PR ROI

Public Relations Research: Lessons of the Past | Foundation for the Future (Webinar On-Demand)

Webinar Overview Since the earliest days of our profession, research has been a fundamental element in the public relations process.  And while the applications for PR research remain the same – landscape assessment, objectives setting, strategy development, tactical optimization and evaluation for continuous improvement — shifts in the communication framework and advances in technology created…

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A Deep Dive into Post-Election Financial News Coverage

Once the US election results were announced, traditional and social media erupted in speculation about the impact of Trump’s presidency on domestic and international relations, policy and trade. Since then, President-elect Donald Trump’s strong rhetoric on the campaign trail and the concerns it generated appear to be softening both in terms of his intentions to…

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Public Relations: Controlling the Uncontrollable

By Mark Weiner, Chief Executive Officer, PRIME Research – North America What makes Public Relations unique within the communications and marketing mix?  The same thing that makes PR so difficult for others to understand:  Public Relations is – at best — only semi-controllable.   But it’s not as challenging as one might think: after accounting for message…

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CASE STUDY: MasterCard – Applying Social Media Research Insights for Better Business Decisions

One of the few steadfast companies that committed fully to research by making insights more actionable, and became more strategic, efficient, and successful is MasterCard. In 2011, MasterCard’s executive leadership challenged the organization to transform the B2B financial services giant into a more consumer-focused technology company. To do so, MasterCard created the Conversation Suite –…

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PRIME Research Promotes Two to Leadership Positions

Chelsea Mirkin and Julie Myers-Beach named Vice Presidents A CommPRO News Update (Ann Arbor, Michigan)  PRIME Research, the international corporate communications research, technology and consulting firm announced two promotions in its United States research center in Ann Arbor, Michigan.   Chelsea Mirkin and Julie Myers-Beach were promoted to Vice President positions overseeing client research and administration,…

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Public Relations Return on Investment: Fact or Fiction?

By Mark Weiner, CEO, PRIME Research – North America Not a day goes by without solicitations offering the secret to generating a greater return on your public relations investment.  Breaking through the media clutter.  Generating buzz. Getting more media coverage.  Preventing your competitors from generating media coverage…The list goes on.  No wonder there’s so much confusion…

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Public Relations: The Low Cost Boost for Marketing

By Mark Weiner, CEO, PRIME Research – North America While PR works at a fraction of the cost, it is among the most undervalued resources in the marketing mix. Brands apply Public Relations for much more than just marketing but in many cases, PR supports, supplements or drives traditional marketing objectives to generate profitable revenue. Here,…

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Understanding PR’s Love/Hate Relationship with Advertising Value Equivalency

By Mark Weiner, CEO, PRIME Research – North America One of the most polarizing topics in public relations generally and among the “measurati” in particular is that of advertising value equivalency or “AVE.”  And yet, notwithstanding the controversy and despite the efforts promoting professional standards to the contrary, AVEs are among the most common form of…

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The Time for Public Relations is Now

By Mark Weiner, CEO, PRIME Research – North America One of the great myths in public relations is that PR, driven as it is by relationships and creativity, is impossible to measure in terms of sales and return on investment. To the contrary, public relations in today’s business environment is as much science as it is…

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Begin Simply. Simply Begin. Communications Metrics for Actionable Insights

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  “Insights to Action: Improving PR Performance” was the theme of the Strategic Research Conference hosted by the Institute for Public Relations (IPR) and PRIME Research on June 9th in New York City. To set the stage, Mark Weiner, CEO of PRIME Research recently wrote for the Institute for Public Relations, “More and…

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The PR/Big Data Blog Series Part IV: Big Data Applications in PR

The Strategic Research Conference: Insights to Action, hosted by the Institute for Public Relations and PRIME Research on June 9th in New York City, prompts this fourth and final installment of a blog series on Big Data and its impact on public relations.  Register here.   By Mark Weiner, CEO, PRIME Research – North America Sarab…

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Insights to Action: Improving PR Performance (Live Event: June 9, NYC)

Date: June 9, 2016 Time: 8 a.m. to 5 p.m. EST Location: University Club of New York | One West 54th Street, New York, NY 10019 Registration: Early Bird Rate $895 (Expires May 1st). Optional PR Research Bootcamp $295. For information on the Research Bootcamp Click Here Register for Strategic Conference and Optional Bootcamp Here Senior and…

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What Happens After “ROI?”

By Mark Weiner, CEO of PRIME Research-Americas Roughly 15 years ago, a small group of leading brands scientifically isolated the economic benefits of marketing public relations against its associated costs relative to other forms of marketing and communication. Rather than following the conventional wisdom of the time to use tabulations and ad values, these innovators…

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The 10 Percent Rule Is a Myth: Six Smarter Ways to Determine the “Right Amount” for PR Research

In this second monthly installment of “Myths that are Killing PR,” we explore the conventional wisdom surrounding budgeting for public relations research. By Mark Weiner, Chief Executive Officer, PRIME Research Americas In a reflection of PR’s maturity, research and evaluation are now routinely required by marketing and communications investment decision-makers. As a result, the question of “should…

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“Irreversible: The Public Relations Big Data Revolution” – PRIME Research & the IPR Release New White Paper

The IPR Measurement Commission presents their latest white paper “Irreversible: the Public Relations Big Data Revolution,” by IPR’s Director of Research, Sarab Kochhar, Ph.D and Mark Weiner, CEO of PRIME Research. Today the amount of data organizations collect is unprecedented, and it can be difficult to determine what should be done with the data, what aspects of…

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