PR ROI

Public Relations Return on Investment: Fact or Fiction?

By Mark Weiner, CEO, PRIME Research – North America Not a day goes by without solicitations offering the secret to generating a greater return on your public relations investment.  Breaking through the media clutter.  Generating buzz. Getting more media coverage.  Preventing your competitors from generating media coverage…The list goes on.  No wonder there’s so much confusion…

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Public Relations: The Low Cost Boost for Marketing

By Mark Weiner, CEO, PRIME Research – North America While PR works at a fraction of the cost, it is among the most undervalued resources in the marketing mix. Brands apply Public Relations for much more than just marketing but in many cases, PR supports, supplements or drives traditional marketing objectives to generate profitable revenue. Here,…

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Understanding PR’s Love/Hate Relationship with Advertising Value Equivalency

By Mark Weiner, CEO, PRIME Research – North America One of the most polarizing topics in public relations generally and among the “measurati” in particular is that of advertising value equivalency or “AVE.”  And yet, notwithstanding the controversy and despite the efforts promoting professional standards to the contrary, AVEs are among the most common form of…

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The Time for Public Relations is Now

By Mark Weiner, CEO, PRIME Research – North America One of the great myths in public relations is that PR, driven as it is by relationships and creativity, is impossible to measure in terms of sales and return on investment. To the contrary, public relations in today’s business environment is as much science as it is…

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Begin Simply. Simply Begin. Communications Metrics for Actionable Insights

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  “Insights to Action: Improving PR Performance” was the theme of the Strategic Research Conference hosted by the Institute for Public Relations (IPR) and PRIME Research on June 9th in New York City. To set the stage, Mark Weiner, CEO of PRIME Research recently wrote for the Institute for Public Relations, “More and…

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The PR/Big Data Blog Series Part IV: Big Data Applications in PR

The Strategic Research Conference: Insights to Action, hosted by the Institute for Public Relations and PRIME Research on June 9th in New York City, prompts this fourth and final installment of a blog series on Big Data and its impact on public relations.  Register here.   By Mark Weiner, CEO, PRIME Research – North America Sarab…

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Insights to Action: Improving PR Performance (Live Event: June 9, NYC)

Date: June 9, 2016 Time: 8 a.m. to 5 p.m. EST Location: University Club of New York | One West 54th Street, New York, NY 10019 Registration: Early Bird Rate $895 (Expires May 1st). Optional PR Research Bootcamp $295. For information on the Research Bootcamp Click Here Register for Strategic Conference and Optional Bootcamp Here Senior and…

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What Happens After “ROI?”

By Mark Weiner, CEO of PRIME Research-Americas Roughly 15 years ago, a small group of leading brands scientifically isolated the economic benefits of marketing public relations against its associated costs relative to other forms of marketing and communication. Rather than following the conventional wisdom of the time to use tabulations and ad values, these innovators…

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The 10 Percent Rule Is a Myth: Six Smarter Ways to Determine the “Right Amount” for PR Research

In this second monthly installment of “Myths that are Killing PR,” we explore the conventional wisdom surrounding budgeting for public relations research. By Mark Weiner, Chief Executive Officer, PRIME Research Americas In a reflection of PR’s maturity, research and evaluation are now routinely required by marketing and communications investment decision-makers. As a result, the question of “should…

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“Irreversible: The Public Relations Big Data Revolution” – PRIME Research & the IPR Release New White Paper

The IPR Measurement Commission presents their latest white paper “Irreversible: the Public Relations Big Data Revolution,” by IPR’s Director of Research, Sarab Kochhar, Ph.D and Mark Weiner, CEO of PRIME Research. Today the amount of data organizations collect is unprecedented, and it can be difficult to determine what should be done with the data, what aspects of…

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Public Relations – Beyond ROI

By Mark Weiner, CEO of PRIME Research-Americas Since the dawn of public relations, PR people have sought to compute the link between PR and return-on-investment, primarily in the form of a PR-to-sales connection.  Now, through new technologies and an advanced form of statistical analysis known as marketing mix modeling, companies in industries ranging from consumer…

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Making Sense of Measurement

Richard Bagnall, SVP of PRIME Europe was recently invited to address Kommunikasjonsdagen 2016 – the Norway PR Association’s annual conference.  Richard’s talk was headlined ‘Operationalising the Barcelona Principles’ and focused on common sense advice on how to prove the value of communications in today’s complex media environment.  The Barcelona Principles were established in 2010 by…

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PR Myths

By Mark Weiner, CEO of PRIME Research-Americas While the Greeks looked to Mount Olympus to explain the laws of nature, other myths throughout history have been used to protect the vested interests of a select group.  In both cases, myths help to explain and bring order to the sometimes chaotic world of everyday life. Like…

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The Inevitability of Data-Driven Communications Integration (Free Webinar On-Demand)

Webinar Overview Most business decision-makers agree that the likelihood for marketing and communications success is greater when the enterprise’s many activities are planned, executed and evaluated as a coordinated effort.  This thinking, an example of which is “Integrated Marketing Communication” or “IMC,” emerged in the 1990s as a new and exciting way to optimize business…

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Ten Questions to Ask a Media Measurement Firm

By Mark Weiner, CEO of PRIME Research-Americas A study sponsored in part by the Institute for Public Relations and The Arthur Page Society revealed that while executives who fund PR programs desire measurement to gauge performance and return-on-investment, they don’t know enough about public relations to provide direction.  At the same time, it revealed that…

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Questions Every Public Relations Investment Decision-Maker Should Ask

By Mark Weiner, CEO of PRIME Research-Americas Executives who invest in public relations have become much more discriminating when evaluating marketing and communications performance.  But regardless of the current economy, proving the value of public relations has endured over time as one of the profession’s most vexing challenges. The difficulty in proving PR’s value is…

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