Editor’s Note: This is the third in a series of posts about how to maximize the value of search. Today’s post focuses on best practices in creating engaging content. Click here for part...
SEC Charges Former Medical Device Company Employee for Illegally Tipping Brother with...
The SEC has charged a former employee at a California-based medical device manufacturer with illegally tipping confidential financial data to her brother, who illegally traded in the company’s stock and...
Sustainable Sourcing: Unilever Challenges Its Own Value Chain
Shifting from looking predominantly at avoiding the environmental "negatives" to actively enabling positive social impact, Unilever's Chief Procurement Officer Marc Engel reports.
Lewis D’Vorkin, Chief Product Officer of Forbes Media, on the Future of Print and the...
Mr. Magazine™ Minute What is the future of print and how is digital helping and enhancing the printed magazine? Lewis D’Vorkin, the chief product officer of Forbes Media, answers these two questions...
WhatCounts Digital Marketing Summit, April 24-25 in Atlanta, GA (Special Invitation)
Join us at our third annual WhatCounts Digital Marketing Summit, April 24-25, at the GA Tech Hotel & Conference Center in Atlanta, GA. We will offer participants advanced platform training, a full...
An SEO Expert’s View of Public Relations
By Sarah Skerik, Vice President-Social Media, PR Newswire We spend a lot of time in the PR space thinking about how to optimize our press releases for maximum search engine visibility, and I’m one of...
White Paper: Top 10 Best Practices for Crafting an Effective and Reusable Email Templ...
One of the biggest challenges facing email marketers today is the endless cycle of creative production. By the time one campaign is out the door, you are already behind on the next one. Though many email...
Creating Access For All: CVS Caremark Sets Ambitious Goals
An interview with Eileen Howard Boone, SVP of Corporate Communications and Community Relations for CVS Caremark and VP of its foundation, the CVS Caremark Charitable Trust.
The Importance of Creativity and 7 Simple Strategies to Cultivate It
By Marybeth Sheppard, Head of B2B Marketing, Seamless Why are some organizations consistently good at innovating and/or adapting while others seem to be derailed by change? The intellectual think tank at...
22 Ways to Get Publicity and Increase Sales
By Robert Smith, a.k.a. ‘Mr. PR’, Founder, Champion Media Worldwide Publicity is one of the most powerful forms of advertising. Reporters are constantly on the lookout for products,...
Working From Home? Make Sure You Do It Right.
By Sanjay Patel, CEO, Personify More than 13 percent of Americans work from home (WFH) today – a 44 percent increase since 1999 – according to the Census Bureau. Yahoo! CEO Marissa Mayer recently put...















