Thursday, August 2, 2012
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OIympic Games Infographic of the Week: 5 Secrets of Stellar Infographics for Marketers Public Relations… By Gauri Sharma, CEO, Lab42 The newspaper industry has understood the power of graphics for years: Studies show that readers are drawn first to photographs, headlines and captions. With 65% of people being visual learners, it’s not surprising that graphics help us digest and remember information more easily than text. Infographics get to the heart of what you need to communicate in a way that words alone cannot, and we’re able to create our own compelling infographics that go far beyond boring pie charts or stock photos. |
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Do Twitter Spoiler Alerts Ruin Olympic Sports TV Coverage? Social Media Zone… By Vicki Flaugher aka @Smartwoman Some spicy things going on with the Olympics, widely harkened as the “First Social Media Olympics Ever” (ever, ever, evahhhh!). Specific complaints and missteps certainly bring to light the challenges. Let’s dish about them, ok? Spoiler Alerts – Breaking News Hot off the Presses or Please ST#$%U Blabbering? Time zones, and the time delays associated in broadcasting with them, kind of suck. London, England gets morning before we do in the US. Unless you want to watch the Games in the dead of night, you get it after-the-fact by many hours. If you are a social media hound or a smartphone addict, you are reading messages and blog posts about the results before you get to see the competitions. Damn. |
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Event Today! The Evolution of Corporate Social Responsibility Report: Shifting from PR to IR Champions of IMC… Free Event hosted by Joe Sibilia, CEO, CSRwire The Corporate Social Responsibility Report has advanced beyond the purely Public Relations play to enter the field of attention of Investor Relations. Transparency is the new currency. Recent studies indicate that Voluntary Disclosure has an impact on share price. And, it’s not what you think. The most successful companies prepare the release of their CSR/Sustainability report well in advance of the release with a variety of interesting components of the report. This is followed by the release of the report, followed by a webinar describing the contents of the report in an interactive engaged environment. |
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Event Tuesday! Growing Your Email Marketing ROI Champions of IMC… Free Event hosted by Chris Penn, WhatCounts The marketing world is ablaze with people, books, companies, and events all helping you to understand your marketing ROI. What few address, however, are the ways in which you can improve your ROI. Join Chris Penn as he takes you through a one hour presentation that examines email marketing ROI and provides concrete, immediately usable ideas for boosting your email marketing ROI. |
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Public Relations News |
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Stewart Cheating Scandal Lessons: Crisis PR Pros Advise Wrongdoers to Come Clean ASAP in Social Media Era Boston Globe Last week, the blogosphere blew up with the news that the 22-year-old “Twilight” star had been unfaithful to Robert Pattinson. Within hours, Stewart and the 41-year-old Sanders, who is married with two children, released public statements apologizing to their loved ones. When most everyone can access news from their phone instantaneously and, thanks to Twitter, offer endless streams of speculation and judgment, crisis teams are no longer spending days or weeks crafting response to news of scandals. The only way to tamp down the roar of social media is to issue a statement as quickly as possible, PR experts say. “You can’t afford to be asleep at the switch or be slow at reacting,” says celebrity crisis expert Allan Mayer, who has counseled big names like Eminem, Johnny Depp, Halle Berry, and Steven Spielberg. “It used to be you could take a little time to gather your thoughts and figure out what you want to do. It’s a luxury none of us have anymore.” … |
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PRSA Announces Cohen as Chair-Elect Nominee; Others Tapped for Leadership Positions PRSA The Public Relations Society of America (PRSA) has nominated nine embers for officer and board of directors positions that will become open in January, 2013. Candidates for the officer positions are: Chair-Elect: Joseph E. Cohen, APR, senior vice president, MWW Group, New York; Treasurer: Blake D. Lewis, III, APR, Fellow PRSA, principal and senior consultant, Lewis Public Relations, Dallas; and Secretary: Kathy Barbour, APR, public affairs manager, Mayo Clinic, Jacksonville, Fla. Click through for a full list of nominees for the board of directors positions … |
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Marketing News |
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comScore Says Android Getting Second Wind in Smartphone Share Mobile Marketing Watch According to the latest data released by comScore on Wednesday, Android is bouncing back nicely after giving up some ground in the smartphone space recently to iOS. Findings from the comScore MobiLens service show that more than 110 million people in the U.S. owned smartphones during the three months ending in June, which up 4 percent versus March. Once again, Android ranked as the top smartphone platform with 51.6 percent market share. That’s up 0.6 percentage points over the previous report. Apple, however, still managed to see its share increase by 1.7 percentage points to 32.4 percent. Not surprisingly, RIM continues falling fast and is now ranked third with 10.7 percent share, followed by Microsoft (3.8 percent) and Symbian (0.9 percent) … |
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U.S. Poised to Spend More on Mobile Advertising Than Japan New York Times The United States is poised to become the global leader in spending on mobile marketing this year according to new research, passing Japan, which had been the world’s largest market for mobile ads. On Tuesday, the company eMarketer released its first projections for ad spending on mobile marketing and found that the total market for advertising in the globally will reach $6.43 billion this year. Advertisers are expected to spend $2.4 billion on mobile advertising in the United States in 2012, up from $1.23 billion in 2011. The company estimates that spending on mobile ads in Japan will reach $1.36 billion in 2012. Spending on mobile ads in Western Europe is expected to reach $1.3 billion. Eastern Europe, Latin America and the Middle East and Africa lag behind substantially, at $121 million, $47 million and $3.1 million respectively … |
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IR News |
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NYSE and SEC Review Wednesday Trading Problems on Wall Street The Los Angeles Times A trading glitch Wednesday morning led to some puzzling stock movements on Wall Street, prompting reviews by the New York Stock Exchange and securities regulators. “Irregular trading” in 148 stocks led the exchange to review activity after the opening bell, the exchange’s operator, NYSE Euronext, said in a statement. The trading problems caused the Standard & Poor’s 500 index to lose more than four points before the index regained its ground, Bloomberg News reported. The SEC said it is looking into the matter. “As is our practice, we are closely monitoring the situation and in continuous contact with the NYSE and other market participants,” an SEC spokesman said in an emailed statement. The issues appear to stem from a “technology issue” at Knight Capital Group, a major Wall Street brokerage firm based in Jersey City, N.J. After Knight identified problems in routing shares in the approximately 150 stocks, it suggested its market-making clients reroute orders, the brokerage said in a statement … |
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Fed Says Economy May Need Help, Keeps Policy on Hold Reuters The Federal Reserve stopped short of offering new monetary stimulus on Wednesday even as it signaled more strongly that further bond buying could be in store to help a economic recovery that it said had lost momentum this year. Fed officials described the economy as having “decelerated somewhat,” a change of tone from its previous assessment in June when it said the economy had been “expanding moderately.” The Fed’s policymakers also reiterated their disappointment with the slow pace of progress in bringing down the nation’s 8.2 percent jobless rate. The central bank dashed expectations among some investors by taking no new measures, sending U.S. stocks lower and the dollar higher against the euro and the yen … |
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CorpComm News |
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Avon Appoints Cheryl Heinonen As Group Vice President, Global Corporate Relations And Chief Communications Officer MarketWatch Avon Products, Inc. announced the appointment of Cheryl Heinonen as Group Vice President, Global Corporate Relations and Chief Communications Officer, effective August 1. Ms. Heinonen will report to Sheri McCoy, Avon’s Chief Executive Officer. Her responsibilities will include Corporate & Employee Communications, Public Relations, Representative Communications, and Corporate Social Responsibility. Ms. Heinonen has extensive experience in managing corporate reputation for large, global consumer brands. Most recently, she has served as a Managing Director at Burson-Marsteller, a leading global public relations and communications firm … |
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Nissan Names Fernando Menezes Communications Director in Brazil PR Newswire Nissan Americas today announced the appointment of Fernando Menezes as director, corporate communications, Nissan Brazil, as the company continues its business growth throughout Brazil and the Americas region as a whole. Menezes, currently general manager, Nissan corporate and brand communications, Nissan Europe, will report to Francois Dossa, vice president, administration and finance, Nissan Brazil, and David Reuter, vice president, corporate communications, Nissan Americas. Menezes will lead communications efforts for the company and also be responsible for Nissan’s Rio 2016 Olympics sponsorship. Nissan, the fastest-growing automotive brand in Brazil in 2011, will launch 8 new products in Brazil by 2016. Menezes joined Nissan in 2002 as manager, communications, Nissan Brazil, and moved to Nissan Motor Company, Ltd., in 2008 to become general manager, communications, Latin America, Africa, Middle East, China and Southeast Asia. In April 2010, he was named general manager, global product and technology communications, and in October 2010, he moved to Switzerland to assume his current role … |
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Advertising News |
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Democratic Super PAC Reserving $30 Million for Fall TV Advertising CNN.com The Democratic super PAC backing President Barack Obama, Priorities USA Action, is significantly ramping up its media spending as it reserves $30 million in broadcast and cable ad time come this fall, sources familiar with the matter confirmed to CNN. The group, run by two former Obama White House officials, has not actually yet purchased the ad time in the critical states of Colorado, Iowa, Florida, Ohio, Pennsylvania and Virginia, the sources said. Because of increasing donations, the group is able to increase its advertising efforts and expand them into Iowa in September–a state it has not advertised in yet, the sources said. The group believes its ads hitting Mitt Romney over his time as head of the private equity firm Bain Capital have paid dividends, especially in Pennsylvania. As the new Quinnipiac University-CBS News-New York Times poll shows Obama with an 11 point lead there, Priorities is not reserving time there in September–only in October. Some of those resources will be shifted to other states. The super PAC had raised $16 million as of the end of June … |
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Facebook ‘Investigating’ Claims That 80% of Ad Clicks Come From Bots Forbes As covered here earlier this week, a company called Limited Run is pulling its entire Facebook presence and leaving the social media giant with some unsavory accusationt hat’s clouding the charge that up to 80 percent of clicks on its ads were coming from bots. These are serious allegations to come out as Facebook’s stock price continues to flounder. As a free service, advertising is always going to be one of Facebook’s core revenue generators, but it’s had a hard time proving it can generate the sort of activity needed to justify advertisers spending significant amounts of money. |
Over at Wired, Liat Clark reports that other advertisers have also noticed that Facebook’s analytics are behaving a little bit suspiciously. “We’re currently investigating their claims,” a Facebook spokesperson said in a statement, according to Wired. “For their issue with the Page name change, there seems to be some sort of miscommunication. We do not charge Pages to have their names changed. Our team is reaching out about this now.” …
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Published: August 2, 2012 By:
