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Are PR and Marketing Ready for Neo-Tribalism? 8 Travel & Lifestyle Trends in a Social Media World
Marketing… By Karen Weiner Escalera President and Chief Strategist KWE Partners
As leaders in the luxury travel, hospitality and real estate industries, our firm and team members enjoy considerable access to the latest consumer-related marketing studies impacting these sectors. We highlight the best of these findings, the latest travel industry analysis and forecasts through our internationally syndicated Luxury Travel & Lifestyle Trends newsletter and blog. Here is a recap of some of the most recent trends we’ve seen in the space … and what they mean to marketers and PR pros in general:
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Dare to Do Someting Cool: “Somebody That I Used to Know” and the Power of Social Media Parody
Social Media Zone…By Vicki @Smartwoman Flaugher
I simply LOVE the song by Gotye entitled “Somebody That I Used to Know.” Its runaway success is impressive. It has compelling feeling, artistic uniqueness, interesting instrumentation, a totally kick a$$@s video (281 million views and counting) and more. I am a complete and utter fan girl.I also love how it has inspired dozens+ of parodies. Here is a short list of some of the more amusing ones. Put on your headphones so you don’t disturb your coworkers, sample a bit of each one to get a feel for the vibe and fun, and MAKE NOTE of the viewership numbers to the side of each.
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Penn State Lessons and the Sin of Spin: When Cowards Take the Easy Way Out
Corporate Communications… by Karen Friedman, Karen Friedman Enterprises
I recently had the opportunity to participate in a realistic risk exercise involving scores of local state and federal officials. The purpose of the day- long event was to allow participants to implement emergency response plans, coordinate activities and practice responding to an incident that threatens public safety in order to protect the public should a real life emergency occur.
As an observer and evaluator of communication tactics and strategies, what impressed me was the constant attention of every participant across multiple agencies to protect those who were affected by the threatening situation that was unfolding.
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Think Ink: Five Ways to Score Press Coverage at a Trade Show
Public Relations… by Adrienne Appell, Senior Manager Public Relations, Toy Industry Association
The reasons companies exhibit at trade shows can be varied … key among these, of course, are introducing new products to retail buyers and networking with industry colleagues. But trade shows are also an excellent opportunity for exhibitors to attract press coverage for their organizations and products.
Held in New York City every February, the Toy Industry Association’s American International Toy Fair (Toy Fair) is the largest toy and youth product event in the Western Hemisphere.
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Email Marketing Tip #9: Balance Your Email Frequency
By WhatCounts for the Effective Email Marketing Channel
EMAIL MARKETING TIP #9
Find a balance with your email frequency. Sending too often may cause the recipients to unsubscribe, but sending too infrequently may cause subscribers to forget about you and move on. Set realistic expectations based on your audience and content. What is the best email frequency? How often is too often? That is one of those questions that is often asked in the world of email marketing.
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Six Keys to Building an Agile Engagement Program
By PR Newswire for the Agile Engagement Channel
PR Newswire hosted a webinar on July 12 titled “Agile Engagement: 6 Steps to Building Communications Dexterity,” that featured some great case studies and a robust Q&A session that focused on what organizations need to do to make the change to the proactive agile engagement communications framework.
The panelists were: Kelly LeVoyer, the Director of Marketing Editorial at SAS Software (@sassoftware); Valerie Jennings, CEO of Jennings Social Media Marketing (@valeriejennings); Sarah Skerik, VP social media, PR Newswire (moderator) (@sarahskerik).
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An “Eaters’ Bill of Rights” – Debating the Corporate Social Responsibility of Our Food Providers
By CSRwire for the Corporate Social Responsibility Channel
Your supermarket is a cornucopia, overflowing with fresh fruits and vegetables from around the world, no matter the season; counters full of meats, poultry, and fish; aisles stacked high with boxes and bags, cans and cartons of every kind of cereal, drink, dessert, and snack a body could want. Cornucopia, indeed. The typical American grocery store is stocked with 50,000 items, more than triple what it was 30 years ago.
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ICCO Report: Public Relations Outpaces Economic Growth
The Holmes Report
The public relations industry outperformed global economic growth in 2011, according to the ICCO World Report. Then annual report, which consolidates information supplied by ICCO’s 23 national trade association members, found strong consultancy growth of around 20 percent in Brazil, Russia, India and Australia. PR firms in the US, UK, Nordics, Czech Republic and Turkey also reported solid growth of as much as 10 percent in 2011. However, harder-hit European economies struggled, with a decline of as much as 20 percent in Portugal, Spain and Slovenia. The world’s two largest PR markets – the US and UK – both benefited from strong consumer activity, with the London 2012 Olympics expected to provide a further boost to the UK in 2012. Elsewhere, Brazil reported its fourth-consecutive year of 20+ percent growth. Both Brazil and Russia benefited from public sector demand, although – in Russia’s case at least – there are structural concerns over the sustainability of public sector fee income …
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Advertising and PR During the Olympics: What You Need to Know
Everything PR
Are you planning an Olympic-themed PR or advertising campaign? Stop. Your first need to know that the London Organising Committee of the Olympic and Paralympic Games is the only entity that owns the intellectual property rights for the London 2012 brand, and any Olympic-themed campaign may infringe these rights. All of the official names, phrases, trade marks, logos and designs related to the 2012 Games and the Olympic and Paralympic Movements (collectively referred to as the “Games’ Marks”) are protected by law in a variety of ways. Generally speaking, using the Olympic Symbol, the Olympic mascots, the Olympic motto “Citius Altius Fortius” / “Faster Higher Stronger,” London 2012 and derivatives, and even words like Olympic, Olympian, plurals and derivatives may come with repercussions. The LOCOG are using Nielsen for media monitoring that might contravene intellectual property rights, and they will act against those who infringe these rights …
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Toyota Shuffles U.S. Sales, Marketing Staffs
MarketWatch
Toyota Motor Sales U.S.A. has tapped Bill Fay to lead the Toyota Division and has promoted division chief Bob Carter as part of a broad shuffling of its sales and marketing ranks, effective today. Carter, 52, Toyota Division group vice president and general manager, has been named senior vice president for automotive operations, reporting to Toyota Motor Sales CEO Jim Lentz, the company said in a statement today. Carter replaces Don Esmond, 68, who has been named a senior adviser to Lentz. Esmond will be responsible for the transition of the new team until year end, when he will retire. He joined Toyota in 1982. Fay, 56, group vice president for Toyota marketing, steps up as Toyota’s group vice president and general manager. His marketing post will be filled by Scion Vice President Jack Hollis, 45. Doug Murtha, vice president for product planning, replaces Hollis at Scion …
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ANA Survey: Marketers’ Inability to Measure New-Media Channels Remains a Top Concern
BtoB Magazine
Although marketers’ use of new-media channels has exploded in recent years, the inability to prove ROI has done little to instill marketer confidence in these channels, according to a study released today by the Association of National Advertisers. The ANA’s “2012 Digital and Social Media” online survey took the pulse of 224 client-side marketers during April and May. It found that 70% of marketers are currently using new-media platforms to reach their customers; 62% said the inability to prove ROI is a top concern. According to the survey, 60% of marketers are currently measuring the effectiveness and ROI of their social media efforts. Mobile marketing ranks the highest in terms of marketers’ desire for measurement (70%). However, only half of those surveyed say they are doing the same for online video marketing …
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Loews Corporation Appoints Mary Skafidas As Vice President, Investor and Public Relations
The Street
Loews Corporation (NYSE: L) today announced the appointment of Mary Skafidas as Vice President, Investor and Public Relations. Ms. Skafidas will be responsible for the investor, media, corporate marketing and communications activities of Loews. She joined Loews in January 2012 as the head of investor relations and will now also direct the company’s public relations efforts. Ms. Skafidas has almost 20 years of experience in financial communications as well as corporate marketing and positioning for public companies. Prior to Loews, Ms. Skafidas was Vice President of Corporate Communications and Marketing for McGraw-Hill Education. Previously, she held media and investor relations positions at Toyota Motor North America …
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Barnes & Noble Announces Two Key Hires in Finance Organization
MarketWatch
Barnes & Noble announced the appointment of Thomas Donohue as Vice President, Treasurer; Kanuj Malhotra as Vice President, Corporate Development; and the promotion of Andy Milevoj to Vice President, Investor Relations, all reporting directly to Mike Huseby, Chief Financial Officer. Mr. Donohue will be responsible for leadership and direction of all treasury activities including corporate finance, capital structure, cash management, financial risk management, international finance, debt management and relationships with financial institutions. He joins Barnes & Noble from The Interpublic Group of Companies, a global provider of advertising and marketing services, where he served as Vice President, Assistant Treasurer, International …
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CCOs on the Go: Second Booker Communications Director Steps Down
The Wall Street Journal
The acting communications director for Newark Mayor Cory Booker is stepping down at the end of the month, the second top press staffer to leave his office in less than two months. The office is now engaged in a national search for a new communications director after the series of departures. Esmeralda Diaz Cameron gave notice over the weekend that she is taking a job as a corporate spokeswoman for an undisclosed Fortune 30 company. Her last day will be around Aug. 3. “It has been an honor to work for Mayor Booker and to represent his administration as city spokesperson,” Cameron said in a statement. The office is working on a transition plan in the meantime, and has not yet named an acting director …
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Olson PR President Pete Marino Departing for MillerCoors
Ad Age Digital Next
Pete Marino, president of Olson PR, is leaving the agency to become VP-communications at MillerCoors, a newly created position at the brewer. Mr. Marino, 39, founded Chicago-based Dig Communications in 2004 with Miller Brewing Co. (later merged with Coors to become MillerCoors) as the first client. He sold the agency to Olson in 2010, but stayed on as president of public relations. He was also a member of the Olson executive leadership team. Olson PR has 20 major clients, 70 employees and $15 million in annual billings. Bryan Specht, who manages Olson PR’s operations, business development and market expansion, will take over as president …
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BIA/Kelsey Sees Local Online Ad Revenue Up 13% for 2012
Marketing Pilgrim
The most recent offering comes from the BIA/Kelsey group who garners a fair amount of credibility in this increasingly complicated space. Halfway through 2012 the research firm is predicting a healthy uptick in overall ad revenues for 2012. In its newly released U.S. Local Media Forecast (2011-2016): Full Edition, BIA/Kelsey forecasts local online/interactive/digital advertising revenues to grow 13.1 percent in 2012. According to the forecast, several local media segments are on target to exceed this overall growth rate, such as mobile search, which will grow 77.2 percent. Online video will grow 51.6 percent and social will grow 26.3 percent. For some media, like newspapers, digital ad revenues will be the only source of growth …
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NBC and Microsoft Seal Divorce, MSNBC.com Becomes NBCNews.com
Ad Age Digital Next
The divorce is final. Microsoft and NBC have officially ended a relationship that dates back to the early days of the consumer internet and created one of the web’s biggest news portals: MSNBC. Now, with a reported $300 million payment, NBC and its corporate owner, Comcast, take sole control of the news site, and are renaming it NBCNews.com. The site will be folded into NBC Digital and run by former National Public Radio chief executive Vivian Schiller, who joined as NBC News digital chief last year. Current MSNBC President Charlie Tillinghast will continue to run the former MSNBC digital properties — including Today.com, NightlyNews.com and EveryBlock.com — and report to Ms. Schiller. NBC News President Steve Capus will lead the digital news operation …
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