The Secret PR Checklist Powering Big Brands By Mary C. Long, Chief Ghost & Lily Bradic, Senior Ghostwriter and Digital Strategist at Digital Media Ghost Last week, fashion labels Ugg and Valentino were both accused of using Philip Seymour Hoffman’s death to promote their products. Ugg sent out gift bags to the late star’s celebrity friends, and Valentino promoted a shot of Amy Adams and …
Obesity: The New Tobacco? By David E. Johnson, CEO, Strategic Vision, LLC They’re back. The lawyers who brought the lawsuits against Big Tobacco in the various states are now taking on a new target – the food industry. The trial lawyers who went after the tobacco industry are now looking to target food companies for soaring obesity-related health care costs. They have laid out a strong public relations and public affairs strategy in their efforts.
PRIME Research CEO Mark Weiner Shares His 2014 Measurement Predictions For the PR ROI Channel Editor’s note: Recently our CEO Mark Weiner shared some of his insights and predictions for the 2014 PR and social media measurement landscape with The Measurement Standard. They include: 1. There is currently a shift to what I refer to as ‘the third wave’ in media analysis. The first wave was manual coding …
Is Your Digital Strategy Falling Short? (2014 Web Influencers Survey Download) For the Strategic Video Communications Channel Did you know: -81% of online media sites use third-party video -92% find story leads through your and other organizations’ social media sites. We’ve designed D S Simon’s 2014 Web Influencers Survey to help you get maximum PRketing® value from your Video Content, Brand Journalism and Social Media.
7 Ways to Leverage the Power of Social Influencers By Shannon Ramlochan, Content Marketing Coordinator, PR Newswire: For the Agile Engagement Channel While digital communication has afforded brands more opportunities to reach their audiences, consumers have developed a heightened awareness of traditional marketing tactics and look to their peers as a trusted source of information. Brands are now harnessing the power of those influencers …
Howard Bragman Takes You Inside The Biggest PR Announcement in Football History Free Webcast: Tuesday, February 18th Collegiate football star Michael Sam’s announcement regarding his sexual orientation has sparked considerable debate. Will his announcement hurt his standing in the upcoming NFL draft? Will he be accepted by his future teammates in the macho world of pro football? Is this a marketing ploy on Sam’s part …
Buffett Looks To Recast Ties With The Washington Post Company NASDAQ Berkshire Hathaway is in talks with Graham Holding Co. to exchange its stake in the former Washington Post owner for assets. Berkshire said in a filing with the Securities and Exchange Commission that the two companies haven’t agreed on any terms of such a transaction, which would be structured as a tax-free split-off, and added they may not even reach an agreement.
The Covert War Between The Sugar Industry And Its Competitors Washington Post No longer content to rely on traditional lobbyists, companies are investing in other messengers such as nonprofit groups or academicians who can provide expert testimony, shape media coverage and change public opinion in ways that ultimately affect decisions in the nation’s capital.
OMG. Paula Deen Raises at Least $75 Million For a Comeback Eater Attempting to recover from one of the biggest food world scandals of 2013, Deen’s strategy will apparently be to take more ownership and control in partnerships with retailers and other companies. Part of the plan also includes continuing to beef up her already impressive social media following and fan base.
Barbie’s Absurd Proportions Are Hurting Mattel’s Bottom Line Quartz It’s been estimated that fewer than 1 in 100,000 women are genetically capable of achieving a Barbie doll’s physique, which-translated into real-world scale-would make her 5’9″, about 110 lbs., with bust-waist-hips of 36-16-33. Indeed, as researchers at the University Central Hospital in Helsinki, Finland have concluded, a living Barbie would have an anorexic Body Mass index of around 16.24-and would probably lack the minimum 17% body fat required for a woman to be able to menstruate.
MARKETING & INNOVATION NEWS
Michael Sam: A Marketer’s Dream St. Louis Post Dispatch Marketing for this kid, is gonna be off the chain according to long-time St. Louis sports agent Harold Lewis.
Woody Allen May Not Be Talking, But His PR Offensive Is Heating Up The Wrap When Woody Allen broke his silence over accusations that he’d sexually assaulted his adopted daughter, his comments ended with the parenthetical note, “This column will be my final word on this entire matter and no one will be responding on my behalf to any further comments on it by any party.”
Sheryl Sandberg: No Ads on Facebook Paper For Now CNN Money Don’t fret, fans of Paper. Facebook won’t be putting ads on the new platform anytime soon. Launched about two weeks ago, the sleek iPhone app is a news reader that doubles as a way to view and interact with your Facebook feed.
U.S. Under Fire In Global Media Freedom Report Gulf News The group, known by its French acronym RSF, said the United States had suffered “one of the most significant declines” in press freedom last year, dropping 13 places to 46th in the 180-country index, wedged between Romania and Haiti.