Friday, September 6, 2013 (Highlights: 11 Insights Into ‘Wondtacular’ Headlines; Yahoo’s New Logo a Bust; JCP Drops Martha; Groupon’s Marketing Magic in India; Your Tagline–Help or Hindrance? )

 Friday, September 06, 2013




Are You Using These 11 Insights Into ‘Wondtacular’ Headlines That Most Online Marketers Don’t Know?
By Paul Maccabee, President, Maccabee Public Relations
Who could have predicted that the 320-year-old art of writing newspaper headlines — a journalistic craft that gave us such classics as the Tulsa World’s “Federal Agents Raid Gun Shop, Find Weapons” and the New York Post’s “Headless Body in Topless Bar” — would become so vital to your …

What I Wish I Knew 20 Years Ago
By Perrin McCormick, Senior Account Director, HB Agency
This month, Catherine Ahearn joins the HB PR department as an account coordinator. While this isn’t Catherine’s first job — she comes to us with experience working as a freelance editor — her new role prompted me to consider things that I wish I had known earlier in my career. It has taken me four employers and two decades to refine this list. Pick a mentor, or three. In my nine years …

Closed-Loop Authentication Alerts for IR Websites: Protecting Your Company
By Tom Runzo, Co-Founder, President & CEO, Equisolve
An IR professional’s biggest nightmares including seeing their company’s stock crash and having its trading halt. Also on the nightmare list: enduring an unforgiving media attack provoked by a security breach-one that could have been prevented. To avoid this latter type of catastrophe, it is essential that …






An Unlikely Public Relations Campaign
For the Critical Now Channel
A new Knights Templar has formed: The Knights Templar Cartel and they’re speaking out in their own public relations campaign, one of the first for a cartel.

Curating Company Content & Keeping it Current
For the Agile Engagement Channel
Over the last couple months, I’ve been talking a bit about the long life spans of press releases, as well as tactics to drive the discovery of the content our brands publish. A fantastic example of using a press release to surface content, keeping it fresh and relevant to audiences, crossed the wire recently. Titled “FM Global Urges Property Owners to Avoid Complacency Following U.S. Presidential …

Gooseberry Patch Preps for the Holidays Now
By Joy Ugi, Digital Marketing Coordinator, WhatCounts: For the Effective Email Marketing Channel
For weeks now, we’ve been talking holiday email strategy. Why are we stressing this subject so much? Because there are a lot of fall and winter holidays that you can use to engage with your subscribers. Using personalization and the right data — as well as a little creativity — you can send customers seasonal …

Digital PR Agency Lessons from “The Butler”
By Cokey Falkow: For the Digital PR Channel
Lee Daniels’ “The Butler” has taken box office honors for two weeks in a row. It’s a thought-provoking film and one of the aspects it brought home to me is how much a business needs the same thing: a really good butler. Just as a good butler stands aside, but is always observing and anticipating ones needs, so a good digital PR agency should be able to unobtrusively tap into conversations …




Welcome to Act 4…Don’t Let Digital Scare You — The Power of Print Integrated
LIVE – A Mr. Magazine™ Event
Change was, is and will continue to be the only constant in the magazine and magazine media world. However, change has evolved from the slow-moving, steam-powered train, to a nuclear-impelled, speed-possessed bullet.The Magazine Innovation center at the University of Mississippi, which I founded …

Social Media Visionary Brian Solis to Deliver Keynote Address at PRSA 2013 International Conference
PRSA 2013 International Conference
Altimeter Group Principal Analyst Brian Solis, an author and recognized authority on the impact of social media on business and culture, will deliver the principal keynote address at the Public Relations Society of America (PRSA)’s 2013 International Conference, which will take place Oct. 26 — 29, 2013, at the …

LIVE EVENT – Kick Off The Season With Live Video
NIRI San Francisco Event
The first meeting of the 2013-14 season will be held on Thursday, September 12th at 5:30 pm PT, and will focus on Social Media and IR. We’re going to demonstrate– in real-time–a live production of a video earnings call. Video Earnings Calls: a trend or just more work? Find out with your “backstage pass” at a live video earnings production NIRI members will experience first-hand …

(ON-DEMAND RECORDING) What Goes on in the Boardroom Doesn’t Always Stay in the Boardroom…
In the Office With Keith Gottfried of Alston & Bird
Shareholder activists are once again making major headlines… Nearly every day it appears that a company is targeted by activists agitating for change… JC Penney, Home Depot, Hess, Procter & Gamble, and Microsoft are just a few of the companies that activists have pursued… Will the trend accelerate?




Most Web Users Want To Remain Anonymous
Media Post
Almost nine in 10 Web users attempt to remain anonymous online by clearing their cookies and browser cookies, encrypting email or using proxy servers, according to a new report by the Pew Research Center. The report, which examined people’s attitudes toward online anonymity and privacy, also says that people are more concerned about the amount of data available about…

U.S. Teen Use of E-Cigarettes Doubled, CDC Reports
Twice as many U.S. middle and high school students used electronic cigarettes, which mimic traditional cigarettes and deliver nicotine as a vapor, in 2012 than a year earlier, and these teens could be on the way to a lifelong addiction, according to a government report released on Thursday. The Centers for Disease Control and Prevention said 10 percent of high school students surveyed reported using e-cigarettes…

Robin Thicke’s ‘Blurred Lines’ vs. Marvin Gaye: The War Over Summer’s Song
Hollywood Reporter
When Robin Thicke marched into court Aug. 15 seeking a ruling that his summer hit “Blurred Lines” is not a copy of Marvin Gaye’s 1977 classic “Got to Give It Up,” he renewed a controversy that has simmered since the dawn of pop music. Here was a white musician (albeit with African-American co-writers Pharrell Williams and Clifford “T.I.” Harris Jr.) allegedly stealing a black artist’s song craft without credit or compensation.

Yahoo’s New Logo Fails To Impress – But People Are Talking About It!
After a 30-day tryout of dozens of new corporate logos that it’s now clear were never going to be chosen, Yahoo has rolled out its final choice – to a chorus of boos. The logo, which was custom-designed by CEO Marissa Mayer and a team of designers one weekend in summer, is intended to … well, let’s hear it straight from Mayer: We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud…

Chef Dominique Ansel Introduces the Magic Soufflé
Chef and Cronut creator Dominique Ansel revealed a new pastry today that is likely to take the food world by storm and spawn legions of imitators: The Magic Soufflé, a Grand Marnier chocolate soufflé encased inside orange blossom brioche. All week Ansel has been teasing a new a “new Fall item,” playing 21 Questions with people on Twitter. And today people figured it out. He tweeted today: “Wow! Three people guessed the right answer simultaneously…” It also helped that a photo of the pastry was leaked this morning.




JPMorgan Chase Drops Out of Student Lending
American Banker
JPMorgan Chase (JPM) is getting out of the student loan business. The $2 trillion-asset company will stop accepting new student loan applications on Oct. 12, the company said Thursday. Stiff competition from federal lending programs led the bank to conclude that private student loans held limited future potential. “Students and their families are increasingly relying on government-backed loans rather than private student loans…

J.C. Penney Decides Martha Stewart Deal Isn’t Worth a Lawsuit
Wall Street Cheat Sheet
Rather than wait for Justice Jeffrey Oing to rule on whether J.C. Penney’s (NYSE:JCP) 10-year, $200 million deal with Martha Stewart Living Omnimedia (NYSE:MSO) violated Macy’s (NYSE:M) pre-existing, exclusive licensing deal with Martha Stewart, CEO Mike Ullman “made the decision for the judge,” a source briefed on the situation told the New York Post. “They definitely are not going to carry [Martha Stewart home goods] any longer and [they are] not waiting for the court ruling.”

REUTERS SUMMIT-United CFO: Airline to Return Cash; Concerned About Syria Impact
United Airlines plans to return cash to shareholders after paying down debt next year, and the airline is on track to hit its target of 10 percent return on capital, the chief financial officer said on Thursday. United Continental Holdings Inc plans to pay off $800 million in debt next year, which will strengthen the balance sheet enough to allow it to return cash to shareholders, CFO John Rainey said at the Reuters Aerospace and Defense Summit.

Smoking Warning Works Just on Front of Cigarette Pack
Agence-France Press
Big anti-smoking messages on the front of cigarette packets may help deter youngsters tempted by tobacco but have little effect when they are on the back of the pack, research has found. Touching on a subject that has stirred controversy in countries where pro- and anti-tobacco lobbies are fighting over smoking controls, investigators looked at data from a large survey among British teenagers. More than a thousand 11- to 16-year-olds took part in the survey, which unfolded in two waves, in 2008 and a followup in 2011.

Why China Dominates Solar Panels
China Daily
China dominates the world in solar-panel manufacturing because it has established economy of scale and well-developed supply chains, according to a study by the Massachusetts Institute of Technology and the US Department of Energy. The study found that those factors were more significant in China’s domination of the manufacturing of photovoltaic (PV) than low labor costs in China. “The competitive advantage of China is not inherent; it is built and therefore can be equalized,” the study said.




Groupon’s Brilliant Marketing Campaign in India: $20,000 Worth of Onions
Groupon’s India business, which had some lousy PR a few months ago after it accidentally published 300,000 passwords, is somewhat redeeming itself in the eyes of Indians right now with a special deal: 1 kg (2.2 lb) of onions for Rs 9 (14 US cents). That is a fraction of the market rate, which is hovering between Rs 60 and Rs 70 a kilo. More than 5,000 people signed up for the first day’s deal-which comes with free delivery across 78 cities-before it expired.

How to Look For a Chief Innovation Officer
Information Management
You may have noticed the rise of a new C-level executive called the chief innovation officer. This is a relatively recent phenomenon, especially in the insurance industry, where both Chubb and AIG have chosen to invest in creating this position at a global level. So, where did the role come from and when did it start? Checking with Google Trends, it would appear that the role first started being talked about online around 2008.

Is Your Tagline a Help or a Hindrance?
By definition, a tagline encapsulates the who, what, when, where, why, and how of a brand’s essence. According to Toronto Marketing Blog it’s, “a short phrase that communicates the highest priority message about your brand identity, in an evocative manner. It presents a valuable opportunity to communicate point of difference, promises, solutions or benefits, on everything from letterhead to website.” In fact, the tagline of a tagline might be, “What you do best and what I can expect.” Some of the very best taglines in marketing history have actually entered the pop culture…

An Attempt at Failing – To Innovate
The fear of failure is the biggest factor holding organizations back from realizing their true innovation potential. A key factor required to unleash innovation is a high performance culture that is willing to continually experiment and learn from its failures. There has to be a commitment to share failures to exponentially grow the learning landscape of ideas. Simply put, the more an organization can learn from failure, the more innovation will be unleashed. Traditionally failure has been the prolific bane of IT organizations.





PR Professionals Can Use Facebook to Improve Public Image During Crisis: Study
A recent study has revealed that public relation professionals can effectively reach out the users on Facebook to improve the overall image of the organisation in crisis. Public relations professionals have started using Facebook more and more to communicate with public. Researchers at the University of Missouri (MU) School of Journalism have found that posting public relations information on Facebook during a time of crisis can improve the overall image of the organization that was experiencing the crisis.

Why Firms Fall Short on Touting their Sustainability Work
A trend that continues to surprise me is the public’s continuing low level of recognition about companies’ efforts to improve their social and environmental performance and give back to communities. In one survey, the proportion of respondents across 14 countries who have heard some or a lot about these efforts barely has changed in the past seven years, and more than 1 in 4 still say they have heard nothing at all.





Washington Post Magazine Struggles with Advertising Relationship
Washingtin Post
The Washington Post Magazine’s Aug. 11 Education Issue came out a bit on the thin side. It contained a helpful cover story on how to emerge from college with a job. One of the lessons: Lots of students who pursue a degree in the sciences – which generally fetches a higher-paying job than the humanities – end up flaming out. To round out the special issue, the magazine’s editors had planned a couple of other education stories. One, by reporter Jenna Johnson, was on college drinking; another was an interview by reporter Nick Anderson with the outgoing College of William and Mary rector about whether Virginia’s public universities would get with the times on benefits for gay and lesbian couples.

Slowing Chinese Economy Still Driving Double-Digit Ad Growth
Media Post
Amid worries and varying opinions about the state of the Chinese economy, the world’s second-largest behind the U.S., GroupM has issued a new ad spend forecast for the country. The WPP unit predicts that spending in the country will growth 10.7% to an estimated $70 billion versus a year ago. China is key to global ad spending growth, per GroupM, whose forecasters believe that the country will contribute 40% of new spending globally in measured media this year.

BuzzFeed’s Jonah Peretti Says The Site Is Profitable, With 85M Uniques And 300+ Employees
BuzzFeed founder and CEO Jonah Peretti published a memo to employees today that laid out some details about the site’s growth, as well as its plans for the coming year. For one thing, Peretti said that BuzzFeed posted “record profit in August” and that the company has “gone from zero revenue four years ago to a profitable company with over 300 employees.” As far as I can tell, that’s the first time Peretti has acknowledged that BuzzFeed is profitable…

Y&R: I Have An Agency…
Y&R is committed to having 20 agencies by 2015 on the African continent. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa, now also chairman of Y&R Africa. To find out what that means, I caught up with him before he raced off to Lagos, Nigeria, on his mission. Y&R has always had agencies in Africa. In fact, we have 10. We’ve operated in Kenya and Botswana for more than 40 years and it was our Colgate client who took us into Africa.

New Ad Campaign Targets Childhood Hunger
The New York Times
THE Advertising Council and Feeding America, a domestic hunger relief organization, introduced a public service campaign on Thursday to tackle childhood hunger. According to data released on Wednesday by the Agriculture Department, almost 16 million children, or more than one in five, face hunger in the United States. This condition can affect their future physical and mental health, academic achievement and economic productivity.





Google Debuts Chrome Web Apps
Information Week
Five years into the development of Google Chrome, Chrome Web Apps have broken free of the browser and landed on the desktop. Chrome users visiting the Chrome Web Store can now install Chrome Web Apps that behave as if they were traditional, locally installed applications. These apps, written using Web technologies like HTML5, JavaScript and CSS, command their own windows, outside of Chrome. They have the ability to function offline, to work with connected devices and to update themselves automatically.

Lenovo Doubles Down on Convertible PC Bet; Yoga-tizes Lineup
ZD Net
Lenovo is making a big bet on convertible PCs and betting that consumers and businesses want one device that can do a bit of everything. Bottom line: Lenovo is taking its approach with its Yoga PC and infusing that DNA throughout its lineup. You could say Lenovo is Yoga-tizing its product portfolio. Speaking on a conference call, Nick Reynolds, executive director of Lenovo Business Group, said that the company’s goal is to reinvent the traditional clamshell laptop and make multimode devices the norm.

China’s Xiaomi Unveils New Smart TV, Mi-3 Phone
PC Magazine
While tech companies descend on Berlin to announce their latest and greatest wares at IFA, Xiaomi is making waves of its own in China. The smartphone maker, which recently poached Android executive Hugo Barra from Google, on Thursday held a press conference in Beijing to unveil a new flagship Android handset dubbed the MiPhone 3. In a more surprising move, Xiaomi also introduced a new 47-inch…





The Next Chapter Begins
Richard Edelman – 6 A.M.


Introducing High School Students to the World of Business, One M&A at a Time

Will AllThingsD Secede From News Corp?
The Flack

Ethical Challenges for New PR Professionals

Will the SEC’s New JOBS Act Rules Hinder Investors and Hurt Startups?

Asking Kerry Questions–But Which Ones?

FAIR: Fairness & Accuracy In Reporting

Published: September 5, 2013 By: commpro