Thursday, June 13, 2013 (Highlights: #New on #Facebook; Clearwater Backs Dish, Sprint Out; Virtual B2B Tip-Webcams; Employee Creativity; Big Data, Big PR; Whole Foods Pinterest Success)

 Thursday, June 13, 2013



Encouraging Employee Creativity: Five Best Practices To Boost Collaboration & Innovation
By Elizabeth Cogswell Baskin, CEO, Tribe
In today’s business environment, ideas are king. But how do you build a culture that supports and encourages the creativity that leads to innovation?After all, during the recent years of economic stress, most companies went through a comprehensive process of fine-tuning to maximize performance while …

Using Twitter for Marketing
By Marcela De Vivo
Twitter is a tool that nearly every business is using on some level, whether they’re using it to announce new products or simply see what potential customers are talking about; however, for many smaller businesses, the idea of using Twitter as a serious marketing tool can be difficult. After all, Twitter has a very short character limit and there isn’t much space to get your message across– not to mention …

Why You Should Invest in Travel Medical Insurance for Business Trips
By Andrew Bard, Vice President of Sales, HCC Medical Insurance Services
We live in a small world now. No matter your industry, it is very likely that you do business in other countries around the globe. Whether visiting clients, internal staff, or going to a conference, there are any number of reasons you might find an employee traveling outside of the United States. Yet one of the last things on …



Important Features in a Business Webcam
For the Virtual B2B Channel
Webcams have become a useful tool for businesses to use to conduct meetings no matter where everyone is located. No longer do businesses have to wait for everyone to be in the same room to hold those important meetings. However, when you choose to use a webcam for business purposes, it is important to choose one that meets the proper standards for quality.

How Whole Foods Gained a Community and Collaborators Using Pinterest
For the PR & Corporate Communications Training Channel
Like many other brands, Whole Foods forged a presence on Pinterest in mid-2011 because its community manager, Michael Aaron Bepko, had already been using it for personal purposes. Bepko learned something about Pinterest …

Creating Email Marketing Effectiveness with On-Premise Solutions
FREE RESEARCH REPORT for the Effective Email Marketing Channel
What’s the better solution for your company, an on-premise email marketing solution or a hosted SaaS solution? Learn what over 300 marketing and technology executives had to say in this extensive research report from veteran email marketing expert David Daniels of The Relevancy Group.



More Americans See Man Who Leaked NSA Secrets as ‘Patriot’ Than Traitor: Poll
Roughly one in three Americans say the former security contractor who leaked details of top-secret U.S. surveillance activity is a patriot and should not be prosecuted, according to a Reuters/Ipsos poll released on Wednesday. Some 23 percent of those surveyed said former National Security Agency contractor Edward Snowden is a traitor while 31 percent said he is a patriot. Another 46 percent said they did not know.

#New on #Facebook
The Wall Street Journal
Facebook made good today on a feature that it has been testing behind the scenes: the hashtag.The move is aimed at giving the social network a greater voice in real-time public conversations dominated by rival Twitter, Evelyn Rusli writes. As of Wednesday, the company said that words in posts that are marked by “#” will be grouped together. Users can track conversations by searching for these hashtags, or clicking on a hashtag in a post.

Is Pope Francis Going After the Vatican’s ‘Gay Lobby’?
Daily Beast
So, it seems there really are gay priests in the upper echelons of the Vatican hierarchy. At least that’s what Pope Francis reportedly told a group of Latin American prelates in a private audience June 6. The remarks, which were made off-the-cuff and were not meant for the general public, were first published Tuesday in Spanish on the Chilean website Reflexión y Liberación, sourced to the participants in the audience who allegedly spilled the beans on the pope’s address.

King Quits Advertising Since It Earns So Much On Candy Crush Purchases
King, the decade-old gaming company that staged a surprising revival through the iPhone and its hit Candy Crush Saga, is abandoning advertising as a source of revenue.Going forward, they’ll be relying solely on virtual currency. (But really, it’s not like they need advertising at this point.)

Sorry Bud, I Can’t Afford To Be Your Best Man – Wedding Industry Bouncing Back from the Recession
The wedding industry is bouncing back from the recession quite nicely. A March IBISWorld report said, “The amount spent on weddings is estimated to grow during the next five years as the demand for large, costly weddings rises.”

Legislature Looks at Changes in Employment Advertising
Maine job seekers would get more protections from discrimination if a bill advancing through the Legislature passes. The bill bars employers and employment agencies from advertising in print, on the Internet or in any other medium that requires current employment status as a qualification or requirement for a job.

Traders Said to Rig Currency Rates to Profit Off Clients
Traders at some of the world’s biggest banks manipulated benchmark foreign-exchange rates used to set the value of trillions of dollars of investments, according to five dealers with knowledge of the practice.

Voice-Operated Dashboard Technology Still Risky
The Fresno Bee
Dashboard technology that lets drivers text and email with voice commands – marketed as a safer alternative – actually is more distracting than simply talking on a cellphone, a new AAA study found. Automakers have been trying to excite new-car buyers, especially younger ones, with dashboard infotainment systems that let drivers use voice commands to do things like turning on windshield wipers, posting Facebook messages or ordering pizza.

Upscale Restuarant Gets Rid of Tips, Pays Wait Staff Reasonable Wages With Benefits
Servers rely on tips to make ends meet, but one restaurant in New York City is doing away with them all together. Sushi Yasuda is an upscale restaurant in midtown Manhattan. It has decided instead of slashing the salary of its servers to compensate for their tips, the restaurant is paying its staff a decent salary, according to



Sobeys’ Parent Empire Co to Buy Safeway Canada for C$5.8 Billion
Empire Company Ltd (EMPa.TO), operator of the Sobeys grocery chain, said on Wednesday it is buying the Canadian arm of Safeway Inc (SWY.N) for C$5.8 billion ($5.70 billion), a deal that will nearly double its reach in Western Canada. Empire said the deal, one of the biggest in the Canadian retail sector this year, will give it control of 213 full-service grocery stores under the Safeway banner in Western Canada.

Fannie’s Premium Recapture Policy; Margin vs. Volume Formula; How are MBA Applications Counted?
Mortgage News Daily
In spite of a lot of chatter and proposed legislation about phasing out Fannie & Freddie, much of the industry is behind the agencies. Not only do they help companies in the secondary markets, providing an outlet for loans, but in the primary market, is some other entity going to step in and provide industry standards for documentation, underwriting, or processing? And so we find stories about politicians focused on the guarantee feature of the agencies, with changes expected to take years.

Pandora Buys FM Station to Lower Music Royalties
Fox Business
Pandora Media (P) agreed to buy a South Dakota radio station in order to qualify for lower music royalty rates, according to a regulatory filing.By acquiring Rapid City-based KXMZ-FM, a small terrestrial station, the Internet radio company believes it can pay lower royalties to music publishers using a digital-radio license rather than its separately negotiated deals with the American Society of Composers, Authors and Publishers and Broadcast Music.

Pfizer in $2.15 Billion Settlement From Teva and Sun for Patent Infringement

Pfizer settled a nearly 10-year battle Wednesday, announcing a $2.15 billion settlement with Teva Pharmaceuticals Industries and Sun Pharmaceutical Industries for patent infringement on its acid-reflux drug Protonix.

Indian Tire Outfit Apollo Cuts $2.5B Deal To Buy Cooper Tire
First a Chinese investment firm made a splash in the U.S. pork business with a nearly $5 billion deal for Smithfield Foods SFD +0.12%. Now a buyer from another one of the world’s burgeoning economic powers is taking aim at an American business.

Glencore Xstrata Names Mack to Its Board
New York Times
LONDON – Glencore Xstrata has named John J. Mack, a former chief executive of Morgan Stanley, and Peter T. Grauer, executive chairman of information provider Bloomberg L.P., as nonexecutive directors to its board.

Investors Confused About Banking Stocks (VIDEO)
The Street
Jim Cramer and Stephanie Link, Co-Portfolio Managers of Action Alerts Plus, expect the bullish trends in the financials to continue.

Clearwire’s Board Backs Dish Offer, Dealing Blow to Sprint
PC World
Clearwire’s board of directors has unanimously recommended its shareholders reject the takeover bid by Sprint Nextel, which owns roughly half of Clearwire, and instead accept a buyout offer from Dish Network.Sprint has been planning to buy out the remainder of Clearwire in conjunction with its possible acquisition by SoftBank, which would give Sprint the heft to make the deal possible. Before Wednesday, Clearwire had repeatedly recommended Sprint’s bid over Dish’s amid a bidding war between the companies.



Puig Mania Hits Los Angeles As The Young Baseball Star’s Marketing Potential Soars
Mania has struck Los Angeles in the form of a Cuban-born baseball player. It has been just over one year since Yasiel Puig defected from Cuba and took up permanent residency in Mexico. Puig’s move was made in an effort to escape U.S. Department of Treasury policies aimed at enforcing the United States’ embargo against Cuba to achieve his end goal of signing a MLB contract.

Why B2B Companies Need Social Media Marketing
Many B2B companies have asked us a variation of the same question lately: “Do I really need social media?” Our answer is a consistent, resounding YES. Their concerns about social media marketing are valid yet misguided. Social media isn’t just an entertainment hub for millennials, but a digital resource with a creative, connecting cornerstone.Thought leadership is one of numerous benefits social networks provide for B2B marketing.

Time Warner Cable Content Incentives Thwart New Web TV
Time Warner Cable Inc. (TWC) and other pay-TV operators are offering incentives to media companies that agree to withhold content from Web-based entertainment services such as those pursued by Intel Corp. (INTC) and Apple Inc. (AAPL), people with knowledge of the matter said. The incentives can take the form of higher payments, or they can include threats to drop programming, said the people, who asked not to be identified because the discussions are private.

So What If Chief Marketing Officers Outspend CIOs On Enterprise Tech?
ReadWrite Biz
Most of the high-end products we purchase are bought without inherent understanding of how they work. That’s not usually a problem, but the Internet went nuts when Gartner recently predicted that by 2017, chief marketing officers (CMOs) will spend more on technology than chief information officers (CIOs) will.Various technologists and data center experts howled that “People (CMOs) who don’t understand enterprise software are going to spend billions of dollars on stuff CIOs understand far better.”




How Ready Is America Really for Gay-Themed Advertising?
Ad Age Digital Next
Times sure have changed since the days when gay people referred to themselves as “friends of Dorothy,” signaling their icon Judy Garland’s role in “The Wizard of Oz.” It was a code phrase, a necessary thing for gays, who had to live an underground existence, meeting in shady clubs in the nastier parts of town, braving police raids and gangs of gay bashers.

The Top 10 Mobile Advertising Companies
Venture Beat
With all of the activity and change going on in the mobile economy, VentureBeat has decided to create a “Mobile Advertising Index” to help find and track the most reliable companies in mobile monetization. We’re curating a top 10 to help ad buyers, mobile marketers and others make sense of the hundreds of vendors in this complex landscape.

Half of Ivory Coast’s Press Suspended in ‘Clean Up’
ABIDJAN, IVORY COAST: More than half of the Ivory Coast’s press industry have been suspended, the regulatory authority announced on Monday as it promised to “clean up” the sector. Of the 60 press businesses evaluated, 34 were suspended for violating their obligations, notably concerning press cards and journalists’ remuneration, the national press council (CNP) said in a statement. Among those whose operations were stopped was the group which publishes the Intelligent d’Abidjan,a daily which often adopts positions supportive of the regime of President Alassane Ouattara.

Fox Wraps Upfront Advertising Sales at Nearly $1.8 Billion
The Los Angeles Times
The Fox broadcast network, which suffered a prime-time ratings free-fall during the just completed TV season, has closed out its upfront advertising sales with its total haul falling short of last year’s auction.Despite its ratings woes, Fox was able to hike its ad rates by 5% to 7% for prime-time commercials for the 2013-14 television season, according to a person familiar with the negotiations.




The NSA’s PR Offensive Is Not Going Well
The Atlantic
Intelligence officials are in the middle of their all-out public relations campaign following reports from The Guardian and The Washington Post revealing the National Security Agency collects all phone call metadata and most of the Internet. Their rousing defense of the surveillance programs at times suggests intelligence officials would benefit from a public debate, because they would be forced to hear people explain how ridiculous they sound. Take, for example, former NSA chief Michael Hayden, who tells The Daily Beast’s Eli Lake that even back when the agency was conducting warrantless wiretapping — eavesdropping on phone calls between Americans and people overseas in the mid-2000s — agents had a significant check on their power in the form of an office motivational poster.

All Hands on Deck at Rutgers: Skilled Team Needed to Manage PR and Legal Fallout
Rutgers has hired a crisis management group to handle their public relations, but this is just the beginning. They will also need a law firm with a crisis management group to represent them and manage the legal fallout of their hiring decisions.While Rutgers has already cleaned house by firing men’s basketball coach Mike Rice and athletic director Tim Pernetti, it still has a lot of work to do to rebuild its tarnished image.

Big Data Will Help Create Great PR Campaigns
SmartData Collective
According to Wikipedia, Public Relations is the practice of managing the spread of information between an individual or an organization and the public. As all of that information is data, it can be analysed and used to improve the PR activities performed by organizations. Enter the world of big data, and that information can be turned into valuable insights. As I have mentioned earlier, big data will affect any industry and any department within any organisation.

Corp Comms Coup For Coty as New Appointment Strengthens Brand-Building
Catherine Walsh is the chosen one tasked with promoting Coty’s corporate image and developing its digital capabilities after the beauty behemoth appointed her to the newly-created role of senior vice president, Corporate Communications.




How to Avoid Common Legal Mistakes in Social Media Contests and Sweepstakes
Windmill Networking
Public Relations

5 Ways to Generate More Business From LinkedIn
Social Media Examiner

Marketing Vs Owning Relationships
chris Brogan

Guest Post: JOBS Act Practices are No Audit Quality Pardon
Financial Reporting Blog
Investor Relations

Can Writer’s Block be a Good Thing?
PR Nonsense
Public Relations

You don’t know @#$% from Shinola
Public Relations

Published: June 13, 2013 By: commpro