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Book Publicity 101: PR Lessons For a Successful Launch
Public Relations… By David E. Johnson is the CEO of Strategic Vision, LLC
The book world is seeing an explosion in books coming out each year. Self-publishing has changed the book world forever. No longer do a few publishing houses control who gets published and who doesn’t. More and more people are achieving their dream of being an author. Yet the challenge for authors to stand out is even greater. There is a greater demand for book publicity than ever before. Yet for many authors book publicity can be daunting and frightening. They don’t fully understand it. Here are some essentials that authors need to know about book publicity for it to work for them.
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The Cult of Apple: Should We Be Surprised that the iPhone5 is Destined for Success?
Marketing…By Gene Marbach
For the past several weeks, my daughter Sarah has been anxiously awaiting the day when she could pre-order the Apple iPhone5. I’m sure she wasn’t the only one to constantly check the company’s website for details on its launch. With a background in technology, she is an avowed Apple fan and owns many of the tech giant’s gadgets. What causes such customer loyalty? Is it the hype that surrounds the company? The company’s cool marketing approach? Perhaps, however, you have to deliver on those promises… and Apple delivers which has led to the creation of the “Cult of Apple” with its legion of fans and followers around the world.
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PRIME Research Kicks-off Q4 / 2012 In The Green Room With… Hangouts
Public Relations and Corporate Communications
CommPRO.biz has kicked off its Q4/2012 season of “In The Green Room With Hangouts” with PRIME Research CEO, Mark Weiner. The topic is one that concerns everyone in the PR and corporate communications industry as we approach 2013 planning and make the case for our public relations spend. Proving the value of public relations continues to be among PR’s greatest challenges. At the same time, PR professionals must confront the challenge of delivering positive business outcomes while doing more for less and with less. In this session, participants learn the basics of research but, more importantly, how to go “beyond the numbers” to refocus attention from “why measure”…
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Sentiment Extraction from Libya Response
By Critical Mention for the Critical Now Channel
Social media and online mediums spiked and at times surpassed the amount of television coverage surrounding the attacks in Libya, the political response and how the official statements from both parties fared with viewers, readers and commentators. Broadcast, social media and online channels focused on several key elements to the attacks: historical elements, geographic elements, the events and political responses. Unfortunately, the details of the event were overshadowed by reactions to the sympathetic White House response, the untimely political opportunity taken by Mitt Romney, Romney’s infamous smirk, and backlash from both Democrats and Republicans.
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Democrats and Republicans: A Terrifying Choice on Energy [and Sustainability]?
by Francesca Rheannon, CSRwire for The Corporate Social Responsibility Channel
The conventions are over and the election season has revved up in earnest. Both presidential candidates have referred to the election as a “choice.” When it comes to energy policy, there are some areas of overlap in the two parties’ positions, but the fundamental differences couldn’t be starker. And the implications for the clean energy sector and the sustainability community are make or break.
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Organic and Paid Search:The Connection
By ZOG Digital for the Digital Visibility Channel
Often we have clients ask, “Why should I invest in PPC when I already rank #1 in organic search results?” Or, “Why do I need SEO when I already have a finely tuned and successful PPC program?” The answer is simple: investing simultaneously in PPC and SEO can result in an incremental lift in overall performance. As first noted in industry research by firms such as Nielsen ReelResearch and the “iCrossing Search Synergy” report, there has been conclusive evidence as early as the mid-2000s..
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An Introduction to Public Relations Research, Measurement and Evaluation: Proving Value and Improving Performance
In The Green Room With… Hosted by Mark Weiner, CEO, PRIME Research
Welcome to PRIME Time … A series of free, online discussions about the ongoing challenge about proving the value of public relations. In this session, participants will learn the basics of research but, more importantly, how to go “beyond the numbers” to refocus attention from “why measure” to “how to apply research, measurement and evaluation” for the purposes of enabling better business decision-making; generating a positive return-on-PR-investment; and improving performance over time, versus competitors and in light of best-practice.
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Scientology Plans PR Campaign to Combat “The Master”
PRNewser
Director Paul Thomas Anderson has always insisted that his highly anticipated new film “The Master”, which stars Philip Seymour Hoffman as a low-rent sci-fi author and war veteran who decides to go whole hog and invent his own bizarre religion, has nothing to do with the Church of Scientology. Yet most people seem to think that’s exactly what it’s about for some reason! We all know that the church doesn’t take too kindly to criticism, and we guess the film counts as a critique, because the church’s representatives have now apparently intensified their anti-”Master” PR campaign in anticipation of the movie’s Friday opening.
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Fashion Week: French Magazine Editor Slaps PR Woman, Who Then Sues for $1 Million
Gawker
For some of us, Fashion Week is one of the more confusing/ignorable times of the year. For others, it is THE MOST IMPORTANT TIME OF YEAR, by a long shot. For obvious reasons, Jennifer Eymere, an editor of the French fashion magazine Jalouse, falls into the latter category. In fact, it’s so important to Eymere that she’s willing to commit battery just to prove a point. At a Zac Posen show earlier this week, there was a shortage of seats due to a pesky fire marshall. This left Marie-Jose Susskind-Jalou, Eymere’s mother and apparent boss, without a seat. Eymere et al, being the typically reasonable fashion people they are, reacted calmly by yelling at the PR person …
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Salesforce.com Climbs Higher on Cloud Connections
Investors Business Daily
Acquisitions have helped Salesforce.com maintain its dominance in the customer relationship management software market. But there’s plenty of competition. More than 70,000 will be at its Dreamforce cloud computing event later this month. Colin Powell, Jeff Immelt and the Red Hot Chili Peppers will be on hand. Salesforce.com (CRM) has come a long way since its start in a Bay Area apartment during the height of the tech bubble. In 2000, it rolled out its first customer relationship management or CRM service. A dozen years later, the legend grows. Today, the company uses the cloud to deploy applications that let businesses stay connected with their customers and employees. Its model is cashing in on a global trend
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Social Media ROI: What Matters to Marketers in Europe?
Business2Community
Determining the elusive ROI of social media marketing is one of the burning issues in the business dialogue of the Web 2.0 reality, especially when social media brims with intangible benefits that cannot be directly linked to revenue. So it should perhaps come as no surprise that European marketers struggle to identify the Key Performance Indicators that have the biggest impact on the bottom line. Based on a pan-European survey about prevalent social media marketing practices it conducted in the spring of 2012, Neolane concludes that, while social ROI is a decisive target for the overwhelming majority of marketers (69%), measuring it remains a common challenge. 57% of European marketers gauge intangibles such as brand awareness, buzz and web traffic, yet only 34% evaluate social marketing performance on the basis of revenue indicators such as acquisition, qualification and sales rates.
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Intel Faces Tough Year as Analysts Forecast Fall in PC Sales
The Guardian UK
Intel, which makes chips for 80% of the world’s PCs, faces a near-existential threat. With so much focus on the smartphone market, which is still seeing year-on-year growth of about 50%, the PC business is facing one of its toughest years ever, with analysts forecasting an overall decline in Windows PC sales this year. But Intel insists that the future remains with the device that has made it rich – and showed off hybrid tablets and ultrabook laptops using voice and gesture recognition, as well as a low-power chip scheduled for autumn of 2013, as it tries to persuade investors that the PC business will recover.
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Is the Federal Reserve Above Politics?
CommPRO.biz
Thursday’s Federal Reserve move to bolster the economy triggered a wide-range of conversation on the global business stage. Marketplace.org hosted a discussion about the Fed’s action. A full transcript of the podcast is available at www.marketplace.org. Opening remarks: Kai Ryssdal: The ink was barely dry on the statement from the Federal Reserve today before it became the latest political prop of this presidential election season. Republican senator Bob Corker of Tennessee said Mr. Ben Bernanke is “beginning to do serious damage to the Fed as an institution.” I’ll pause here to note that 11 of the 12 members of the Fed voted for the new policy. But as Marketplace’s Nancy Marshall-Genzer reports, the Fed and presidential politics aren’t exactly strangers. Nancy Marshall-Genzer: The Federal Reserve is a creature of Congress, created on Capitol Hill almost a hundred years ago. Stuart Hoffman is a former Fed economist, now at PNC Financial. He says Fed chairman started staking out their independence after World War II. But it’s always been a struggle. Stuart Hoffman: They’re like a grown up adult. Your parents still try to influence you and give you good advice. But especially as you mature, you should do what you feel best.
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Three Business Lessons From Facebook’s Mark Zuckerberg
Entrepreneur.com
Sometimes the road to the top is full of bumps and potholes. No one knows this better than Facebook co-founder Mark Zuckerberg. In his first public appearance since the company’s IPO this summer, Zuckerberg was interviewed this week by Michael Arrington at TechCrunch’s Disrupt conference in San Francisco. Among a number of topics, the outspoken tech leader touched on the company’s acquisition of Instagram, why it’s not developing a Facebook phone and how he still codes but “everything I do breaks.” Zuckerberg also spoke at length about some of Facebook’s successes and failures over the years. Here’s a look at three of his points that entrepreneurs should keep in mind when starting up their own ventures: 1. Be where your customers are …
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Best Websites in 96 Industries Announced by Web Marketing Association
Investors Business Daily
The Web Marketing Association is pleased to announce the winners of its 16th annual WebAward Competition for Web site development. More than 2,000 entries from 42 countries were adjudicated in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. A complete list of the winning sites can be found at the WebAward Web site at www.webaward.org. “Each year, website development continues to evolve, constantly making the Internet a very competitive place to do business,” said William Rice, President of the Web Marketing Association. “As companies and other organizations engage audiences online, websites have evolved into a critical business tool. Each year the WebAwards receives amazing entries from around the world that show impressive creativity and functionality. Winning a WebAward is a great way to demonstrate the effectiveness of your Web development efforts. We congratulate all of our winners for developing websites that deliver for their audiences. ”
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In USA Today Redesign, Hope for a New Canvas for Web Advertisers
Ad Age Digital Next
Thirty years after it introduced a new type of colorful, graphical storytelling to the newspaper world, USA Today will unveil a redesigned print publication on Friday that pushes further in that direction, and a complete overhaul of its website that it hopes will produce a more fluid, app-like experience that some would say resembles the Flipboard mobile app. The changes to its website, which will launch in beta on Saturday, feel the most drastic. USA Today sites registered 38.7 million visitors in August, up 48% from 26.1 million a year ago. And USA Today Sports Media Group, a subset of that overall number, grew 133% from 11.6 million to 27 million over that same period thanks in large part to the January acquisition of the Big Lead Sports network of blogs. The new design features photos prominently; a layout that may make visitors attempt to swipe at their desktop screens; and …
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ESPN, Aided by Arbitron and comScore, to Follow the Audience Wherever It Goes
New York Times
With more people using Twitter while they watch television, surfing the Web while they listen to the radio, or toggling between the content on their tablets and smartphones, advertisers and media companies are struggling to keep track of the eyeballs they covet. On Monday, a new joint venture between Arbitron, the radio ratings giant, comScore, the digital media research company, and ESPN will be announced that will try to measure the media consumption patterns of consumers across five platforms: radio, television, mobile phones, tablets and desktop computers. ESPN will be the first media company to use the service and collaborate with the two companies. “The industry has been struggling with cross media,” said Manish Bhatia, the executive vice president for new product innovation at Arbitron “Any conference you go to there is a discussion around cross-media management.” Media companies and advertisers are trying to answer questions such as …
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