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PR & Wikipedia: ‘It’s Complicated’
Social Media Zone… By David Rosen, Senior Director, Burson-Marsteller
I hit the conference jackpot last week at the PRSA International Conference in San Francisco when I ran into a professor who has studied the intersection of public relations and Wikipedia. This is an important topic given that different associations have come out with different points of view on how PR people should engage with the site. Dr. Marcia DiStaso, an expert on social media and financial services, is assistant professor at Pennsylvania State University, where she has published multiple peer reviewed articles on the topic of Wikipedia.
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As The Election Takes The Media Spotlight ,The Lessons Public Relations Can Learn From Politics Grow Ever Larger
Public Relations…By Mike Bako, D S Simon Productions
Michael Steele might not have been able to take the Republican Party down the right path as Chairman but he can lead the way down the road for public relations professionals as they try to navigate the ever changing worlds of messaging for clients and the social media landscape. At the PRSA 2012 Internatonal Conference in San Francisco, Steele said he had a tough go of changing the perception of the Republican Party …
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CommPRO Digital & Creative Functions Survey
Agency Management
Welcome. Like never before, agencies and in-house departments need to expand their capabilities to make effective use of today’s communications and marketing approaches. Many have added experts in social, digital and creative services. These additions are creating new personality dynamics and reporting relationships. How is this new structure working? We’d like to know. Please join us by taking this short survey on what is working, and what is still a work in progress. We’ll report back on what you told us. And, to thank you for spending five minutes to fill out this survey…
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Ask The Recruiter: Resume Writing Tips–VIDEO & PRESENTATION
In The Green Room With Marie Raperto
Welcome to ASK the Recruiter A series of free, online programs where you get to ask all your questions about your job search. We will have three programs in this series: Resumes, Interviewing and Networking. SESSION RECAP…This session focused on resume building tips. Key points discussed during the Hangout included: Differences between a “CV” vs. “Resume” (Examples included in the presentation) …
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Is Your Organization Prepared to Respond to Crisis in the Digital Age?–Google+ Hangout On Air Event
In The Green Room With Priya Ramesh, Managing Director, Social media, CRT/tanaka
Welcome to this online conversation about how to “Identify a Social Media Crisis Response Strategy for 2013″ Crisis can strike an organization at any time and with social media, it takes less than 24-hrs for a simple tweet to go viral and turn into headline news. Do you have a crisis plan that outlines who, what, when and how to respond to customers, media and the public attacking your brand online?
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Secrets of World Class CEO Communicators: The Ten Key Techniques–Free Webinar
In The Green Room With Virgil Scudder, President, Virgil Scudder & Associates
SESSION OVERVIEW This webinar will provide the necessary tools and techniques you need to communicate your message to your target audiences–from shareholder meetings to media interviews to handling crises. KEY TAKEAWAYS You will learn: Keys to successful shareholder communication …
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Email Marketing Tip #22: Subject Line Length
By WhatCounts for the Effective Email Marketing Channel
EMAIL MARKETING TIP #22 When creating your email’s subject line, try to keep it on the shorter side (less than 60 characters). Shorter subject lines tend to garner the best open rates, but you know your subscribers and what works for them; therefore, it may depend on the nature of your company, your audience, and the email you’re sending. If your subject line is on the longer side, make sure the important information is first. Longer subject lines will be truncated by some email clients.
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Losing Control of the Political ‘Narrative’: Reality of U.S.-China Relations Lost in Presidential Debate
Detroit News
Beijing – In the narrative of U.S. presidential politics, China is a Hollywood villain, a monetary cheat that is stealing American jobs. But the one-dimensional caricature offered by President Barack Obama and Republican challenger Mitt Romney obscures the crucial reality of U.S.-China relations: For all the talk about getting tough on Beijing, the U.S. and China are deeply entwined, defying easy solutions to the friction and troubles that beset their relations. The two countries are the first and second largest economies in the world, doing nearly a half-trillion dollars in trade that in turn buoys the global economy. Their governments are in constant contact on North Korea’s and Iran’s nuclear programs and Syria’s civil war and are trying to work out rules of the road for their huge militaries and such 21st century problems as cyberwarfare. Few relationships are as critical to the world today …
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Why Has Facebook’s Stock Market Flotation Been Such an IR & PR Disaster?
The Guardian UK
On 18 May, Mark Zuckerberg was worth $20bn. Last month that figure had fallen to $9bn. Why? The video clip on YouTube already has the feel of a history lesson. It has taken on the atmosphere of a fateful moment, a before and after, like the signing of the Yalta treaty, or a Moonie wedding. The moment of the launch of Facebook as a $100bn public company seemed to show the myth of the American Dream in real time, visual proof that something — potentially the world’s most valuable entity — had been made out of nothing, a simple idea in the head of a Harvard undergraduate. Half a year on, it looks as much an ending as a beginning. You can see a lot of that story in the film clip, on faces gathered outside Facebook’s headquarters at Hacker Square in Menlo Park, California, on 18 May 2012. Our digital age has acclimatised us to extreme numbers, the winner-takes-all lottery of wealth distribution, but rarely have we seen such a group of people instantaneously enriched beyond their imagination. The colleagues look like they have turned up on this bright spring morning to man the stalls at a high-school fete, or for a charity walk, in hoodies and T-shirts and fleeces and jeans.
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The Grand Master of Public Relations–Harold Burson
Ad Age Digital Next
It’s not easy getting on Harold Burson’s schedule. A first attempt found him traveling to Burson-Marsteller’s Asia offices. As his assistant said when rescheduling our second meeting (admittedly delayed on my part), “Unfortunately, Mr. Burson’s calendar fills up pretty quickly.” We picked a third date, but I got a call apologizing that he was stuck in back-to-back client meetings. This tightly packed agenda might be no big deal for a middle-aged CEO, but it actually belongs to a 91-year-old public-relations veteran who relinquished his official CEO title in 1988. Over the course of that career, he built the Burson-Marsteller network by providing counsel to both squeaky-clean consumer brands and controversial corporations knee-deep in crisis. Now when he’s not traveling the globe on business, he comes to the office every day to consult with clients, interact with people in his far-reaching network and work on his memoir. When I finally met with the PR legend in his corner office in Manhattan’s Gramercy neighborhood, I took a seat in one of four rocking chairs facing an antique radio — a hint of warmth in the corporate environment — and Mr. Burson took me back to Memphis. His early PR experience came at the University of Mississippi, where he generated publicity for the school with local newspapers. He also worked as a stringer at Memphis’ The Commercial Appeal to pay for college, and continued to write for the publication after graduating.
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Defining a Growth Hacker: Growth is Not a Marketing Strategy
TechCrunch
“Viral marketing is not a marketing strategy,” Andrew Chen wrote back in 2007. “Successful viral products don’t have viral marketing bolted on once the product has been developed. It’s not a marketing strategy. Instead, it’s designed into the product from the very beginning as part of the fundamental architecture of the experience.” While growth hacking has changed the worldview of many great marketers, growth hackers are also rethinking and redesigning the way products are developed and analyzed. Today, successful growth implementation starts at the product level because growth hacking at its core is a product-based role. A growth hacker is a product-based role for four reasons: growth hacking is a sub-specialty of both marketing and product, engagement is central to growth hackers, growth is a form of product “R&D,” and growth hackers are empowered in a product role. Growth as a sub-specialty Growth is a blend of both marketing and product …
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Google Receives Spike In Local Mobile Searches , Study Reveals
PR Web
In a recent study conducted by Chitika it was found that 74% of local searches conducted by Google users are conducted via their mobile. Samuel Junghenn founder of Digital Marketing Agency Think Big Online says this is a strong indication businesses need to get mobile ready. “Mobile internet usage has grown significantly with smartphone sales set to out pace PC sales in 2012. This means that business owners must be investing in mobile ready sites now to position their businesses for a mobile marketing revolution.” said Mr Junghenn.
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It’s Time for Facebook to Charge Brands for Fans
Ad Age Digital Next
Facebook is in trouble. Investors know it. Brands know it. And Mark Zuckerberg knows it. Fortunately there’s a solution. A simple solution. Facebook should charge brands for fans. It’s a fundamental change in Facebook’s business model. But it’s not that difficult to execute. And Facebook has made successful pivots before. The reason the switch is needed is that Facebook is simply not great for advertising. It was created as a “social utility.” It is a public space, like a neighborhood playground or a public park. As human beings, we operate in two contexts. One is transactional — searching, hunting, negotiating, acquiring. One is relational — connecting, sharing, collaborating, creating.
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Exposing Wall Street-Or Not: Greg Smith’s Media Blitz
The Wall Street Journal
Many American families settled in on Sunday evening to watch the television show, “60 Minutes.” Sunday, they saw an interview with Greg Smith, the Goldman Sachs Group Inc. equity derivatives salesman who became famous in March for quitting the same day the New York Times published his scathing article accusing the firm of becoming a toxic place. The interview is the beginning of a media blitz to publicize Mr. Smith’s book, out Monday, called “Why I Left Goldman Sachs: A Wall Street Story.” For the employees and executives of Goldman Sachs Group Inc., Mr. Smith’s interview, the book, and the media that will accompany its launch are a stark reminder of the shock of that March 14 op-ed.
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Wall Street Tech Roundup: Mixed Earnings Prove Tough Quarter
PC World
Some of the biggest names in tech reported quarterly earnings last week, and the resulting picture is not pretty. The main culprit for the weak earnings reported this week is a slump in the PC market, but uncertainty about the global economy is weighing down almost all sectors of IT. Disappointing, or at best mixed, quarterly results were turned in this week by Microsoft, Google, Advanced Micro Devices, Intel, and IBM. Share prices of every one of those vendors declined Friday. The financial results, coupled with the uncertainty about the economy, has shaken confidence in tech. Even shares of the mighty Apple declined Friday by US$22.80 to $609.84. The Nasdaq Computer Index dropped 41.16 points to 1569.96 Friday afternoon, a day after Google, AMD and Microsoft issued their earnings. While Nasdaq tech stocks are still up about 15 percent for the year, they were up 26 percent for the year a month ago.
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Are Earnings Coming Back to Earth?
Morningstar
Disappointing sales numbers from this earnings season could be the precursor to a broader decline in earnings. Corporate earnings have long been a bright spot during this recovery. Even when everything else in the economy looked bleak, corporations seem to keep delivering better-than-expected news quarter after quarter. But is that turning around? So far in this third-quarter earnings season, we’ve seen disappointing top-line numbers that could be a sign that the momentum in corporate earnings might be beginning to slow.
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Corporate Social Responsibility: Measuring its Value
BBC
No major company strategy is complete these days without a statement on corporate social responsibility (CSR). In fact, there is now a complete CSR industry. Companies espouse their desire to invest in communities and care for the environment. And of course it doesn’t do your reputation any harm to be seen to be “doing good” either. Authenticity needed. At a fundamental level, CSR involves going beyond looking solely at how to make the most money, to include a wider commitment to building a better society. This can either be through their actual business practices, or through “extracurricular” activities such as charitable donations, or staff volunteering projects …
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3 Tips for Building a Successful Online Community from the Offline World
Business 2 Community
They are an executive’s worst social business nightmares. You launch an online community for customers, partners, or employees, then two things happen. Nobody contributes to the community. New members join the community, are not engaged, and then never return. These two scenarios create a spiral of fear that prevents many organizations from launching their social business strategy, even though all indications point to customer communities playing a central role in the future of customer relationship management. On recent episode of Socious’ social business web show, ProCommunity, we discussed straightforward ways that organizations can squash these fears and set up processes to overcome these challenges using customer engagement techniques employed in the offline world.
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Overcoming China Inc’s Overseas PR Problems
The Holmes Report
What will it take for China’s brands to achieve international recognition and success? That is a question that, in one form or another, has been asked for more than a decade now. The company’s homegrown heavyeights, flush with cash, increasingly spy credible expansion opportunities abroad. Some, such as Lenovo and Huawei, have made significant international progress; others like Li Ning, Haier and CNOOC continue to look for opportunities, whether via acquisition or organic expansion. All of these companies’ experiences point to one thing: the critical importance of public relations, particularly in countries that continue to perceive ‘Brand China’ in a negative light. For a company like Huawei, for example, that issue has been brought home in a particularly striking manner.
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The Mean Season: Negativity in Election 2012
Herald Online
In the America viewed through the lens of a presidential campaign commercial, coal miners hear that their jobs are “in danger,” voters are warned that “China is stealing American ideas,” and the middle class, it’s been said time and again, is “falling further behind.” President Barack Obama has failed to “stop cheaters” while Republican challenger Mitt Romney simply won’t “level with us about his tax plan” – or, for that matter, his own taxes. And, let us not forget: Big Bird may well be an endangered species. Need a shower to cleanse away the residue of negativity coating Election 2012? You’re not alone. This campaign season is awash in the stuff – meaning so, too, is the commonwealth. Blame technology for the endless candidate-bashing e-mails, or YouTube for at-your-fingertips access to advertisements typically seen in only a handful of states …
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Politics 2012: Cash for Ads Adds Up
Equities
From now until the U.S. presidential vote on Election Day, millions upon millions upon millions of dollars will be poured into advertising in states considered must-win for both President Obama and Republican challenger Mitt Romney. In battleground state Florida, the Wesleyan Media Project found the Tampa market saw more than 6,300 presidential campaign ads Sept. 9-30, the three full weeks after the party nominating conventions ended, Tampa Bay Online recently reported. That gaudy number puts Tampa behind Denver, Las Vegas and Cleveland — all major markets in battleground states as well. “It comes down to being a swing market in a swing state,” Travis Ridout, co-director of the Wesleyan project, said. “Those are must-win states for both sides. It’s ripe ground for both sides to try to pick up some votes, and that’s why you’re seeing so much advertising.” That doesn’t mean viewers have to like it, though.
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