of communication…

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The Duality Gap in Corporate Public Relations

While the importance of corporate public relations may be generally accepted, the gap between recognition and full realization continues to confound many American corporate communicators who struggle in their desire to elevate their status within the organization. Among their most pressing frustrations, today’s corporate communicators wrestle with the conflict of knowing it’s important to tie…

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Guest Post: On Organizational Listening

An international study of two-way communication, engagement and dialogue Communication is conceptualized in contemporary academic and professional literature and now widely understood as two-way interaction, with one-way transmissional models rejected as part of the mass media age and top-down strategies. In particular, public relations, corporate communication, and marketing communication lay claim to be focused on…

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PRIME Research and MasterCard Release Third Annual Mobile Payments Study

“MasterCard is on a roll with exciting announcements revealed at this year’s Mobile World Congress. Today, the company announced its findings from the third annual Mobile Payments Study. The study, developed with PRIME Research, tracked global social media posts across Twitter, Facebook, Instagram, Forums, Weibo (CN), Google+ and YouTube throughout 2014, according to a MasterCard…

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PRIME Research UK CEO Richard Bagnall Makes the Case for Ditching AVEs

  16 Reasons You Should Ditch AVEs By Richard Bagnall Reading “Measurement: Making the grade,” I had to agree with one of the comments. It’s an article that could have been written 20 years ago when I started measuring PR at Metrica. Although it makes valid points about credible ways to measure public relations, it…

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PRIME Research Presents at Ross School of Business Asia Business Conference

PRIME Research COO Timo Thomann-Rompf presented at the conference We recently had the opportunity to take part in Ross School of Business’ 25th annual Asia Business Conference. It’s an impressive, completely student organized event that fosters global citizenship and “broadens your horizon of knowledge by virtually taking you across countries in Asia.” We kicked off…

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