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The Essential Elements to Building a Thought Leadership Program? – Part 2 of 3
Corporate Comm… By Terri Douglas and Christie Denniston, Catapult PR-IR
In Part I of our three-part series here, we explored and defined the role of a thought leader. Being a thought leader is not easy; it requires a great deal of focus and commitment. The path to becoming a thought leader is a true process. Becoming an industry thought leader is not about self-promotion or the pushing of products but rather focuses on education and collaboration on best practices for an industry or evolving market.
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Does Social Media Help or Hurt Crisis PR Management?
Social Media Zone…By Vicki @SmartWoman Flaugher
Crisis PR is a skilled players game. The best practitioners are very good at communicating under pressure, interceding appropriately, and protecting their clients’ brands. Experience pays off for the wise ones in the field who take the knocks, duke it out in the real world, and live to tell about it. I truly admire the crisis PR professionals I know. Enter social media.
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Job Search Mistakes: 10 Common Career Blunders to Correct
The Hiring Hub…By Marie Raperto
As reported by Bloomberg and BusinessWeek this weekend, hiring picked up in April. This improvement in the labor market saw “payrolls climb by 165,000 after a 120,000 gain in March, according to the median forecast of 64 economists surveyed by Bloomberg News before Labor Department data due May 4,” the news service revealed. So what does this mean to you? It means that competition for increased job opportunities has also grown. To stand out from the competition, you must master the many steps of a job search. One small mistake and you’ve wasted everyone’s time.
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Advertising Is Still Not Dead, It’s Now Multiplying – Guest Post from Jim Joseph, President North America at Cohn & Wolfe
By Jim Joseph, President North America at Cohn & Wolfe for Latergy’s Social Video Channel
Not too long ago, there was a time when everyone was saying that advertising was dead. Having been a client-side CPG marketer and then running several “kinds” of agencies (including advertising), I was never a proponent of that view. Quite the contrary, advertising is still one of the best ways to express a brand’s essence, IMHO. While I have been saying, “advertising is not dead,” I have also been saying, “advertising needs to change.” Gone are the days when a brand can have an advertising campaign with a massive media budget spread across day parts and conclude that it will reach its goals.
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Quality Research and Evaluation Matters: Q/A With Mark Weiner, PRSA Health Academy Pre-Conference Speaker
By Prime Research for the PR ROI Channel
Mark Weiner, CEO Americas, PRIME Research, presents Research 101: Learn to Create, Implement and Manage Research Programs Within Your Organization, on May 16, from 1-5 p.m. at the pre-conference session for the 2012 PRSA Health Academy Conference, held May 16-18 at The Inn at Penn in Philadelphia, PA. His session also allows attendees to bring their research questions and examples for review. In this post, Weiner shares his insights on the changes and trends in, and value of effective research and evaluation, in public relations.
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Seamless Video Email: Best Practices for Dramatically Increasing Response Rates & Success
By WhatCounts for the Effective Email Marketing Channel
Thanks to the enabling prevalence of broadband and the immense popularity of YouTube and video in general, consumer interaction with the internet has changed dramatically over the last few years. According to comScore, some 139 million U.S. internet users now watch an average of 83 videos online each month. Consumers expect to see videos everywhere from news sites to Facebook pages to email. The promise of seamless video in email has already tantalized many CMOs as a means of engaging customers, driving greater response rates and higher revenue from email campaigns.
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Building a Sustainable RBS: Royal Bank of Scotland issues Sustainability Report
By CSRwire for the Corporate Social Responsibility Channel
“Our goal is to try and be a model for how banks can contribute to society and make money for our shareholders along the way.” Stephen Hester, Chief Executive, RBS Group. RBS is changing for the better. The launch of RBS’s annual Sustainability Report is an important milestone- it allows the company to demonstrate its commitment to being open and transparent whilst covering the issues its stakeholders tell them are important.
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OWS Returns: Occupy Plans Global Protests in May Day PR Push Today
Bloomberg
Occupy Wall Street demonstrators, whose anti-greed message spread worldwide during an eight-week encampment in Lower Manhattan last year, plan marches across the globe today calling attention to what they say are abuses of power and wealth.
Organizers say they hope the coordinated events will mark a spring resurgence of the movement after a quiet winter. Calls for a general strike with no work, no school, no banking and no shopping have sprung up on websites in Toronto, Barcelona, London, Kuala Lumpur and Sydney, among hundreds of cities in North America, Europe and Asia. In New York, Occupy Wall Street will join scores of labor organizations observing May 1, traditionally recognized as International Workers’ Day. They plan marches from Union Square to Lower Manhattan and a “pop-up occupation” of Bryant Park on Sixth Avenue, across the street from Bank of America’s Corp.’s 55-story tower …
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Terrorism and PR: Taliban Turns to Social Media in Propaganda Drive
Technorati
The Taliban is using Facebook, a Q&A section on its website and other platforms to interact with individuals in what appears to be a very considered public relations approach. That’s right, you’ve read it correctly – the Taliban is embracing PR; no doubt taking a few leaves out the books of propaganda experts. There is a saying that is often used in the world of technology; “adapt or die” (which has a bitter taste given the subject matter and here) we’re seeing an approach in how even the most extreme of examples can find a niche to reach its target audience. A BBC article highlights how the Taliban is using Facebook, a Q&A section on its website and other platforms to interact with individuals in what appears to be a very considered public relations approach. That’s right, you’ve read it correctly – the Taliban is embracing PR; no doubt taking a few leaves out the books of propaganda experts …
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CMOs on the Go: DIRECTV Taps Paul Guyardo as Chief Marketing Officer
MarketWatch
DIRECTV announced that Paul Guyardo, who currently leads the U.S. Sales and Marketing organizations, will expand his role to lead both traditional ad sales and DIRECTV’s new addressable and digital platforms. With the added responsibilities, Guyardo will assume the new title of executive vice president, Chief Revenue & Marketing Officer of DIRECTV, LLC, and continue to report to Mike White, chairman, president and CEO of DIRECTV. Guyardo joined the company in 2005 as executive vice president and Chief Marketing Officer. In 2007, he was promoted to his current position leading all sales & distribution channels in addition to marketing, branding/advertising, public relations pricing and packaging, directv.com, sports, premium channels and on-demand businesses, customer retention, consumer research & analytics and creative services …
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Study Shows Social Media Marketing Management is Haphazard at Best
Marketing Pilgrim
EPiServer recently surveyed 250 UK marketing decision makers and their thoughts on social media marketing were all over the board. On the upside, 77% of them said they were running some kind of online community and 35% said they’ve been using social media for more than a year.
Of those with a social media marketing strategy, 30% said it’s increased their customer loyalty, 25% said it increased web traffic and 21% said they saw a direct increase in sales. Bravo. But only 1 in 10 said they had an effective means of measuring the benefits. So who is running the social media show? Answer: 22% of companies already have a social media or community manager 28% of social media activities are run by a marketing executive, 14% by a PR executive, 16% by the IT manager … and 16% have no idea what social media marketing is all about …
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Groupon Hires Two New Board Members to Win Back Investor Confidence
Financial Times
Groupon is adding two finance experts to its board as the daily deals company attempts a financial makeover to win back investor confidence.
Groupon’s reputation has been plagued by a series of accounting missteps and criticisms from US regulators. However, the company hopes to improve relations with investors and the SEC by shaking up its board.
It named Daniel Henry, chief financial officer of American Express, and Robert Bass, vice-chairman of Deloitte, as its newest board members.
Howard Schultz, chief executive of Starbucks, resigned from the Groupon board last Thursday, while Kevin Efrusy of Accel Partners, one of the company’s early venture capital backers, said he would not seek re-election when his term ends in June …
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SEC Names New Deputy Director of Enforcement
The Wall Street Journal
The SEC promoted the head of its New York office, George S. Canellos, to the No. 2 position in the agency’s Enforcement Division. Canellos, who had been director of the New York office since 2009, replaces Lorin Reisner, who left the agency in November for the U.S. attorney’s office in Manhattan, where he heads the Criminal Division.
Canellos was a prosecutor in that office for nine years, holding several leadership roles, including chief of the major crimes unit, senior trial counsel of a securities and commodities fraud task force and deputy chief appellate attorney …
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Issues Management: Dissident Shareholders Want Access to BofA Meeting
Reuters
n activist group is urging Bank of America Corp (BAC.N) to allow all shareholders to enter next week’s annual meeting after it says Wells Fargo & Co (WFC.N) excluded attendees who disagreed with the bank’s business practices.
The group, called 99% Power, sent a letter on Monday to Bank of America Chief Executive Brian Moynihan asking to meet with him by Friday May 4 to ensure the meeting room is large enough and that shareholders are allowed to designate a proxy to attend on their behalf. The activists said they will have legal and citizen rights observers on hand for the May 9 meeting in Bank of America’s hometown of Charlotte, North Carolina …
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Crisis Comms: Wells Fargo Hit with Envelopes of White Powder; NYPD Investigates
Fox Business
The New York City Police Department is investigating a series of suspicious envelopes sent to several Wells Fargo branches across New York City, Wells Fargo officials tell Fox News.
“Envelopes containing white powder were received at some Wells Fargo locations in Manhattan Monday afternoon,” Wells Fargo spokeswoman Alexandra Ball said in a written statement. “The safety of our customers and team members are our top concern and our focus is on ensuring premises are safe.”
Ball said Wells Fargo is “cooperating” with the police investigation, but she declined to say if any letters or other messages were found inside the envelopes.
At least five Wells Fargo branches received the standard-size envelopes, and police investigators are on-scene, according to a Wells Fargo spokesman …
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Industry Bellweather? Auto Ad Spending Will Grow 14% in 2012, Report Predicts
Ad Age Digital Next
As the U.S. automobile industry motors toward a broad recovery, Borrell Associates forecasts that national and local advertising spending will rise nearly 14% in 2012, to $30.8 billion, and that about 40 cents of every media dollar will be channeled toward digital.
According to a report prepared by Borrell Associates, a Williamsburg, Va.-based consulting firm that specializes in tracking local ad spending, the trend toward digital media — at the expense of print, radio and direct mail — will continue “largely unabated.”
CEO Gordon Borrell said that the firm foresees the industry, including dealers and dealer associations, spending $11.9 billion on search buys and online banner ads. That’s up 39% from 2011
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Global Online Ad Market to Hit $85bn by 2017
Equimedia
The world’s rapidly expanding online advertising market will be worth almost $85 billion by 2017, new research indicates. Mobile marketing, streaming video and social media will be three of the key growth areas over the next five years, the study from GIA reveals. With a huge range of rich media options, the authors of the study note that the internet has become one of the most “attractive” advertising mediums for businesses around the world.
Forrester Research recently forecast that in 2016 there will be 375 million tablets purchased globally and 760 million tablets in use, which is bound to have a disruptive effect on the way advertisers target consumers …
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