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Pandora’s Tim Westergren on Vision and Connecting with Audiences
PRSA Conference Update
“The notion of who you are as a brand is how consumers perceive you through interactions,” said Tim Westergren, founder and chief strategy officer of Pandora, at today’s General Session at the PRSA 2012 International Conference in San Francisco. In a conversation with USA Today technology columnist Jefferson Graham, Westergren discussed his PR grassroots effort to launch …
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June Cotte, Ph.D., on Consumer Behavior
PRSA Conference Update
As a speaker, June Cotte, Ph.D., knows that when audiences hear the world “science,” they often head for the exit. “There isn’t going to be a test later,” joked Cotte at the start of her General Session Monday morning at the PRSA 2012 International Conference in San Francisco. A behavioral scientist, Cotte is the George and Mary Turnbull Fellow and associate professor of marketing at the Richard Ivey School of Business at Western Ontario University.
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In the Spotlight with Jefferson Graham, USA Today
PRSA Conference Update
Jefferson Graham talks about what PR pros need to do to shoot effective, successful video. His video “tips” are featured in his new book, “Video Nation: A DIY Guide to Planning, Shooting and Sharing Great Video”. Graham shared his video tips after his interview of Pandora Founder Tim Westergren, during a keynote session at the PRSA 2012 International Conference in San Francisco.
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In the Spotlight with Pandora Founder Tim Westergren
PRSA Conference Update
There are many challenges facing pubic relations pro’s as we deal with an ever- changing landscape of client demands, internal demands, and the demands of adapting to a changing business environment. So what can a public relations professional learn from an Internet radio pioneer? Quite a lot if you listen to Pandora Founder, Tim Westergren.
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Ask The Recruiter: Resume Writing Tips–Google+ Hangout On Air Event
In The Green Room With Marie Raperto, President, CIM Search
Welcome to ASK the Recruiter A series of free, online programs where you get to ask all your questions about your job search. We will have three programs in this series: Resumes, Interviewing and Networking. Hosted by Marie Raperto, President, CIM Search
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How to Get Your Email Marketing Delivered– Free White Paper
By WhatCounts for the Effective Email Marketing Channel
In this new white paper from WhatCounts, learn the best practices, tips, tricks, and hints for getting your emails delivered. From major ISPs like Gmail and Hotmail to tricky corporate email systems, this paper will guide you through what you need to know to make it past spam filters and firewalls and into subscriber inboxes.
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From Advertising to Advocacy: Why Influencer Marketing Matters
Marketing…By Holly Hamann, CMO and Co-founder, BlogFrog
Companies like Redbox, ABC News, Sears, Kraft, P&G, and Coca-Cola are leveraging the power of social influencers to develop engagement and trust with millions of potential customers. One of the strategies they are using is called Influencer Marketing. This new strategy is emerging as a powerful way for brands to create trusted content that is shared across the web via social media influencers and reach millions of target consumers.
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A Debate Closing Statement for President Obama
Public Relations…By Douglas Simon, President & CEO, D S Simon Productions
In the first two debates, both President Obama’s and Vice President Biden’s closing statements seemed to lack the preparation given to the closing statements of Governor Romney and Congressman Ryan. As a communicator, it is a missed opportunity. Here’s my suggestion for President Obama for the next debate.
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NHL Lockout: League Hires Top GOP Strategist to Run Public Relations Focus Group, Change Perception
CBS Sports
It turns out the NHL is concerned about the public relations battle, after all. The league’s owners, who find themselves mostly cast as the bad guys in this lockout, don’t seem to like the label. During the previous lockout in 2004-05 that wiped out an entire season, it seemed like the majority of people were on their side. Everybody could see the sport needed something, and the salary cap seemed to be the answer. Now the script has been flipped. While the last lockout did have a sense of necessity, this one seems to lack that sense. As a result, a lot of the backlash has been against the league while the players have been playing to the fans — at least what few fans remain — and garnering their support. So what did the NHL do about this? The league commissioned a focus group, led by top GOP strategist Frank Luntz, to learn why owners lack support and to try to do something about it. But you can’t run a focus group with a guy like Lutz these days and have it not get out.
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Pizza Hut Eats Humble Pie After Debate PR Stunt
USA Today
Does Pizza Hut have sausage – or pepperoni – on its face? Less then one week ago, the pizza chain was on a presidential PR high. It created a stunt to convince attendees at Tuesday’s Town Hall presidential debate at Hofstra University, to ask President Obama and Mitt Romney if they preferred sausage or pepperoni on their pizza. Anyone who simply posed the question was guaranteed free pizza for life. That’s a free pizza a week for up to 30 years. But Pizza Hut has changed its tune following a spurt of negative PR on blogs and in the media. “Some of the attention we received was not positive,” concedes Kurt Kane, chief marketing officer. “So, we decided the question was better served online than in the debate itself.”Oops. Pizza Hut is hardly the first to have a PR …
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What Online Marketers Can Learn From the Red Bull Jump
Business 2 Community
Yesterday was a momentous event in advertising history. Felix Baumgartner achieved the world record for his jump from 120,000 feet and broke the sound barrier with speeds recorded over 800 MPH, all backed by Red Bull. Certainly in this case RedBull can say it #Givesyouwings! The event was broadcast live over 40 networks in 50 countries and according to the Telegraph, “more than 3 million tweets were sent about the jump including those from people encouraged by Red Bull to send their questions for Baumgartner’s post-jump press conference.” The jump itself is truly amazing. It’s also a great lesson in how marketing on and offline has changed. Although nobody has released the exact amount, it’s safe to say Red Bull invested something over a million dollars in this project.The balloon alone is estimated to have cost in the neighborhood of $100,000. Remember, this is just one of may high profile stunts RedBull is known for, including Red Bull Cliff Diving, Rampage and the Air Race. Clearly Red Bull understands the value of entertainment content and leverages various online tools to maximize the viewer ship of these events, they have their own web TV channel called RedBullTV. but what is the real impact through social media?
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Marketers Seek Out Geeks
The Wall Street Journal
With geeks and their lifestyles emerging as the new totems of coolness, marketers from a wide swath of companies are jumping on the trend for marketing opportunities, and there was perhaps no better target audience than the attendees at New York Comic Con. The annual gathering of comic-book and Sci-Fi aficionados and cognoscenti, which ended this past weekend, had Mattel Inc., Walt Disney Co.’s Marvel Entertainment, Nintendo Co., Inc., Barnes & Noble, Scholastic Corp. and even General Motors Co.vying for the attention of about 116,000 fans, many of whom were dressed for the occasion.
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Low Expectations for Earnings Could Boost Positive Surprises
CNBC.com
The bar is so low for third quarter profits that the earnings season may end up leaving some stock market bargains in its wake. Tuesday is the biggest reporting day so far for third quarter reports, expected to show the first cumulative profit decline in three years. Thomson/Reuters expects S&P 500 earnings to drop 2.3 percent from a year ago. Goldman Sachs, Coca-Cola, Johnson and Johnson, United Health, Domino’s Pizza, PNC, State Street and Mattel are among companies reporting Tuesday before the opening bell. IBM, Intel, Cree, CSX and Intuitive Surgical report after the market close. The message from multinationals, so far, is that soft global growth is hurting profits.
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How to Play it: Where are Earnings Surprises?
Reuters
This is the quarter the music is supposed to stop. The earnings of companies in the Standard and Poor’s 500 index are expected to drop three percent to $24.93 per index share over the third quarter, according to the consensus view on Wall Street. That is the first such decline in 11 quarters as companies run out of ways to cut costs. Pessimists argue that falling profits will unplug the rally that sent the S&P 500 up 6.4 percent over the third quarter and nearly 14 percent for the year through Friday. Some investors and analysts expect to make money by ignoring those expectations. “We like to see lowered expectations because it’s much easier when the bar is set low,” said Ryan Detrick, senior technical strategist at Schaeffer’s Investment Research.
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News Corp. Braces for Backlash at Shareholder Meeting
CNBC.com
A growing list of investors is opposing Rupert Murdoch and his family’s control over News Corp. ahead of the company’s annual meeting in Los Angeles on Tuesday. Now the California State Teachers Retirement System (CalSTRS), with $153 million dollars in management, is voting against the re-election of every single News Corp. director. This comes as an even bigger pension fund – the California Public Employees Retirement System (CalPERS), which has $273 billion under management, is opposing the re-election of Rupert Murdoch and his sons James and Lachlan from the board, according to The Telegraph. (CalPERS has not yet responded to request for comment.) And though proxy advisory service ISS has come around on News Corp.
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Should Business Schools Be Braver?
Forbes
About a year ago, a journalist asked me: “The current crisis; you could see it as the failure of corporate governance in general, and boards of directors in specific. What radical new ideas do we see coming out of business schools in terms of how we could organise governance and boards better?” I answered him what I thought was the truth: “Ehm…. not much really”.Last week, I was in Prague, for the Annual Meeting of the Strategic Management Society, a bunch of business school professors talking about their research. I attended a session which featured a panel of five senior professors who specialise in governance and boards. I couldn’t resist asking them the same question as the journalist had posed to me: “What radical new ideas do you have in terms of how we could perhaps organise governance and boards better?”Their answer was basically the same as mine, with equal levels of eloquence: “Ehm… not much really”.
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Facebook Exchange Adopts Ad Verification, Intent Retargeting
Media Post
Marketers have learned to integrate intent signals from search engine marketing into retargeting for display ads. Now the online ad industry moves that concept into Facebook Exchange to verify when an ad actually gets viewed. Brad Flora, Perfect Audience president and co-founder, said Web retargeting in Facebook Exchange makes viewability a non-issue. “Nearly all the ad impressions in Facebook are viewable,” he said. “They appear on the right side and scroll down with the user, so advertisers almost never pay for ad impressions that aren’t viewed.” The distinction between Facebook and Web retargeting prompted Flora and Perfect Audience co-founders to use intent signals to create a do-it-yourself retargeting platform for brands advertising on the social network, ensuring they pay only for viewable ad impressions.
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Study: Secret Donors Significantly Fueling Pro-Romney TV Ads
NPR
Since April, most of the TV ads supporting Republican presidential nominee Mitt Romney have come from outside groups, not from Romney’s own campaign. And those groups raised more than half of their money from secret donors, according to a six-month study of ads. From April through September, Romney for President aired slightly more than 144,000 ads on broadcast TV. The outside groups supporting him ran nearly 250,000.That enabled Romney to start saving cash for a last-minute TV blitz, which has just now begun. This is the first presidential campaign since the Supreme Court’s Citizens United ruling of 2010. And it’s giving us a good look at how that decision and other recent court cases have changed politics.
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Yahoo CEO Marissa Mayer Lures Away Top Google Advertising Executive to Help Turnaround Effort
Washington Post
Yahoo CEO Marissa Mayer is mining her old advertising connections at Google to help her tackle the challenges facing her in her new job. Henrique de Castro, one of Google’s top advertising executives for the past two years, is leaving the Internet search leader to be Mayer’s top lieutenant. Beginning early next year, de Castro will be Yahoo’s chief operating officer. The defection announced Tuesday is Mayer’s highest-profile hiring since she left Google to run Yahoo three months ago. Since then, Mayer has brought in a new chief financial officer and chief marketing officer without raiding the ranks of her former employer. Yahoo Inc. has been struggling to attract more advertising for several years, a problem that Mayer evidently thinks she can fix with the expertise of an executive who helped build Google Inc. into the Internet’s most lucrative marketing network.
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