Brands that win in social media are not those that constantly advertise in the same marketing-speak, robotic, corporate tone of voice, but those that engage with their customers like a real human being;...

Women are complex, taking time and effort to understand. Despite their lucrative spending power and increased influence in buying decisions, women consistently feel misunderstood by marketers. In fact,...

By Michelle King Robson, Founder, Chairperson and CEO, EmpowHER At EmpowHER, we share tips and references to women to be better health advocates. Here are my five tips for dealing more effectively with...

By Thom Brodeur President & COO EmpowHER There’s an old business management adage…”if it can’t be measured it can’t be managed.” This has applied to lean manufacturing, agile software...

By Archelle Georgiou, M.D. According to Levin and Associates, mergers and acquisitions in the healthcare industry totaled over $227 billion, an 11% increase over 2010 and the fourth-largest year of the...

For years, marketers and consultants have all but emblazoned this concept onto the computers of such talented social media practitioners tasked with the arduous task of maintaining a brands presence in...

Women control $5 trillion in spending annually and women 50 and older have a net worth of $19 trillion. Learn about the online habits of those women and how you can reach them...

Historically, Social Health has described the overall state of well-being for societies and the individuals who live and participate in them – a sociological yard stick for measuring how people interact...

Partnering with bloggers can help build your brand. How? Influence matters! People, particularly women, go online to research, look at reviews and read peer recommendations about brands, products and...

By Dr. Connie Mariano, M.D., Author, “The White House Doctor: My Patients Were Presidents, a Memoir,” Chief Clinical Officer & Chair of Medical Advisory Board, EmpowHER Never underestimate...