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Creating News Sense and Becoming Media Savvy: Keys to Improved PR Programs
Public Relations… By Tom Gable, Gable PR
Lacking a degree from a university journalism school, even a brief stint as a working journalist or extension class certification as a news junkie? So what steps can any PR professional take to improve his or her news sense and become media savvy to the benefit of all strategic communications? As a concept, you have to go far beyond the basic theoretical foundations set in most PR schools where writing courses are an afterthought, if required at all.
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Only 66% of Companies Are Prepared! The Risk of a Crisis Versus the Risk of Not Being Crisis Prepared
Corporate Communications… By Tony Jacques
The best crisis management is to take steps to reduce the likelihood of a crisis happening in the first place. But many companies lack even the most basic elements to be ready for a crisis when it does happen. The latest data from a survey of more than 750 investor relations professionals around the world shows only two thirds of companies have formal crisis planning in place. Moreover, only half of those with a plan conduct crisis simulation exercises.
The study for Investor Relations Insight reported the IR professionals interviewed placed corporate reputation as the top priority in a crisis, ahead of share price and shareholder retention.
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Time for a Career Change? 3 Easy Steps to Get You There
Hiring Hub… By Marie Raperto, Cantor Integrated Marketing Staffing
Lately, I’m being asked a lot of questions about changing careers. More and more, candidates are considering new careers and wondering how to get there. Others want to try a new industry or move to the non-profit side. It’s a fact of life that we all get bored doing the same thing and most of us crave change. Changing your career and the effects that can have on your bank account is intimidating. In some cases a career counselor might be the best route.
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Free Friday Google+ Hangout: The Evolution of SEO – How Social Media Optimization Can Impact The Bottom Line
Champions of IMC… Free Event hosted by ZOG Digital
SESSION OVERVIEW: We will explore the increasingly important role social media is having on search. We also challenge a popular myth among many in the industry that SEO is “dying”. Quite the contrary, it’s evolving and more important than ever. In this webinar you will learn about social media optimization (SMO), today’s newest marketing requirement, how it will impact your SEO, and learn actionable tips you can implement today to improve your brand awareness & search results.
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Brand Experience vs. Branded Experiences
Champions of IMC… Free Event hosted by Russ Meyer, Siegel+Gale
Expertise: As global strategy director, Russ helps deliver remarkably clear and unexpectedly fresh brand experiences. His expertise includes corporate and brand positioning and communications strategy, as well as new product ideation and formulation.
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Gain Olympic Training and Insight with Industry Gold Medalists
Champions of IMC… Free Event hosted by Dave Armon, Critical Mention
SESSION OVERVIEW: The 2012 Olympics offers a 16-day window to reach a highly engaged audience, and is one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories throughout the world. Exploring the most recent technologies, platforms, and marketing strategies, participate in a Google Hangout with Edelman’s Steve Rubel, comScore’s Eli Goodman and Critical Mentions’ Dave Armon as they discuss what it takes to compete and win in a highly competitive and time-sensitive media environment.
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PR Pros on the Go: Hawks Fire Longtime VP of PR Triche
Sacramento Bee
Longtime Atlanta Hawks vice president of public relations Arthur Triche has been fired. Triche had been with the Hawks since 1989 as the team’s top contact for media. Always passionate about his favorite teams – the Hawks and the NFL’s Saints – Triche was a fixture in the Atlanta sports scene. The Hawks on Wednesday called Triche’s exit “a personnel decision” but did not release a statement on the move. Hawks general manager Danny Ferry had no comment. Triche previously worked as a media relations assistant with the Detroit Lions and in the sports information departments at Tulane and LSU. Triche could not be reached for comment. He posted on his Twitter account “It’s been real folks” on Wednesday …
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PR Pros Say Chick-fil-A Should Stick to Making Sandwiches
Business Journals
How would other PR pros advise Chick-fil-A amid the fallout over remarks made by company president Dan Cathy in opposition to same-sex marriage? Here are a few takes:
“While the company president’s initial public statements ignited the Chick-fil-A controversy, the actions of outsiders on all sides of the issue have fueled the fire of the continuing controversy. At this point, the company needs to focus on what it does best – making chicken sandwiches – and refrain from engaging in public debates on divisive social, economic or political issues,” said. “Gail Cooksey, president, Cooksey Communications. Similarly, “”I would advocate that Chick-fil-A remember its core business and long-time customers, first and foremost, unless the founder has something new to say or a change of heart. It’s hard to take that long view, but most customers live in the moderate middle ground and just want to eat good chicken sandwiches,” said Jacqueline Lambiase, associate professor and chairwoman of the Strategic Communication Division, Schieffer School of Journalism, Texas Christian University …
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Luddite Marketing? Romney Stuck in “Direct-Mail” Time Warp
The Street
John McCain’s disastrous digital campaign in 2008 was best captured in his confession that he didn’t use email. Four years later, it doesn’t appear Mitt Romney has circumvented those pitfalls either. The Romney campaign Tuesday blasted out a Facebook(FB_) post that asked users to help the presumptive Republican nominee reach 4 million “likes” on the social networking site, but that would still trail President Barack Obama’s “likes” by a 7 to 1 ratio. Obama has had the advantage of four years as president and an extended 2008 campaign to build up his presence on social media, but that may not be enough of an excuse for Romney. “Here we are four years later and basically what they’re [Obama] doing is executing the same strategy again, and it seems as though everything I’ve seen from the GOP and Mitt Romney is that these guys are stuck in a direct-mail time warp,” said Al DiGuido, a digital marketing consultant …
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GM Marketing Chief Joel Ewanick Brought Down by Whistle-Blower?
Bloomberg
CM CEO Dan Akerson’s conflicts with maverick marketer Joel Ewanick started weeks before he was ousted for not properly disclosing as much as a third of the cost of a $559 million soccer deal, people familiar with the situation said. Since joining GM two years ago to shake up the company’s culture, Ewanick unsettled the executive ranks with his critical comments about Facebook and aggressive deal-making approach. Akerson chastised him by giving a so-called “Farley Award” over Ewanick’s profanity at a June conference in Cannes, France. The award, named for Ford Motor Co. marketing chief Jim Farley, who had been quoted cursing about GM, is a reminder to maintain professionalism. GM’s CEO would no longer protect his marketing head after a whistle-blower stepped forward and the Detroit-based company determined Ewanick was spreading the price of the agreement with English soccer team Manchester United among several different marketing budgets to avoid his boss’s spending limits …
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SEC Steps Up Work on Trading Rules after Knight Losses
Chicago Tribune
The SEC is writing new rules in the wake of Knight Capital Group losses that could turn longstanding policies for how exchanges manage their automated systems into regulations. After Knight suffered a $440 million trading loss Aug. 1 that almost put it out of business, the SEC began work to bolster policies meant to ensure the exchanges’ systems can safely handle trading demands, according to a person familiar with the SEC’s work who spoke on condition of anonymity because the process isn’t public. SEC Chairman Mary Schapiro said Friday that she asked her staff to hasten work “to require exchanges and other market centers to have specific programs in place to ensure the capacity and integrity of their systems.” …
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Economy: Productivity in the U.S. Rebounds as Employers Curb Costs
Bloomberg
The productivity of U.S. workers rebounded in the second quarter as employers sought to protect earnings by squeezing more out of existing staff. The measure of worker output per hour increased at a 1.6 percent annual rate following a revised 0.5 percent drop in the prior three months, figures from the Labor Department showed today in Washington. Expenses per employee climbed at a 1.7 percent rate after surging a revised 5.6 percent. The drop in productivity at the start of 2012, pared with a slowdown in profits, may be prompting companies to focus on enhancing efficiency to curb costs, making a pickup in employment more difficult to spur. A jobless rate that has held above 8 percent for more than three years is among reasons Federal Reserve policy makers said they are ready to take additional action if needed …
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Glam Media Welcomes Lane Buschel as Vice President, Communications
MarketWatch
Glam Media announced that Lane Buschel has been hired as Vice President of Communications. In this role, Buschel will oversee the company’s corporate communications strategy and lead all internal and external communication programs. He is based in New York City. Buschel brings nearly two decades of public relations, marketing and social media experience to Glam, with an emphasis on digital media and entertainment. He joins Glam from First Person Communications, which he co-founded in 2010. Prior to that, Buschel was the founding president of SeisMK, the digital and social media division of The Morris + King Company, and worked on the launch of Glam while at the agency. Throughout his career, Buschel has been the recipient of several awards for outstanding public relations programs, including Entertainment Weekly’s Best of the Internet, two Creativity in Public Relations Awards (CIPRA) and multiple commendations from PRWeek magazine, among others …
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Embattled DC Mayor Says He’s Not Working with Crisis Expert Smith
Washington Post
District of Columbia Mayor Vincent Gray says he has met crisis-communications expert Judy Smith but has not discussed his current problems with her. Gray’s chief of staff met with Smith last month to seek her advice as the mayor weathers a federal investigation that has led to guilty pleas by three high-ranking campaign aides. One longtime friend of the mayor admitted last month that she facilitated a $650,000 shadow campaign to get him elected. Smith is a prominent crisis-communications strategist whose past clients have included Monica Lewinsky, Michael Vick, Wesley Snipes and former Sen. Larry Craig of Idaho. The television drama series “Scandal” is based on her. Gray told reporters Wednesday that he is “not working with Judy Smith.” …
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Nielsen Strengthens TV to Online Ad Data Link
ClickZ
Nielsen is partnering with a handful of digital ad technology and management firms to help advertisers reach TV audiences online. The Nielsen Online Audience Segments – TV Viewing offering is another step in Nielsen’s quest to connect television to online advertising seamlessly, in part by applying some entrenched television ad audience standards to digital ads. “In many ways it’s the first of its kind in part because it’s starting with an important kernel of information which is the TV watching behavior of [Nielsen's] panel,” said Toby Gabriner, president of video ad firm Adap.tv, one of Nielsen’s partners in the initiative. Nielsen and its partners Specific Media, Undertone, Videology, and Adap.TV expect agencies and advertisers to plan and manage their TV and online ad campaigns together using the Nielsen data …
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Advertisers Cautious of Move to Mobile
Financial Times
This is a movie that the internet industry has seen before, says Joe Kennedy, chief executive of Pandora, the US internet music service that counts itself among the top five beneficiaries of mobile advertising. Internet users may be flocking to mobile devices, but profits have been scarce as many advertisers remain wary of the new medium. High quality global journalism requires investment. Mobile internet use accounted for 10.1 per cent of media use in the US at the end of last year but attracted only 0.9 per cent of the total money spent on advertising, according to US research firm eMarketer. Pandora, which sees 70 per cent of its use on mobile but gets only a third of the advertising yields there compared with what it receives on the web, is one of many advertising-based internet companies to suffer. This makes the emergence of the mobile internet a replay of the Dotcom era, claim Mr Kennedy and other executives: advertisers will inevitably follow, once the medium matures …
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