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Instagram Marketing Secrets: Millennial Entrepreneur Shares Four Proven Instagram Tips
Marketing…By Haylee Winard, ShopExcessBaggage.com
With over 80 million users on Instagram, it is currently the hottest and most talked about social media forum. We all know that Instagram was sold to Facebook for a ton of money, but the app’s success has benefited many more companies than just Instagram and Facebook. Take for instance, my business, a multi-designer retail website shopexcessbaggage.com. When I first signed up for Instagram, it wasn’t really being used as a promotional tool for businesses in the way that Facebook, Twitter, and Pinterest were being used. Even with 80 million users, it still seems to be a relatively untapped market.
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10 Easy Steps to Turn a Social Media Status Update Into a Nurtured Sales Lead
Social Media Zone… By Vicki Flaugher
Basic internet marketing technique is your friend in social media conversion. It surprises me nearly every day how often companies – big ones, even – do not use the tried and true methods that have made many internet marketing people very good livings. I am not talking about tricksters but good people selling helpful and worthwhile products.This stuff works. To help, here is an easy, step by step list of how to turn a social media status update into a nurtured lead.
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HR Insider: Fired or Laid-Off? The Truth About What a Former Employer Can Say About You
The Hiring Hub…By Marie Raperto, Cantor Integrated Marketing Staffing
As a recruiter, one of the most common questions I’m asked is “What can my former employer say about me?” There aren’t any Federal laws. State laws differ so it’s good to check your state labor department website to see if state labor laws limit what employers can disclose. If you have been fired or terminated, ask your employer what information they give out. If they give out more than the basics, ask if the information can be tweaked.
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Did Lance Armstrong Make the Right PR Move?
Forbes
Everyone is “a-Twitter” over Lance Armstrong’s decision not to move forward with the independent arbitration process over allegations by the USADA over his doping violations. In my more than two decades of experience dealing with executives and organizations facing similar lose-lose scenarios, I think Lance knew that whatever path he chose would inevitably result in a career-ending, painful finish. He just had to decide if he wanted this to be an endurance race (fight and lose) or a sprint (surrender early but still lose). In this case, it looks like Lance relied on a combination of legal and PR calculus to DNF, with the hope that he could put an end to an endurance race he felt he could never win and instead move on with his life, salvage his personal brand and preserve his foundation. Ultimately, he likely made the right call from a PR perspective to stave off further short term brand agony, but his reputation is irreparable regardless in the lose-lose race created by his own hand …
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Hurricane Isaac a Potential “PR Disaster” for the RNC?
PRNewser
Anthony Wing Kosner took to his Forbes blog to ask whether the Republican Party might suffer a PR disaster in case tropical storm Isaac happens to turn into a powerful hurricane and makes its way toward the Gulf of Mexico and the city of New Orleans just as the party faithful celebrates its brand at the RNC in Tampa. Given the fact that Fox News described the storm’s probable trajectory as “eerily similar to Katrina’s,” we can understand why everyone involved might be doing a bit of an anti-rain dance today, no matter what your partisan alignment, you’ll probably agree that a whole lot of people in politics wish Katrina had never happened. So what’s the real PR risk for the RNC? If Americans see images of flooded Gulf-area homes and other damage interspersed with the usual high-end fraternizing that characterizes every political party’s national convention, will they then devalue the party brand, creating a “no-win public relations nightmare?” …
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iCrowd Names Juan Carlos Martinez as Director of Marketing
Sacramento Bee
iCrowd, a web-based Investment Crowdfunding platform for ordinary individuals to invest in small businesses, is proud to announce it has hired Juan Carlos Martinez as its new Director of Marketing. Mr. Martinez will execute his responsibilities as Director of Marketing with a skill set that includes traditional and digital advertising, branding, social media, Search Engine Optimization (SEO), and Search Engine Marketing (SEM). In his new role, Mr. Martinez will report directly to co-founders John Callaghan and Brad McGee. Most recently, Mr. Martinez served as the Interactive Marketing Director at Posner Advertising. There, he led the development and implementation of strategies for marketing, email, Pay-per-Click (PPC), SEO, SEM, and social media campaigns for luxury life-style clients …
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Apple Patent Win Leaves Unclear Implications for Mobile Marketing
Mediapost
Days after a California jury awarded Apple over $1 billion in damages over patent infringements, experts can’t seem to decide what — if any — effect the decision will have on the smartphone market, let alone mobile marketing. The jury found on Friday that Samsung violated six of seven disputed patents involving some of the most common touch interface maneuvers, including pinch and zoom and tap-to-enlarge. A roundup of investment analysts by CNNMoney found decidedly mixed responses. The oft-quoted Apple watcher from Piper Jaffray Gene Munster says there should not be substantial changes in the market, as Samsung will have to find workarounds to the patents. The larger worry voiced by analysts this weekend is whether the court win will impede Google Android development. Munster says: “We do not believe further settlements are likely to hamstring Android in any serious way.” Other analysts presume that some protracted negotiations among Samsung, Google and Apple will have to take place over some of the patents that were validated by the decision. The verdict could prompt other manufacturers to think twice or thrice before deploying new hardware …
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SEC Reviewing “Quiet Period” Before IPOs
Chicago Tribune
The SEC is looking at whether it should relax rules governing what companies can say ahead of initial public offerings, Chairwoman Mary Schapiro said in a letter obtained by Reuters. The review comes after Facebook Inc.’s botched offering, which prompted more than a dozen shareholder lawsuits accusing the social networking company and its underwriters of obscuring its weakened growth forecasts ahead of the listing. Facebook shares have fallen by nearly half from their $38 IPO price. Some U.S. lawmakers have complained that small investors were uninformed in the run-up to the May IPO. Schapiro has asked her staff to review the “quiet period” rules that ban remarks about a company’s prospects around the time of a share sale, according to a letter she sent last week to Republican Congressman Darrell Issa, who heads the House Oversight and Government Reform Committee …
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Investors and Economists Agree: No QE3
CNN Money
More stimulus from the Federal Reserve would probably boost the stock market, but regardless, both investors and economists agree: They don”t want QE3. In a CNNMoney survey of investment strategists, 93% said they don”t think the Federal Reserve should announce more stimulus at its next meeting. And 77% of economists surveyed agreed. The majority of both groups said further stimulus would boost the stock market, but would have little to no impact on the broader economy. “Nobody likes it when the punch bowl is taken away, but the party has gone on too long,” said Doug Cote, chief market strategist at ING Investment Management. “It is time to get back to a normal economic recovery.” Plus, with each additional shot of stimulus, experts say the impact lessens …
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Crisis Communications: Isaac’s Slow Pace Makes It Dangerous; Oil Industry Impacted
ABC
Tropical Storm Isaac’s plodding pace through the Gulf of Mexico means the slow moving storm could punish coastal areas with up to 36 hours of tropical winds and 10 to 16 inches of rain, Louisiana’s Gov. Bobby Jindal warned last night. Isaac, which is packing winds of 65 mph, is expected to strengthen to a Category 1 hurricane with winds of at least 74 mph by the time it reaches land late Tuesday or early Wednesday. Jindal said the threat that New Orleans would be inundated on the seventh anniversary of the devastating Hurricane Katrina was lessening. FEMA director Craig Fugate and the National Hurricane Center’s Dr. Rick Knabb say there has been too much focus on New Orleans bracing for Isaac on the anniversary of Katrina. “I think people need to understand this is not a New Orleans storm. This is a Gulf Coast storm,” Fugate said today. Fugate and Jindal warned people in low lying areas to get out of Isaac’s way. Overnight, 50,000 people had already evacuated from southeast Louisiana’s St. Charles parish as of yesterday afternoon. Jindal said over 4,000 National Guardsmen will be mobilized in case of emergency, but said he does not anticipate having to activate contraflow highway rules for evacuation purposes …
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C-Suite Communications: Yahoo Hires Lockerz CEO Kathy Savitt as New CMO
CNET
Marissa Mayer’s makeover of Yahoo continued yesterday with the hiring of Kathy Savitt as its new chief marketing officer. Savitt most recently served as the CEO of Lockerz, a photo-sharing site with 45 million unique visitors. Before founding Lockerz in 2009, Savitt served as the CMO for American Eagle Outfitters and VP of strategic communications, content, and initiatives at Amazon. Savitt is the most senior job vacancy filled by Mayer, who was recruited from Web giant Google to be Yahoo’s CEO in July. Most of her high-profile hires have been poached from her former employer: former Google product marketing manager Andrew Schulte was hired earlier this month to be her new chief of staff, while Anne Espiritu, who ran consumer technology PR for Google, was brought on to handle corporate communications …
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Surprise: Online Ads to Surpass TV by 2017
Media Life Magazine
There’s been much talk about the fact that online ad sales surpassed newspapers over the past two years to become the No. 2 medium behind television. But soon digital may be No. 1. That’s according to a report from Mintel, a market research firm, which predicts that U.S. online ad revenue will surpass TV ad revenue by 2017. Last year online accounted for $31.7 billion in sales compared to television’s $68.5 billion, according to Mintel. Online’s sharp growth curve, combined with slight declines for television, will continue to be sparked by new innovations, such as mobile advertising and increased use of online video streamed directly to television sets. The growth of online radio services, including Pandora and Spotify, will also bolster online ad sales, coming at the expense of terrestrial radio. And the continued shift in consumption of information on digital devices rather than in print will prompt many advertisers to move their money out of newspapers and magazines and put it online …
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TV Ads More Impactful Than Online Ones: Study
NBC
“TV advertising made the greatest impact in 2012 for the fourth year in a row,” says a new study from Deloitte, one of the major professional services audit firms. However, it should be noted that a TV industry group commissioned the study. Not that that influences the results, but that”s who is associated with these findings. Some of what they found makes sense. The research indicated that “TV adverts generate conversation and action. Nearly 20 percent said they had bought the product advertised after watching it on television, [and] 16 percent talked about the advert with people watching the program.” although 80 percent of those grilled said they signed up for DVR services said it was to skip commercials, 27 percent of 16- to 24-year-olds said they “always or frequently stop fast-forwarding when they see an advert that interests them when watching pre-recorded TV.” …
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