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Measurement Hall of Famers – Including PRIME Research CEO Mark Weiner — Outline Today’s Biggest PR Research Trends
PR ROI

Measurement Hall of Famers – Including PRIME Research CEO Mark Weiner — Outline...

    This year’s inductees into the 2013 PR Measurement Hall Of Fame include some of the foremost thought leaders and trendsetters in measurement. To prepare for the 2013 PR Measurement...

»»
Maximizing Content Marketing: A Six-Step Plan For Agile Engagement (Free White Paper)
Agile Engagement

Maximizing Content Marketing: A Six-Step Plan For Agile Engagement (Free White Paper)

            A veteran communications professional shares a six-step process combining marketing and PR techniques – using content marketing and social media to launch a...

»»
Friday, May 3, 2013 (Highlights: SEC on Social Media Webcast, April Consumer Magazine Launches, Edelman on Brand Storytelling, What’s Trending)
News

Friday, May 3, 2013 (Highlights: SEC on Social Media Webcast, April Consumer Magazine...

 Friday, May 03, 2013   .BIZ BLOGS   Social Media, Investor...

»»
IRO Dilemma: To Tweet or Not To Tweet
Investor Relations

IRO Dilemma: To Tweet or Not To Tweet

Editor’s Note:  On April 24, investor relations community leaders came together to discuss last month’s SEC ruling around the use of social media to communicate company material .  Judy...

»»
The F Stands for Fair, Not Fractured
Agile Engagement

The F Stands for Fair, Not Fractured

Editor’s Note:  This is reprinted with permission from PR Newswire’s IR Blog  By Bradley H. Smith, Director of Marketing, PR Newswire Tuesday and Wednesday has brought two webinars on social...

»»
Creative Newsroom: Brand Storytelling at the Speed of Social
Marketing

Creative Newsroom: Brand Storytelling at the Speed of Social

Editor’s Note:  Published by Edelman Digital and shared on...

»»
The Financial Accounting Foundation (FAF): Rebranding an Important – But Unknown – Organization
Marketing

The Financial Accounting Foundation (FAF): Rebranding an Important – But Unknown – Or...

By Robert W. Stewart,Vice President, Communications for the FAF, FASB and GASB The Financial Accounting Foundation (FAF) probably is one of the most important organizations that you’ve never heard of....

»»
Body Language Savvy for Sales
Corporate Communications

Body Language Savvy for Sales

By Carol Kinsey Goman. Ph.D You may have “sales” in your job title. But if you are a leader announcing an organizational change, an entrepreneur pitching to a venture capitalist, or an employee on a...

»»
Mailing to Millions: Six Best Practices to Get Maximum Return & Revenue From Your Million-Plus Email Marketing Database
Effective Email Marketing

Mailing to Millions: Six Best Practices to Get Maximum Return & Revenue From Your...

A savvy communications professional wants positive results from an email marketing campaign—whatever the size of the mailing.   When you’re working with millions of addresses, there’s no reason...

»»
Social Media, Investor Relations and Your Board of Directors
Gene Marbach At Large

Social Media, Investor Relations and Your Board of Directors

Last month, the SEC cleared the way for expanded use of social media in the dissemination of material information as long as investors are advised as to which media are used.   For insights into the...

»»
Jason Collins is Not the Gay Jackie Robinson: His “Decision” Grows His Marketing Value
PRketing®

Jason Collins is Not the Gay Jackie Robinson: His “Decision” Grows His Ma...

Doug Simon, President & CEO of D S Simon Productions, examines what the future holds from a marketing perspective for NBA player Jason Collins after his announcement that he is gay.     Doug’s...

»»
April Consumer Magazine Launches:74 New Titles including, “One True Vine” Magazine ($39 Cover Price)
Mr. Magazine™

April Consumer Magazine Launches:74 New Titles including, “One True Vine” Magazine ($...

There was no let down in the number of new magazine introductions to the marketplace in the month of April. A total of 74 titles arrived on the newsstands for the first time including one magazine, One...

»»

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