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Poll: Fireworks or Just Working – Are You Unplugging on the Fourth of July?
Mobile Marketing… By CommPRO.biz
As you know, the Fourth of July is a U.S. federal holiday celebrating the adoption of the Declaration of Independence on July 4, 1776. Virtually everyone is off from work nationwide, except for those in positions ranging from civil service (police officers, fire fighters) to healthcare (doctors, nurses etc.). But with a recent Oseterman Research Survey commissioned by Neverfail indicating that 83% of us check email after work on a smartphone or mobile device and over 66% of us bring a work-related device on vacation …
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PR Industry Benchmarks: New Survey Gives Proactive PR CEOs Keys to Greater Profits
Public Relations… By Rick Gould, CPA, J.D., Managing Partner, StevensGouldPincus
Earning the credentials of CPA, J.D. and M.B.A, along with specializing in PR for 25 years, has afforded me trust and credibility in the industry. And for that I am humbly thankful. I stand by my passion and conviction that PR agencies can attain at least a 20% bottom line with proper counsel and guidance, can build ongoing value in the firm, and can ultimately sell the firm for a price beyond their wildest expectations.
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Does Your Resume Suck? Typoes, Homophones and Inexcusable Errors Two Avoid
The Hiring Hub…By Marie Raperto
As a recruiter, I’m looking at resumes all day. The simple mistakes people make are simply amazing to me. Spellcheck won’t help you find all the errors … trust me! Some errors, I will excuse and call the candidate so they can fix them. But typos and grammatical errors get the resume put in the trash. Here are some errors that are inexcusable:
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There is No Silver Bullet: It’s Time to Focus on the Simple Truths of PR Measurement
By Mark Weiner, CEO PRIME Research for the PR ROI Channel
If you are hoping for a silver-bullet solution to solving the challenge of proving the value of PR, you may be disappointed. On the other hand, you may also share a sigh of relief knowing that even “experts” debate best practices for measuring and evaluating PR performance. Today, tomorrow, next week and next month at conferences around the world, there will be no shortage of opinion and no easy solutions.
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Olympics Will Be a Spectacular PR Win for London: News Hole Will Be Dominated by Games
Washington Post
The news hole will be all about the London Olympics this month, giving PR pitches without a Games-related hook or angle a rough run of it through July. When London snatched the Olympics out of the hands of Paris a few years back, the British were pretty confident they would score well. But even organizing chief Sebastian Coe couldn’t have imagined the spectacle that will play out over 17 days in London. The Queen will be on hand, of course. So will Paul McCartney, leading some 80,000 people in a sing along to open the games this month. The former Beatle will top an opening act that, in contrast to the sterile proceedings in Beijing, features sheep, horses and chickens, among other things. For thousands of others, though, London is calling. The city is ready for them …
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Hollywood PR Needs Spellcheck: Gawker Continues to Skewer Press Releases (Rightly So)
Gawker
Chances are, you`ve seen Gawker`s “PR Dummies” blog by now. Hopefully, you haven`t been featured in a post. The most recent post spotlighing a lame PR effort goes after “the the high-powered world of Hollywood PR” that apparently doesn`t know how to use spellcheck. The blogger (Hamilton) cites a media alert that misspells “Malibu” and even Mary J. Blige`s last name. Here`s an excerpt from the alert: “Media Alert: Pre BET Awards Malibi Mansion party & birthday celebration for Tony Rock Awards 2012 … The Exclusive Event Takes Place at a Private Malibu Mansion on Saturday June 30th, 2012 … The official celebration will play host to network talent, executives, VIPs, celebrities, and advertisers in town for the BET Awards set for Sunday, July 1st, 2012 hosted by Samuel L. Jackson … Expected Guests, Samuel l Jackson, Jay Z, Kanye, Robin Thicke, Alicia Keys, Mary J bilge …”
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Social Media Is the Message for Olympics
New York Times
If some marketers, fans and athletes have anything to say, these Games will be the first Social Media Olympics – the “Socialympics,” as some are calling them. Even the Olympic movement, which sometimes steps into the future with great caution, has warily accepted the idea. “Just as every new election is now called a social media election, every Olympics is now a social media Olympics,” said Stanislas Magniant, a social media expert at MSLGroup, a public relations agency, in Paris. “But this is going to be vastly bigger in scale and magnitude.” …
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BBC Ramps Up Olympic Marketing Push
Marketing Week
The BBC is unveiling a marketing campaign to promote the its coverage of the London 2012 Games, which start later this month. The “Stadium UK” campaign launched Sunday with animated spot that features athletes training and competing in typically British backdrops such as a BMX rider on a cliff top and sprinters racing through a city street.
The spot uses the strapline, “Wherever you are. Never miss a moment with the BBC,” and will span the corporation`s television, radio and digital Olympic content. It will also be used as the title sequence for the broadcaster`s television coverage …
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Cybercrime Disclosures Rare Despite New SEC Rule
The Atlanta Journal Constitution
Hackers broke into computers at hotel giant Wyndham Worldwide Corp. three times in two years and stole credit card information belonging to hundreds of thousands of customers. Wyndham didn`t report the break-in in corporate filings even though the Securities and Exchange Commission wants companies to inform investors of cybercrimes. Amid whispers of sensational online break-ins resulting in millions of dollars in losses, it remains remarkably difficult to identify corporate victims of cybercrimes. Companies are afraid that going public would damage their reputations, sink stock prices or spark lawsuits.
The chairman of the Senate Commerce, Science and Transportation Committee, Sen. Jay Rockefeller, D-W.Va., is adding a provision to cybersecurity legislation that would strengthen the reporting requirement. The SEC`s cybersecurity guidance issued in October is not mandatory …
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Facebook`s First Public Earnings Scheduled for July 26th
Seeking Alpha
Facebook will give investors and the world their first official look at its post-IPO earning for Q2 2012 at 2pm PST on July 26th, according to a brief note posted to its investor relations page just now. There`s been no indication of whether CEO Mark Zuckerberg will participate in an earnings call or if more business focused execs COO Sheryl Sandberg and CFO David Ebersman will be the ones fielding questions.
The company pulled in $1.058 billion in Q1 2012 revenue with a net income of $205 million. Critics will want to see both of those increase and will likely focus on its mobile revenue. Facebook only began showing ads on mobile at the end of February, but monetizing the medium is believed to be the linchpin of Facebook`s future success.
The company`s share price closed at $31.095 Friday …
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Crisis Communications: Has Barclays Gone over Its PR Overdraft with Poorly Handled Crisis Communications?
The Drum
There are many pubic relations consequences of Barclays` $454m fine from the FSA. For starters, Barclays will have known that the fine was coming in advance, so why was the bank so slow to react? The crisis PR 101 rule of putting up your most senior person (amid such a crisis) seems to have slipped Barclays by. (Under pressure, boss Bob Diamond has only belatedly surfaced to comment, and refuse to resign on Friday morning.) And as of Friday, three more banks are being dragged into this scandal by the FSA; RBS, Lloyds and HSBC. Barclays could do well to have a look at how HSBC will deal with this situation, as HSBC`s PR team has received praise recently for its handling of crisis communications issues, when HSBC took to Twitter, got statements out from their most senior people and hand-held journos through what they were doing ..
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TSA Seeks Software to Monitor Employees
Politico
The Transportation Security Administration might be allowed to grope airline passengers in the name of homeland security – but using software to spy on its employees` computer activity is going too far, said a pair of House Democrats.
In a letter obtained by POLITICO, Reps. Bennie Thompson of Mississippi and Sheila Jackson Lee of Texas call for the TSA to scrap plans to buy software that keeps tabs on a wide range of agency employee electronic communications. Thompson and Lee are worried the software would give the agency a powerful tool to track and root out whistleblowers. As part of a solicitation released last week, TSA told IT vendors it`s in the market for an “enterprise-insider-threat software package” equipped to monitor things such as keystrokes, emails and attachments, chat, Web surfing, network and file transfer activity …
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Twitter`s Mobile Advertising Producing Majority of Revenues
Search Engine Journal
Twitter recently announced it is generating the majority of its total revenues from the rapidly growing mobile sector. Adam Bain, Twitter`s president of global revenue, recently told The Wall Street Journal: “We know that mobile is how people access Twitter. It`s where people are overall, and we know it`s where the business is.” Twitter, which is expected to go public in the next several years, has a private market valuation of approximately $8.4 billion. It does not publicize official revenue numbers; however, eMarketer believes that Twitter produced approximately $139.5 million of total revenue in 2011, and it is estimating that number will almost double to $259.9 million in 2012 …
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Obama Spanish Language Ad Blitz Aims to Wrap Up Latino Vote
Politico
President Barack Obama wants to dominate the Latino vote, and his campaign has orchestrated a Spanish-language ad blitz to make it happen.
Obama`s campaign has spent more than $2 million on Spanish-language television and radio ads since mid-April, according to several sources who track media buys. That`s on top of the $4 million the pro-Obama super PAC Priorities USA Action and the Service Employees International Union have committed to spending through the summer on Spanish TV and radio ads hitting Romney in Colorado, Nevada and Florida.
In contrast, Mitt Romney has spent about $110,000 on Spanish-language ads during the general election, sources say.
It`s not just about winning a minority group; it`s about a well-located minority group. With large populations in some of the biggest battlegrounds – Hispanics make up more than one-fifth of the population in Colorado, Florida and Nevada – Obama and his support believe the Latino vote can literally be the difference that delivers a second term for the president …
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