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Staying Sane in the PR Grind: Five Ways to Work and Live with L.O.V.E.
Corporate Communications… By Gabriela Cora, M.D., M.B.A.
As per the January 2012 results of the annual study by CareerCast, PR is now the seventh most stressful profession instead of the second as it was in 2011. This doesn’t mean PR professionals have less stress. It only means other professionals increased theirs. Think about Chick-fil-A’s vice president for public relations, Don Perry and his nightmarish last days defending president Dan Cathy’s stance against gay marriage.
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3 Ways to Show Your Faith in Your Social Media (Without Become a Chick-fil-A Style Crisis)
Social Media Zone… By Vicki Flaugher, a.k.a, @smartwoman
I know, I know…tradition says we are not supposed to discuss sex, politics, or religion in mixed company. Problem these days is that “mixed company” goes beyond just having a lady in the room. Even when you are talking to a narrow niche-focused audience that might completely relate to your specific comments, you still run the risk of those comments coming back to haunt you. Remember this rule of thumb – what you say will be known to that larger, less friendly audience, no matter what you do.
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Are Olympians an Untapped Resource for Spreading Good Will? PR Tips for Working with Hometown Olympians
Public Relations… By Marilyn Haese, Principal, Haese & Wood
It could be said that U.S. Olympians who have participated in past Games are the most untapped resource of good will when it comes to public relations and community outreach. Of course the Olympic Stars, the multi-medalists, are understandably focused on corporate sponsorships following their moments in the sun. But what of the majority of competitors who make the Olympic Games what it really is: a stage showcasing the pinnacle of endurance and athleticism?
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Free Friday Google+ Hangout: The Evolution of SEO – How Social Media Optimization Can Impact The Bottom Line
Champions of IMC… Free Event hosted by ZOG Digital
SESSION OVERVIEW: We will explore the increasingly important role social media is having on search. We also challenge a popular myth among many in the industry that SEO is “dying”. Quite the contrary, it’s evolving and more important than ever. In this webinar you will learn about social media optimization (SMO), today’s newest marketing requirement, how it will impact your SEO, and learn actionable tips you can implement today to improve your brand awareness & search results.
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Tips: Telling Your Brand’s Story Through a CSR Report
By Hank Boerner, CSRwire, for the Corporate Social Responsibility Channel
Tell me a story … No matter your age or status, that’s a wonderful incentive to begin a conversation. Everything we do tells a story; if we apply that to the corporation, the story is told through strategies adopted, the corporate culture, the actions of boards, CEOs, the workforce, the capital market valuations, the perceptions and reputation elements shaped – all tell a story and combined, tell the story of the company.
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Free Webinar: From Inbox to In-Room – Travel Email Marketing
By WhatCounts for the Effective Email Marketing Channel
Join travel marketing expert Tim Brechlin and WhatCounts Director of Inbound Marketing Christopher Penn as they explore the wild world of destination marketing and show you how to use email marketing and other digital marketing media to boost the results of your destination marketing programs. You’ll learn how to segment your email lists for maximum performance, use data appending and targeting, social media integration, and other methods for getting people to go away…
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NASA’s Big PR Win: Rover Curiosity Sticks the Landing for NASA’s PR
PRNewser
NASA needed this. So did the American public. This is an election year, which means Americans are being dragged through another tough political campaign that rouses the worst in us as we scowl at our own moms for espousing political beliefs other than our own. The anemic economy continues to struggle, and the public raises an eyebrow whenever they see taxpayers’ money on display. These days NASA is constantly under the discerning microscope of American unease. It’s tough, after all, for your favorite uncle – who has been unemployed for two years – to be excited about ice on Mars. Unless Mars is hiring, he’s not interested. When budgets are tight and times are tough, the public scrutinizes government spending and the NASA detractors show up in force decrying the funds misspent on exploring space that could have been used to feed, educate and house our own citizens. Deep down, we know they’re right. But then the images arrive. Chalk this up as a major PR win for NASA, at a time it needs it most …
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Crisis Management: Sikh Shootings Shake Country in National Tragedy
The Los Angeles Times
A discharged Army veteran and racist advocate of white power acted alone when he attacked a Sikh temple in suburban Milwaukee and killed six people, officials said Monday. At a news conference in Wisconsin, local and federal officials formally named the shooter as Wade Michael Page, 40, who served more than six years in the Army until he was separated with a less than honorable discharge. Page had been demoted in rank from sergeant, according to an official who spoke on the condition of anonymity because he was not authorized to speak to the media. Page was a “frustrated neo-Nazi who had been the leader of a racist white-power band,” according to the Southern Poverty Law Center, which monitors extreme activity. Page told a white supremacist website in a 2010 interview that he had been part of the white power music scene since 2000, when he left his native Colorado …
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Sony Music Names Jenifer Mallory VP International Marketing
CommPRO.biz
Billboard reports that Sony Music promoted Jenifer Mallory to Vice President, International Marketing, Sony Music Entertainment. “In her new capacity Mallory will lead international marketing campaigns for Sony’s U.S.-signed artists, continuing to work with artists that include Bob Dylan, Adele, Foster The People, The Shins, Patti Smith and Jack White among others,” reported the entertainment industry trade title. “The announcement was made by John Fleckenstein, Sony Music’s Executive VP, International Marketing whom Mallory will report to directly. Prior to joining the International Marketing team in 2010 as Senior Director, Jenifer spent four years at Columbia Records helping manage the Columbia digital marketing team in New York as Senior Director of Digital Marketing …
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Qualcomm Hires Ex-Intel Mobile Head for Top Marketing Job
eWeek
Qualcomm is putting Anand Chandrasekher, who left Intel in 2011 after 25 years with the company, in charge of its marketing and communications efforts. The former head of Intel’s mobility efforts will now be the top marketing official at Qualcomm, a chip maker whose ARM-based Snapdragon processors are found in smartphones and tablets and could expand into notebooks. Anand Chandrasekher, a 25-year veteran at Intel who until last year was one of the company’s senior vice presidents and general manager for the Ultra Mobility Group, is now the chief marketing officer at Qualcomm, the company announced Aug. 6. He will report to Steve Mollenkopf, Qualcomm’s president and chief operating officer. Mollenkopf said in a statement that Chandrasekher is “well-suited to help grow Qualcomm’s communications and marketing efforts across the world and to amplify our consumer offerings to new audiences.”
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Wal-Mart to Add More Detail in Financial Reports after SEC Query
Reuters
Wal-Mart Stores Inc will tweak its future financial reports to add more detail on legal proceedings and cyber security after U.S. regulators asked the retailer to better explain certain matters in its latest quarterly and annual filings. Wal-Mart’s correspondence with the U.S. Securities and Exchange Commission took place in June and July and was made public on Monday. The letters include a reference to the “legal proceedings” section of Wal-Mart’s quarterly filing, an area under close scrutiny by investors since the New York Times reported an alleged past bribery scheme in Mexico on April 21. The SEC wrote to Wal-Mart Chief Financial Officer Charles Holley on June 8 with comments on the annual report for the fiscal first quarter that ended on April 30 and the fiscal year that ended on Jan. 31 …
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Bernanke Says Economic Data May Mask Individual Suffering
Bloomberg
Federal Reserve Chairman Ben S. Bernanke said gauges of the U.S. economy’s strength may fail to measure the suffering of individual citizens. “Even though some key aggregate metrics — including consumer spending, disposable income, household net worth, and debt service payments — have moved in the direction of recovery, it is clear that many individuals and households continue to struggle with difficult economic and financial conditions,” Bernanke said today in remarks prepared for a conference in Cambridge, Massachusetts. The Federal Open Market Committee said on Aug. 1 it will pump fresh stimulus if necessary into the weakening economic expansion to boost growth and reduce an unemployment rate that’s been stuck at 8 percent or higher for more than three years. Bernanke didn’t address the outlook for monetary policy or the economy, or expand on the Fed’s Aug. 1 statement …
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Corporate Social Responsibility at Target: Behind the Red Bullseye
CSRWire
Target released four new corporate responsibility goals in 2011: Increase sustainable seafood selection, Improve owned-brand packaging sustainability, Increase diabetes HbA1c testing compliance, and Increase reading proficiency. Now, Target’s 2011 CSR Report offers pages of graphs measuring the Minneapolis-based retailer’s progress against these goals. While the graphs look promising and underscore the challenges of operating in a competitive market with multiple layers of stakeholders, I (Aman Singh at CSR Wire) wanted to understand the context behind these goals and what the execution would look like. I sat down with Tim Baer, Executive Vice President, General Counsel and Corporate Secretary with Target, for a conversation about the goals and how his team plans to demystify complicated supply chains and motivate its employees and customers toward healthy and sustainable choices. Click through for details …
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Employee Engagement: Like Bernanke, Businesses Should Ask If Employees Are Happy
NBC
Ben Bernanke wants to know if you are happy. The Federal Reserve chairman said Monday that gauging happiness can be as important for measuring economic progress as determining whether inflation is low or unemployment high. Economics isn’t just about money and material benefits, Bernanke said. It is also about understanding and promoting “the enhancement of well-being.” Bernanke and Fed policymakers rely on reports on hiring, consumer spending and other economic data when making high-stakes decisions about the $15 trillion U.S. economy. The Fed’s dual mandate is to maintain low inflation and full employment. “We should seek better and more-direct measurements of economic well-being,” Bernanke said Monday in a video-taped speech. After all, promoting well-being is “the ultimate objective of our policy decisions.” Few Americans are likely to say they are happy with the economy right now. Unemployment rose in July to 8.3 percent, and economic growth has slowed sharply from the start of the year …
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Earned Vs. Paid Media: Apple Doesn’t Need to Advertise New Products, Reveal Court Records
Business Insider
Apple no longer actually needs to do ANY advertising when it launches new products, marketing chief Phil Schiller testified Friday in the Apple v. Samsung patent trial in a San Jose, Calif., federal court. Instead, the company relies on these two strategies: 1. Rely on the media to create buzz for its products through positive reviews. 1. Product placement in TV shows and movies. The media is so reliably disposed to favor Apple’s products that when the iPhone was launched in 2007, the company didn’t do any advertising for a period, according to Bloomberg: Schiller, discussing the iPhone, said Apple decided not to pay for any advertising during a brief period after the device was introduced in January 2007 and when it went on sale later in the year. “We didn’t need to,” Schiller said. He read from several rave reviews of the iPhone and iPad, explaining that such stories did a better job than advertising to build buzz …
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Ad Pros on the Go: Politico Snatches CQ Roll Call Digital Ad Guy
MediaBistro: AgencySpy
The implosion continues. CQ Roll Call Director of Digital Advertising Braden Wright resigns as Politico hires him up from what has been a cesspool of layoffs and resignations in the past week. Some are categorizing the move as a “huge digital” loss for CQ Roll Call and the “last real talent” in their sales department. He has a decade of digital sales experience at Newsweek, AOL and Roll Call …
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