|
|
 |
Social Media Silver Bullet, Penn State, the Vatican, and Bulls$#@t (a Rant)
Social Media Zone…By Vicki @Smartwoman Flaugher
Several scandals and troublesome events have me wound up this week. With the conviction of Penn State’s Sandusky for molesting boys, to the hiring of a Fox PR guy by the Vatican, my head just might explode. Throw in seemingly everyone’s comments about the part social media played to “cause” these scandals and I am seriously in Rantville. I think I will simply vent, ok?
|
|
|
| |
 |
PR Agency Buzz: Five Things You Must Know About Launching a Successful Agency Newsletter
Public Relations…By Michael J. Lamp, Social & Digital Media Strategist, Hunter Public Relations
So, you’ve decided to launch an agency newsletter. Now what? In a world where email blasts, corporate blogs and a myriad of social media channels are vying for digital eyeballs on a daily basis, an effective agency newsletter should carve out its own niche. Instead of attempting to cover every area of your agency’s expertise, conceive an editorial vision that establishes thought leadership in a specific area of interest. Consider strong practice areas or specialized services that have the potential for growth.
|
|
|
| |
 |
How Public Companies Use Social Media: Topline Findings from the New Q4 Whitepaper
Investor Relations…By Sheryl Joyce, Director of Marketing Communications, Q4 Web Systems
Q4 first studied Twitter usage for investor relations in 2009 when there was a spike in the number of public companies with Twitter accounts. Subsequent reports were issued in 2010 and 2011. But instead of only focusing on how companies were using Twitter as part of their IR program, we expanded our scope to include Facebook, blogs, YouTube, SlideShare and LinkedIn.
|
|
|
| |
|
|
|
 |
YouTube Optimization Series: Part 2 – Asset Development and Popularity Optimization
By ZOG Digital for the Digital Visibility Channel
With content analysis in hand, as discussed previously in our YouTube Optimization Series Part 1: Gap Analysis article, the next step in optimizing your YouTube channel consists of developing and optimizing the content for popularity.
So what exactly is popularity optimization?
Popularity optimization is a process to improve your content and surrounding assets, to deliver your brand more video views. The benefits this type of optimization deliver include more awareness, and higher ranking within social search results.
|
|
|
| |
 |
Free Webinar: Email Marketing Services Account Management
By What Counts for the Effective Email Marketing Channel
Register now for free to watch our Services Account Management webinar on demand. You’ll get access to the full recording plus slides to download. In this webinar you’ll learn: – The value of thinking about email differently – Why measuring the contribution of email matters – How to identify the true cost of email – How to identify, make, and measure, your email channel profit – How to achieve greater efficiencies and innovation of your email campaigns
|
|
|
| |
|
 |
|
|
 |
PR Agency RF/Binder Joins Pro Bono Campaign for America
MarketWatch
The rule that PRs should not directly edit Wikipedia pages relating to their organisation or brand is the most important part of the new guidelines on Wikipedia use for PRs, according to the Chartered Institute of Public Relations professionals (CIPR).
The CIPR initially drafted the guidelines. The institute said that during the consultation period the document received more than 160 direct edits and more than 120 contributions to the discussion page.
The advent of clear guidelines has arrived after several incidents occurred in the national press referring to the use of the `dark arts` by PR firms on Wikipedia, whereby some manipulated Wikipedia entries to favour an organisation or an individual.
PRs are reminded that this use of the online encyclopedia is in fact the `antithesis of best practice public relations. Intentional deceit and anonymous or incognito activities are breaches of professional codes of conduct.` …
|
|
|
| |
 |
CIPR Hails New Guidance for Wikipedia for PR Pros` Wikipedia Use
CorpComms
The rule that PR pros should not directly edit Wikipedia pages relating to their organisation or brand is the most important part of the new guidelines on Wikipedia use for PRs, according to the Chartered Institute of Public Relations professionals (CIPR).
The CIPR initially drafted the guidelines. The institute said that during the consultation period the document received more than 160 direct edits and more than 120 contributions to the discussion page.
The advent of clear guidelines has arrived after several incidents occurred in the national press referring to the use of the `dark arts` by PR firms on Wikipedia, whereby some manipulated Wikipedia entries to favour an organisation or an individual.
PRs are reminded that this use of the online encyclopedia is in fact the `antithesis of best practice public relations. Intentional deceit and anonymous or incognito activities are breaches of professional codes of conduct.` …
|
|
|
| |
 |
Whoops! Former Obama Adviser Caught Planning Astroturfing Media Blitz for Greece`s PR Makeover
US News & World Report
Let`s say you`re a former Obama adviser and you start your own political PR firm. And let`s say your firm pitches influential Greek Americans on a PR makeover to repair their country`s image and stature to the American public.
So you put together a presentation outlining how you`re going to plant op-eds in American newspapers, generate opposition research, mobilize grassroots organization, and more. Let`s say this presentation includes case studies of your previous behind-the-scenes work for Boeing, Comcast, and NBC. One says you generated “212 op-eds” to be seen throughout media to curry favor for a government contract for Boeing`s refueling tankers, which would generate several billion dollars in revenue from taxpayer money. And let`s say you then store that presentation online, allowing anyone access. You wouldn`t want the media to stumble across this presentation, would you? That`s what happened to PR firm McLeanClark …
|
|
|
| |
|
 |
|
|
 |
IBM Survey Reveals Marketers Face Tech Dilemma in Reaching the Connected Consumer
Sacramento Bee
A new survey of the marketing industry finds CMOs and CIOs must join forces to connect with today`s consumer across new channels including mobile devices and social networks. Fully 60% of marketers point to their lack of alignment with the company`s IT department as the biggest obstacle to reaching today`s consumers. According to the study, 34% of respondents stated that in less than 12 months they intend to deliver mobile ads, the highest rate of new marketing tactic adoption in the five-year history of the study. Overall, 46% of respondents are using mobile web sites followed by 45% mobile applications, up from 40% and 44% respectively since last year. And 26% intend to launch applications on 3rd party social network sites, 24% plan to incorporate user-generated content into their social media efforts and 23% are looking to launch social media ads or share links in email and web offers …
|
|
|
| |
 |
Former Bing Marketing Exec Eric Hadley Joins The Weather Channel
The Seattle Times
Remember back in March when Microsoft announced it was firing two high-profile Bing execs — Eric Hadley and Sean Carver — after an internal investigation showed they had violated what the company said were “policies related to mismanagement of company assets and vendor procurement”?
Now comes word that Hadley has been hired by The Weather Channel as senior vice president, partner solutions and ad trade marketing. He will be responsible for leading the company`s business-to-business marketing and developing large-scale opportunities with premium advertisers, according to a Weather Channel news release.
Hadley is well known in the advertising world and has won numerous awards for his work. He has also been inducted into the American Advertising Federation (AAF) Hall of Achievement …
|
|
|
| |
|
 |
|
|
 |
SEC Files Fraud Charges Against Hedge Fund Manager
BusinessWeek
Federal regulators are suing hedge fund manager Philip Falcone and his firm, accusing him of civil fraud for using fund money to pay his taxes and favoring some fund customers at the expense of others.
The Securities and Exchange Commission announced the lawsuit Wednesday against Falcone and Harbinger Capital Partners, the firm he founded. The SEC also said that Falcone manipulated bond prices.
The SEC is seeking to ban Falcone from serving as an officer or director of any public company, along with unspecified penalties and restitution.
The lawsuit, which was filed in federal court in Manhattan, was expected.
Matthew Dontzin, a lawyer representing Falcone, said the allegations are without merit and that Falcone would challenge them in court. …
|
|
|
| |
 |
Fed Officials Differ on Whether More Easing Needed
Reuters
Top Federal Reserve officials differed on whether the U.S. central bank needs to be more aggressive in spurring economic growth, indicating another round of easing is far from certain.
Chicago Federal Reserve Bank President Charles Evans, one of the U.S. central bank`s strongest advocates for further monetary policy easing, said Wednesday he is flummoxed by the Fed`s timidity in the face of high unemployment and low inflation.
However, his colleague, Atlanta Fed leader Dennis Lockhart, said the Fed would only need to act further if the economy took a turn for the worse or if Europe`s simmering debt crisis boils over.
“I don`t think the conditions have developed that require us to bring out bigger guns quite yet,” Lockhart said in an interview with Nightly Business Report. An escalation of problems in Europe, a sudden slowing of U.S. economic growth, a spike in job layoffs, or the risk of a deflationary spiral might be triggers for more Fed action that could include another round of bond buying, Lockhart said …
|
|
|
| |
|
|
|
|
 |
PR Pros on the Go: Ameristar Casinos Promotes Christie Scott to Regional Public Relations Manager
Marketwire
Ameristar Casinos, Inc. (NASDAQ: ASCA) today announced that Christie Scott has been promoted to the position of Regional Public Relations Manager for Ameristar Casinos, Inc. In her new role, Scott will manage media relations, internal communications and various community relations functions for Ameristar Casino Hotel Council Bluffs in Council Bluffs, Iowa, and Ameristar Casino Resort Spa Black Hawk in Black Hawk, Colo.
Scott joined Ameristar Casino Hotel Council Bluffs January 2007 as Public Relations Manager. She has more than 15 years of communications and community relations experience, and came to Ameristar from Alegent Health Mercy Hospital in Council Bluffs where she served as the Foundation Director …
|
|
|
| |
|
WellPoint Foundation Wins Gold Stevie Award for CSR
MarketWatch
The WellPoint Foundation has won a Gold Stevie Award in recognition of its work to improve health and strengthen communities. One of the country’s premier business awards, the Stevie recognizes the outstanding accomplishments of individuals and organizations. The WellPoint Foundation was named a winner in the “Corporate Social Responsibility Program of the Year – More Than 2,500 Employees” category for its efforts throughout 2011. “The WellPoint Foundation is working to address some of our nation’s most pressing health challenges,” said Lance Chrisman, executive director of the WellPoint Foundation. “It’s a true honor to be recognized by the Stevie Awards as a leader in our field and we look forward to continuing to invest in programs and organizations that are helping people improve their health and live their best lives possible.” …
|
|
|
| |
|
|
|
|
 |
Facebook`s Advertising Growth Slowed Down a Lot in the Last Year
The Los Angeles Times
Facebook`s U.S. advertising growth has slowed down to a third of what it was in 2011, according to a report issued Wednesday.
After growing at impressive rates in the 60% range during the first three quarters of 2011, Facebook`s advertising growth fell by more than half to 30% in the fourth quarter, and during the first part of 2012, the growth rate went down to 21.2%, according to a report by the IDC.
The slowing growth has resulted in Facebook losing market share. After holding on to almost 14% of display advertising at the end of 2011, Facebook`s share is now down to 12% …
|
|
|
| |
 |
As Obama Buys Up Time, NBC Executive Says Positive Ads Do Better at Olympics
New York Times
With the news that the Obama campaign has purchased $5.5 million in commercial time during the coverage of the London Olympics, an NBC executive had advice for both presidential candidates: Don`t go negative during the three weeks` worth of thrills of victory and agonies of defeat.
The executive, Seth Winter, the head of advertising sales for NBC`s Olympics coverage, on Wednesday confirmed the ad purchase by the Obama campaign and said that during the Games it should be all about accentuating the positive.
“What we`ve seen in all of our research is the creative has got to be upbeat,” Mr. Winter said. “It`s got to be empowering. It`s got to be positive.”
That was a lesson learned in the 2008 election, Mr. Winter said: “In the prior election, one of the candidates took another tack and I don`t think it served him well.” …
|
|
|
| |
|
|
|
|
|
|
|
