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Getting the CEO to Agree to Media Training-Part II (CEO in a Fishbowl)
Corporate Communications…By Virgil Scudder, President, Virgil Scudder & Associates
Today’s CEO lives in a fishbowl. Any ill-considered statement, or any inappropriate action, can quickly go viral and end up depressing the company’s stock, hurting employee morale, or damaging a company’s reputation. This is the age of citizen journalism and ambush by smart phone. For a leader of a company, or of any other type of organization, there is generally no place to hide.
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10 Tips to Keep Your Resume Off the ‘Resume Trash Pile’
The Hiring Hub…By Marie Raperto, President, CIM Search
An open job equals many, many resumes. Every resume has the opportunity to land someone a job and every resume has the chance of being thrown away. With statistics showing that only 1 percent of resumes are effective, writing a well-crafted one is essential. You need to know the pitfalls and how to avoid them. The goal–to get your resume into the hands of a prospective employer. If you’re the employer, looking for the ‘right’ person, the goal is to find a resume that really “speaks to you”. The resume that answers your questions. The one that says “I’m your person.” Here are some tips to help you craft a strong resume: …
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CommPRO Digital & Creative Functions Survey
Agency Management
Welcome. Like never before, agencies and in-house departments need to expand their capabilities to make effective use of today’s communications and marketing approaches. Many have added experts in social, digital and creative services. These additions are creating new personality dynamics and reporting relationships. How is this new structure working? We’d like to know.
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The 60-Minute Kit for a Successful PRSA International Conference
By David Rosen, Senior Director, Burson-Marsteller for the PRSA 2012 International Conference Channel
With three days until the conference begins, you’re no doubt scrambling to answer those last few emails, pick up the dry-cleaning and figure out which sessions to attend. Have no fear. If you can set aside just 60 minutes to do some advance work, you’ll have a successful conference. 1: Pick your goal: What’s your #1 reason for attending?
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Ask The Recruiter: Resume Writing Tips–Google+ Hangout On Air Event
In The Green Room With Marie Raperto, President, CIM Search
Welcome to ASK the Recruiter A series of free, online programs where you get to ask all your questions about your job search. We will have three programs in this series: Resumes, Interviewing and Networking. Hosted by Marie Raperto, President, CIM Search
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Adam Handelsman Launches SpecOps Communications : Twenty-Year Strategic Media Relations Veteran Creates New Agency For New Communications World
Bloomberg
SpecOps Communications, a full-service strategic media relations agency created by Adam Handelsman, launched this week in New York. The company is built on a special operations model featuring elite teams of communications experts not bound by the confines of a big-firm mentality; freethinking, self-motivation and cost-efficiency are assets, not detriments. The firm provides a wide range of strategic communications and content creation services based in the convergent media relations space: the crossroads of today’s evolved and integrated traditional and digital platforms. “This concept has been a dream of mine for many years …
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Pizza Hut Stunt a Pie in the Face of Debate Decorum?
Chicago Tribune
During the next presidential debate, the candidates will be pondering the important questions of our time. But the most controversial may be “Sausage or pepperoni?” Pizza Hut is offering a lifetime of free pizza — one large pie a week for 30 years — or a check for $15,600 to anyone who poses the question to either President Barack Obama or Republican candidate Mitt Romney during the live Town Hall-style debate next Tuesday. The proposed stunt, which the pizza chain announced Tuesday, threatens to tick off millions of viewers who are expected to tune in to the debate to hear what the candidates have to say about the economy, health care and other serious concerns facing this country. “It’s a terrible waste of time for the presidential candidates, the people who organize the debate and everyone who wants to listen,” said Mickey Sheridan, a 43–year-old bartender from Queens, N.Y., who is a Pizza Hut fan. “They should find some other way to advertise.”
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End of an Era for Hewlett-Packard: Industry Report Says HP Edged Out as Biggest Personal-Computer Seller
Mercury News
Amid a global slump in personal computer sales, Hewlett-Packard (HPQ) has relinquished its position as the world’s biggest PC seller for the first time in five years, one research firm reported Wednesday, while another had the Palo Alto technology giant clinging to the top spot. The bad news for HP was compounded by an additional report Wednesday that PC shipments from computer makers for the year would likely shrink about 1 percent, with the last such drop recorded during the dot-com bust of 2001. “HP has given up the PC vendor position for the first time since the third quarter of 2006,” according to the market monitoring firm Gartner.
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The Keys to Mobile-First Success
Internet Retailer
Two years ago HotelTonight was a diagram of smartphone screens on a piece of paper, a mobile commerce dream. Today it’s a successful mobile-only business that enables consumers to book deeply discounted hotel rooms at the last minute. The app-there’s a mobile commerce site, too-has been downloaded 3.3 million times and is among the top 10 travel apps in the Apple App Store, HotelTonight reports. Sam Shank, CEO and co-founder of HotelTonight, outlined eight keys to success for a mobile-first business Wednesday at the 2012 Internet Retailer Mobile Marketing & Commerce Forum in San Diego during a session entitled “How HotelTonight is blazing a trail as a mobile-only company.”
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T-Mobile Quietly Removes iPhone Image From Marketing Campaign
The Wall Street Journal
T-Mobile has removed the image of Apple Inc.’s iPhone one month into a marketing campaign that encourages people to bring their unlocked iPhone to the carrier. The marketing push openly invited people to bring an unlocked iPhone from AT&T Inc. to the network and claimed savings of $50 in their monthly bill. Images of the iPhone as the bottom of an open padlock were featured prominently in stores. T-Mobile is the only major U.S. carrier that doesn’t sell the iPhone, something it has cited as a reason for losing customers. The iPhone made for AT&T’s network can also run on T-Mobile, which has said there are more than one million iPhones operating on its network. A T-Mobile spokeswoman said the reason for the change was a “natural progression” of the campaign.
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Adapting Your Content Marketing to the 2013 Consumer
Customer Think
In the next few weeks many companies will be working on their marketing plans for 2013. For most of them, content marketing will be a part of those plans. While making those plans, it’s quite important to consider changes in online consumer behaviour. Research agency InSites Consulting, data and sampling partner SSI and translation agency No Problem! recently conducted a global consumer survey to better understand the consumer. Based on this research, we were able to draw 5 key conclusions for content marketers to take into account. 1. Pinterest offers more potential for content marketers than Instagram A lot of content managers are not sure whether they should invest time and resources in these two photo sharing sites. Considering the growth potential of both sites, it is certainly something to look into. About one quarter of the online population knows both sites. The adoption rates are still very low: 3% uses Pinterest and 4% Instagram.
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Does Cracker Barrel Have Something to Hide?
Daily Finance
If you take enough swings, eventually you’ll land a punch. Cracker Barrel Old Country Store (CBRL) is doing a little backpedalling after activist investor Sardar Biglari caught what appears to be an oversight in the restaurant chain’s proxy statement. Cracker Barrel describes incoming chairman James Bradford as a former CEO of a publicly traded glass maker in its latest proxy statement, but that’s not entirely accurate. Bradford was CEO at AFG Industries from 1992 through 1999, but the company was only public until 1988. When Activist Investors Attack Armed with a 17.3% stake in Cracker Barrel and hoping to shake things up to increase shareholder value, Biglari Holdings (BH) isn’t letting go.
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Wal-Mart Says New Stores, Ecommerce to Boost Sales
Reuters
Wal-Mart Stores Inc (WMT.N) expects sales to grow throughout this year and next, as the world’s largest retailer keeps enticing shoppers, especially those on limited budgets, with smaller new stores, ecommerce and lower prices. Wal-Mart also said on Wednesday that it plans to add roughly the same amount of store space in fiscal 2014 as it has planned for fiscal 2013, and will still open more supercenters than smaller stores in the United States, its largest market. The retailer also touted strong sales at U.S. grocery stores and a big start to holiday layaway sales, Its shares close 1.7 percent higher at $75.42 after jumping to an all-time high of $76.81 during the annual meeting with analysts and investors.
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Jamie Dimon Speaks: The Financial Gospel According to JPMorgan Chase CEO
Washington Post
JPMorgan Chase chief executive Jamie Dimon is rarely without an opinion on…well anything. And the leader of the nation’s largest bank was true to form speaking at a Council on Foreign Relations event on Wednesday. On regulation…Dimon, who has crusaded against increased regulation on Wall Street, said the current regulatory environment has created a lot of confusion with “overlapping jurisdictions, no way to adjudicate disputes.” “When people make mistakes, they’re attacked by 17 different agencies as opposed to the old days it would be just the one that’s responsible” for oversight of the company, he said. “We need good policy: clarity, simplicity.” Dimon anticipates that overhead costs from new domestic and international regulations will hit more than $1 billion a year. A bank of JPMorgan’s size can easily absorb such costs, but Dimon said smaller institutions will struggle to contend with compliance expenses.
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What Jack Welch Could Learn From Rupert Murdoch
Bloomberg
After the U.S. Bureau of Labor Statistics released its latest U.S. unemployment report on Oct. 5, former General Electric (GE) Chief Executive Officer Jack Welch set off a social media firestorm with a single tweet suggesting the Obama administration had doctored the numbers for political gain. Unbelievable jobs numbers..these Chicago guys will do anything..can’t debate so change numbers -Jack Welch (@jack_welch) Oct. 5, 2012 The backlash, as it often is online, came almost immediately. Conservative commentators pounced on the idea that false BLS numbers were simply another casualty of presidential politics, or that the numbers were inflated because Democrats surveyed had simply lied about getting jobs. As economics journalists quickly debunked Welch’s claim, figures ranging from Tony Fratto, spokesman for former President George W. Bush, to Austan Goolsbee, former chairman of the Council of Economic Advisers, rebutted the former GE executive with tweets of their own. Welch isn’t taking his online flogging well.
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Is Social Entrepreneurship Transforming Millennial Talent Acquisition?
Forbes
It’s 2012 and social entrepreneurship is the new black. The idea of not choosing between profit & purpose seems to be gaining traction as America continues to cultivate a new sense of philanthropic virtue. Growing emphasis on social good in society is empowering millennials (ages 16-29) to balance their career goals with karma. In speaking with companies and colleges, one question keeps coming up. Will social entrepreneurship drive a paradigm shift in the hiring procedures of corporate America? A few years ago, I was working in New York City for a large asset management firm and I observed a surge in corporate social responsibility initiatives that peaked my interest. I decided to leave Wall Street in 2010 to pursue an MBA at Babson’s Olin Graduate School of Business, focusing on social entrepreneurship. As I completed consulting projects with fellow MBA students from MIT & Boston University, I noticed a growing trend in business school students, like myself, searching for opportunities to create social impact. A recent study from the Stanford Graduate School of Business reinforced these sentiments. Results showed that ninety percent of MBAs were willing to sacrifice financial benefits to work for a company that demonstrates a strong commitment to social good (i.e. positive ethics, community reputation etc.)
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Business Insider’s Crazy New Strategy to Boost Ad Revenue: Sponsored Content Business, ‘Brand Insider’ Expected to Generate 50% of Ad Revenue
Ad Age Digital Next
Get ready for more slideshows on Business Insider, but this time with a twist: they’ll be paid for by an advertiser and likely include some nod to a brand’s product or service. Henry Blodget’s business-news site, known for its sensational headlines, content aggregation and call-it-like-you-see-it sensibility, has begun pitching advertisers on the idea of complementing their ad campaigns on Business Insider with a variety of sponsored-content elements — following in the footsteps of media companies such as BuzzFeed, Gawker Media and Atlantic Media, which are moving to either supplement, or all-together replace, traditional display ad units with content that advertisers are paying to place alongside editorial content.
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Russia’s Internet Market to Grow 30% in 2012, Survey Reveals
CommPRO.biz
As reported Wednesday in The Moscow Daily News, RuNet, the Russian segment of the World Wide Web, will see its market volume expand by 30 percent in 2012 to 720 billion rubles ($23 billion), according to a survey presented on Wednesday. Online retail remains RuNet’s largest market and is expected to expand by 27 percent to 393 billion rubles, according to the survey, RuNet Economics 2011-2012, presented by the Russian Association of Electronic Communications and the Higher School of Economics. One characteristic of Russia’s online retail is the absence of big players with large market share: the market leader Ozon holds only about 2-3 percent of the market.
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