By Tom Runzo, Co-Founder,President and CEO, Equisolve Executives at small-cap public companies know the importance of a functional and aesthetically pleasing corporate website that addresses both their...
Press Release RX: 3 Ways to Improve Reader Experience
By Sarah Skerik, Vice President-Social Media, PR Newswire You can’t read an article or blog these days on web design or SEO without seeing a reference to “user experience design” (or “UXD” if...
When to Write a Press Release? In My Opinion, Rarely If Ever.
By Richard Berman, Media Consultant The most traditional launch of any public relations campaign usually begins with a press release or perhaps a flurry of press releases. This activity continues today...
How To Create An Authentic Pressence on Twitter and Social Media
Mike Bako, Marketing Manager for D S Simon Productions, spoke with Douglas Brundage, Director of Content Strategy at Team Epiphany, at PR News’ The Big 3 Conference about what steps brand and...
Tuesday, May 14, 2013 (Highlights include: Dr. Joyce Brothers – ‘The Moth...
Tuesday, May 14, 2013 .BIZ BLOGS 5 Communication...
5 Communication Quotes From ‘The Mother of Media Psychology,’ Dr. Joyce Brothers
By Susan Young, Get in Front Communications, Inc. She was dubbed “the mother of media psychology.” Dr. Joyce Brothers, a licensed psychologist who passed away on Monday, has been described by...
Obama Will Approve Keystone – What Then? An Energy And Innovation Agenda Both Sides C...
Left, right and center, business and activists need to unite behind a bold new agenda to save the planet. Bill Shireman of Future 500 explains.
Job Descriptions: 3 Tips To Get Better Candidates (Download Free Job Descriptions Gui...
Let’s ban generic job descriptions. Why? Simply because they are too important to the job process. In the real world, there isn’t a perfect candidate but there is a perfect team member...
Five Essentials to Create a Successful Marriage Between Celebrity and Brand
By Jennifer Newberg, Cone Communications We live in a celebrity-driven culture and society is infatuated with the famous. The result is an abundance of celebrity-driven marketing campaigns. The question...
Can a Business Use Another Brand’s Mascot in Their Line of Work?
By Deborah Sweeney, CEO, MyCorporation.com It started with the sound of an infamous giggle – “hoo hoo!” – but the setting was all wrong. Stationed in an airport security line, a frustrated TSA...
Applause for the SEC’s Decision to Embrace Social Media
On April 2, 2013, the SEC took a stance on social media that created shockwaves among public CEOs and shareholders; Regulation FD applies to social media and other emerging means of communication used...
Grammar Hammer: Shall We Dance?
By Catherine Spicer, Manager, Customer Content Services, PR Newswire Trying to decide when to use “shall” or “will” in a sentence really comes down to whether or not you’re a stickler for old...
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