Monday, Dec 16, 2013: Beyoncé & Barack-A PR Contrast; 2014 Social Media Hot List; Coca-Cola’s C-suite Shakeup; Google’s New Robots; Holiday Networking-New Year, New Job

 Monday, December 16, 2013




Beyoncé & Barack: A PR Contrast
By Peter Himler, Founding Principal, Flatiron Communications, LLC
Last week, we watched as the White House press corps angrily revolted against the office of the President of the United States, accusing Mr. Obama and his PR consiglieres of media manipulation and propaganda. Apparently, pre-selected handout press photos no longer pass editorial muster. “The members of the White House press corps exploded at White House Press Secretary …

The 2014 Social Media Hot List
By Kristin Muhlner, CEO, newBrandAnalytics
It’s been quite a year for social media. Data got bigger. Budgets got smaller. Twitter went IPO. Snapchat went IP-no. And more organizations than ever turned to social media to learn from, engage, inform and influence their customers. So what’s next? Below are the top three social media trends set to shake up businesses in 2014. Any business that still thinks it can ignore online …

Holiday Networking: 10 Tips To A New Job In The New Year
The Hiring Hub…By Marie Raperto
Networking is the best way to find a job. It can help you build a base of like-minded individuals to help feed you information about jobs, pass your resume on, and make introductions.The holidays offer a great opportunity to do this at all the parties and get-togethers. In fact, at this time of year, it can be hard to pick the right affairs to attend. You never know who you will meet.The person sitting …

PR is a Lame Duck
By Joshua Fred Tanaka
Wayne Gretzky was quoted as saying, “I skate to where the puck is going to be, not to where it has been.” From the time I got my start in the corporate communications department at Nissan Motor Company in the early 90’s – no we didn’t have email yet – PR has had to traverse a world that is truly borderless, instantaneous, and in play 24/7.Getting a message across has never been …




Strategic PR Can Lead to Strong SEO
By Victoria Harres, VP, Audience Development & Social Media, PR Newswire: For the Agile Engagement Channel
SEO has finally matured. It is no longer about tricks, games and hats of black and white. SEO is now about broader business strategies that take careful planning and time to execute. It’s about your PR approach and your content marketing. It is about excellent user experience and creating content people will want to share.

Content We Love: A Feel-Great Story Gets a Boost
For the Agile Engagement Channel
Have you seen the WestJet “Real Time Giving” video yet? If you have, I know you want to watch it again. If you haven’t, you really must. As of this writing, the video has been viewed more than 19 million times since its release last week, and I think it’s safe to say that this is just a start. As totally lovable as the video is, however, it’s not the subject of my adoration last week.That honor is reserved …

Mobile: Once a Nice to Have; Now a Need to Have
For the Mobile IR Channel
With each new year comes new ideas and technologies. As communicators, we need to sift through and determine whether or not the newest tools, tactics or strategies will help us in our work and to break through the clutter to reach our targeted audiences. Given what we have seen right before our eyes during 2013, no one can question the importance of the mobile as a tool for communications.




Legal and Investment Experts Explain Reverse Mergers and Alternative Public Offerings
Free Webinar: Tuesday, December 17th
Being public is the endgame for many emerging companies, but it’s not an easy path. To assist companies, PR Newswire and Vintage Filings brought together industry experts to discuss different paths to becoming a public company, including a reverse merger. A reverse merger is the acquisition of a public …

Mr. Magazine™ Year-End Wrap-Up: A Review of the 2013 Consumer Magazine Launches
Free Webinar: Wednesday, December 18th
Join Mr. Magazine™ as he reviews the 2013 launches, highlights the trends, and sheds some light on the year to come in the magazine business. New magazine launches have been plentiful this year… in fact in the first 11 months alone there were 777 titles that appeared on the nation’s stands for the first time.

Optimizing the Technical Components of the Webinar Lifecycle
Free Webcast: Thursday, December 19th
The best content marketers don’t just create great webinar content- they also know how to market is seamlessly. Nis breaks down the webinar marketing process and highlights some of the secrets the “pros” use.

The State of Multimedia Use in PR
On-Demand Webinar
Multimedia content is quickly becoming the way organizations are telling their story today. Today’s digital environment has turned our audiences into connected communities, and made visual communications more important than ever before. PR News and PR Newswire surveyed 452 communications professionals about their use of multimedia in press releases and social platforms and their plans …




Export-Import Bank Financing Exceeds $27 Billion in FY’13
PR Newswire
In Fiscal Year 2013 (FY’13) results released today, the Export-Import Bank of the United States (Ex-Im Bank) unveiled its annual numbers highlighting its approval of more than $27 billion in authorizations, which supported approximately 205,000 American jobs in communities across the country.


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Facebook Brand Pages are Suddenly Getting a Lot Less Traffic
Business Insider
Earlier this month, Facebook changed the algorithm that determines which “stories” show up on the News Feed. A week or so after Facebook made its changes, one social media marketing agency, Ignite, analyzed 689 posts from 21 brand pages. Ignite found that in just one week, the number of people who saw posts from those brands declined by 44% on average, “with some pages seeing declines as high as 88%.”

A Sprint-T-Mobile Merger Makes Perfect Sense, Except for all the Obvious Problems
Venture Beat
The potential acquisition would combine the current #3 and #4 wireless carriers (by revenue) in the U.S. The combined entity would still be #3, after Verizon and AT&T Wireless, but it would theoretically be in a stronger position to compete with its bigger rivals.

Future US Exports of e-Waste May End Up in India, UN Warns
The Economic Times
The UN’s first ever e-waste world map released on Saturday shows that almost 48.9 million metric tons of used electrical and electronic products was produced last year – an average of 7 kg for each of the world’s 7 billion people.

Opinion: Consumer Drug Advertising Should Be Banned
New York Times
There is no evidence that consumer ads improve treatment quality or result in earlier provision of needed care, according to Kurt C. Stange, of Case Western Reserve University.




Charter Communications Plans to Enter Bidding for Time Warner Cable
Crain’s New York Business
Time Warner stock rose to $131.37 Friday afternoon. The shares have gained 35% this year on speculation that a takeover bid is coming.

Get Set for Brave New World of Media-Tech-Mobile

Mega-deals in the cable industry are possible and desirable because cable companies are no longer just competing with each other, but also with satellite, telecom, and streaming video companies

The Fed’s Hilton Getaway: Hospitality Sweet
Blackstone Group reaps rewards from debt restructuring with Hilton IPO. One of the biggest bondholders in the restructuring was the New York Fed.

Coca-Cola Shake-Up Should Help It Preserve The Fizz
It may take more cost-cutting to keep investors sweet. But the management changes put Coke a step ahead as rival Pepsi nurses strategic plans and contends with an activist shareholder.

Financial Advisors are Embracing LinkedIn at an Astonishing Rate
According to a recent study by FTI Consulting and LinkedIn, roughly two-thirds of financial advisors are using LinkedIn for business.




Marketing Has Turned ADHD into a $9 Billion Industry
New York Times
Few dispute that classic A.D.H.D., historically estimated to affect 5 percent of children, is a legitimate disability that impedes success at school, work and personal life. But even some of the field’s longtime advocates say the zeal to find and treat every A.D.H.D. child has led to too many people with scant symptoms receiving the diagnosis and medication. The disorder is now the second most frequent long-term diagnosis made in children, narrowly trailing asthma, according to a New York Times analysis of C.D.C. data.

Ever Wonder if Anyone on Twitter Reads Post about your Dog’s Birthday?
STL Today
Nestle Purina Pet Care, like many companies grappling with how best to use online social networking sites to boost their brands, is taking a highly personal approach with its latest effort, called The Feed.

What Amazon’s Prime Air, Olive Garden’s Burger Teach Us About Innovation
It will be a while before a drone lands on your lawn, but announcing the initiative on Cyber Monday at the height of the holiday shopping frenzy was a stroke of genius. Contrast this with last week’s news from Olive Garden that they are introducing a burger. This doesn’t make the same bang as Amazon’s announcement, but for this restaurant chain (which traditionally only offers Italian-American grub), it’s a big move. The only problem–it completely goes against Olive Garden’s core story.




The Secrets of This Year’s Brilliant PR Stunts
Celebrities seem to shoot for the moon when trying to get the public’s attention. But when businesses employ similarly outsized tactics to spread the word about their companies, building buzz alone isn’t enough.




Vanity Fair Is Latest to Roll Out Native Advertising
Vanity Fair has joined the ranks of sites like Buzzfeed, the New York Times and, yes, Mashable with the inclusion of paid content that is presented in a similar style as regular articles.

Big Data Shouldn’t Make The Advertising Industry Forget Its Creative Roots
Business Insider
In the world of art and science collaboration, the benefits of the science of advertising (big data and behavioral economics) can only truly be tapped if explored creatively.




Meet Google’s New Robots: BigDog, Cheetah, WildCat
The Times of India
Google has confirmed that it has completed the acquisition of Boston Dynamics, an engineering company that has designed mobile research robots for the Pentagon. It is the eighth robotics company that Google has acquired in the last half-year.




Demand Horizon: A Revolutionary Approach to Creating Great Products
Brian Solis

Soft Tissue
Seth Godin

Uh Oh Spaghettios, Anchorman2 PR, Cat Academy – Beyond Social Media Show 28
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Online Marketing News: Groupon Catapults, Best Ads of 2013, Google+ Ads, Digital Geek Gifts
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Future Buzz Top 10 Most Popular Stories Of 2013
The Future Buzz

Published: December 15, 2013 By: commpro