Thursday, July 12, 2012
<tr > Thursday, July 12, 2012 |
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Six Social Media Lessons of the Easter Island Head Statues (They Have Bodies!) Social Media Zone… By Vicki @Smartwoman Flaugher I am a science geek and archeology is one of my favorite disciplines to track news on. Recently, I saw photos and a news article about the Easter Island Head Statues having bodies. What?? They have bodies? Wowzer. I didn’t know that fact and I have been telling my friends all about it – tweeting, Facebooking, tweeting some more, Google+ing and talking (YES, in real life *gasp*) about it. I think it is way too cool. Turns out, scientists have known that the head statues have bodies since the first excavation in 1914 and have even fully unearthed several in the 1950′s. |
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New Gender Study: Dads Represent a Huge Opportunity for Marketers – Here’s How to Reach Them Marketing… By Bill Fleishman, President, Cone Communications With more and more dads poised to take on the grocery store and “drive” the cart, today’s successful marketers can no longer afford to make generalizations about consumer behavior based on gender. Clinging to outdated preconceptions of target shoppers that have ruled the CPG environment for generations can be a risky proposition. The good news, however, is that marketing to the sexes may not require two completely distinct approaches. |
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.BIZ CHANNELS |
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Interview: Humana First Health Insurer to Issue CSR Report Using GRI Guidelines By Aman Singh, CSRwire for the Corporate Social Responsibility Channel Humana recently released its 2010 and 2011 CSR report. What’s news about that? For one, with this report, the health insurer became the first in its sector to follow GRI guidelines. Second, it lays down the foundation for upcoming efforts in building a sustainable supply chain and consciously partnering with NGOs and nonprofits in furthering well-being for all. I sat down with Jim Turner, Humana’s Director for Media and Public Relations and Catherine McGlown, Humana’s CSR Lead to discuss the report – and what’s ahead for their teams. |
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Notes from the 2012 World Media Summit in Moscow By Colleen Pizarev, VP of Communication Strategies, PR Newswire for the Agile Engagement Channel The World Media Summit is an invitation-only gathering of senior journalists from all over the world to candidly discuss matters that are affecting the profession, and to provide networking opportunities. The first summit was held in 2009 in Beijing, China, with Xinhua News Agency as its host. This year, the summit was hosted by ITAR-TASS, the national news agency of the Russian Federation, and was held at the World Trade Centre in Moscow. |
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YouTube Optimization Series, Part 4: Video Analytics – the Metrics That Matter By ZOG Digital for the Digital Visibility Channel After your initial optimization work, using YouTube Analytics to stay on top of the metrics that matter is critical to ensure your content remains optimized. You can think of these metrics as a proxy for what your viewers think about your channel, and your viewers remain an invaluable source to help guide you as to what content you should be producing. The way to begin is to analyze your most popular videos within YouTube Analytics, and then start working backward. Key metrics to investigate include: |
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Public Relations News |
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PR Wars: DirecTV, Viacom in PR Damage Control Mode Over Dropped Channels Business Journals DirecTV and Viacom resorted to public relations damage control, Wednesday, after 20 million satellite subscribers lost access to 26 Viacom channels including MTV, Nickelodeon and Comedy Central. The spat between the two firms is reportedly rooted in a dispute over the terms of a seven-year contract, which expired last weekend. The companies find themselves in disagreement over the sum DirecTV would need to pay Viacom in order to carry the Viacom programming. DirecTV released its statement July 10, and was quick to point the finger at Viacom. DirecTV wrote that Viacom had asked for fee increases amounting to $1 billion–twice to three times as much as the satellite service provider had paid previously. Viacom has responded with jabs of their own, releasing an update to their original statement, released July 9 … |
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Class Action Domino Effect? Publicis PR Pays Women $100K Less Than Men Business Insider Female employees of Publicis Groupe`s MSLGroup PR agency have secured a potentially crucial victory in their litigation over alleged unequal pay at the shop: A federal judge in New York granted conditional certification to their claim for a class action suit against the company. The suit was brought by Monique da Silva Moore and Maryellen O`Donohue, both former svp/directors of MSL`s healthcare group. They claim female vp and svps at Publicis are paid 8.5% to 11.2% less than male colleagues generally, and that in their specific cases they were paid $100,000 less than men. The suit is potentially huge because the PR business is dominated by female employees — any factual finding that they are systematically paid less than men elsewhere in Publicis or at other PR agencies could trigger a litigation domino effect … |
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Marketing News |
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UK Marketing Spend Dips on Euro-zone Concerns The Wall Street Journal Spending on advertising among U.K. companies fell marginally in the second quarter of 2012 as worries over the effects of the euro-zone crisis on the British economy persisted, an industry body said Thursday. Around 23% of companies responding to a survey reported a reduction in their marketing budgets over the three months ended June 30, against 22% that reported a rise, and 55% that reported no change, according to the latest Bellwether Report, published by the Institute of Practitioners in Advertising, in collaboration with research firm Markit. The figures represent a reversal from the first quarter, when 22% of companies reported higher marketing spend against 21% reporting a fall. Internet advertising bucked the second-quarter trend though, with a net balance of 5.1% of companies reporting a rise in spending. The net balance is calculated by subtracting the percentage reporting a fall from the percentage reporting an increase … |
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Over Half of Marketers Dedicate at last 30% to Web Brafton A report from RSW/US found that more than half of respondents have dedicated at least 30 percent of their budgets to the internet, and the figure is set to grow steadily. In terms of the most popular internet marketing channels, 87 percent of marketers have paid the most attention to developing a dynamic website that can act as an engine for web leads and conversions. Developing a more well-rounded web presence with a focus on social media marketing and SEO can help companies immensely. According to RSW/US, 44 percent of respondents said at least half of their budget is currently allocated to digital media and social marketing … |
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IR News |
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Global Stocks Mostly Lower Ahead of Fed Minutes, Negativity Toward Corporate Earnings Washington Post Global stock markets struggled as Europe’s debt crisis rolls on and investors brace themselves for mediocre second-quarter corporate profits. U.S. markets slipped on fears the Federal Reserve may not give much hope for further easing when it next meets. With second-quarter corporate earnings beginning to trickle in amid low expectations, attention is focused on whether the U.S. Federal Reserve will follow the European Central Bank and the People’s Bank of China in easing policy via another round of Treasury bond purchases known as quantitative easing. Analysts will be combing the minutes of the latest Fed meeting, scheduled to be released last night, for hints of the central bank’s view on the economy and possible policy moves. Meanwhile, corporations are striking a negative tone in earnings … |
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SEC Requires Unifrom System for US Stock Exchanges The Associated Press U.S. stock exchanges and markets must establish a uniform system for tracking all orders and trades under a rule approved Wednesday. The SEC said the requirement is intended to make it easier for the government to investigate market disruptions, such as the “flash crash” two years ago that sent the Dow Jones industrial average plummeting nearly 600 points in five minutes. The SEC voted 3-2 to require all U.S. exchanges and electronic trading platforms to keep the same form of audit trails covering orders from start to routing to execution. At the present time, audit trails vary among exchanges. Regulators say that has made it more difficult to get their hands on current order data. Regulators say the change will make it easier to pinpoint the causes of disruptions. Under the rule, the U.S. exchanges will have to jointly submit a proposed plan for creating an overall system to collect and identify every trading order from start to execution … |
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CorpComm News |
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Study Finds Link Between Employee Engagement and Profit Financial Post Consulting firm Towers Watson found evidence that employers with a fully engaged workforce tend to have higher profit margins. The firm’s study covered some 32,000 employees, including 1,000 in Canada. It found that about two-thirds of employees surveyed weren’t “fully engaged” in their work and frustrated by the level of support they receive. Companies that scored high in employee engagement also scored better in profit margins. In fact, it found that profit margins of such companies were about three times higher than those of low-scoring employers. Virtually all (95 percent) of highly engaged employees believed that they had the work tools and resources they needed to achieve exceptional performance – compared to only 20 percent of disengaged employees. Similar disparities appeared with regard to the ability to sustain energy throughout the work day (97 percent versus 32 percent), and sense of personal accomplishment at work (99 percent versus 33 percent). However, only 38 percent believed their organization and senior leaders encouraged and supported a healthy workforce … |
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At Tenth Anniversary of Sarbanes-Oxley, Corporate Governance Is Stronger MarketWatch The passage of The Sarbanes-Oxley Act (SOX) ten years ago dramatically transformed US financial reporting by improving audit quality and strengthening corporate governance. Ernst & Young LLP today released a report – The Sarbanes-Oxley Act at 10 – that considers the legislation, discusses what it was designed to do, and analyzes its impact. SOX ended more than 100 years of self-regulation and established the independent oversight of public company audits by the Public Company Accounting Oversight Board (PCAOB). “At this anniversary, it is important to acknowledge one of the greatest successes of Sarbanes-Oxley: the alignment of the interests of shareholders, with independent audit committees, audit oversight authorities and auditors,” said Steve Howe, Americas Area Managing Partner for the global Ernst & Young organization. “Increased transparency is critical to improving audit quality, maintaining investor confidence and ensuring the strength and competitiveness of US capital markets.” … |
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Advertising News |
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As Olympics Near, P&G Ramps Up Advertising Marketing Effort The Seattle Times If a gold medal could be awarded for Olympic marketing, Procter & Gamble would surely be striving for it. With the opening ceremony of the Olympics two weeks away, the world’s largest consumer products maker on Wednesday unveiled an ad that shows child athletes arriving in London and getting ready to compete. P&G is just one of the major companies that pay millions of dollars for sponsorships, ads and other marketing surrounding the Summer Olympics. It’s their attempt to attach their names to the high-profile event and drive sales. After all, the Olympics are an advertiser’s paradise. The 2008 Olympics in Beijing was the most-watched event in U.S. television history: An average of 27.7 million people saw the telecast over 17 nights. Companies spent $977 million in advertising during the 2008 Olympics to reach that audience, according to Kantar Media … |
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Hyundai Sued Over Misleading Ads Detroit Free Press/Freep A consumer watchdog group has joined with a car buyer to file a lawsuit alleging Hyundai Motor America misleads consumers with inflated fuel economy claims for its popular Elantra. The lawsuit is the second of its type filed recently against an automaker and highlights the aggressive use of mileage numbers by manufacturers in advertising their vehicles. The litigation also underscores growing consumer frustration over mileage claims as the auto industry has shifted its marketing focus from performance attributes such as horsepower and speed to fuel economy, now among the top features consumers look for when buying a new car. “This is becoming a customer satisfaction issue,” said Aaron Bragman, an analyst with IHS Automotive … |
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