|
|
 |
Survivor! New York – How to Grow Your PR Business in a City That Never Stops Communicating: Cut the B.S.
Public Relations…By Nicole Glor, Senior Vice President, Regan Communications
Living in New York City is a reality show. Working here is Survivor meets The Hunger Games. To stay alive, you have to get real. Five years ago I launched the New York presence of our multi-office PR firm. Even during the recession, we keep growing, now with a cast of nine. To celebrate our anniversary in New York, I created a list of what you need to stay alive and secure coverage for your clients when the media market and client budgets keep shrinking:
|
|
|
| |
 |
How Are Your Business Manners? Eight Business Etiquette Tips for the New Office Environment
The Hiring Hub… By Marie Raperto
Business manners aren’t covered in the business press that often. In fact, recent searches on the topic turn up this “Oh, Behave!” article on MSNBC … from five years ago! Despite the lack of coverage, this is a critical area of focus for career success. And that is especially true these days with changing gender expectations in the workplace. We all learned good manners from our parents and teachers. But, how are your business manners? Everyone needs to be treated with respect and consideration, but times have changed.
|
|
|
| |
 |
SEC Charges Former Yahoo Executive and Former Ameriprise Manager with Insider Trading
IR Therefore I Am… By Gene Marbach
In its continuing crackdown, the SEC recently charged a former executive at Yahoo! Inc. and a former mutual fund manager at a subsidiary of Ameriprise Financial Inc. with insider trading on confidential information about a search engine partnership between Yahoo and Microsoft Corporation. In its complaint (see: http://sec.gov/litigation/complaints/2012/comp-pr2012-99.pdf), the SEC alleges that Robert W. Kwok, who was Yahoo’s senior director of business management, breached his duty to the company when he told Reema D. Shah in July 2009 that a deal between Yahoo and Microsoft would be announced soon.
|
|
|
| |
|
|
|
 |
Ten Top Tips for Generating Earned Media from the Earnies Winners
By PR Newsire for the Agile Engagement Channel
Earlier this month, our five Earnies winners had the opportunity to share their earned media campaign successes and offer best practices to our attendees. The hour was chock full of creativity and informative conversation. Taking into account the insights of our expert judges, Matt Johnston & Dierdre Breakenridge, we certainly covered a lot of strategic ground. In case you missed it, here’s a quick recap highlighting the takeaways that you can apply to your own campaigns. John Avola from St. Jude Children’s Research Hospital, our Earnies Grand Prix winner,kicked off the conversation by presenting the strategy behind the Hoops for St Jude campaign.
|
|
|
| |
 |
CSR News, Views and How-To’s: Retrofit Suggestions for Greener Warehouse Facilities
By Michael Kopley, for CSRwire’s Corporate Social Responsibility Channel
Clients and companies alike are often looking for how-to content and advice to help them in their CSR and sustainability initiatives. In that spirit, here is a quick Slideshare overview outlining how clients and companies can retrofit their warehouses so they are “greener” and more sustainable. If your’re looking for a practical program to build a CSR initiative, media story and messaging around for your brand, then consider this as a practical, real-world place to start. At minimum, this is an easy how-to for you to share with like-minded businesses:
|
|
|
| |
|
|
|
|
 |
The Mormon PR Problem: Study Shows Voters’ Views of Mormonism Still Hamper Romney’s Campaign
PhysOrg
Mitt Romney’s religion was a major stumbling block for his 2008 presidential aspirations, and remains so for his candidacy in 2012, according to David Campbell at the University of Notre Dame. Real time voter analysis of the 2008 primaries reveals that while the social barriers of race and gender were largely overcome during the last US presidential campaign, religious affiliation (in this case, the Church of Latter Day Saints) is still a significant hurdle. A new article in Springer’s journal, Political Behavior, suggests that a “stained glass ceiling” remains an obstacle to Mitt Romney’s 2012 bid for the White House …
|
|
|
| |
 |
Porter Novelli Wins Bid: Feds Sign $20M PR Contract to Promote Obamacare
Newsmax
The federal government has signed a contract with a public relations firm to spend $20 million to promote Obamacare, a law that made be defunct in a month.
The advertising campaign will educate the public on staying healthy and preventing illness, a Health and Human Services official told The Hill.
The controversial Affordable Care Act includes provisions for the advertising blitz in the law. The contract was won by the public relations firm Porter Novelli in a competitive bidding process, according to the Hill.
The Supreme Court is expected to rule on the constitutionality of the law before its recess in June …
|
|
|
| |
|
|
|
|
 |
Mobile Marketing Tipping Point? Google Acquires Motorola for $12.5b
BusinessWeek
Google Inc. on Tuesday completed its $12.5 billion acquisition of phone maker Motorola Mobility Holdings Inc. and said it has appointed a Google executive as the new CEO of the business.
Dennis Woodside, previously president of Google’s Americas region, is Motorola’s new CEO. Departing CEO Sanjay Jha will help to ensure a smooth transition, Google said.
It is Google’s largest acquisition ever, and pushes it deeper into cellphones. Google is already a formidable force in mobile computing thanks to its Android software, the chief challenger to Apple Inc. and its iPhones.
At the same time, the acquisition is largely a defensive one. Google needs Motorola’s trove of 17,000 cellphone patents to defend Android phones against lawsuits by Apple, which accuses them of copying iPhone features …
|
|
|
| |
 |
Marketing Study: Social Media Used, Consumed by 93% of B2Bs
Komarketing
The recent 2012 Social Media Marketing Industry report found that more than 93 percent of B2B marketers use social media to market their businesses–a five percent increase over 2010, TopTenWholesale reports.
Furthermore, more than 56 percent of acquired new business partnerships took place using social media, nearly 60 percent saw improved search engine results rankings from social media efforts and about 70 percent gained marketplace intelligence via social networks.
In terms of which platforms preferred by B2B marketers, 87 percent said they used Facebook, 86.6 percent used LinkedIn and 84 percent have Twitter accounts. B2B professionals are also avid bloggers (65 percent) and are adopting Google+ (44 percent) …
|
|
|
| |
|
 |
|
|
 |
SAP Agrees to Acquire Ariba for $4.5 Billion
New York Times
SAP, the German business software giant, has agreed to buy Ariba, a provider of cloud computing services, for $4.5 billion.
Ariba shareholders are being offered $45 a share, representing a premium of nearly 20 percent over the company’s closing price on Monday. SAP, which battles with Oracle as the titans in enterprise software, will be expanding its cloud-based services with the acquisition, which is being done through its American subsidiary. Ariba, based in Sunnyvale, Calif., has become the second-largest cloud vendor by revenue, the companies said …
|
|
|
| |
 |
Investor Sues Nasdaq Over Facebook IPO Glitches
The Wall Street Journal
Nasdaq OMX Group is facing a lawsuit seeking to represent investors who sought to trade shares of Facebook during its IPO, only to allegedly suffer millions of dollars in losses because of trading glitches. The lawsuit, which seeks class action status, said Nasdaq “badly mishandled” the “hotly anticipated” IPO, leading to confusion over whether buy and cancel orders were executed and resulting in trading losses as Facebook share prices fluctuated wildly throughout the day.
Nasdaq reps were not immediately available for comment. A spokeswoman for Facebook declined to comment …
|
|
|
| |
|
|
|
|
 |
CCOs on the Go: Sony Digital’s Don Levy Exits after 20 Years
Variety
Sony Pictures Digital’s senior VP, communications is ankling the studio after 17 years.
Levy, who leaves Sony June 4, is developing a new family entertainment venture. He will also be a visiting scholar at the U. of Southern California and teach entertainment marketing at Boston U.’s Los Angeles program.
Levy joined Sony in 1995 as an awards campaign consultant and has been the main spokesman for Sony Pictures Imageworks for most of its history.
Steven Argula is the new director of public relations for Sony Pictures Imageworks. He reports to Becky Chaires, senior VP of marketing for Sony Pictures Digital Productions. Olivier Mouroux, who handles PR for Sony Pictures Animation, has been upped to VP, public relations and coroporate communication …
|
|
|
| |
 |
Crisis Communications: No Explosives Found on Diverted US Airways Flight
The Los Angeles Times
The crowded US Airways flight from Paris to Charlotte, N.C., had just reached the northeastern tip of Canada when one of the passengers, a French citizen who was born in Cameroon, handed a flight attendant a cryptic note that said she had something hidden inside her body.
Alarmed that the woman could be carrying a surgically implanted bomb, the crew notified authorities. U.S. fighter jets were scrambled, and the pilot was told to make an emergency landing in Bangor, Maine.
State and federal agents met the plane when it landed, and the woman was arrested. An initial investigation has found no bomb on the plane, and no immediate sign that the woman had explosives somehow secreted inside her, said a senior law enforcement official who was not authorized to speak publicly …
|
|
|
| |
|
|
|
|
 |
NAB Challenging Constitutionality of FCC’s New Political-Ad Rules
The Wrap
The National Association of Broadcasters is challenging the constitutionality of new FCC rules requiring local TV stations to put information about political advertising online, it said on Tuesday. The new rules are “arbitrary, capricious, in excess of the commission’s statutory authority, inconsistent with the First Amendment, and otherwise not in accordance with the law,” the NAB said in a May 21 petition at the U.S. Court of Appeals for the District of Columbia.
In the documents the NAB filed with the court, the association did not spell out in detail its specific problems with the regulations adopted by the FCC April 27 …
|
|
|
| |
 |
Ad Pros on the Go: JWT Appoints a Pair of Chief Creative Officers in NYC
Ad Age Digital Next
Four months after JWT brought in new senior leadership to oversee North America — the WPP agency stunned adland when it secured Jeff Benjamin, who was previously at MDC Partners’ CP&B, and Mike Geiger, who was at Goodby Silverstein & Partners — it has appointed a new team to oversee creative for JWT, New York.
Ryan Kutscher, who previously served as a creative director at CP&B, and Matt MacDonald, who’s been executive creative director at JWT, New York, have been named co-chief creative officers of the network’s flagship New York office. In their new post as co-CCOs, Mr. MacDonald, 36, and Mr. Kutscher, 33, will be responsible for the creative output of the office, which handles clients such as Macy’s, Nestle, Bloomberg, HSBC, Diageo’s Smirnoff Vodka and Rolex. They will report to Mr. Benjamin, North America Chief Creative Officer …
|
|
|
| |
|
|
|
|
|
|
|
