|
|
 |
PRSA 2012 International Conference: NEWS RELEASES
Update…PRSA 2012 International Conference Channel
Latest News…MWW’s Cohen Elected to Lead Public Relations Society of America in 2014 SAN FRANCISCO (Oct. 13, 2012) – The Public Relations Society of America (PRSA)’s Leadership Assembly voted today to elect MWW Senior Vice President Joseph E. Cohen, APR, chair of the organization for 2014. The Leadership Assembly, a group of approximately 300 delegates who represent PRSA’s Districts, Chapters, Sections and student society, meets annually immediately prior to the PRSA International Conference.
|
|
|
| |
 |
‘Agile Engagement’ at PRSA 2012 International Conference
By PR Newswire for the Agile Engagement Channel
Join us at the PRSA 2012 International Conference. PR Newswire Conference highlights include: Gone are the old days of one-way marketing and communications. Our audiences just no longer respond to a colorful billboard or a 30-second television spot. Successful content today is conversational, drives behavior and is a more continuous form of storytelling than ever before. Join PR Newswire’s, Michael Pranikoff on Sunday, October 14th at 4:45 PM in Salon 5-6 as he delves into the mega trends that are modernizing marketing and communications, their benefits and best practices for leveraging the opportunities for PR pros.
|
|
|
| |
 |
PR 101: If You Issue a Press Release, Tell Your Boss
By Critical Mention for the Critical Now Channel
All those PR futurists who are adamant the press release is dead haven’t seen how New York City’s press corps works. Unbeknownst to Mayor Bloomberg, his PR team issued a release Thursday announcing improvement to public bus service to busy LaGuardia Airport. On the positive side, at least one reporter read the release and was ready with some softball questions at a City Hall news conference later in the day.
|
|
|
| |
 |
Ask The Recruiter: Resume Writing Tips–Google+ Hangout On Air Event
In The Green Room With Marie Raperto, President, CIM Search
Welcome to ASK the Recruiter A series of free, online programs where you get to ask all your questions about your job search. We will have three programs in this series: Resumes, Interviewing and Networking. Hosted by Marie Raperto, President, CIM Search
|
|
|
| |
|
|
|
 |
The Veep Debate: Who Will Have The Last Laugh?
Gene Marbach At Large
Style and substance are critical elements for success in debates, as most of us in the communications business know. The Veep debate offered us a bit of laboratory on these subjects. In Vice President Joe Biden, you have a seasoned politico and the consummate retail politician. The challenger, Congressman Paul Ryan is a youthful firebrand (he was four when Mr. Biden was elected to the Senate) and a policy wonk.
|
|
|
| |
 |
CommPRO Digital & Creative Functions Survey
Agency Management
Welcome. Like never before, agencies and in-house departments need to expand their capabilities to make effective use of today’s communications and marketing approaches. Many have added experts in social, digital and creative services. These additions are creating new personality dynamics and reporting relationships. How is this new structure working? We’d like to know.
|
|
|
| |
|
 |
|
|
 |
Justin Bieber ‘Beauty And A Beat’ PR Stunt Doesn’t Have Tacoma Laughing
International Business Times
Justin Bieber and his public-relations team has been lauded for the elaborate punk that made millions of Beliebers dread a potential scandal would rock the popular singer. But the city of Tacoma, Wash., isn’t ready to give him a high-five for the stunt. Bieber made the world believe that a Twitter user stole his laptop personal computer from the Tacoma Dome. The Twitter user claimed to have damning information on Biebs, threatening to release the information Friday at noon. When the clock struck 12 p.m. on the East Coast, there were no nude photos, sex tapes, or any other embarrassing information linked to Bieber. Instead, Twitter users were victims of a prank when @gexwy provided a link to the release of Bieber’s latest music video: a collaboration with rapper Nicki Minaj titled “Beauty and a Beat”, currently on YouTube. The Seattle Post-Intelligencer has a rundown of the exchange …
|
|
|
| |
 |
Springsteen’s ‘Presidential PR Push’–The Boss Hits the Road for Obama
The New York Times
SOS to BRUUUUUUUUUUCE. Bruce Springsteen had said that he planned to stay out of the 2012 election, but these are worrying times and the race is tightening. So on Saturday, the Obama campaign announced that the Boss would be back to rally support for President Obama. Mr. Springsteen will join former President Bill Clinton at an appearance in Parma, in the swing state of Ohio, on Thursday. In the verbiage of Obama campaign-release speak, Mr. Clinton will “lay out a clear picture of the economic choice Americans face in this election.” And the Boss? “His appearance will help with our get-out-the vote effort in these critical swing states, and we are thrilled with his ongoing support,” Jim Messina, the president’s campaign manager, said. After the Parma, Ohio appearance, Mr. Springsteen, who the Obama campaign helpfully pointed out in their press release is a “supporter of President Obama and Vice President Biden,” will head to Ames, Iowa for another rally/concert for the president. Iowa is also considered a crucial state for Mr. Obama to win on Nov. 6.
|
|
|
| |
|
 |
|
|
 |
Social Media Marketing: Don’t Take My Word for it, Take Richard Branson’s
Business 2 Community
Earlier in 2012, IBM released its 2012 Global CEO Study, a work born from interviews with over 1700 CEOs worldwide. One of the study’s findings revealed that only 16% of CEOs currently participate in social media. That’s not all. For many CEOs, social media is also one of the least-utilized methods of customer engagement. CEOs listed face-to-face interactions as number one, followed by websites, channel partners, call centers, traditional media, advisory groups, and finally, social media. Even those CEOs who are using social aren’t in any danger of redefining consumer engagement as we know it. As one CEO interviewee put it, “We use social media less as a marketing or distribution channel and more as a knowledge platform to obtain information about customers.” Huh… On the bright side, the Study found that social media will slog ahead to become the number two way to engage customers (57%) “within the next five years.”
|
|
|
| |
 |
ExactTarget’s Pardot Acqusition Reflects Maturing Market
Direct Marketing News
ExactTarget, a provider of email marketing solutions, jumped on the marketing automation bandwagon with its acquisition Pardot, paying $85.5 million in cash and $10 million in equity. The company also bolstered its e-commerce capabilities with the acquisition of iGoDigital, a provider of product recommendation tools, for $14.7 million in cash and $6.3 million in equity. Marketing automation has been a hot product, particularly among B2B marketers. Research firm IDC expects marketing automation to skyrocket to $4.8 billion in 2015 – a major leap from $3.2 billion in 2010, said ExactTarget co-founder and CEO Scott Dorsey. In a Thursday conference call to announce the acquisition, Dorsey also cited a July Forrester report that claimed that, combined, lead origination, and lead nurturing account for 21% of the B2B marketing technology budget.
|
|
|
| |
|
 |
|
|
 |
JPMorgan’s Earnings: 3 Important Takeaways
Daily Finance
On Friday, the nation’s largest bank by assets, JPMorgan Chase became the second component of the Dow Jones Industrial Average to report third-quarter earnings. Unlike Alcoa which unofficially kicked off earnings season Tuesday with mixed results, JPMorgan pounded the consensus estimates on both the top and bottom lines. In no particular order, here are the three most important takeaways: 1. Housing is recovering. As my colleague Matt Koppenheffer observed: “When JPMorgan’s CEO Jamie Dimon speaks, people tend to listen.” It’s for this reason that virtually every major financial publication perked up when Dimon asserted that “the housing market has turned the corner.” Even though this assertion shouldn’t come as a surprise, as macroeconomic data has suggested a turnaround has been under way for months now, what made it particularly notable were the numbers to back it up at both JPMorgan and Wells Fargo the nation’s third largest bank by assets and the largest mortgage originator, which also reported on Friday. In JPMorgan’s case, mortgage banking originations were $47 billion in the third quarter, a 29% increase over the same quarter last year. In Wells Fargo’s case, the figure came in at an astounding $139 billion, a shocking 56% year-over-year improvement.
|
|
|
| |
 |
The Stocks Wall Street Was Talking About
CNBC.com
Analysts and investors weighed in on whether Amazon is a threat to Netflix and whether Wal-Mart can take on Amazon this week. They also discussed their bank and restaurant stock picks. Wall Street analysts are divided on what do with Netflix. Morgan Stanley upgraded to stock suggesting Amazon.com’s online video offering is not a direct threat, while other analysts worry that as media companies put more content online, Netflix will have trouble attracting subscribers. Wal-Mart meanwhile, is looking to take on Amazon with same-day shipping. Joe Feldman, an analyst at the Telsey Advisory Group, is optimistic that Wal-Mart will be able to use its stores effectively to ship goods to consumers same-day.
|
|
|
| |
|
 |
|
|
|
Shareholder Rights Make Progress
Daily Finance
Years ago, if you mentioned “corporate governance,” most investors’ eyes would glaze over. It’s not difficult to imagine many proxy statements tossed unread into many trash cans, even though these documents represented important disclosures and, even more significant, shareholders’ votes and ownership stakes in businesses. Somehow, the prevailing notion became that profit and share price were the only things that mattered in investing, and board composition, voting rights, and CEO pay issues were often completely ignored. These days, the link between corporate governance, shareholder rights, and choosing solid investments is gaining the attention it deserves. Shareholder revolts sow the seeds It’s been quite a year, given terms like “shareholder spring” and high-profile HYPERLINK “http://www.dailyfinance.com/2012/05/09/shareholders-are-mad-as-hell-and-they-wont-take-i/?source=edddlftxt0860001″examples of shareholders finding their collective voice. Vote tallies at some companies have illustrated that shareholders are now paying far closer attention to corporate governance issues, and voting accordingly.
|
|
|
| |
|
 |
|
|
 |
‘Operation Dot Com’: Sting Reveals Drug Dealers Openly Advertising on Craigslist
ABC
An undercover sting by the New York Police Department and the city’s Special Narcotics Prosecutor has revealed a booming business for drug dealers who now openly advertise on Craigslist. Police arrested 21 in the New York area after undercover officers made 63 separate drug purchases, responding to brazen ads for “bundles of dope” and open advertisements for Adderall, Xanax, or Oxycontin. One ad offered, “Friendly Nyu student who can offer pain relief and anxiety relief. easy, non-sketchy, straightforward meeting.” That’s really what stands out, that blatant approach,” NYPD Police Commissioner Ray Kelly told ABC News. “The wording was such that you knew it was illegal, we knew the drugs we were talking about.”
|
|
|
| |
|
Do Not Track? Advertisers Say ‘Don’t Tread on Us’
The New York Times
The campaign to defang the “Do Not Track” movement began late last month. Do Not Track mechanisms are features on browsers – like Mozilla’s Firefox – that give consumers the option of sending out digital signals asking companies to stop collecting information about their online activities for purposes of targeted advertising. First came a stern letter from nine members of the House of Representatives to the Federal Trade Commission, questioning its involvement with an international group called the HYPERLINK “http://www.w3.org/”World Wide Web Consortium, or W3C, which is trying to work out global standards for the don’t-track-me features. The legislators said they were concerned that these options for consumers might restrict “the flow of data at the heart of the Internet’s success.”
|
|
|
| |
|
 |
|
|
|
|
|
