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International Marketing…Managing Communications across a Pan-Latin Hemisphere
By Mike Valdes-Fauli, President of JeffreyGroup
There is significant interest and excitement about the Latin hemisphere these days. Countries like Brazil and Mexico have grown quickly in recent years, and the U.S. Hispanic market represented over 50% of total population growth in the United States over the past 10 years. However, the staggering figures often overshadow some interesting facts that too often go overlooked. All Eyes Are On Latin America Although you’ve probably heard that Latin America is home to more than 500 million people, the population that most companies want to reach is very concentrated. Of those 500 million, …
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Time for an Effective Job Search–3 Ways to Customize Your Job Feed
The Hiring Hub…By Marie Raperto, President, CIM Search
Searching the internet for a new position can take hours and not be fruitful. Positions are listed everywhere – job boards, company websites, social networks, recruiter sites, etc. To make your job search effective, setting up your own job feed is extremely productive. Setting up a group of bookmarked sites and email alerts to view quickly each day will be a great help. To do this: Set your terms. Answering hundreds of ads that don’t fit your background will not get you anywhere. You must find the exact terms that best match the job you want. It takes time and focus…
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Agency Two-Minute Survey–Enter Drawing for $100 AMEX Gift Card
Agency Management
Welcome. Like never before, agencies and in-house departments need to expand their capabilities to make effective use of today’s communications and marketing approaches. Many have added experts in social, digital and creative services. These additions are creating new personality dynamics and reporting relationships. How is this new structure working? We’d like to know. Please join us by taking this short survey on what is working, and what is still a work in progress. We’ll report back on what you told us.
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Secrets of World Class CEO Communicators: The Ten Key Techniques–Free Webinar
In The Green Room With Virgil Scudder, President, Virgil Scudder & Associates
This webinar will provide the necessary tools and techniques you need to communicate your message to your target audiences from shareholder meetings to media interviews to handling crises. You will learn: Keys to successful shareholder communication …
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Is Your Organization Prepared to Respond to Crisis in the Digital Age?–Video & Presentation
In the Green Room With Priya Ramesh, Managing Director, Social Media, CRT/tanaka
Welcome to this online conversation about how to “Identify a Social Media Crisis Response Strategy for 2013″ Hosted by Priya Ramesh, Managing Director, Social Media, CRT/tanaka @newpr VIDEO & PRESENTATION AVAILABLE HERE. Register to Download the PRESENTATION, “Is Your Organization Prepared to Respond to Crisis in the Digital Age?– Google+ Hangout On Air
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Call For EARNIES 2012 Entries: Celebrating Earned Media
By PR Newswire for the Agile Engagement Channel
The Earnies awards recognize individuals and organizations for outstanding efforts in the area of earned media executed across social media. For our second year of the Earnies, we’ve added more categories to give you even more opportunities to show off your successful campaigns, including awards for best visual campaigns using Pinterest or Instagram, best global communications campaign and best infographic. Here’s a full list of the Earnies award categories.
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“Twethics”: A Brief Analysis of Twitter Ethics in Public Relations
By Angela Dwyer, PRIME Research, for the PR ROI Channel
Public relations practitioners, celebrities and employees use twitter to promote causes, issues, products and ideas. While codes of ethics address the use of traditional forms of media, few resources specifically provide guidance for public relations ethics with social media platforms such as Twitter. In my opinion, public relations tweeters can be classified into four groups that face ethical challenges: the paid tweeter, the company tweeter, the out-of-context tweeter and the ghost-tweeter.
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Hurricane Sandy 2012: ‘Perfect Storm’ Headed for Northeast?–Twitter Reacts
International Digital Times
Media throughout the world are tracking a storm being dubbed “Frankenstorm.” According to the “International Digital Times,” Hurricane Sandy’s path so far has taken the increasingly powerful storm through the Carribean on a trajectory up America’s East Coast that could wind up smashing into the Northeast. Some forecasters are predicting the Hurricane Sandy could intensify into a “Perfect Storm” as it lands in the Northeast around in time for Halloween 2012. Storm expert Eric Holthaus with the WSJ outlined earlier Thursday a scenario in which Hurricane Sandy could devastate the US Northeast. Regardless of whether Hurricane Sandy actually hits the Northeast this Halloween 2012, a slight panic has already taken hold. Here’s a sampling of tweets containing the words “perfect storm” collected from Twitter users across the country. “I never thought I would see another Super Outbreak after 1974,” tweeted @JimCantore. “It happened. I never thought I’d see another Perfect Storm. It’s happening.” “The weather channel is saying that hurricane Sandy could become a perfect storm,” tweeted @Jewelxo. “Lol.”
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Twitter Rules TV PR
PRNewser
Breaking if not quite surprising news: Major TV networks have all but abandoned the old-school PR model, replacing it with the instant gratification of social media. According to a report, posted earlier this week in “Variety,”we learn that big TV-related announcements now almost always hit Twitter before “the media” gets wind of them and writes the appropriate follow-up stories. But this development is something of a sea change. For example, “Variety” calls Simon Cowell’s tweets “a calculated decision to…break the news first to the loyal fans who matter most”. We see this as an effective PR strategy: If we know anything about the all-important “die-hard fan” demographic, they’d rather get breaking news from actors and producers than faceless industry flacks (apologies to all faceless industry flacks, who perform a crucial and invaluable service). Still, there’s always the risk that stars tweet news that isn’t supposed to be public or make defamatory statements about their employers.
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How Much Campaign Does $2 Billion Buy? Americans Are Finding Out
Fox Business
This year’s presidential campaign fundraising was expected to surpass that staggering sum Thursday, in the final sprint to Election Day on Nov. 6. And anyone in one of the handful of states expected to determine the outcome is sure to see first hand how that money will be put to use. Endless TV ads. Direct mail pitches calibrated to the neighborhood and even block level. And get-out-the-vote efforts that aim to leave no door unknocked. At $2 billion, according to accounting statements submitted to the government, this election is on track to be the costliest in history, fueled by a campaign finance system vastly altered by the proliferation of “super” political committees that are bankrolling a barrage of TV ads in battleground states. President Obama and Mitt Romney had brought in more than $1.5 billion through the end of September, according to previous fundraising reports submitted before the final pre-election accounting statements were due Thursday night.
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Retail to Increase Email, Mobile, Social Marketing Budgets
Media Post
Some 43% of retailers said they will raise online marketing budgets, investing in either mobile, social or email marketing channels during the holiday season, according to a new study analyzing expectation of holiday advertising and sales. About 68% expect sales to increase this holiday, compared with last year, and nearly a quarter believe they will see it rise by more than 50%, according to the Retail Systems Research study sponsored by Bronto Software. When asked what percentage of their 2012 holiday online marketing budget will go toward email, mobile and social, 22% of retailers report their social marketing will increase slightly from 2011, with 18% reporting a slight uptick.
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Mobile Will Loom Large in Holiday Shopping According to PriceGrabber Survey
Marketing Land
A new survey from online shopping portal PriceGrabber argues that mobile devices will play a major role in holiday shopping this year. So for all those marketers and retailers still without a mobile strategy: you were warned. The PriceGrabber data come from a US online survey conducted during two weeks in September. The survey had 2,469 responses. The survey found that 31 percent of consumers “already have shopping-related apps on their smartphone,” with 82 percent of those people planning to use them to save money over the holidays. Roughly a third of survey respondents said “they plan to download new shopping apps in preparation for the upcoming 2012 holiday season.” What Kind of Apps? You guessed it: coupon apps.
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Your CMO May Be Your New CIO (And What That Means For Enterprise Mobility)
ZD Net
A revolution has quietly been happening in how enterprise tech is purchased. Being someone who both makes his living writing about what’s happening in enterprises, AND being a member of the marketing department of a software vendor in one of the most cutting-edge locations on the planet, you’d think I would’ve put 2 and 2 together. But I was shocked as anyone to read Gartner’s recent prediction that Chief Marketing Officers (CMOs) will be spending more on IT than Chief Information Officers (CIOs) within five years. There are lots of reasons why this appears to be happening: Marketing has grown up. In the popular imagination, marketing is all about creating ads, issuing press releases and throwing fabulous parties. In fact, marketing has evolved from an art into a numbers-heavy science that leverages formidable tools for demand generation, lead nurturing, campaign analysis, social media automation, mobile marketing, etc.
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New York Times Results Hit Stock; Chairman Backs Incoming CEO
Reuters
The New York Times Co (NYT.N) posted worse-than-expected results on Thursday as advertisers cut spending on both print and digital outlets, sending its shares down 22 percent. The weak quarterly earnings came as a scandal is unfolding at Britain’s public broadcaster the BBC, whose former head Mark Thompson is due to take the helm at the New York Times Co as president and CEO on November 12. New York Times Co Chairman Arthur Sulzberger Jr. told analysts on a conference call on Thursday that he supported Thompson. The British Broadcasting Corp has been damaged by the accusations of sexual abuse of young girls and women by a late TV host, Jimmy Savile. The scandal also involves a BBC news program on Savile that was shelved.
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Crowdfunding Advertising an SEC Concern
sfgate.com
How much online advertising is too much? That’s one of the questions before the Securities and Exchange Commission as it finalizes regulations to let companies raise money from investors through crowdfunding. The advertising regulations are one of a slew of issues the SEC must address in order to implement the federal Jumpstart Our Business Startups (Jobs) Act, which includes a provision that will allow startups to raise money by selling shares to investors through websites known as funding portals. The Jobs Act, signed by President Obama in April, attempts to adapt the popular idea of Internet crowdfunding to the sophisticated business of selling securities. The SEC’s rules are eagerly awaited by some high-tech and financial startups in the Bay Area, which would be able to sell shares without restrictions enacted over the years to protect naive investors from throwing their money away.
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Apple Posts Rare Earnings Miss; Outlook Disappoints
CNBC.com
Fresh off its much-anticipated iPad mini reveal, Apple reported quarterly earnings that missed Wall Street’s forecasts on Thursday and an outlook that fell shy of estimates. Apple shares ended the regular trading day down 1.2 percent and were halted after-hours. After shares resumed trading, they fell more than 2 percent. Net income in the fiscal fourth quarter rose to $8.2 billion, or $8.67 per share, from $6.6 billion, or $7.05 per share, a year ago. Revenue increased 27 percent to $35.97 billion from $28.27 billion a year ago. Analysts had expected the company to report earnings excluding items of $8.75 a share on $35.8 billion in revenue, according to a consensus estimate from Thomson Reuters. The results came as Apple heads into the crucial holiday season, when competition in the smartphone and tablet market will reach fever-pitch, with Apple pitting a new phone and iPads against Amazon.com
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Poll: Majority Wants Corporate Money Out of Politics
The Hill’s Congress Blog
Nearly 90 percent of people in the United States say there is too much corporate money in politics, according to a new poll from a collection of watchdog and public interest groups. The poll, released Thursday by the Corporate Reform Coalition and conducted by the Democratic-leaning Bannon Communications Research group, asked 804 people their opinions on the role that corporate money plays in political campaigns. Eighty-one percent of those polled felt that corporations should only spend money on political campaigns if they disclose their spending immediately. And 80 percent of respondents said companies should only spend money on political campaigns if they get approval from shareholders. Lisa Gilbert, the director of Public Citizen’s Congress Watch division, pointed to the poll’s results to argue that the Securities and Exchange Commission (SEC) should require publicly traded companies to reveal their campaign donations.
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Waddling the Waddle: Corporate Social Responsibility in the Baby Market
Huffington Post
Last month’s fatal fire at a clothing factory in Pakistan that supplied Western brands and riots at a Foxconn plant in China are sobering reminders of how our consumption affects people around the world. For those of us who’ve been part of the corporate social responsibility (CSR) movement over the last two decades, working in and with companies to make those effects more positive, it is not just our actions at work but our choices at home that matter. As a CSR professional, I’ve tried my best to walk the walk. I buy brands I know firsthand are trying to get a grip on their supply chains and human rights impacts. I bank with organizations that are not Too Big To Fail. I shop at my local greenmarket, recycle books and clothes, and car share on the rare occasions I don’t take public transport. But as I was literally gearing up for the birth of my twins in September, surfing the web around my expanding belly to buy the necessary supplies, I was at a loss. The baby market exemplifies challenges that I’ve seen in other industries — challenges that are magnified in a landscape of small and private companies and a vulnerable, transient customer base.
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How Super-Group Advertising Kept Romney in the Race
Ad Age Digital Next
American Crossroads, Restore Our Future, Crossroads GPS and Americans for Prosperity: Four Republican organizations that have so dominated their party’s presidential advertising that their collective efforts surpass those of their own nominee. Not only will they have spent far more on TV than Governor Mitt Romney’s campaign when all’s said and done — no surprise since groups pay higher ad rates than candidates do — but it’s safe to bet they will have aired significantly more spots than the Romney campaign, a relinquishing of message control never before seen from any presidential nominee. The success of this gambit ultimately will be judged against the outcome, not only of the election in terms of whether Romney wins or loses, but of a Romney administration’s ability to marshal support from various factions of the GOP. Still, a few things already can be said about the crater these four groups have blown into America’s political terrain.
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How Google Still Makes Billions From Tiny Text Ads
Wired
Wall Street wasn’t particularly happy last week when Google failed to meet its expectations, despite recording $10.8 billion in revenue. The tech giant, which makes nearly all of its revenue from online ads, reported that the average cost for its ads was down more than 16 percent for both search and display ads, and the percentage of users clicking through on search ads wasn’t going up. For that, Google’s stock tumbled from over $750 a share to under $680 as of Wednesday. But the quarter’s results were actually good news for advertisers and Google itself, according to Larry Kim, the founder and CTO of Wordstream, which helps companies use their search budgets wisely. Kim notes that despite the negative growth in prices companies pay per click, Google’s ad revenue climbed 16 percent year-over-year, and 5 percent from the previous quarter. That’s because the number of ads it showed went up – 21.6 percent in the case of AdWords and 29.1 percent for its display ads. After the Google announcement last week, Kim ran what he describes as the biggest study of the AdWords funnel ever, looking at ad budgets and performance of some 2,600 companies, which he used to extrapolate trends for all of Google. The analysis was used to create an infographic analyzing the top 10 industries advertising through Google.
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Apple’s Online Radio Service to Challenge Pandora in 2013
Bloomberg
Apple Inc. (AAPL) and major music labels have intensified negotiations to start an advertising-supported streaming radio service by early next year, according to people with knowledge of the talks. Discussions are centered in part around how to share ad revenue and a deal could be reached by mid-November, with Apple starting a service within the first three months of 2013, said the people, who asked not to be named because talks are still in progress. Shares of Internet-radio leader Pandora Media Inc. (P) plunged the most since Sept. 7. With sales of music downloads slowing, Apple and record companies want to create new ways for customers to discover and buy digital music. To challenge Pandora, Apple is seeking licensing pacts with labels that allow more flexibility about what listeners hear. Pandora relies on a compulsory license that limits how often users can skip tracks and how many times an hour an artist can be played.
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