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Welcome to the Job Search 2.0 World: Four Tips to Find a Job or Consulting ‘Gig’
The Hiring Hub…By Marie Raperto, President, CIM Search
There are many ways to conduct your job search or to look for freelance/consulting work. You have the more traditional job search methods – recruiters, job boards, company job sites – and you have the 2.0 world. Whether you are looking for a full-time spot or more consulting work, the methods of search are very similar. To use the vast 2.0 network, here are some tips: 1. Twitter. Twitter will get the word out to everyone. On Twitter, you never really know who is in your network and who can help and who can’t.
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Marketing to ‘GenNext’: Barnes & Noble’s 2012 College Marketing Report
Marketing… By Lisa Malat, VP of Marketing & Operations (Colleges), Barnes & Noble
College students are trendsetters and early adopters – establishing relationships with them serves a long-term benefit for both brands and students. And connecting with them requires an integrated marketing campaign. Barnes & Noble calls it 360 Marketing -which begins with a deep understanding of how students think, and how they want – and don’t want – brands to engage them. To help Barnes & Noble provide students with brands they love and marketers and communicators with invaluable student insight, we developed the GenNext Panel, a community of thousands…
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Social Media, Online & Broadcast Monitoring Trends for Dr. Pepper
By Critical Mention for the Critical Now Channel
Critical Mention is fortunate to be one of the only companies in the world, if not the only, to have been actively monitoring, recording and measuring “Dr. Pepper” search filters. AllMedia is a monitoring platform, but we’ve been also been coined as an automated discovery, research and media publishing tool. We work across television and radio broadcast, social media, online, blogs, forums and review sites. What we’ve recorded would generally go overlooked, except that our ambitious account management team and sales team were excited to pitch the group behind Dr. Pepper, and set these filters up.
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VIDEO & PRESENTATION: An Introduction to Public Relations Research, Measurement and Evaluation: Proving Value and Improving Performance
By Mark Weiner, CEO, PRIME Research, for “In The Green Room With…”
Proving the value of public relations continues to be among PR’s greatest challenges. At the same time, PR professionals must confront the challenge of delivering positive business outcomes while doing more for less and with less. In this session, participants learn the basics of research but, more importantly, how to go “beyond the numbers” to refocus attention from “why measure” to “how to apply research, measurement and evaluation” for the purposes of enabling better business…
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Email Marketing Tip #17: Set-up Domain Authentication
By WhatCounts for the Effective Email Marketing Channel
EMAIL MARKETING TIP #17 – Set up domain authentication. This gives assurance to the ISPs that the email you are sending is, in fact, from you. Helping the ISPs to confirm your identity will ultimately improve your email deliverability. Spam is considered to be unsolicited bulk messages that are sent at random from people you do not know. Internet Service Providers (ISPs) such as Gmail, Yahoo, Hotmail, AOL, etc., try their best to determine what is spam and what is not by using algorithms to filter out the “bad” before it reaches their users.
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Democrats and Republicans: A Terrifying Choice on Energy [and Sustainability]?
By Francesca Rheannon, CSRwire, for the Corporate Social Responsibility Channel
The conventions are over and the election season has revved up in earnest. Both presidential candidates have referred to the election as a “choice.” When it comes to energy policy, there are some areas of overlap in the two parties’ positions, but the fundamental differences couldn’t be starker. And the implications for the clean energy sector and the sustainability community are make or break.
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NHL Lockout: On Day 1, Sides Opt for PR Moves Rather Than Negotiations
Sporting News
The NHL and NHLPA, on Day 1 of the sport’s third lockout in 18 years, didn’t bother with face-to-face negotiations. Both sides did find the time to lob some more bombs in the ongoing PR battle, though. The NHL released a letter to fans defending its attempt to cut player salaries. The union, in turn, upped the ante with a video featuring a few high-profile players explaining that they want to compete under the current deal while negotiating a system that will stop the negotiation-lockout-deal cycle. Some highlights of the NHL’s letter: The league gave itself a pat on the back for fostering “competitive balance” with the salary cap system and essentially said that it would work better if teams paid players less than their current 57 percent cut of revenues.
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PR & Propaganda — Moving Prince Harry Would be Triumph for Taliban, Says John Major
The Guardian UK
The Taliban would be handed a “propaganda triumph” if Prince Harry were removed from Afghanistan after the attack on his base, Sir John Major has said. But in a BBC interview, the former prime minister said it was right to consider withdrawing British troops ahead of the 2014 deadline because Barack Obama had “totally” changed the game by announcing the end date. Major, who is familiar with the thinking of the royals after he was appointed as a guardian to the two princes after the death of their mother, said the army should have the final say on Prince Harry’s deployment. Major said on the Andrew Marr Show: “Prince Harry trained with his colleagues. He will wish to serve with his colleagues. He most emphatically would not wish to move. It would be a huge propaganda triumph for the Taliban if Prince Harry were to be moved.
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Google, YouTube Refuse White House Request To Pull Anti-Islamic Film
Forbes
Google refused a White House request Friday to pull down the controversial anti-Islamic YouTube movie that has triggered widespread anti-American protests. The protests, which started in Africa and moved into the Middle East, have now spread into China, Great Britain, Germany, and Australia. Google, which owns YouTube, said it was censoring the video in India and Indonesia, and has already blocked it in Egypt and Libya …
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Complaints About Automated Calls Up Sharply
BusinessWeek
WASHINGTON (AP) – So much for silence from telemarketers at the cherished dinner hour, or any other hour of the day. Complaints to the government are up sharply about unwanted phone solicitations, raising questions about how well the federal “do-not-call” registry is working. The biggest category of complaint: those annoying prerecorded pitches called robocalls that hawk everything from lower credit card interest rates to new windows for your home. Robert Madison, 43, of Shawnee, Kan., says he gets automated calls almost daily from “Ann, with credit services,” offering to lower his interest rates. “I am completely fed up,” Madison said in an interview.
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Going Mobile: Do You Use Utility Marketing to Connect with Clients?
Social Media Today
What is Utility Marketing? Putting content and information in your marketing material that your target audience can utilize. It’s the opposite of interruption marketing where your goal is to get your offer in front of as many people as possible in the hopes that someone will buy. You may have heard of engagement marketing or conversational marketing, where the goal is to engage the customer in a dialog. You establish a rapport with your customer so that they trust you and will be more likely to buy and/or give you a referral. Utility marketing takes this one step further by focusing more on the specific needs of the target audience. For example, it could be a mobile app that helps the user plan healthier meals, built by a grocery store chain., or it could be a quick financial wrap up report delivered via email from a financial advisor, or a blog that gives useful tips that the customer can put into practice right away… like this one.
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Shareholders Join Forces in Support of Audit Reform
Financial Times
An array of institutional investors has joined forces to resist attempts to dilute audit reforms that would affect listed companies across the European Union. Amid signs legislators will ditch aggressive proposals put forward by the European Commission last year, the shareholders say major changes are needed to make auditors more independent of the companies whose accounts they vet. A paper calling for firm action has been signed by more than a dozen institutional investors and investor associations that collectively manage €732bn of funds. Signatories include the investment arm of Legal & General, the UK insurer; the Universities Superannuation Scheme, a UK pension fund; four Swedish national pension funds; and Euroshareholders, a group of around 30 European national shareholder associations. The investors believe that the failure of auditors to …
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The Bubble Unemployment Rate Wasn’t Normal: Fake Jobs Aren’t Coming Back
Business Insider
Average hourly earnings were up 1.8% y/y in August. Average weekly earnings were up 2.1%. Average hours worked were up 0.3%. The gain in weekly earnings appears to be largely due to slowly rising wage rates. Salaried, commissioned, and “bonused” workers do not seem to have done significantly better than the hourly working stiffs in both July and August, as had been the case for many months previously. The uptrends in hours and earnings could be a sign that the labor market is tightening in spite of the huge numbers of people out of work. The issue may be that many of the unemployed do not possess the skills that are in demand in the market. Mortgage application takers and processors, and construction laborers generally do not make good computer game programmers. Economic pundits must face the fact that the 10 million fake jobs spawned by the bubble are not coming back. An 8.5% unemployment rate is “normal.” The bubble unemployment rate of 5.5% was abnormal.
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A Look Back at the Rise and Fall of Occupy
ABC
A look back at the rise and fall of Occupy Wall Street, the movement against corporate greed and inequality that marks its anniversary on Monday: THE ENCAMPMENTS Occupy Wall Street protesters first began camping in Zuccotti Park on Sept. 17, 2011. The small granite plaza near the New York Stock Exchange became a crowded encampment where protesters slept in tents, served buffet-style food to the masses and played drums into the small hours of the morning. The group of young people who harnessed the power of a disillusioned nation were soon joined by people of all ages, with celebrities even stopping by the park on occasion. Occupiers took to the streets chanting about corporate greed and inequality, frequently holding marches and rallies, shouting: “We are the 99 percent!”
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Do ‘Good’ Boardrooms Boost Returns?
MarketWatch
Corporate governance advocates have long tried to persuade investors they can have it both ways: Do good, and you end up doing well too. New research suggests that advice may not hold true. Some of corporate reformers’ pet moves, like allowing shareholders to vote on directors each year and avoiding special provisions to thwart takeovers, can boost the value of a company, a new Harvard University study finds. But there’s a big catch: The market may have already factored any benefits tied to these moves into the stock price. While at one time knowing whether a company had good governance might have been valuable information for investors, ever since a wave of public attention brought these issues to the fore in the 1990s, it hasn’t been effective as a guide for picking stocks. “Just because something is a good governance provision doesn’t mean it’s a good investment,” says co-author Lucian Bebchuk.
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Local Retail Advertisers go Digital: Category Will Spend $4.2 Billion on Digital in 2013
Media Life Magazine
Retail is by far the biggest local advertising category, and over the next few years it will lead local advertisers’ push into digital, especially video and mobile online opportunities. Next year 16 percent of all local retail spending will go online, according to a new report from BIA/Kelsey, the Chantilly, Va., local advertising tracking firm. Retailers will spend $4.2 billion on local internet advertising in 2013, predicts the report, more than any other category. Automotive ranks a distant second at $2.7 billion. Total local retail spending will hit $26.8 billion, again well ahead of Automotive at $9.9 billion. By 2016 online will be the No. 3 medium in local retail advertising, behind papers and direct mail. And unlike those two, it will be growing. “Certainly newspapers, yellow pages and local magazines (a bit) are losing share and actual revenues from retailers that will be moving into other digital media,” says Mark Fratrik, vice president and chief economist, BIA/Kelsey. He says changes in both consumer behavior and media themselves will be driving these changes. “For example, The New Orleans Times Picayune going to three days a week (while their online version will be current 24/7) will lead to revenues flowing from newspapers to other media,” Fratrik notes.
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Meet the Biggest Advertisers in RTB
Ad Age Digital Next
The real-time bidding digital ad market is expected to reach $1.6 billion in 2012, according to Parks Associates. But the RTB market is shrouded in mystery, split up among a half-dozen major players from Google’s AdEx to Yahoo’s Right Media and AppNexus. Who are the biggest spenders? It’s hard to know precisely, but in August data provided to Ad Age, publisher Rubicon Project is giving some clues. Rubicon, like Pubmatic and Google’s Admeld, helps publishers maximize the value of their ad inventory, so it sees a big chunk of the ad market, and knows how much advertisers are bidding, and paying, for ads.
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