PR ROI

Begin Simply. Simply Begin. Communications Metrics for Actionable Insights

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  “Insights to Action: Improving PR Performance” was the theme of the Strategic Research Conference hosted by the Institute for Public Relations (IPR) and PRIME Research on June 9th in New York City. To set the stage, Mark Weiner, CEO of PRIME Research recently wrote for the Institute for Public Relations, “More and…

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The PR/Big Data Blog Series Part IV: Big Data Applications in PR

The Strategic Research Conference: Insights to Action, hosted by the Institute for Public Relations and PRIME Research on June 9th in New York City, prompts this fourth and final installment of a blog series on Big Data and its impact on public relations.  Register here.   By Mark Weiner, CEO, PRIME Research – North America Sarab…

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Insights to Action: Improving PR Performance (Live Event: June 9, NYC)

Date: June 9, 2016 Time: 8 a.m. to 5 p.m. EST Location: University Club of New York | One West 54th Street, New York, NY 10019 Registration: Early Bird Rate $895 (Expires May 1st). Optional PR Research Bootcamp $295. For information on the Research Bootcamp Click Here Register for Strategic Conference and Optional Bootcamp Here Senior and…

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What Happens After “ROI?”

By Mark Weiner, CEO of PRIME Research-Americas Roughly 15 years ago, a small group of leading brands scientifically isolated the economic benefits of marketing public relations against its associated costs relative to other forms of marketing and communication. Rather than following the conventional wisdom of the time to use tabulations and ad values, these innovators…

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The 10 Percent Rule Is a Myth: Six Smarter Ways to Determine the “Right Amount” for PR Research

In this second monthly installment of “Myths that are Killing PR,” we explore the conventional wisdom surrounding budgeting for public relations research. By Mark Weiner, Chief Executive Officer, PRIME Research Americas In a reflection of PR’s maturity, research and evaluation are now routinely required by marketing and communications investment decision-makers. As a result, the question of “should…

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“Irreversible: The Public Relations Big Data Revolution” – PRIME Research & the IPR Release New White Paper

The IPR Measurement Commission presents their latest white paper “Irreversible: the Public Relations Big Data Revolution,” by IPR’s Director of Research, Sarab Kochhar, Ph.D and Mark Weiner, CEO of PRIME Research. Today the amount of data organizations collect is unprecedented, and it can be difficult to determine what should be done with the data, what aspects of…

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Public Relations – Beyond ROI

By Mark Weiner, CEO of PRIME Research-Americas Since the dawn of public relations, PR people have sought to compute the link between PR and return-on-investment, primarily in the form of a PR-to-sales connection.  Now, through new technologies and an advanced form of statistical analysis known as marketing mix modeling, companies in industries ranging from consumer…

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Making Sense of Measurement

Richard Bagnall, SVP of PRIME Europe was recently invited to address Kommunikasjonsdagen 2016 – the Norway PR Association’s annual conference.  Richard’s talk was headlined ‘Operationalising the Barcelona Principles’ and focused on common sense advice on how to prove the value of communications in today’s complex media environment.  The Barcelona Principles were established in 2010 by…

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PR Myths

By Mark Weiner, CEO of PRIME Research-Americas While the Greeks looked to Mount Olympus to explain the laws of nature, other myths throughout history have been used to protect the vested interests of a select group.  In both cases, myths help to explain and bring order to the sometimes chaotic world of everyday life. Like…

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The Inevitability of Data-Driven Communications Integration (Free Webinar On-Demand)

Webinar Overview Most business decision-makers agree that the likelihood for marketing and communications success is greater when the enterprise’s many activities are planned, executed and evaluated as a coordinated effort.  This thinking, an example of which is “Integrated Marketing Communication” or “IMC,” emerged in the 1990s as a new and exciting way to optimize business…

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Ten Questions to Ask a Media Measurement Firm

By Mark Weiner, CEO of PRIME Research-Americas A study sponsored in part by the Institute for Public Relations and The Arthur Page Society revealed that while executives who fund PR programs desire measurement to gauge performance and return-on-investment, they don’t know enough about public relations to provide direction.  At the same time, it revealed that…

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Questions Every Public Relations Investment Decision-Maker Should Ask

By Mark Weiner, CEO of PRIME Research-Americas Executives who invest in public relations have become much more discriminating when evaluating marketing and communications performance.  But regardless of the current economy, proving the value of public relations has endured over time as one of the profession’s most vexing challenges. The difficulty in proving PR’s value is…

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How to be a Good Research Client

By Mark Weiner, CEO of PRIME Research-Americas When most people think about beginning a PR research and evaluation program, they usually consider the responsibilities and requirements of their research partner: speed, accuracy, quality analysis and sage guidance. But beyond the responsibilities of the provider, each PR person hiring such a firm has a responsibility to…

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Eleven Questions You Must Ask Before Conducting Public Relations Research

By Mark Weiner, CEO, PRIME Research – North America What are your organization’s objectives? The need to relate an organization’s activities and investments to its overall goals and objectives is not confined to public relations, but not doing so is a surefire path to failure. Who cares, for example, if the PR department generates awareness for…

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A Practical Introduction to PR Research

By Mark Weiner, CEO, PRIME Research – North America Senior executives have begun to demand a measurable return on their investment in PR. Unfortunately, many PR professionals are unprepared to respond, and so we often hear many questions: “For years, we’ve needed to be more strategic as we plan and measure our public relations . .…

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The Broken Promise of Integrated Marketing Communications

By Mark Weiner, CEO, PRIME Research Americas Given the common sense of integrated marketing communications – complimentary messaging, consistent targeting, and continuity across marketing channels — I was sure that by now, the benefits of Integrated Marketing Communications would be widely recognized and effectively practiced.  When I first encountered Integrated Marketing Communications (IMC) in 1993 it seemed reasonable to…

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