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Influencing Innovation
Corporate Communications… By Chris Grivas, co-author of “The INNOVATIVE TEAM: Unleashing Creative Potential for Breakthrough Results”
Among the world’s leaders of all kinds, creativity is a hotter commodity than the iPhone 5, – but people have a lot of questions and misconceptions about a) what creativity is, and b) how to get it. For instance, many people believe creativity is an inborn trait, often associated with artists and innovators. Was Van Gogh more creative than you? Was Steve Jobs? Who knows? But we do know is that you can improve the caliber of creative ideas and solutions you generate.
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Interviewing 101: 5 Tips For a Successful Job Interview
The Hiring Hub… By Marie Raperto
The job interview process can be arduous. You have to learn all you can about the company, prove that you can do the job and keep you game face on. But you also have to know ‘why’ someone is interviewing you. Phone screeners, HR interviewers and hiring managers all have their purpose. Remember, they know exactly what they are looking for. They are not hiring the best person they can find, they are looking to protect the company/department from the wrong fit. You need to keep this in mind because: An interviewer, like a recruiter, screens out. Your resume passed muster and now the interviewing process begins…
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Reaching a Consensus: Standards for Public Relations Research and Measurement
Public Relations… By Frank Ovaitt, Institute for Public Relations
Speaking at the 3rd IPRA International Public Relations Congress & Latin American Meeting in Lima, Peru, IPR CEO Frank Ovaitt presented a keynote presentation on the process for reaching consensus on public relations research and measurement standards. “Clients are demanding that public relations practitioners develop and apply best practices, common definitions and standards to their research and measurement. If we don’t do this ourselves, those clients and their purchasing departments will do it for us.
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VIDEO & PRESENTATION–Is Your Organization Prepared to Respond to Crisis in the Digital Age?
In the Green Room With Priya Ramesh, Managing Director, Social Media, CRT/tanaka
Welcome to this online conversation about how to “Identify a Social Media Crisis Response Strategy for 2013– Hosted by Priya Ramesh, Managing Director, Social Media, CRT/tanaka @newpr VIDEO & PRESENTATION AVAILABLE HERE. Register to Download the PRESENTATION, “Is Your Organization Prepared to Respond to Crisis in the Digital Age?– Google+ Hangout On Air
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Scoop.it and HootSuite Integration Delivers Seamless Social Content Curation
Sacramento Bee
Scoop.it, the most connected Social Media and Curation publishing platform, is now integrated with HootSuite, the market-leading Social Media Management System. The Scoop.it app is available for download in the HootSuite App Directory bringing together powerful features ‚Äö√Ñ√¨ Scoop.it’s topic-centric curation with HootSuite’s social monitoring and publishing capabilities. “At Scoop.it, we’ve worked very hard to make social media publishing easier and more effective by developing features and tools that help professionals, businesses and people curate and share their point of view more effectively,” said Guillaume Decugis, CEO and co-founder of Scoop.it.
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How Desperate is Donald Trump for Attention and Who Handles His PR?
Examiner
Right now, everyone is focused on the aftermath that Hurricane Sandy left. Hundreds of thousands of people are without electricity, and major public transportation has been flooded or closed down until further notice. Well, this must upset Donald Trump because no one is paying attention to him, so he is using social media driving attention to himself. Once again, Donald Trump has been using Twitter drawing notice to his big offer. The offer was to President Obama asking him to release his transcripts and passport in exchange for $5 million to any charity of choice.
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Hurricane Sandy Doesn’t Blow In Many Emails
Chief Marketer
Hurricane Sandy is blowing a lot of leaves and tree limbs around but one thing the winds haven’t swept my way is many opportunistic emails. It’s a fine line marketers walk here. Sure, you want to be sensitive to your audience’s situation and realize that they may very well have more serious things to think about than shopping online. But…..let’s be honest. The temptation must be there. If your customers are home from work or school and they still have power, they’re probably puttering around online, so why not offer them a deal or two? The marketers in my inbox restrained themselves from using the storm as a way to connect with consumers. The lone exception was the American Red Cross, which sent a very straightforward (and appropriate) “Mobilizing for Sandy” email just after 1 a.m. eastern, offering information about storm preparations, a plug for the organization’s hurricane app and an appeal for the disaster relief fund.
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American Apparel Tasteless Advertising During Hurricane Sandy
Examiner
There is one thing Ryan Holiday, Director of American Apparel, knows how to do: stir up some controversy. American Apparel used email marketing to reach out to their customers for a Hurricane Sandy sale. The email blast was offering 20 percent off for the next 36 hours “In case you’re bored during the storm.” Well, Twitter users are raving how insensitive the email blast was. However, Ryan Holiday succeeded in this email marketing campaign because everyone is talking about it. It may not have been a positive campaign, but people are responding, sharing and writing about this ad all over the Internet.
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Markets Reopening Today; Lack of Backup Criticized
Lincoln Journal Star
The reputation of the New York Stock Exchange will suffer after it failed to have a back-up facility to deal with Hurricane Sandy, Arthur Levitt, former chairman of the Securities & Exchange Commission, said Tuesday. The exchange said in a statement Tuesday that its building and trading floor are fully operational and would reopen Wednesday. NYSE Euronext closed markets across every asset class Monday and Tuesday, the first consecutive days closed because of weather since 1888, as the storm barreled into New York City. Nasdaq OMX Group Inc. also shut down, but will reopen Wednesday. “People look to the New York Stock Exchange as being the symbol of American capitalism, and to see the exchange go down for two days without an adequate back-up plan is very, very unfortunate,” Levitt said on a Bloomberg Radio interview.
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What Do Advisers Know That Institutional Investors Don’t?
Investment News
Institutional investor confidence is now officially in the tank, according to a report out today. Confidence among financial advisers, however, ticked up slightly in October. The Global Investor Confidence Index in October, as calculated by State Street Corp.’s investment research and trading unit, has hit it lowest point since the index was created in 1998. The current reading is also 1.5 points below the previous low set in October 2008 as the financial crisis was just beginning.
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FEMA Recommended Twitter to Communicate About Hurricane
The Hill’s Congress Blog
The Federal Emergency Management Agency (FEMA) on Monday recommended people caught in the path of Hurricane Sandy use social media to communicate in the event that the storm compromises other means of communication. FEMA was not the only agency dedicating its Twitter account to crisis communications on Monday. The Democratic Governors Association (DGA) set up a “bipartisan list of East Coast governors on Twitter” to help get the latest advice and warnings out to people in the path of the storm. Federal offices in Washington, D.C., are closed on Monday — although the Supreme Court is still hearing arguments, Forbes noted — which means that many members of Congress were pointing Twitter followers to alternative contact information for district offices.
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New Crisis Communications Software is First to Provide Detailed Two-way Communication & GPS Location
Yahoo News!
MissionMode Solutions is proud to announce EarShot, a new mobile crisis communications application that is the first to feature rich, two-way communications through multimedia and geographic location services. It gives organizations the ability to be more proactive in dealing with critical situations, which reduces the impact of crises. EarShot is also the only crisis communications app that works even when voice, SMS and email channels are not functioning. Obtaining on-the-scene intelligence through EarShot enables organizations to quickly assign personnel to the right tasks and more effectively resolve the crisis. In many cases, having eyewitness information can prevent a situation from escalating into a crisis. According to the Institute for Crisis Management, 61% of crises start small and have the potential to be fixed before they escalate into a more serious situation.
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Media, Advertisers Ready for Audience Surge From Sandy
Huffington Post
Sometimes it’s not the size of the storm, it’s where it hits. As Hurricane Sandy raged through one of the country’s most densely populated regions, it created a surge in online traffic Monday as people sought weather-related news and various forms of online entertainment. One of the biggest beneficiaries of the brisk online traffic was The Weather Channel, which began streaming its television feed live on YouTube and on its own website late Sunday night. On Monday, the channel’s website had its biggest day ever, serving up 200 million page views as of 7 p.m. Eastern. “It’s like our mini Super Bowl,” said Curt Hecht, the chief global revenue officer for channel owner The Weather Co.
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Advertising for State Races Are ‘PAC’-king In
Southwest News Herald
Independent expenditures in state legislative races are closing in on the $2 million mark since July 1, with most of that spending coming in the month of October, Illinois State Board of Elections records show. Last March, a federal judge struck down Illinois’ law capping contributions to so-called state super PACs. Since then, according to the State Board of Elections’ Web site, $1.8 million has been spent by groups on Illinois campaigns, and as of late last week, $1.3 million of that has been spent in the month of October alone. Super PAC money is expected to increase exponentially in 2014, when gubernatorial and other statewide candidates are up for bid. So far, just 11 independent expenditure committees have been formed, but more will surely be formed after this cycle ends.
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