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Corporate Confidential: 50 Secrets You Should Know
The Hiring Hub…By Marie Raperto, President, CIM Search
A book, “Corporate Confidential: 50 Secrets Your Company Doesn’t Want You To Know and What To Do About Them,” was recently recommended to me. The author, Cynthia Shapiro, worked in corporate human relations and is now a workplace coach and employee adviser. I don’t usually find a lot of these books to be helpful. However, I found this book very intriguing.
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When to Hire a PR Firm
Public Relations… By Ron P. Whittington, APR
Beyond advertising, businesses should also create a public relations strategy to communicate with their customers. People often trust what a third party journalist, analyst or customer says about a company or products over a paid advertisement. This makes mentions in the media crucial in promoting your products and services, and your reputation, to the consumers or businesses you are trying to reach. Having worked in the public relations field for 25 years as an independent consultant, in-house PR manager and with a global marketing firm, I’ve had the opportunity to work with small businesses and large, multi-national firms.
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Email Marketing Tip #18: Keep Your Friendly ‘From’ Line Familiar
By WhatCounts for the Effective Email Marketing Channel
EMAIL MARKETING TIP #18 Don’t send your emails from someone at your company. Most likely, your subscribers won’t know your CEO’s name, but they will recognize your company name. They’re expecting to get an email from your company – not from a person at your company. If you want your emails opened, make sure you keep your friendly from line familiar to your recipients.
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Sustainability & Employee Engagement: What’s in it for the Employee?
By CSRwire for the Corporate Social Responsibility Channel
Much has been made of how companies benefit from engaged employees, but let’s look at the flip side – what do employees get out of participating in workplace giving programs? Research shows that organizations with engaged employees perform better, while billions of dollars are lost due to disengaged workers. In our experience, employees develop a deep sense of satisfaction and pride when participating in workplace giving programs, invaluable to both the employees and the business.
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Winning Over the C-suite, How Data Helps Prove PR’s Impact on Business Outcomes
PRIME Research for the PR ROI Channel
Quantifying PR’s value and bottom-line contribution remains one of PR’s greatest challenges. In this session, attendees will learn how to deliver the PR performance data for which the C-suite is looking; gain a better understanding of how to apply PR data, analysis, and insights to clearly demonstrate PR’s power to drive meaningful ROI – including revenue generation, asset retention, efficiency, and cost avoidance. The language of business is data. This session will prepare you to translate PR…
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12 Perspectives on How B2B SEO Can Better Support PR & Communications
Search Engine Watch
As Google continues to update its search engine technology, the requirements associated to gaining good keyword placement in search results, have become more difficult to attain. Industry relevance, influence, and brand trust all play a factor. Social media has a greater impact on search engine optimization (SEO) as well, both on the website and pointing to the website. SEO professionals need to identify and network with key influencer’s in their client’s target markets, to develop trust, mentions, and links. PR and marketing communications teams are key participants and often the owners of the messaging strategy for an organization. The best links, social media visibility, and relationships online, are won when PR and SEO combine forces …
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Obama at the UN: Spin Control in Anticipation of Tuesday’s Speech
Reuters
If you thought Mitt Romney was the only presidential candidate whose problems were piling up in the final stretch of the 2012 election campaign, think again. From Middle East upheaval to the troubled Afghan war effort to a more assertive Russia, President Barack Obama is facing pressures that threaten to chip away at a foreign policy record his aides hoped would be immune to Republican attack. The White House is increasingly concerned but isn’t hitting the panic button, yet. Administration officials are heartened by Republican challenger Mitt Romney’s own recent foreign policy stumbles and doubt Obama’s critics will gain traction in a campaign focused mainly on the U.S. economy.
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BlackBerry: Service Outages Continue To Create Bad Publicity, Say Analysts
Mobile N Apps
BlackBerry’s CEO Thornsten Heins apologized for outages in the smartphone service, though now corrected. Analysts quickly described the problems as bad publicity for the struggling phone maker as it struggles to maintain users. The outages lasted three hours and RIM posted news on its Facebook and Twitter accounts. E-mail and chat functionality was affected, arguably the two cornerstones of BlackBerry. BlackBerry Messenger is perhaps more popular than calling with its instant messaging service available to owners of the platform. Heins said 60 percent of users could have been affected, though the figure is unconfirmed. According to TIME RIM is conducting a “full analysis.” When it will report with full findings was not mentioned. “I want to apologize to those BlackBerry customers in Europe and Africa who experienced an impact in their quality of service early this morning.
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‘They Used it as a Promotional Opportunity!’: TV Critic Slams Good Morning America for Cashing in on Robin Roberts’ Illness
Daily Mail
She has won the hearts of millions as as she bravely fights a rare bone marrow disease in front of the cameras. But a top US television critic has spoken out to accuse Good Morning America of using Robin Roberts’ serious illness as a ‘promotional opportunity’. Television expert Tom Shales insisted the criticism was ‘something that must be said’ in a column whereby he lambasted the show for it’s frothy style. ‘Roberts has taken a sabbatical to undergo treatment – including a bone marrow transplant and chemotherapy – for MDS, a devastating blood disorder once known as preleukemia …
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Scuff Marked iPhone 5 Deceptively Promo as “Finely Crafted Watch” Precision?
Examiner
iPhone 5 was launched Friday to the usual Apple products launch frenzy. But already, there have been many iPhone 5 users reported they are having scuff marks right out of the box (brand new). First of all, I will set the stage by laying out what Apple has claimed in its online marketing and promotional material. And then I will write about one particular Canadian user’s iPhone 5 experiences and what happened to him once he found the “scuff marks” problem and reported it. (note: see set of five scuff marked iPhone 5 photos here plus also posted at end of article) And then I will talk about cases of other users reporting similar problems. At the end, while I am NOT a lawyer I will briefly draw the readers’ attention to Competition Bureau Canada’s online resource “False or Misleading Representations and Deceptive Marketing Practices Under the Competition Act” in case they find they need some help to decide if the Competition Bureau can help.
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Social Media, YouTube Marketing, and the Importance of Visual Content for Businesses
Equities
RC Bryan and Associates is giving away free consultations after recent information regarding YouTube marketing and social media. An article posted September 19 on Entrepreneur detailed the importance of photos to a marketing campaign. The article cites that 300 million photos are uploaded on Facebook daily, and that with social media sites like Pinterest and Instagram focusing on photo-sharing, this trend will only increase. Because of this data, visual content like photos and videos are becoming increasingly important for business owners to consider as part of their internet marketing plan. According to the article, there was a study conducted that tracked internet users time spent looking at various things on Facebook. Instead of focusing on posts and advertisements, the study found that a lot of time was spent focused on the cover photo for the page of the business, brand, or person that the internet user was viewing.
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Corporate Governance: Action Needed on Regulating the Regulators
Financial Times
The quality of corporate governance has been deeply questioned around the world, with large reputational hits such as the BP Macondo field explosion and SanLu’s milk scandal in China and New Zealand, among many others. But there has been less attention until now on the governance of the markets themselves and that of their regulatory bodies. Market dysfunctions attract attention, but little is said about the governance that leads to these dysfunctions.
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IR Bright Spot: Priceline.com Breaks Out as its Post-Earnings Recovery Continues
Seeking Alpha
Over a month ago I wrote that Priceline.com was not likely to recover its post-earnings losses in the near-term. Based on the bearish commentary on its European business and reminders about slowing growth rates, I figured Priceline.com (PCLN) at best would rally to $600 and stop there after hitting resistance at the 200-day moving average (DMA). Instead, PCLN has steadily pressed forward and is now in a breakout position only 6% away from closing the post-earnings gap down. It is also interesting to note that PCLN held support at 2012′s breakout point that ended a year-long trading range.
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Prospects for Stock and Bond Returns Are Dim
The Wall Street Journal
When it comes to expecting stocks to provide them with any kind of decent return, many investors are throwing in the towel. After all, it’s been years of back-and-forth swings in their portfolios. Meanwhile, the double-digit returns on bonds over the last 25 years have investors piling into fixed-income investments in record numbers-even as many money managers and analysts warn that investors shouldn’t expect those kinds of returns to continue. It’s an especially confounding time to be sketching out expected returns on a portfolio, with both stock and bond markets buffeted by significant and unusual forces that could play out for many years to come.
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CSR in China: Wider Scope of Corporate Social Responsibility Needed
China Daily
A wider scope of corporate social responsibility needs to be considered by Chinese companies, experts said. Chinese corporates have adapted to the concept of corporate social responsibility, or CSR, quickly, according to the Fortune China CSR Ranking Report 2012, by comparison with the 2011 results. But they concentrate on a narrow scope of charitable activities, such as donating money, instead of participating in a wider variety of CSR events. “It is not a phenomenon only seen in China, but quite common around the Asian region,” said Michael Schreiber, president of GBCHealth. “They just need time to distinguish between charity and pure donation in philanthropy.” At the recently closed CSR Asia Summit 2012 …
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New Allianz Insurance Offer Covers Crisis PR Help
The Holmes Report
A new product offered by the global corporate and specialty of Allianz insurance will help companies protect their reputation in times of crises. The company has partnered with three public relations firms- Brunswick, CNC and Hill+Knowlton Strategies-to cover the costs of crisis communications through its Allianz Reputation Protect policy. “Trust, reputation and brand strength are precious assets for companies today,” says Joachim Albers, head of product development financial lines at AGCS. “We can help companies respond to crises in a professional manner.” The aim is to prevent a company’s good name from being damaged through a timely and professional response which helps to forestall the loss of customers, sales and market share that such events can cause.
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Report Finds Advertisers Overlooking Black Consumers
Chicago Tribune
Even after absorbing a devastating economic hit from the recession, black consumers remain a potent force but are often overlooked by advertisers, according to a new research report. African-Americans are projected to have a combined spending power of $1.1 trillion by 2015, according to the report released Friday by the market-research firm Nielsen and the National Newspaper Publishers Association, which represents 200 black-oriented newspapers. As a group, African-Americans have a set of spending habits and brand loyalty that should be attractive to advertisers. More than other demographic groups, blacks tend to buy “brand-name” products, watch television and spend time shopping or frequenting fast-food restaurants, the report said.
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Reinvention Ad Campaign: Benetton’s Rebirth
Daily Beast
In the 1980s, Benetton was a youthful brand beloved for its sweaters and socially aware advertising. Then it all but disappeared from the U.S. market. Now it’s launching a reinvention campaign with a new, fashion-forward collection. Robin Givhan reports from Milan. No other industry demonstrates such a deep affection for the ghosts of its past as fashion. Its designers and bean counters are constantly trying to revive comatose brands and re-energize sluggish ones. Few companies are ever left for dead-even those for whom a dignified funeral might be the kindest gesture. Fashion is in a constant state of daring rescues and private bailouts. And the latest attempt at a reversal of corporate fortunes may hold particular resonance for folks who came of age in the 1980s, when the United Colors of Benetton called to mind socially conscious, multicultural advertising and airy boutiques filled with sweaters in every color imaginable.
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