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From Bold to Bounced: Lessons from the Fall of GM’s Marketing Chief
Marketing… By Bob and Gregg Vanourek, Co-authors of “Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organizations”
Are you a courageous communications professional? A maverick marketer? PR pioneer? Or do you aspire to be? Great. Our world needs mavericks to shake things up and break through barriers. But not at all costs. What lessons can we learn from the rise and sudden fall of General Motors’ bold marketing chief, Joel Ewanick, who was recently (and abruptly) bounced from the company? A lot. And these takeaways could save your job – and reputation.
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Social Media and Small Business – Stats, Facts and an Infographic
Social Media Marketing… By Josh Baker, Marketing & E-Commerce Director, BOLT Insurance Agency
Small-business owners know the importance of spending wisely. Young companies don’t have the luxury of throwing money into a project without seeing a return on that investment. That may be why so many of them are eager to capitalize on the potential offered by social media marketing. Nearly 80 percent of small businesses say attracting new customers is one of their top challenges. More than eight out of 10 small businesses currently using social marketing plan to expand their efforts and it’s easy to see why: Facebook is nearing the 1 billion active user mark.
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Why I Am Quitting Social Media: A Confession (and a Challenge to You)
Social Media Zone… By Vicki Flaugher, a.k.a. @smartwoman
As of Monday, August 20, 2012, I am not logging into my social media accounts. Twitter, Facebook, LinkedIn, Youtube, Pinterest, and Google+ will not be my playground. I have some blogging and social media management commitments to clients and partners (thus the post here) I will fulfill, but otherwise, I am going underground, silent, blacked out. I Live Social – Maybe Too Much… Shocking? Perhaps a little.
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How We Connect: Retail Internet Marketing
By Zog Digital for the Digital Visibility Channel
Each industry has unique digital marketing needs; and within each industry we see common problems, and the digital marketing solutions to correct them. The following slides address common disconnects, or problems in the eTail industry, as well as the internet marketing solutions that help solve common industry ailments. What other problems does your retail brand struggle with?
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Armchair Quarterbacks Make Poor Judges for Olympic Sponsors Media Performance
Session Recap: Here’s What You Missed With Cision’s K.C. Brown
We know that an Olympic Gold medal can be worth millions of dollars in sponsorships for an Olympic athlete. Sponsors are already lining up to offer millions of dollars in sponsorships to Gold Medal winners like US gymnast Gabby Douglas and swimmer Missy Franklin. But what is the value of an Olympic sponsorship (or any major event) for a corporation? Having just spent countless hours holed up in a “listening room” analyzing earned media coverage for a tier one Olympic sponsor, we learned quite a bit about what adds and detracts from an Olympic (or any major) sponsorship.
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Free Webinar: Creating Email Marketing Effectiveness with On-Premise Solutions
By WhatCounts for the Effective Email Marketing Channel
Learn about strategies to improve relevance and results in this free webinar with David Daniels, CEO at The Relevancy Group, LLC and Christopher Penn, Director of Inbound Marketing at WhatCounts. This webinar will explore the new Relevancy Group and WhatCounts research on Creating Email Marketing Effectiveness with On-Premise Solutions. The research is based on a survey of 368 marketing and IT executives and answers key questions including:
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Jack Horner, News Corp. PR Executive, Heading to Warner Bros.
The Wrap
News Corp. communications executive Jack Horner is coming to Warner Bros. in a senior publicity job in its motion picture unit. The studio wasn’t commenting Sunday, but a source with knowledge of the situation said that Horner is expected to start work next month and that his arrival will not result in anyone’s displacement. Horner has been a public spokesman for Rupert Murdoch’s News Corp. as its New York-based VP of corporate affairs and communications. Horner is expected to work on closely with film chief Jeff Robinov and marketing head Sue Kroll …
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Progressive’s PR Disaster Shows Banks Need to Think Outside Twitter
American Bankingnews
When Matt Fisher blogged last Monday about his sister’s death in an auto accident that her insurance company fought to pay out on, he didn’t just air his grievances over the acts of insurer Progressive – he placed a spotlight on the power of social media. Fisher’s message spread like wildfire last week after he published the incident. The news gained momentum on Twitter, on TV, and generally across the internet. People were outraged, and with good reason. “There isn’t much Progressive could do about it, other than… not be a bad actor, but for everyone else, the second lesson is to understand the power of the customer,” says Nicole Sturgill, a research director in the retail banking and cards practice at CEB TowerGroup. Fisher was using the tool Tumblr. That means a bank needs to know if the customer is likely to talk about them, and whether it’s good or bad. Indeed, this event is just the latest in a series that should have banks paying attention, says Frank Eliason, Citi’s senior vice president of social media. Another recent example is the Chick-fil-A case in which equal rights activists derided the chain restaurant …
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Social Media Marketing Evolves in 2012: 92 Percent of Companies Soon to Be on Social Media
Brafton
According to eMarketer, social media marketing in the United States is becoming the norm among most businesses, and growth within the channel will likely stagnate moving forward. The report suggests that 88 percent of companies in the U.S. are active on social media, compared to 81 percent at the end of 2011. However, as social becomes the standard for marketers hoping to establish themselves on the web, it’s important that campaigns evolve. By the end of 2014, eMarketer expects 92 percent of companies in the United States to be active on social networks. At that point, according to the data, social will have grown by one percentage point compared to 2013. In recent years, social’s adoption has repeatedly jumped, and the minimal anticipated growth by 2014 will likely be the final wave of increase for the channel …
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Apple Sets Record for Company Value at $621B
CBS
Apple (AAPL) is Wall Street’s all-time MVP -that’s Most Valuable Property. On Monday, Apple’s surging stock propelled the company’s value to $624 billion, the world’s highest, ever. It beat the record for market capitalization set by Microsoft Corp. in the heady days of the Internet boom. After a four-month dip, Apple’s stock has hit new highs recently because of optimism around what is believed to be the impending launch of the iPhone 5, and possibly a smaller, cheaper iPad. Apple Inc. has been the world’s most valuable company since the end of last year. It’s now worth 54 percent more than No. 2 Exxon Mobil Corp. Apple’s stock closed at $665.15. That was an all-time high, up $17.04, or 2.6 percent, from Friday’s close. Microsoft’s 1999 peak was $620.58 billion, according to Standard & Poor’s …
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JOBS Act Alert: GOP Lawmaker Accuses Regulator of “Ignoring the Will of Congress”
The Hill’s Congress Blog
House Republican has accused a top financial regulator of deliberately stalling the implementation of a bill he sponsored. Rep. Patrick McHenry (R-N.C.) accused Mary Schapiro, chairwoman of the Securities and Exchange Commission (SEC) of “abdicating” her responsibility in implementing a bill aimed at helping small companies line up capital, the JOBS Act. McHenry was a lead sponsor on the legislation. “By kicking the can down the road, you are abdicating your responsibility to follow the law, failing to fulfill your sworn commitment to this Subcommittee, and ignoring the will of Congress and the President of the United States,” he said in an Aug. 16 letter. McHenry even went so far as to suggest that Schapiro, who had aired concerns about the bill before it was enacted, was deliberately slow-walking its implementation …
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University of Montana Hires Crisis Spin Doctor in Shadow of Sex Scandal
CommPRO.biz
You won’t find this covered on the AP wire or many other media outlets, but we dug it up from the Billings Gazette because it’s relevant to companies looking for crisis communications help: “The University of Montana has hired a consultant with a national reputation for helping universities improve their media relations and branding efforts while navigating the legal issues that often give schools pause when dealing with the press. Kevin McRae, communications director for the Montana University System, confirmed Friday that UM has paid $10,000 to contract Teresa Valerio Parrot to train school leaders on working cooperatively with local and national news organizations. Valerio Parrot couldn’t be reached for comment, but, according to her vitae, she has provided media, communications and marketing assistance to a number of universities, including Baylor and Youngstown State, along with Holy Cross, Loyola and Augustana colleges. Among her experience, Valerio Parrot cites 10 years with the University of Colorado, including a two-year span during which the school was embroiled in athletic and academic controversy. In that time, she helped the CU board on policy and public relations issues” …
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Natixis Global Asset Management Hires Corporate Media Relations Leader
BusinessWire
Natixis Global Asset Management (NGAM) has named communications veteran David W. Snowden vice president of public relations. Snowden, 40, joins NGAM from The Hartford Financial Services Group (NYSE: HIG) where he was the company’s primary spokesperson and head of corporate media relations. Snowden will oversee external communications efforts for NGAM’s U.S. distribution business and its global investment management affiliates. The U.S. distribution business includes a strong mutual fund platform that ranks in the top 10 in net inflows in the industry for the past cumulative 10 years. NGAM assets under management totaled $711 billion as of June 30, 2012. Based in Boston, Snowden reports to Caren Leedom, executive vice president of global communications and public relations …
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Obama Radio Ads to Hit Battleground States
CNN.com
A series of radio ads from President Barack Obama’s re-election campaign are set to hit battleground states Monday, with each spot tied to local concerns facing voters in each state. Florida’s spot focuses on Medicare, blasting Obama’s rivals Mitt Romney and Paul Ryan for proposing a plan that would allow private insurers to compete with traditional Medicare on an exchange. Medicare has been at the forefront of the presidential campaign since Romney chose Ryan, the House Budget Committee chairman, as his running mate. Ryan campaigned in Florida Saturday with his mother, who is a Medicare recipient herself. Other states’ radio ads spotlight different issues. In Iowa, clean energy is the focus. Obama slammed Romney for his stance on wind energy when he campaigned in Iowa at the beginning of last week …
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TV Ads May Spur Materialism in Unhappy Tweens
CBS
Finally some good news for parents of tweens: A new study shows that marketers may not influence kids as much as many think. Many parents already know older children can be materialistic. Some tweens not only want the latest games and clothes, but also think owning these things will bring them happiness, friends and popularity. And marketers are eager to get them to buy: Tweens spend $28 billion a year, not including the more than $200 billion their parents spend on them, according to market research company C+R Research. But Dutch tweens who are happy with their lives are immune to the corrosive effects of materialism and watching hours of television, the study found. Only children who were both unhappy at the study’s start and logged a lot of TV time were susceptible to the siren call of marketing. For these kids, frequently seeing advertising made them more materialistic, the researchers discovered …
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