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Flacks on Hacks: What the LinkedIn, eHarmony and Romney Security Breaches Mean to the Media and PR
By Dan Chmielewski, Principal, Madison Alexander PR
It’s been about a week since the security breaches of popular social media sites LinkedIn and eHarmony made news (as reported in this CBS story), along with the hack of candidate Mitt Romney’s HotMail and Dropbox accounts (as reported in on InformationWeek here). And as one might expect, the PR teams at these companies (and Mr. Romney’s campaign staff) did a great job of explaining what happened, how the breach might affect users and what to do to protect one’s account.
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BMW’s Branding Insights: What Munich Taught Me about Brand Promises
By Ann Revell-Pechar, Vice President, Carolinas at Arketi Group
This spring, we gave in to our son’s desire to include Munich on our European itinerary. The reasons he wanted to go were perfectly clear to me. You see, I spend a lot of time thinking about persona and brand promise. So I knew that the image of “engineering excellence” and “precision” that goes along with the German culture was something our mechanically-inclined son would relate to. It’s in everything they do, and is personified in the automobiles they make. One favorite, made in Munich, is BMW.
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It’s About Time: Women Gain in Boardroom, Study Finds
IR Therefore I Am… By Gene Marbach
GMI Ratings’ 2012 Women on Boards survey (which you can download on the GMI site here and which was also covered on Forbes here), indicates that there has been an incremental improvement in most measures of female board representation since their 2011 report. According to the survey, which includes data on over 4,300 companies in 45 countries around the globe, for the first time ever, women hold more than one in ten board seats globally:
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An Introduction to Retargeting: What Is It?
By ZOG Digital for the Digital Visibility Channel
Retargeting is a form of online advertising in which a user that has been to your website can be displayed ads from your media campaign on publishers and ad networks across the Internet. This form of advertising is very effective, since you are only showing ads to users that have been to your site (i.e. showing an interest in your product or service), instead of relying on demographic or other types of targeting to find users.
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PR and Health Care: Top Lessons Learned at the PRSA Health Academy Summit
By Joel Wethall, Vice President of Business Development at PRIME Research for the PR ROI Channel
At a time of momentous change within the health care field, the recent PRSA Health Academy Conference brought together practitioners from the health care companies and providers, organizations allied to the field and public relations agencies serving health care clients.
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Weber Shandwick Resolves Lawsuit Against Hill & Knowlton, Others
PR Newswire
Weber Shandwick has settled its lawsuit against Hill & Knowlton Strategies, Jody Venturoni, Ken Luce and MaximaGroup LLC, a company owned by Luce. Weber Shandwick filed a lawsuit on January 17, 2012, seeking to protect its business interests and those of its clients alleging that confidential documents had been misappropriated by Jody Venturoni, formerly head of Weber Shandwick’s Texas operations from October, 2010 through December, 2011. In addition, Weber Shandwick alleged that Ken Luce, also the former head of Weber Shandwick’s Texas operations, improperly solicited Weber Shandwick employees and clients. Following the filing of the lawsuit, an Agreed Temporary Restraining Order against Luce, Venturoni and Hill & Knowlton was issued by a Texas Court. This Agreed Temporary Restraining Order was extended by agreement and further Court order on April 12, 2012. On June 12, 2012, the parties entered into a confidential settlement of the matter …
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Occupy Wall Street, Workhouse Publicity Battle Over Silver Anvil PR Prize
Washington Post
Occupy Wall Street may be weakened, but the brand seems to be doing fine: The protest movement just won a prestigious PR award. Technically, the award went to Workhouse Publicity, a high-end New York firm that launched a pro-bono Occupy campaign after protestors took over Zuccotti Park last year. On Thursday, Workhouse scored the Public Relations Society of America’s Silver Anvil Award – the Oscar of the industry – for public service with an entry called “The Revolution Will Be Editorialized.” High fives all around? Not so fast. “It’s great that Occupy is being acknowledged, but Workhouse has been pretty much promoting itself while doing the work,” Dana Balicki, a member of Occupy’s press team, told us Monday. “Our success shouldn’t rely on a company that works with the one percent …
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Marketing Trends: One-Third of Moms Admit Dads are Having More Influence on Grocery Shopping, According to Cone Communications Survey
MarketWatch
More than one-in-three (35%) moms admit dads have had more influence on grocery store purchases over the last few years. And, with 52 percent of dads now saying they are the primary grocery shopper in the household, the power of dad is hitting its stride, according to the 2012 Cone Communications Year of the Dad Trend Tracker. Dads primarily responsible for grocery shopping are more than twice as likely as moms to get a lot of input from other members in their household (34% vs. 12%).
They also do their homework before setting foot in the store. Before heading to the supermarket, dads say they:
Create a detailed shopping list – 63% (vs. 65% of moms)
Collect coupons or read circulars – 56% (vs. 62% of moms)
Plan meals for the week ahead of time – 52% (vs. 46% of moms)
Perform background research on grocery products – 24% (vs. 11% of moms) …
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Things That Make You Go “Hmm”: ComScore Study Saying Facebook Marketing Works Was Partly Commissioned by the Social Network
Washington Post
As reported here this week, a comScore study suggests that marketing on Facebook can help increase sales. ComScore urges marketers to look beyond acquiring as many fans as possible on Facebook and focus on their message and on social media marketing campaigns. It comes as investors question just how much Facebook is worth. Its stock is down 28 percent since it began trading publicly last month. THE NEW CAVEAT? Turns out out that the report was partly commissioned by Facebook Inc., a client of comScore’s. It was based on a panel of Internet users who agreed to participate – a condition that can skew results …
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Congress Pummels Wal-Mart Over Lack Of Disclosure in Bribery Case
24/7 Wall Street
Members of Congress have already tired of Wal-Mart’s tardy reactions to its requests for information about a bribery probe in Mexico started a month ago by the world’s largest retailer. It has been alleged that officials in the Wal-Mart Mexico division bribed local officials to be granted rapid approval for new stores. There are concerns that management at Wal-Mart as high as CEO Michael Duke were aware of the actions. Oversight and Government Reform Committee Ranking Member Elijah E. Cummings and Energy and Commerce Committee Ranking Member Henry A. Waxman sent a letter to Duke today, in which they wrote, among other things that “you have provided us with no documents, you have declined to allow any Wal-Mart employees to brief our staffs about the allegations, and you have failed to respond to our request to speak with Maritza Munich, a key figure in the investigation.” …
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Dell Announces First-Ever Dividend; Shares Jump
Investors Business Daily
shares were up nearly 3% in after-hours trading Tuesday, after the computer maker announced it would pay its first dividend.
CEO Michael Dell said in the company`s announcement that the move is based on the company`s strong cash flow. News of the dividend was disclosed at the start of Dell`s annual meeting with financial analysts.
The Texas-based maker of hardware and software products, and provider of tech services, said it would begin paying a quarterly dividend of 8 cents a share from its fiscal third quarter, which ends in October. Based on the company`s closing price of 11.86 on Monday, Dell said the dividend yield would come in at 2.7%. Dell shares rose nearly 1% in Tuesday`s regular session, to 11.97 …
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CCOs on the Go: Fox Broadcasting’s Joe Earley Elected Co-Chairman Of PromaxBDA Board
Deadline Hollywood
PromaxBDA, the leading global association for marketing, promotion and design professionals in the entertainment industry, today announced that Joe Earley, President, Marketing and Communications, for the Fox Broadcasting Company, has been elected to serve as Co-Chairman of the PromaxBDA Board of Directors. The announcement was made today at PromaxBDA: The Conference 2012 in Los Angeles. As President, Marketing and Communications, for the Fox Broadcasting Company, Joe Earley is responsible for all FOX marketing functions, including on-air and off-air promotion and advertising, national media, national promotions, content production and affiliate marketing. He also oversees all aspects of entertainment publicity, corporate communications and talent relations …
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HP Restructures International Corporate Comms Team Amid Departures
The Holmes Report
HP is restructuring its international corporate communications team, amid the departure of three key senior executives.
A HP spokesman confirmed the development, which follows the exit of international corporate PR director Christina Schneider earlier this year, for a regional comms role at Autodesk.
London-based international corporate PR manager Paul de Lara is also set to depart HP later this month, added spokesman Michael Thacker, “to pursue another opportunity.”
In Asia-Pacific, meanwhile, HP comms head Clare Gayner has left the company for a new position at Juniper Networks.
No comment was forthcoming as to whether the outgoing executives will be replaced …
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Ad Forecast: Publicis Upbeat on 2013 Despite Europe Woes; Optimism Includes Olympics
Reuters
Advertising agency Publicis is optimistic about marketing budgets for next year despite the ongoing drag from Europe`s debt crisis and the lack of major events such as the Olympic Games, Chief Executive Maurice Levy said.
The veteran chief of the world`s third-biggest ad agency, which competes with WPP and Omnicom, acknowledged that Greece, Spain and Italy faced deep economic pain, but said he believed political leaders would avoid contagion infecting the entire common currency zone.
“I see 2013, for the time being, quite positively,” Levy said at the Reuters Global Technology and Media Summit.
“Our clients` plans for next year as we see them today, although not finalized, put us on course for a stronger 2013 than 2012, even without the boost from the quadrennial events including the U.S. elections and Olympics.” …
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Internet Ad Revenue Hits $8.4 Billion in 1st Quarter
Ad Age Digital Next
Internet ad revenue grew to $8.4 billion in the first quarter this year, a 15% increase over the $7.3 billion booked in the same period last year, according to the latest IAB Internet Advertising Revenue Report. PricewaterhouseCoopers researches and produces the report, which is sponsored by the IAB. Growth in the double-digits is a positive sign for digital-media companies, as they look to bring more offline ad dollars online. But this year’s first-quarter total marks slower growth than the industry experienced in the same quarter last year when revenue increased 24% from the $5.9 billion booked in the first quarter of 2010. A rise in spending on social platforms, online video and mobile were likely contributors to the growth last quarter. Still, rising waters do not boost all in the industry. Digital advertising for newspapers grew only 1% …
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