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Hell Week at LinkedIn: Hack Signals a Compromise of Reputation
By Jim Engineer, Principal, e-Rainmaker Public Relations
The June 6, compromise of approximately 6.5 million LinkedIn passwords (covered here and on CommPro.biz here) has had the professional social networking behemoth scrambling from a slew of negative publicity and user bewilderment on how such a ballyhooed social media darling could so easily be compromised.
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The Most Horrific, Deadly and Utterly Disasterous Catastrophe Known to PR
By Vicki @Smartwoman Flaugher, Social Media Zone
Got your attention? I thought so…that headline is…uh, kind of overblown, right? I was making a point, but here’s the deal. The overuse of hyperbolic language in social media is not really helping your brand. Yeah, I said it. And it’s the most important thing you will ever read in your life, so be sure you understand what I’m saying. *giggle*
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Blowfish: A Private Life in Public Relations – Episode II
By Steve Lundin, Author, Founder, Big Frontier
Jack walked East on Madison Street, his office was situated in the best location that he could find after being marooned in Chicago: the Hancock Building. If cut through the right streets in the Loop, during a semi-blind drunk stupor, it almost felt like being back in NY. Until he heard that unmistakable Chicago accent: a guttural sputtering tinged with shrilly high pitched edges that bumbled carelessly over every consonant like a 300 pound plumber working his way, ass towards faces, to the middle seat at a ball game.
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PR and Health Care: Top Lessons Learned at the PRSA Health Academy Summit
By Joel Wethall, Vice President of Business Development at PRIME Research for the PR ROI Channel
At a time of momentous change within the health care field, the recent PRSA Health Academy Conference brought together practitioners from the health care companies and providers, organizations allied to the field and public relations agencies serving health care clients.
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An Introduction to Retargeting: What Is It?
By ZOG Digital for the Digital Visibility Channel
Retargeting is a form of online advertising in which a user that has been to your website can be displayed ads from your media campaign on publishers and ad networks across the Internet. This form of advertising is very effective, since you are only showing ads to users that have been to your site (i.e. showing an interest in your product or service), instead of relying on demographic or other types of targeting to find users.
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Global PR Agency Network Launched: Peter Stanton Named Chair
PR Newswire
The merger of two international networks of PR agencies concluded yesterday with the announcement of the formation of PR World Alliance. The new network comprises 17 members in 13 countries. Members are independent, owner-led firms with a strong track record of client service excellence in their respective nations. ECP Global Communications, founded in 1988, and IPAN (International Public Relations Agency Network) founded in 1991, have merged under the new banner.
“In merging two highly successful and thriving international networks, we strengthen our member companies` competitive edge in their respective markets,” said Peter V. Stanton, chair of the new network and CEO of Stanton Communications in the United States …
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Social Media Makes Bad Pitches Go Viral, and Can Save PR From Itself
Fast Company
Not even spam filters can save Fast Company writers from horrible PR pitches. Here are 3 tips on how you can use social media to win hearts, minds–and ink: 1. Do your social search homework. Each time you send a pitch, research the recipient across major social media sites, study their profile, and understand what and how they share. I`ve received pitches for TV shows I no longer host and blogs I no longer write, which could have been avoided if the PR professionals did their homework. 2. Consider a social pitch first. There are many writers, myself included, who spend more time on services like Twitter than in their inbox. In other words, there are times when a quick intro and pitch on Twitter, Facebook, or LinkedIn is the best way to reach out. You can also monitor journalists` social streams, where they often turn if they are seeking information or new sources. If a media contact is interested, an email message can act as a follow-up. 3. Kill the “Dear journalist” form letters and mass emails …
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Online Marketing Megalith Constant Contact Acquires Startup SinglePlatform
Venture Beat
Constant Contact, a well-known entity in social media marketing and email marketing, has just added a new area of expertise: storefronts and discovery tools for local businesses, via the acquisition of SinglePlatform for $65 million.
Since Constant Contacts bread and butter are small and medium-sized businesses (SMBs), the acquisition makes perfect sense. In addition to its existing suite of “engagement marketing” tools, Constant Contact will now be better prepared to offer their SMB customers services specifically tailored to helping them reach their own local markets better.
SinglePlatform helps businesses publish their information – such as a menu, special discounts, and photos – to review websites, city guides, and other first-stop destinations for consumers doing their homework. It`s a more passive form of marketing, almost akin to SEO; but it`s important for local businesses …
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Survey Shows Mobile Marketing Taking 20% Larger Share of Total Marketing Budget
MarketWatch
Mobile marketing is a smart investment, delivering higher ROI than traditional marketing programs, according to recent research findings. SoundBite Communications and Hosted Contact Center solutions commissioned Luth Research to explore trends, issues and the future direction of mobile marketing. Luth surveyed key marketing executives at companies ranging from $100 million to $1 billion+ in annual revenue across retail, consumer package goods, travel and hospitality, media and financial services industries.
When asked about mobile marketing ROI compared to traditional initiatives, 52 percent of mobile marketers stated mobile returns were higher while only 15 percent stated their returns as lower. For those reporting results, the average ROI was 32 percent. As a result, nearly three-quarters of marketers are increasing mobile marketing budgets and/or shifting budget to mobile from other marketing programs by an average of more than 20 percent …
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Investor Ire Piles Pressure on UK Boardrooms
Reuters
Rising public indignation about executive pay and initiatives to encourage greater engagement h a ve led to a rise in institutional investors challenging companies in shareholder votes, a survey has found.
A report by British investment management industry association the IMA, released on Wednesday, showed 86 percent of investors in 2011 exercised votes at all the UK firms they invested in, up from 81 percent in 2010.
The report comes after a run of high-profile challenges – dubbed the shareholder spring – to executive pay packages by investors frustrated at rising boardroom salaries at a time of declining share prices.
High-profile victims include Andrew Moss, the chief executive of British insurer Aviva, who stepped down after investors voted against his remuneration plans.
And shareholders at the world`s largest advertising agency WPP on Wednesday gave a thumbs-down to a big pay rise for chief executive Martin Sorrell …
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Despite Resistance, Boards Shift Toward Breaking Up CEO, Chair Roles
Fox Business
A growing number of companies are heeding calls from shareholders and corporate governance experts to split up the CEO and chairman titles in an effort to increase accountability.
According to Spencer Stuart, 20% of S&P 500 companies have named an independent outsider as chairman, up from just 10% five years ago.
However, some CEOs aren`t necessarily embracing these moves, as they are apprehensive to relinquish the power of holding dual roles.
Sixty-three percent of CEOs polled in RHR International`s newly-released CEO Snapshot Survey said they would recommend combining the CEO and chairman positions for the next leader of their company …
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Scores of U.S. Firms Keep Silent About Cyber Attacks
Reuters
Scores of U.S. companies have not disclosed breaches of their computer systems, even though eight months have passed since U.S. securities regulators issued guidelines on disclosing cyber attacks, according to leading security experts.
Calling for more rigorous rules and enforcement, these experts told the Reuters Global Media and Technology Summit in New York they know of many cyber intrusions, thefts and other digital security issues that were kept quiet.
“There have been lots of breaches in every industry that have never been publicized,” said Shawn Henry, the FBI`s former top cyber cop, who joined a new cyber security company, CrowdStrike, in April.
Henry said the FBI was working on 2,000 active cyber cases when he retired from the agency in March …
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Corporate Reputation Matters: JetBlue Airways Awarded Eighth Consecutive Customer Satisfaction J.D. Power and Associates Honor
Sacramento Bee
New York-based JetBlue Airways (Nasdaq: JBLU) today was awarded highest honors in airline customer satisfaction among low-cost carriers by J.D. Power and Associates 2012 North America Airline Satisfaction Study(SM), an estimable recognition the carrier has earned every year from 2006 to 2011. The value airline also ranked highest in customer satisfaction among all U.S. major airlines in 2005, when low-cost and traditional network carriers were combined in a single category, making this year`s achievement its eighth consecutive J.D. Power and Associates award …
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Survey Finds 15% of Advertising, Marketing Companies to Hire in Q3
BtoB Magazine
Fifteen percent of marketing and advertising companies plan to hire staff in the next three months, according to a survey by the Creative Group, a recruitment agency for the advertising industry.
Top areas will be in social media (17%), account services (17%), website development and production (17%) and brand and product management (16%).
In addition, 51% of respondents said it is challenging to find skilled creative professionals.
The report was based on telephone interviews in April with more than 500 creative professionals, including approximately 375 marketing executives and about 125 ad agency executives …
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New Survey Finds More Than 30 Percent of TV Viewers Change the Channel as Soon as Political Ads Air
MarketWatch
A new survey commissioned by MGH, an integrated marketing communications agency, found that 32 percent of survey respondents change the channel as soon as a political advertisement airs and during political news coverage, and nearly half (47 percent) of viewers will change the channel or mute the TV during a negative political ad. The Baltimore agency commissioned the survey to find if consumers change their viewing habits during election season. Not surprisingly, the vast majority — 88 percent — of survey respondents said they are turned off by negative political advertising. Additionally, when looking at the age breakdown of younger millennials aged 18-24, the survey found slightly higher percentages:
Forty-five percent change the channel during political news coverage.
Thirty-nine percent change the channel as soon as they see a political advertisement.
Twenty percent are more likely to watch programs online, and 19 percent are more likely to record programs they want to watch to avoid commercials …
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