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PR for Effective Audience Targeting
Public Relations…By David Johnson, CEO, Strategic Vision, LLC
In public relations, one of the first lessons we learn is that to deliver real results for our clients (and their bottom lines), we need to take ourselves out of the equation. The second lesson is how to convince our clients they have to do the same thing. Why? Because in most cases, neither we nor our client contacts are representative of the audience they need to reach. It’s a challenging proposition. Business owners are rightfully very passionate about their companies.
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Using Twitter for PR Events
Social Media Zone… A joint post by Judy Gombita, Markus Pirchner and Heather Yaxley
How many events have you been to where Twitter has been integrated into all aspects from the invitation to the follow-up? This is a great opportunity for anyone organizing an event – especially one involving online influencers – to extend its reach and value. The following – which is the all-time most-popular post on PR Conversations in its entire history (we launched in Spring 2007) and continues to rank high – provides some thoughts on how Twitter can be used in public relations events, although the advice has wider relevance.
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Ask The Recruiter: Resume Writing Tips–Google+ Hangout On Air Event
In The Green Room With Marie Raperto, President, CIM Search
JOIN US: Thursday, October 18th, 2 pm ET, for “RESUMES: Writing, Positioning & Executing” Send your questions NOW. Marie will answer them during the Hangout. Tweet your questions to #hiringhub?s SESSION OVERVIEW This is your opportunity to get assistance with your resume. What should go on it, how should it look, how should you position yourself, why isn’t your resume working. Confused, not sure of something, just ASK Register below. Please send your questions in advance. When you register or at least 24-hours before the RESUMES Hangout.
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PR Week’s Measurement Roundtable: Further Analysis
By Gideon Fidelzeid for the PR ROI Channel
PR-ROI Editor’s Note: This roundtable discussion featured PRIME Research CEO, Mark Weiner, and ny Gershkoff, global director of analytics from Mercedes-Benz The business value of PR measurement and ongoing standardization efforts were just two topics covered as industry leaders joined Gideon Fidelzeid in New York for this BurrellesLuce-hosted roundtable. Primary consideration Gideon Fidelzeid (PRWeek): Discuss the growing importance of primary research in conceptualizing PR programs.
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Email Marketing Tip #20: Popular Resources for Building Email Creative
By WhatCounts for the Effective Email Marketing Channel
When you’re ready to design your email, there are numerous coding practices to keep in mind. Use these Email Design Guidelines as a reference for do’s and don’t's with regards to layout, copywriting, and HTML production. Other online resources, such as the Email Standards Project, can help you determine what HTML and CSS properties will work in each email client. Reference these resources to build a better email, and ultimately have a more successful email marketing campaign. When you’re about to start a new email campaign, it’s important to start with this question:
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PRSA 2012 International Conference: Meet the Co-Chairs
For the PRSA Conference Channel
The PRSA 2012 International Conference attracts public relations professionals from around the world and from nearly every career level, practice area, work environment and industry. The Conference is designed by communicators for communicators who want to enhance their knowledge, skills and abilities and advance in their careers. There are countless individuals that make the International Conference possible – from the San Francisco Chapter Host Committee, to the PRSA special events, sponsorship and marketing teams. The PRSA 2012 International Conference Co-Chairs provide leadership, vision, inspiration, and knowledge of the pressing issues facing the public relations profession today.
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Japan Goes Low-Key in Publicity Campaign over Senkakus
Asahi Japan Watch
In the court of public opinion over the Senkaku Islands, Japan is going low-key even as China takes out full-page ads in not only major newspapers in the West, but even in small Eastern European nations where many readers may not know where the disputed islands are located. At an Oct. 5 news conference, Foreign Minister Koichiro Genba was asked by a Hong Kong reporter if Japan was planning to strengthen its overseas publicity campaign by using newspaper ads. “We will pass on our position through our overseas embassies and are not considering newspaper ads in the same way (as China),” Genba responded. In the Sept. 28 editions of The New York Times, The Washington Post and The Los Angeles Times, China placed full-page ads in English claiming the Diaoyu Islands were Chinese territory. Diaoyu is the name used by China for the Senkakus.
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Siemens Drafts in Fresh PR Counsel After Cautionary China Crisis
The Holmes Report
Siemens is poised to bring in new PR support in China as it deals with the fallout from a protracted online crisis. BSH, the $13bn global joint venture that manufactures Siemens-branded home appliances, is understood to be nearing a deal with Ogilvy PR. The company’s public relations business in China was previously handled by domestic firm BlueFocus, which confirmed that the relationship has ended. BSH made the decision after suffering from a long-running online campaign from a prominent user of Sina Weibo, the microblogging service that is transforming a traditionally opaque approach to corporate communication in the country.
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South African Social Media Survey Results: Big Brands ‘Pitch Up’ on Social Media
BD Live
MOST major brands have a social-media strategy aimed at consumers, and Facebook is seen as more effective than Twitter, according to a report released this week. The South African Social Media Landscape 2012 study by World Wide Worx and Fuseware showed that 95% of brands were active on social media platforms. Some 51% thought their Facebook campaigns were effective and 33% believed they were effective on Twitter. “The survey shows that corporate South Africa has woken up to social media, but it hasn’t yet figured out how to dress for the role,” said Arthur Goldstuck, MD of World Wide Worx.
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Political ‘Spin’: VP Debate Won’t Really Matter,– Fox News Panel Says
Politico
The vice presidential debate likely won’t impact the race for president, a “Fox News Sunday” panel concluded, but it could offer some insight into how the two campaigns will frame the attacks on their opponents through November. “What Joe Biden has going for him is that when Barack Obama went into his first debate, expectations were huge. He was going to mop the floor with Romney,” The Wall Street Journal’s Kimberly Strassel said. “As it happens, he did not have a very good night. Joe Biden does not have a high expectations problem, okay. People think of him as the gaffe guy, and I think that underestimates Joe Biden. He’s very good.” Strassel added that she expects Biden “is going to throw everything in the kitchen sink” at Ryan.
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Keeping Up with Online Marketing Trends the Smart Way
Business 2 Community
n the world of online marketing, awareness of the possible routes to take and those paths already traveled is key. As your company broadens its options for online marketing, you will more than likely find a tactic that works well for you, in addition to discovering what does not. Keeping up with what’s going on in promoting your industry means you don’t fall behind. Keeping ahead means you make the competition look like they’re falling behind. By smartly scanning the trends in the digital marketing world and understanding your business’ place within them, you can optimize your efforts and make sure you stay ahead of the curve. Here are some tips and goals to aim for that we think will help you in the current online marketing atmosphere.
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The World of ‘Makers’ Revealed by Wired’s Chris Anderson
Huffington Post
Days before the publication of Chris Anderson’s new book, I was able to get my hands on a pre-publication copy. I cracked it open, hoping that he would be able to once again set the world on edge, as he did with his earth-shaking book The Long Tail, back in 2007. I’m happy to report that this book Makers: The New Industrial Revolution is important, engaging, and deeply personal. Anderson, who has been observer and chronicler of the web, now shares the details of his childhood and family history of invention and entrepreneurism. His Grandfather invented, and patented, the automated home sprinkler. And Anderson remembers fondly working at his Grandfather’s workbench. What Anderson reveals is that he isn’t a writer, or an editor, or an observer — he’s a Maker.
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Investors Anxious about Q3 Earnings Season
CNN Money
Investors are on pins and needles ahead of the start of third-quarter earnings season. As always, aluminum manufacturer Alcoa (AA, Fortune 500) will kick off the fall season when it reports results after the closing bell Tuesday. A host of companies have already revised their financial estimates down. But next week, as companies including Yum! Brands (YUM, Fortune 500), Costco (COST, Fortune 500), Safeway (SWY, Fortune 500) and Infosys (INFY) announce results, will offer the first clear picture of just how hard the global economic slowdown has hit business revenues and profits. “These earnings are going to set the tone for what earnings season will look like overall,” said Ben Halliburton, managing director at Tradition Capital Management. “We seem to be seeing some of the worst pre-announcements coming out since we did in 2008.”
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Wall Street Week Ahead: Big-Name Profit Warnings may Mean a Pullback
Reuters
Thanks to aggressive stimulus plans from central banks around the world, the Standard & Poor’s 500 index .SPX gained 5.8 percent over the third quarter. That sharp rally occurred even as companies were struggling. Earnings for that period are forecast to fall 2.4 percent from the year-ago quarter. If that happens, this would be the first earnings decline in three years, according to Thomson Reuters data. Market strategists and investors say U.S. stock valuations are broadly out of sync with earnings estimates. They forecast a pullback in stocks in the coming weeks as more companies report results and reduce expectations for the fourth quarter and beyond.
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To Regulate Rapid Traders, S.E.C. Turns to One of Them
The New York Times
As billions of shares course through the stock market each day, investors rely on the government to keep up with Wall Street’s rapid-fire traders. But in an acknowledgment that the Securities and Exchange Commission has fallen behind the firms it regulates, the agency is turning to one of those high-frequency traders for help. Tradeworx, a 45-person firm based in New Jersey, will dispatch its experts to Washington this month to tutor regulators on a sophisticated computer program that will give the S.E.C. its first real-time window into the stock market – something firms like Tradeworx have had for years. The S.E.C. program, designed by Tradeworx, is set to go into operation at the end of this year.
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NLRB Rules on Ssocial Media and Courtesy Policies
HR.BLR
It’s official! After plenty of guidance on social media policies from the National Labor Relations Board’s (NLRB or “the Board”) Acting General Counsel, we now have a decision from the Board applying that guidance. The NLRB ruled that an employer’s policy prohibiting employees from posting on social media statements “that damage the Company, defame any individual or damage any person’s reputation” unlawfully restricted employees’ Section 7 rights under the National Labor Relations Act (NLRA) (Costco Wholesale Corp., Case No. 34-CA-012421 (2012)). Section 7 rights include the right to engage in concerted activities “for the purpose of collective bargaining or other mutual aid or protection.” In this case, the NLRB found that the rule against damaging the Company or defaming any individual “clearly encompasses” protected concerted communications such as those criticizing the employer’s treatment of employees. The Board also noted that the rule contained no language restricting its application. Thus, it reasoned, employees could reasonably assume it covered concerted protected activity.
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Amazon Gobbles Up Campus for $1 Billion
Seattle Times
Amazon.com is becoming its own landlord. The burgeoning online retailer announced Friday that it is buying its 11-building South Lake Union headquarters complex from developer Vulcan Real Estate. The price tag: $1.16 billion. That breaks down to $644 per square foot for the 1.8 million-square-foot complex, making the sale arguably the richest office deal in Seattle’s history. Amazon and Vulcan said they expect the sale to close before the end of the year. Vulcan, owned by Microsoft co-founder Paul Allen, began building the complex in early 2008 after Amazon signed leases extending well into the 2020s. The last building is nearly complete.
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US Advertising & Marketing Spending is Up–Along with Surprising Concerns of Judiciary Risk
Equities
The Duke’s Fuqua School of Business / CFO Magazine Business Outlook Survey just released quarterly results for 887 U.S. firms, It is an example of the significant role our magazines play today in business news. Many companies rely on published industry specific data and current reports for their influence on making upcoming business decisions. Businesses can rise above the challenges that slow their in-house marketing efforts; engaging help to make marketing initiatives take off. Eric Sims, owner of Integral Media says, “The magazine serves businesses with the ability to forecast results”. According to a recent study conducted by CFO Research in collaboration with American Express, CFO’s around the world are planning to invest their dollars in the race to reach consumers in emerging markets. The strategy is summed up by a new emerging term called “value discipline” – that is, “directing resources where they are most likely to yield returns”.
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M-Commerce & Social Selling through Google Apps Discussed in New In-Demand Study
sfgate.com
New study “Google in Mobile and Online Video Advertising: YouTube, Android, and More” elaborated by Mind Commerce Publishing has been recently published by Market Publishers Ltd. The report informs that Google’s largest advertising customers are pushing the company to bring video to mobile at a level of performance and usability not accomplished yet.
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Hulu Political Advertising Jumped 700 Percent in 2012
Huffington Post
The popular video-streaming site Hulu has seen a huge bump in political advertising this year. Candidate campaigns, issue groups, super PACs and others have driven up Hulu’s level of political ads by more than 700 percent over the number aired in the previous two federal elections, according to the company’s own accounting. The ads are following the viewers. As Americans, especially younger adults, increasingly abandon scheduled broadcast and cable television for online and other video services, political advertisers are taking their message online.
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