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Publishing on Kindle to Get Marketing Leads – How-To Resources and Tips
Social Media Zone…By Vicki Flaugher, aka @Smartwoman
I am a Kindle fangirl. Love the eBook medium, love the idea, love the whole thing. I have begun writing fiction short stories via Smartwoman Publishing (with pseudonyms and without) and will be adding some more business how-to as well. I am having a blast! I especially love the marketing and social media potential of publishing on Kindle. If you’ve followed my tips on incorporating standard internet marketing technique into your social media, blogging…
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Marketing to ‘GenNext’: Barnes & Noble’s 2012 College Marketing Report
Marketing… By Lisa Malat, VP of Marketing & Operations (Colleges), Barnes & Noble
College students are trendsetters and early adopters – establishing relationships with them serves a long-term benefit for both brands and students. And connecting with them requires an integrated marketing campaign. Barnes & Noble calls it 360 Marketing -which begins with a deep understanding of how students think, and how they want – and don’t want – brands to engage them. To help Barnes & Noble provide students with brands they love and marketers and communicators with invaluable student insight, we developed the GenNext Panel, a community of thousands…
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Book Publicity 101: PR Lessons For a Successful Launch
Public Relations… By David E. Johnson, CEO of Strategic Vision, LLC
The book world is seeing an explosion in books coming out each year. Self-publishing has changed the book world forever. No longer do a few publishing houses control who gets published and who doesn’t. More and more people are achieving their dream of being an author. Yet the challenge for authors to stand out is even greater. There is a greater demand for book publicity than ever before. Yet for many authors book publicity can be daunting and frightening. They don’t fully understand it. Here are some essentials that authors need to know about book publicity for it to work for them.
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Rona Focuses on Media Relations After Failed Lowe’s Bid
By Critical Mention for the Critical Now Channel
Negative sentiment spiked in Lowe’s word cloud after it was announced that the home improvement chain had walked away from their offer to purchase rival Canadian home construction store, Rona, earlier this afternoon. The term in question was [Rona] and after a few clicks it was determined that the spike was a direct result from the failed acquisition earlier today. After the announcement, Rona stock prices fell more than 12 percent. This was the lowest decline since the stock’s initial offering in 2002. Lowe’s stock prices held firm with a less than 1 percent decrease.
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How to Amplify Messages by Cultivating Audiences & Influencer Relationships
By Sarah Skerik, VP of Social Media, PR Newswire, for the Agile Engagement Channel
It’s not a comfortable question, but in today’s connected world, it’s one we communicators have to ask ourselves. And here it is: How many of the media and influencers in our media databases hear regularly from us (or our brands) other than when we have a press release in hand or a story idea to pitch? In many cases, the answer is “Rarely.”
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Organic and Paid Search:The Connection
By ZOG Digital for the Digital Visibility Channel
Often we have clients ask, “Why should I invest in PPC when I already rank #1 in organic search results?” Or, “Why do I need SEO when I already have a finely tuned and successful PPC program?” The answer is simple: investing simultaneously in PPC and SEO can result in an incremental lift in overall performance. As first noted in industry research by firms such as Nielsen ReelResearch and the “iCrossing Search Synergy” report, there has been conclusive evidence as early as the mid-2000s..
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TV Networks Asked to Include Promos for ObamaCare in Top-Rated Shows
Examiner
There are reality shows about being cast away on a desert island, swapping spouses, and running a restaurant. So why not a reality show about “the trials and tribulations of families living without medical coverage”? It’s one of the possibilities being run up the proverbial flagpole in Hollywood by Ogilvy Public Relations Worldwide. The marketing powerhouse has signed a $900,000 contract with an ObamaCare exchange in preparation for California’s planned exercise of the law next year, writes Newsbusters’ Tim Graham. Graham cites a New York Times article by Abby Goodnough that proudly announces in its headline “California Tries to Guide the Way on Health Law.” (Gosh, you gotta love those Golden State lawmakers, always on “the cutting edge,” …
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Royal Fallout: Ireland to Introduce Tougher Privacy Laws
The Mirror UK
Alan Shatter, Minister for Justice, Equality and Defence, has taken the dramatic decision to revive abandoned legislation amid the continued fallout from the holiday images of the Royals. Ireland is to introduce privacy laws on the back of the scandal over the publication of topless photographs of the Duchess of Cambridge. Alan Shatter, Minister for Justice, Equality and Defence, has taken the dramatic decision to revive abandoned legislation amid the continued fallout from the holiday images of the Royals. The minister said some sections of the Irish print media placed no value on people’s right to privacy. “It is clear that some sections of the print media are either unable or unwilling in their reportage to distinguish between prurient interest and the public interest,” he said.
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Tweeters Mock Newsweek’s #MuslimRage Cover with Humor
Washington Post
If Newsweek intended its latest cover story to spark conversation, it certainly got what it was looking for. The magazine’s cover essay, “Muslim Rage: How I Survived It, How We Can End It,” has spawned a huge response on Twitter. The essay by Somali-Dutch activist Ayaan Hirsi Ali addresses the issue of free speech in light of deadly riots in the Middle East over an anti-Islamic film. The story is illustrated on the magazine’s cover with a photo of two bearded protesters in the midst of a mob. Newsweek created the hashtag (hash)MuslimRage to promote discussion of its cover story. But most of the tweets using it have mocked the subject, rather than adopt the article’s serious tone.
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The New Way to Leverage LinkedIn to Personalize Your Digital Campaigns
Technorati
Delivering relevant content to the right audience is the best way that today’s marketers can maximize the effectiveness of their campaigns in today’s increasingly noisy digital space. This is particularly challenging when targeting new prospects where you may not have useful data for segmentation and personalization. You may fall back to a “shotgun” approach of sending the same message to a wide audience. Even if you can capture your prospect’s interest in your e-mail or banner ad, you will most likely drive them to a “one size fits all” landing page or web site – forcing your prospect to find the data that is most applicable to them. As a marketer, what excites me about social media networks like LinkedIn and Facebook is finding ways to leverage the relationships and data that people add into the network on a daily basis. If I can personalize a campaign based upon a prospect’s connections, their likes, their school, etc. as well as their title and company, I am much more likely to have my message resonate. Both Facebook and LinkedIn offer targeted banner ads where you can create unique banner ads targeting specific people based upon their profile data. Through Facebook Connect, companies are able to …
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Gartner Report: 10-15 Percent of Social Media Reviews will be Fake by 2014
Digital Trends
Product reviews, whether coming from Amazon, Rotten Tomatoes, or Yelp, can make or break your Internet marketing efforts. There’s a lot at stake and that means plenty of outlets resort to illicit practices (read: faux users and spambots) to improve their reputation. In a Gartner study, analysts found that by 2014, between 10 and 15 percent of social media reviews will be faked. Over half of the Internet population use social networks, and a handful of those platforms (Facebook, Twitter, Pinterest, and Google+), house a dense concentration of users that are sharing and promoting content on their own accord. It is word of mouth 2.0 and it’s a powerful and lucrative marketing opportunity. So powerful, in fact, that analysts predict that at least two Fortune 500 companies will face litigation from the Federal Trade Commission in the next two years for illicit social media practices. “Organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages,” Jenny Sussin, senior research analyst at Gartner said in a statement.
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When Analysts Talk, Do Institutional Investors Listen?
AI CIO
Changes in analysts’ price targets do, in fact, predict institutional trading, according to an academic paper by two Canadian professors. The paper — written by Shannon Lin, a professor at Queen’s University, and Hongping Tan, a professor at the University of Waterloo — further notes that the analysis shows that the positive relation between institutional trading and target price changes is more pronounced for small firms, which generally have lower trading volume, and is limited to more active institutional investors. In recent years, analysts have increasingly included target prices alongside earnings forecasts and stock recommendations in their research reports, conveying analysts’ assessment of the expected value of underlying stocks. The usefulness of such research is a hotly debated topic. While some investors point to the wealth of information contained in such research …
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Earnings Magic? Big Rebound in Profits May Be Coming
CNBC.com
Corporate earnings are expected to be just short of awful in the third quarter and then stage a fairly dramatic turnaround the rest of this year-and analysts believe the rebound will last into 2013. So how does that happen? After all, the conditions present in the current quarter can’t change that much in the next three months. Or can they? Analysts, in fact, are betting that a confluence of factors – the ending of what some hope is just an economic soft patch, an influx of newly minted money from the Federal Reserve and European Central Bank, and a presidential election, to name three – will help change the earnings story.
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What Occupy Wall Street Wants
The Los Angeles Times
Occupy Wall Street protesters commemorated the one-year anniversary of the 99% movement Monday, marching down the streets of Manhattan’s financial district wearing masks and party hats. Though some protesters were arrested, it was a muted affair in comparison with the demonstrations that took place while OWS was headquartered in New York’s Zuccotti Park for several months. In a Times story by Tina Susman and Andrew Tangel about today’s demonstrations, Wall Street worker Robert Nicholson is quoted as saying: “I think they’re idiots. They have no agenda. [...] They have yet to come out with a policy statement, and now, who are they disrupting? People who are working, people who are trying to pay a mortgage or put their kids through school.” True, OWS has yet to draft a policy statement. And true, OWS has weakened its message by pedaling a hodgepodge of ideals. But it would be idiotic to say OWS has been ineffective. Like the recent Republican and Democratic national conventions, OWS has concentrated on communicating one overriding message.
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Ben Bernanke versus Tim Cook: Who Gave Us a Clear Message?
The Los Angeles Times
Ben Bernanke and Tim Cook are in totally different business. Dr. Bernanke is the chairman of Federal Reserve; the world’s most influential central bank. Mr. Cook is the CEO of Apple (NASDAQ:AAPL); the world’s most admired technology company. Last week, the two men took the center stage in the media frenzy. Dr. Bernanke announced QE3, the purchase of mortgage securities designed to reignite US economic and employment growth. Mr. Cook introduced Apple’s iPhone 5, continuing the company’s lead in the smartphone market. Who gave us a clear message? Based on Wall Street’s response to the two events, both men’s message was well received.
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Marketers Weigh TV Advertising During Elections
BtoB Magazine
As the election season heads into its final frenzy, b2b marketers are weighing the use of TV advertising over the next several weeks, balancing the need to effectively reach their target audiences against the competition from political ads. Most large b2b advertisers, such as Dow Chemical Co., Emerson Electric Co., IBM Corp., SAP and Siemens Corp., agree that television is still a vital medium with which to reach their audience of business decision-makers. However, many are scaling back their TV plans until after the elections. “TV is still very important,” said Tom Haas, CMO at Siemens Corp. “It helps maintain awareness. For a company our size-over $100 billion globally [in annual revenue] and over $25 billion in the U.S.-it establishes us as a key player.”
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Shazam Expands to Include TV Shows
USA Today
When Shazam first launched, the concept seemed magical. Wherever we were — even if it were a crowded bar — the app was somehow able to detect exactly which song was playing in the background. Over the years, Shazam has broadened its service to include films, commercials and other media. Today it launches perhaps its most interesting update yet, though: Now it will identify (almost) any TV show on any channel, anytime. I aimed my phone at an episode of MTV’s Awkward and discovered that not only will Shazam tell me what music appears in the episode, but it links to the cast, Awkward’s IMDB and Wikipedia pages and its official site.
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