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Journalism Vet Asks PR Pros: Why Fight – Don’t We Really Need Each Other in the End?
Public Relations… By James Zambroski
An article I came across recently on CommPRO.Biz touched a nerve on both sides of my brain, creating conflict that’s likely to grow as I transition my career from out-of-work-and-calloused-veteran journalist to talented-but-new-guy in public relations. In the piece, “The Other Side of Media Rants: Five Things That Drive PR Pros Crazy about Journalists,” Nancy Bistritz opines that reporters don’t have much of a clue about how the public relations world really works. She offers these points to make that argument: Reporters fail to fact check (I quadruple-checked the spelling of her name);
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Get Funky, Get Innovative, Get Creative, Get Social!
Social Media Zone…By Vicki @Smartwoman Flaugher
I like to find interesting great marketing examples as I walk through this day to day world. I see some people really integrating social really well – both specifically social media sites like Twitter, Facebook, and Pinterest themselves as well as the pure concepts of social – openness, crowd participation, adaptation, delivery/channel choice, and sharing. I typically snap a picture on my camera and write about it somewhere. I figure I complain about the wrongdoers enough that I should at least throw in some great examples to shine light on the good guys fighting the good fight. Here are a few:
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Local News Beyond 6 and 11: How Businesses Can Benefit
.BIZ Marketplace…By Dave Armon, CEO, Critical Mention
Visit the “Critical Now” Channel on CommPRO.biz for more insight. The economic environment has mandated that newsrooms operate as lean, mean news reporting machines. That has meant fewer feet, cameras and microphones on the street for many print and broadcast news organizations. At the same time, those lucky journalists still drawing a paycheck are responsible for generating an even larger amount of content in a multitude of formats.
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The Decline of Trust in Corporate America-and How to Fix it!
An Exclusive Interview with Stephen M.R. Covey and Greg Link
.Biz Marketplace…By Brian Pittman, CommPRO.biz
Can you put a dollar value on trust? Can lack of trust sink a business? Is Corporate America facing a decline in trust? Absolutely, asserts Stephen M.R. Covey, recently featured in Trust Across America’s “Top 100 Thought Leaders in Trustworthy Business Behavior” list. “Lack of trust kills a company’s productivity, perception and profits,” says the co-founder of CoveyLink Worldwide and son of Stephen R. Covey, author of the Seven Habits series.
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Free Webinar Recording: 10 Best Practices for Inbound Email Success
By WhatCounts for the Effective Email Marketing Channel
In this webinar, Allen Nance, President and Founder of WhatCounts, will discuss 10 tried and tested ways of improving email interactions with customers. We will focus on achieving two key goals in email interactions: improving response time and quality. We will also provide a checklist of capabilities to look for in an email management system.
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Jeff Hayzlett: The Celeb CMO Interview!
By Steve Lundin for the Marketing Nightmares Channel
BIGfrontier’s Steve Lundin and celeb CMO Jeff Hayzlett discuss Jeff’s books, “The Mirror Test” and “Running the Gauntlet,” along with Kodak, Facebook’s marketing issues and Spirit Airline’s recent PR debacle! Do not miss this expansive and engaging conversation with one of the most sought after marketing voices in the industry!
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PR Movers and Shakers: Chris Sorek Joins IABC as Executive Director
International Association of Business Communicators
The International Association of Business Communicators (IABC) has appointed Christopher Sorek as executive director. Sorek has more than 30 years of experience in communication, public affairs and community relations. He comes to IABC from The Drinkaware Trust based in the U.K., where he was CEO. Chris will officially take on his new role with IABC on 2 July 2012. Sorek has a master’s degree in international marketing and communications and has worked on public information and humanitarian issues in Europe, Africa, Asia, and Latin America. He started his career as a journalist and editor for newspapers and magazines in the United States …
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PR Bonanza: Sexy Mad Men Role Only Boosts Jaguar’s Image; Proves “All Publicity Is Good Publicity” Adage
Autoweek
From Don Draper boozily working the gearbox of an E-type to a stereotypically sleazy car dealer seeking sex in exchange for his approval of an ad campaign, Jaguar isn’t exactly burnishing its image with its string of recent appearances on TV drama Mad Men. On the other hand, when is the last time that people who are not car enthusiasts were this abuzz over Jaguar, and this familiar with the gorgeous, timeless 1960s XKE? For those who subscribe to the theory that all publicity is good publicity, Jaguar is enjoying a bonanza. The company is taking it all in good humor, said Stuart Schorr, Jaguar vice president of public relations.
“No. 1, we like the show,” he said. “No. 2, we are enjoying seeing a broader public conversation about the Jaguar brand.”
There’s no pay-for-play deal here, either, Schorr said …
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IAB: Mobile Advertising Hit $5.3 Billion In 2011
Mediapost
The Interactive Advertising Bureau earlier this year estimated U.S. mobile ad spending at $1.6 billion in 2011. Looking beyond U.S. borders, the IAB issued a new report today estimating the global mobile advertising market at $5.3 billion, with a wide gap between developed and emerging regions. Asia-Pacific, for example, represented 35.9% of worldwide mobile ad spend, North America, 31.4%, and Europe, 25.9%. That compares to Latin America, with just 3.5%, and the Middle East and Africa, at 3.2%. The study also broke out mobile advertising for each region by type: display, search and messaging.
Across the board, search accounted for the largest share of mobile ad spending, typically at least double the amount of display for a given area. In North America, spending was more balanced, with search contributing $811 million, display hit $572 million and text message advertising, $295 million for a total of $1.68 billion …
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Pay Per Click News: Over 9000 Internet Marketing Ripoffs Reported
sfgate.com
New evidence has backed up pay per click marketing firm Webrageous’ long assertion that the failure of many pay per click campaigns is a result of poor management. As Webrageous Director of Marketing David Chapman explains, advertisers are finding it more and more difficult to find effective pay per click management for their campaigns and their online advertising is suffering as a result.
This is particularly the case in 2012 where Internet marketing fraud is rife. As is the nature of the beast, as the need for pay per click management rises, so too do the number of people willing to abuse that need. Ripoff Report has already had over 9000 reports of Internet marketing fraud, scams and lawsuits since it started in 2000. This figure has risen rapidly in 2012 …
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Nasdaq Sets Aside $40 Million to Settle Facebook Trading Claims
New York Times
The Nasdaq OMX Group plans to set aside up to $40 million to settle disputes by investors over issues caused by technical glitches in Facebook’s initial public offering. Under the terms of the plan, Nasdaq will make the money available to its member firms, rather than investors directly. About $13.7 million will be paid in cash, pending review by the Securities and Exchange Commission, while the remainder will be credited to member firms to reduce trading costs.
The long-awaited plan is meant to help quell investor anger over the flawed debut of Facebook on May 18. Errors in Nasdaq’s systems first led to delays in setting an opening price for the social networking giant, and then prevented some traders from knowing for hours whether their orders had been confirmed …
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Fed’s Lockhart Says Extending Operation Twist Is on the Table
Bloomberg
Federal Reserve Bank of Atlanta PresidentDennis Lockhart said extending Operation Twist, the program to lengthen maturities of debt on the central bank’s balance sheet, is an “option on the table.”
“There is capacity to do more,” Lockhart said today in response to audience questions after a speech in Fort Lauderdale, Florida. “It is certainly an option. I’m not going to speculate on what the FOMC will do,” he said, referring to the Federal Open Market Committee. The policy-setting FOMC meets June 19-20 to consider whether more stimulus is needed after the economy added the fewest jobs in a year in May …
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CCO Buzz: How Dallas ISD Communication Chief’s $185,000 Salary Stacks Up
Dallas Morning News
Big front-pager in yesterday’s Dallas Morning News focused on how much Mike Miles, Dallas ISD’s new superintendent, would be paing his new communications chief, Jennifer Sprague. The amount: $185,000 a year. It’s a big jump from her current $86,652 salary in the Harrison School District 2 in Colorado Springs, where she is the public information officer. Miles, who will start fulltime in Dallas ISD on July 1, defends Sprague’s new salary by saying the amount is on par with what his other chiefs are making. He also said that Sprague will bring her nationally-recognized talent to DISD, where more emphasis will be placed on internal and external communications …
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Pentair Names Marybeth Thorsgaard Vice President of Communications
Sacramento Bee
Pentair today announced that Marybeth Thorsgaard has joined the company as vice president, Communications. In this role, Thorsgaard will oversee Pentair’s internal and external communications, including: media relations, employee communications, executive communications, and will work closely with the Pentair leadership on government affairs.
As an accomplished communications executive, Thorsgaard brings a wealth of experience from multiple industries. Before joining Pentair, Thorsgaard spent over six years at Medtronic, most recently as the senior director of Communications of the Spine & Biologics business unit. Prior to that role, Thorsgaard was the senior director of corporate communications for Medtronic. She is the former director of corporate public relations at General Mills …
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Hollywood Branding: UTA Adds Brand Strategy Unit Headed by Former Siegel & Gale Exec Laurence Vincent
New York Times
United Talent Agency is opening a division named the Brand Studio at U.T.A., which will specialize in brand strategy services that include brand architecture, determining how the brands in a company ought to relate to one another; quantitative and qualitative research; development of the visual elements of a brand like color, known as visual identity; and brand positioning, establishing with consumers an image or market for a brand.
The new division will be led by Laurence Vincent, who came to United Talent Agency last year from Siegel & Gale, where he had been group director for strategy in the Los Angeles office. Mr. Vincent, whose title will be head of the Brand Studio, is being joined there by Michellene DeBonis, who had been senior vice president for business development at Siegel & Gale. She becomes head of business development at the Brand Studio …
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House GOP Seeks to Block FCC on Political Ads
Kansas City Star
Republicans controlling the House moved Wednesday to block a new Federal Communications Commission rule requiring TV stations to disclose online information about political ad buys by candidates, political parties and outside groups.
The FCC adopted the rule in April over protests from the nation’s broadcasters, who especially objected to having advertising rates disclosed online. The information is already publicly available, but only if one visits a TV station in person to examine it.
The effort to block the FCC rule comes on a bill to fund the agency. It was approved by a House Appropriations panel by voice vote after Democrats lost a party-line vote to strip the FCC provisions from the underlying bill …
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