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Five Tips Brands Need to Survive the Global Market: Lessons from the Magazine World
By Samir “Mr. Magazine” Husni
So, you are thinking of taking your business globally? Well, proceed with caution. The world is flat may be an exgaturation, because flat it is NOT and differences are planty. As a magazine professonal and educator, I draw a lot of examples from the only world I know: the magazine world (no surprise here)! So, without an further due let’s go global… An overseas friend of mine once told me that in a gathering for the editors of all international editions of Cosmopolitan the American editor-in-chief of the magazine at that time (and no, it was not Helen Gurley Brown)…
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Blogger Marketing 101–In Search of the Perfect Media Placement
By Katie Norris, Senior Account Executive, Strategic Vision, LLC
While leading a recent training session with the marketing team at Chick-fil-A, a client raised his hand and asked what seemed to be a very simple question: How do you find the best blogs? It seemed simple until I tried to answer it. Well, uh, you search for them. Right? While it’s not complicated, searching for blogs that are relevant to your business, hobbies, customers or trends requires more thought than that. Any business should think through the process like any other marketing tactic, especially with the intention of building relationships with specific bloggers.
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NEW DATE: Winning Over the C-suite – How Data Help Prove PR’s Impact on Business Outcomes
Join PRIME Research CEO Mark Weiner at PR Week’s Virtual Dashboard Event
Quantifying PR’s value and bottom-line contribution remains one of PR’s greatest challenges. In this session, attendees will learn how to deliver the PR performance data for which the C-suite is looking; gain a better understanding of how to apply PR data, analysis, and insights to clearly demonstrate PR’s power to drive meaningful ROI – including revenue generation, asset retention, efficiency, and cost avoidance. The language of business is data. This session will prepare you to translate PR results into the CEO’s value equation.
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Will Richmond on comScore Data: AOL Video Soars, YouTube and Total Views Down
By Will Richmond, Guest Post for the Latergy Social Video Channel
comScore released its August ’12 data on online video usage last week, making it a full 12 months since it changed its reporting methodology. Looking over the data, there are a few things worth pointing out. First is that AOL has had a very strong year, increasing its videos delivered from 408 million in Sept. ’11 to 725 million in Aug. ’12, a 78% jump (see chart below). That’s the best growth rate of any of the top 10 sites from Sept. ’11. It’s also the second consecutive month that AOL was in second place to YouTube, the industry’s perennial leader. AOL has put a huge emphasis on video…
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NFL’s PR Crisis: The NFL’s Replacement Referee Fraud Finally Exposed
Huffington Post
The NFL’s fraud has finally been fully exposed. Behind the shield, greed trumps integrity and incompetence reigns supreme. For months, NFL Commissioner Roger Goodell has spearheaded a public relations campaign designed to convince the public that the replacement officials were qualified to be working NFL games. Even after it started to become obvious that the officials weren’t up to the task, Goodell still held firm. “These officials have been trained,” Goodell said on August 23 of the replacement refs who have been calling preseason games. “We’ve been working with them. We think they’ll do a very credible job.”
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Higher Consumer Confidence Could Give Obama PR ‘Boost’
CBS
Americans are growing more confident in the economy, an encouraging sign for President Barack Obama’s prospects on the most pivotal issue in the presidential race. A new survey of consumer confidence rose to a seven-month high Tuesday on expectations that hiring will soon pick up. And a separate report showed home values rising steadily, signaling sustained improvement in housing. “This is like an opinion poll on the economy without the political parties attached,” said John Ryding, chief economist at RDQ Economics, a consulting firm. The confidence survey “says people are feeling better. If so, they are less likely to vote for change.”
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Social Media Influences Less Than 1% of Online Purchases [STUDY]
Yahoo News!
Ecommerce businesses should concentrate more of their efforts on traditional online marketing tactics like search and e-mail than social media. That’s the conclusion of a Forrester study released Tuesday, which examined 77,000 online transactions made between April 1 and April 14. The study found that less than 1% of them could be traced back to social networks like Facebook or Pinterest. Determining how web activity influences purchases is tricky; although many often credit the last touchpoint for a sale, Forrester found that half of repeat customers and a third of new customers touch multiple touchpoints prior to a purchase. As such, certain funnels, like display advertising and e-mail, may be undervalued.
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7 Roadblocks to Mobile Marketing Success
imedia Connection
In 2011, nearly half a billion smartphones were shipped worldwide. Add to that 70 million tablets, and you have an unprecedented opportunity for mobile connections, communication, media, and commerce. While the opportunity is there, there are also some major challenges that stand in the way of realizing the full potential of mobile as an advertising and marketing channel. Understanding the challenges — and their impact — is the first step in addressing them and moving ahead. Why are we seeing so many issues with monetizing this burgeoning mobile market? The New York Times recently reported that mobile display advertising revenue was $1.6 billion in 2011. That’s a big number, but it’s a paltry 5 percent of 2011′s total digital advertising revenue of $31 billion. The two most important data points for understanding the economic realities of mobile advertising are the Facebook and Millennial IPOs …
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U.S. Institutional Investors Say Alternative Investments are Essential as Volatile Markets are Here to Stay
iStockAnalyst
Three in four U.S. institutional investors (74%) have changed their approach to risk management over the past five years and now consider the use of alternative investments essential to diversify portfolio risk (76%), according to a new study of 151 U.S.-based institutional investors by Natixis Global Asset Management (NGAM), the 13th largest asset manager in the world. The research was released today by NGAM’s Durable Portfolio Construction Research Center. According to the survey, most U.S. institutional investors say that traditional diversification and portfolio construction techniques need to be replaced (64%) and no longer consider conventional 60/40 portfolios to be the best way to pursue returns (72%).
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SEC Charges NY Firm with High-Speed Manipulation
MarketWatch
The Securities and Exchange Commission on Tuesday charged a New York-based brokerage firm with allowing overseas investor customers to manipulate publicly-traded stocks in a high-speed maneuver that involved rapidly cancelling orders. Customers of Hold Brothers On-Line Investment Services “ignored red flags” and allegedly allowed overseas traders to access the markets and place orders with no intention of having them executed but rather to trick others into buying or selling a stock at an artificial price, according to the SEC. Hold Brothers, its owners and two foreign companies agreed to pay $4 million in fines. “Manipulation, whether executed by e-mail, instant message, or multiple phantom orders, is still manipulation,” said SEC Enforcement Division director Robert Khuzami in a statement.
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Brands Must Grow Out of Internal Comms Infancy
Marketing Week
Marketers need to help companies grow out of their internal communications “infancy” and adopt new employee social networking technologies in order to make their businesses more efficient and successful. “Touch the social enterprise” was the key mantra for the tenth annual Dreamforce conference in San Francisco this year, which is organised by cloud computing company Salesforce. Marc Benioff, Salesforce’s chairman and CEO, remarked that he had never before seen so many CMOs in attendance at the conference, which saw the launch of social media marketing software the Marketing Cloud and placed a strong emphasis on its employee social networking product Chatter.
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Virtual Team Building: 5 Tips for Motivating Virtual Teams
MarketWatch
During a 2010 survey, the Society for Human Resource Management (SHRM) found that 43 percent of HR professionals believe a larger portion of their workforce will be telecommuting within the next five years. As a rapidly growing and global trend, telecommuting–a work arrangement in which employees do not meet at a central location–can pose new challenges in employee engagement and motivation. In order to help leaders engage remote employees and overcome potential time and geographical constraints, The Vaya Group today released its top tips for motivating virtual teams. “As more companies expand globally, telecommuting is becoming a common work arrangement for many employees,” said Dr. Paul Eccher, Ph.D., author and co-founder and principal of The Vaya Group.
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C-suite News: Yahoo’s New CEO Marissa Mayer Brings in New CFO to Help Steer Turnaround Attempt
Washington Post
Yahoo is bringing in a new chief financial officer as recently hired CEO Marissa Mayer prepares to share her vision for turning around the troubled Internet company. Software industry veteran Ken Goldman will replace Tim Morse as Yahoo’s CFO in a reshuffling announced Tuesday. The change comes two months after Yahoo Inc. lured Mayer away from Google Inc. to become its CEO. She began sharing more details about her business strategy with Yahoo employees in series of meetings that began Tuesday.
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Why Brands Need To Rethink Their Online Advertising Strategy
Forbes
Online advertising has of course become a multi-million, if not billion, dollar enterprise what with the entire world online at one point or another at any given time of the day. Surely if you’re a brand manager or brand marketer you know the value of online advertising …
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International Advertising Companies Would do Well to Learn From Their Chinese Counterparts
China Daily
Publicis, the second-largest advertising firm in the world, recently completed the purchase of its fourth Chinese advertising firm this year. Why the sudden uptake in foreign agencies acquiring local firms? Firstly, this is not a new phenomenon, and it is one that raises a number of questions. International advertising agencies are constantly expanding their global networks by acquiring local companies. They had merely been slowed by the current recession, and are buying again now that advertising is recovering around the world, partly spurred by this year’s Olympic Games. Although overall economic growth has slowed in China it is still well ahead of most of the rest of the world …
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21-Year-Old Mobile Genius Partners with the Company that Brought Twitter to Japan
Business Insider
21-year-old Kiip CEO, Brian Wong, raised $11 million funding for his mobile game and app ad network, this summer. What he didn’t tell everyone was that one of the major backers – and now partners – was Digital Garage, the Japanese tech company responsible for bringing Twitter to Japan. Kiip, which works with huge clients including Pepsi and Disney …
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