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Romney vs. Obama’s Rebranding: Ryan Selection Is a PR Move
Public Affairs… By David E. Johnson, Strategic Vision
In presidential elections, the selection of a vice presidential candidate is usually worth a few days of positive media coverage unless the choice is a disaster (see Thomas Eagleton in 1972). Rarely does the selection swing an election. The only time since World War II was in 1960 when Lyndon Johnson helped John Kennedy carry the South and the election. Yet in Mitt Romney’s selection of Paul Ryan as his running mate, Romney was selecting to achieve more than just a few days of positive media coverage.
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Modern PR 101: Don’t Shoot the Messenger (Fix Your PR Wagon Instead)
Social Media Zone… By Vicki Flaugher
In a recent State of PR Industry type article featured here on commPRO.biz, Sally Falkow cites a study about media, journalism, and PR. If you have not read it yet, please do – its insights are helpful and very relevant.
Building on the article, here are some actionable tips and mindset pointers to fix what Sally’s research and article highlights: Tip #1 Use More Video.
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Media Relations Survey: Infographics and Research Show PR Practitioners are Behind the Digital Curve
Public Relations… By Sally Falkow, PRESSfeed
In the last year, several excellent studies highlighted how the changes in media consumption patterns are affecting the way journalists find stories and how media sites publish the news. The 2012 Oriella Digital Journalism Study shows that there’s been a swing back to trusted sources and credible spokespeople. The 2012 TEKGroup Online Newsroom Survey reveals that journalists visit company newsroom regularly, 26% say every day and 28% say once a week.
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4 Strategies to Grow Your Email Marketing ROI – Tips & Tactics in Free Webinar
By WhatCounts for the Effective Email Marketing Channel
Learn how to evaluate your email marketing ROI in just minutes with WhatCounts’ Director of Inbound Marketing, Christopher Penn. You’ll learn the formula for ROI, computation of its components, and then how to take data you’ve already got and turn it into ROI calculations. From there, you’ll see how to monitor your email marketing ROI in near real-time and the effect your email marketing has on all your other digital marketing channels.
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TODAY – 16 Days to Win: Compete Like an Olympic Sponsor with Edelman & comScore – Free, Google+ Hangout Event
Champions of IMC… Free Event Hosted by Dave Armon, Critical Mention
The 2012 Olympics offers a 16-day window to reach a highly engaged audience, and is one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories throughout the world. Exploring the most recent technologies, platforms, and marketing strategies, participate in a Google Hangout with Edelman’s Steve Rubel, comScore’s Eli Goodman and Critical Mention’s Dave Armon as they discuss what it takes to compete and win in a highly competitive and time-sensitive media environment.
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Media Relations News: ‘Cosmo’ Editor Helen Gurley Brown Dies At 90
NPR
Helen Gurley Brown, the longtime editor of Cosmopolitan magazine, died Monday in New York at age 90. If Cosmo was her biggest legacy, it was her 1962 best-seller, Sex and the Single Girl, that launched her to fame. She was 40, with a high-paying job in advertising and a recent marriage to Hollywood producer David Brown. But she was writing for the single girls, not her privileged peers, says Jennifer Scanlon, author of a Brown biography called Bad Girls Go Everywhere. n 1965, Brown’s sex-positive, ultra-optimistic message got her all the way to the helm of Cosmopolitan magazine. At the time, it was a foundering monthly known for fiction. Without any editing experience, she turned it into the wildly popular, sexy, women-focused, hugely profitable glossy we know today. By the time she was gently shown the door in 1997, after more than 30 years, the magazine had become an icon, with decades’ worth of variations on “how to please your man.” And Brown, too, had become an icon – of ruthless glamour, wealth and sexual freedom …
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Romney’s Paul Ryan Pick: A PR Win?
PRNewser
We think we can claim Mitt Romney’s choice of Wisconsin Rep. Paul Ryan as his running mate to be a PR win–for the moment, at least. It serves as an irresistible dog whistle to those who make their livings polling and pontificating about politics, and the presumptive Republican nominee’s recent PR stumbles have now been obliterated by a wave of news and opinions about his new, “edgy” veep pick. Judging by a big surge in related activity throughout the Twitter-verse (ugh), Romney won the weekend by announcing what struck many as a bold choice. Of course, we can’t be sure whether fresh-faced congressman, sometime Rand fan and former marketing specialist Ryan will boost Romney’s chances in the long run, but we didn’t hear of any PR flaps or read any new stories about tax returns this weekend, so we’d say the desired result has been achieved …
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Groupon Swings to 2Q Profit on Improved Revenue, Lower Marketing Costs
The Wall Street Journal
Groupon swung to a second-quarter profit as the online coupon service posted stronger revenue, especially in North America, while tamping down marketing costs. Shares slipped 15% after hours to $6.42, despite earnings easily beating estimates, as revenue growth slowed considerably from the previous quarter. As of Monday’s close, the stock tumbled 62% from its IPO price of $20. Groupon, which makes money by arranging deals with merchants and splitting the proceeds, has seen enormous growth since it started in 2008 as a small Chicago-based website. But the company has faced tough challenges since going public in November. Groupon also has been working to regain investor confidence after in March it revised lower its fourth-quarter numbers due to heavier-than-anticipated customer refund requests. In the latest quarter, Groupon posted a profit of $28.4 million, or four cents a share, compared with a year-earlier loss of $107.4 million, or 35 cents a share. …
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Facebook and Google Look to Cash in on Growing Mobile Advertising Market
Investors Business Daily
The rapidly growing demand for smartphones and tablets have created significant opportunities for growth for companies in the social media and mobile app market. According to recent data from the International Data Corporation the number of smartphones shipped in the second quarter grew 42 percent year-over-year. Juniper Research earlier this year estimated that annual revenues from consumer mobile applications would approach $52 billion by 2016. With the rapidly growing popularity of mobile devices, it has been crucial for companies to begin focusing on mobile advertising. In another report released by Juniper Research in July, in-app mobile ad spending was projected to reach $7.1 billion by 2015 from the $2.4 billion expected for 2012. Facebook in a blog post last week announced the launch of their mobile add service, Mobile Ads for Apps. Google recently purchased Wildfire Interactive, an online marketing company, for $250 million …
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Economists Rein in Growth Forecasts: Survey
Reuters
Forecasters dialed back their expectations for economic growth as the unemployment rate was seen remaining high for the rest of the year, a survey released on Friday showed. The Philadelphia Federal Reserve’s third-quarter survey of 48 forecasters showed economists expect gross domestic product to grow at an annual rate of 1.6 percent this quarter, down from May’s estimate of 2.5 percent. Expectations for the year were also trimmed, with the economy seen growing at a 2.2 percent pace in 2012, down from the previous 2.3 percent. Analysts also raised the odds that the economy could contract in any of the next four quarters. For the third-quarter, the odds were lifted to 13.8 percent from May’s 12.2 percent. The labor market was seen faring worse. The jobless rate is expected to average 8.2 percent this year, before dropping to 7.9 percent in 2013. Nonfarm payrolls were seen growing at a rate of 125,000 jobs a month in the third quarter, down from the 170,000 economists predicted in the previous survey …
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The Fed’s PR Push: Yellen Must Show How 12 Fed Opinions Become One Policy
Bloomberg
Federal Reserve Vice Chairman Janet Yellen may face her biggest challenge yet as head of a panel on communications: showing how 12 Fed officials with clashing views unify behind a single policy. Yellen since June 2011 has led a committee created by Chairman Ben S. Bernanke to shed light on Federal Open Market Committee decision making and minimize public confusion over its goals. In January the central bank took one of its biggest steps ever toward greater openness by publishing a mission statement, an inflation target and anonymous forecasts by each FOMC participant for the main interest rate. The new transparency has exposed wide differences, with one official in June forecasting the main interest rate will rise to 3 percent at the end of 2014 while six others predicted the rate will stay between zero and 0.25 percent. Yellen’s current task, as shown in minutes from the FOMC’s June meeting, is to clarify how policy makers melded their divergent views into a consensus to hold the main interest rate at zero through at least late 2014 …
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Dell Founder’s Kids’ Tweets Undermine Company’s $2.7M Security Efforts
Fox Business
Dell spends $2.7 million per year to protect founder Michael Dell’s family, but tweets and blogs from the billionaire’s kids describing where they are and what they’re doing don’t make the job any easier. An Instagram account linked to the Twitter postings of Dell’s daughter, Alexa, 18, divulged where she was shopping and where she stayed on a recent trip to New York. Alongside that, her tweets detailed GPS information that could track her exact location; she even tweeted the location of her high school graduation dinner, which her family attended. A photo of Zachary Dell, 15, appeared on a Tumblr blog called “Rich Kids of Instagram,” showing the scion devouring a grand buffet just before departing for Fiji on the family’s jet. The location-specific social media messages have got to be driving the company’s security team crazy, according to experts. “I’m sure they called the dad and shut it down,” Jason Thorsett, the director of operations at bodyguard firm Custom Protective Services, told Businessweek …
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PR Pros: Traditional Media Still Matters
Business 2 Community
For all the adoration of social media, traditional media still matters. Two eMarketer studies published this year provide insight as to why–and PR pros should take note. First, eMarketer found that Canadians preferred traditional media sources such as TV, radio and newspapers, as the preferred source of information when researching purchase decisions. A second study, focused on the United States, found a similar pattern with a twist: Consumers trusted traditional media more, but once they decided to make a purchase, they turned to the web to select a brand. While the online migration from print to digital formats has been rough for traditional media–the state of the media landscape does appear to be stabilizing–and research suggests it still has considerable influence. For example, of the most read magazines in America, likely candidates remain at the top: Parade Magazine the Sunday paper insert yields a circulation of 33 million readers. USA Weekend, the publication for travelers on Saturdays and Sundays still nets more than 22 million readers. AARP Magazine, which nearly everyone over the age 55 in America will receive one day, has a circulation of 22 million …
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Study by Digital Place-based Ad Association Reveals Dramatic Increase in Funds Being Moved from Digital and Online Budgets into DPb Media
Sacramento Bee
A new survey of strategic media planners conducted by the Digital Place-based Advertising Association (DPAA) reveals a dramatic increase in the percentage of digital place-based media spending that is coming out of digital and online budgets. Just over 40% of planners said that they will fund their digital place-based (DPb) media plans through digital and online budgets, an increase of 75% over the 22.9% who said in the DPAA’s 2011 survey that they would tap digital and online budgets to fund DPb. Outdoor budgets remained the most popular source for DPb funding, with just over 64% citing this category versus 54% in 2011. Planners were asked: “When considering digital place-based networks for inclusion in your media plan(s), from which existing media would you fund the ad dollars?” The top five most frequently cited in the 2012 survey were: Outdoor: 64.2% (2011: 54.2%), Television: 40.7% (2011: 43.8%), Digital/Online: 40.1% (2011: 22.9%), Experimental/Test: 19.8% (2011: 18.8%), Zero-Based Planning: 15.4% (2011: 19.8%) …
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Only 50% of Ads Shown Globally During Olympic Opening Ceremony Made Digital Reference
The Drum
Only half of the advertisements shown globally during the Olympic opening ceremony made reference to the digital world, while three of the 11 sponsoring brands didn’t advertise at all, a study by A.T. Kearney found. The study analysed primetime television advertising content during the 2012 Opening Ceremonies across six continents, capturing 246 television spots placed by 140 brands across eight countries. The countries which were surveyed as part of the campaign were: India, Mumbai; UK, London; Russia, Moscow; Poland, Warsaw; USA, New York; Brazil, Sao Paulo; South Africa, Johannesburg; and Australia, Sydney. Only the USA saw ads from all seven of its participating sponsors. It was found that of the 50 per cent which did make a digital reference, four fifths of these just included a link to the brand’s website, while Visa Gold did include Facebook and Twitter references …
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