Friday, October 12, 2012
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Ruffled Feathers: What We Can Learn from Big Bird Gene Marbach At Large Had enough of Big Bird yet? I have… I have nothing against the beloved character who has delighted children for decades. In the spirit of full disclosure, I watched Sesame Street with my kid brother and two daughters; however, my granddaughter seems to have preference for another television creature – Barney, who, thus far, has remained on the sidelines of politics. What’s next? Cabinet positions for the Teletubbies with that “flaming baby head” appointed as Secretary of Defense (given his apparent special powers). |
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The VP Debate and the Media-No Landslide This Time! Public Relations…By Suzanne Spurgeon, Founder, Women Media Pros Joe Biden had a job to do, and he did it. He painted himself and President Obama as champions of the middle class and he wasn’t “too polite” to play the 47% card-and more than once during the 90 minute Vice Presidential Debate. Paul Ryan talked of a “clear choice” and held his own on key issues. What struck me most was the generational divide. The 69-year-old Vice President wearing his age and experience with pride. He used words like, “malarkey” and referred to Congressman Ryan as “my friend”, which is better than “my boy or sonny”, but with about the same meaning. |
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.BIZ CHANNELS |
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Are You Ready to Make the Business Case for Communications? By PRIME Research for the PR ROI Channel Executives insist on measureable communication performance evaluation. Communicators seek to comply. Unfortunately, many communicators don’t know enough about measurement to respond and most executives don’t know enough about communication to offer guidance. As a result, progress slows and questions remain unanswered. If you’re looking for a better way to demonstrate the value of your communication while gathering the feedback you need to do an even better job, consider attending the 2012 Global Strategic Communication… |
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“GameChanger”: Email Marketing Tips By WhatCounts for the Effective Email Marketing Channel This week, we look at welcome email series in depth, as well as share some lessons learned about perspectives in email marketing from the MarketingProfs conference. You’ll also notice that you’re receiving this on a Thursday again. We ran a test last week on a Wednesday and found that for us, Wednesday performed less well than Thursday. |
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Ask The Recruiter: Resume Writing Tips–Google+ Hangout On Air Event In The Green Room With Marie Raperto, CIM Search & Hiring Hub Blog JOIN US: Thursday, October 18th, 2 pm ET, for “RESUMES: Writing, Positioning & Executing” Send your questions NOW. Marie will answer them during the Hangout. Tweet your questions to #hiringhub?s. SESSION OVERVIEW: This is your opportunity to get assistance with your resume. What should go on it, how should it look, how should you position yourself, why isn’t your resume working. Confused, not sure of something, just ASK Register below. Please send your questions in advance. When you register or at least 24-hours before the RESUMES Hangout. |
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Public Relations News |
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Prince Harry’s Naked Photo Scandal Led to $23 Million Publicity Boost for Las Vegas Business Insider The Las Vegas Convention and Visitors Authority should be writing Prince Harry a thank you note. After the royal’s naked party antics in August were viewed the world over, the free publicity Sin City received from the photo scandal is worth an estimated $23 million. “A report commissioned by the Las Vegas Convention and Visitors Authority says news coverage of an online campaign and a large ad in USA Today reached an estimated 154 million people,” according to The Las Vegas Sun. “The report presented Tuesday values that publicity at $23 million.” |
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Google in Industry’s “Defining Fight” with Apple, Schmidt says Reuters Google Inc Executive Chairman Eric Schmidt expects more than a billion mobile devices around the world to be running its Android software within a year, intensifying a battle with Apple Inc that he called a “defining fight” of the industry. Schmidt said there were already four times as many Android mobile gadgets – smartphones and tablets made by the likes of Samsung Electronics – and that the scale of the battle between the two firms was unprecedented. “We’ve not seen … competitive fights on this scale,” he said during an interview with tech blog AllThingsDigital at New York’s 92nd Street Y on Wednesday. Google and Apple were once close partners, with Schmidt serving on Apple’s board during part of his tenure as Google CEO. |
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In the Spin Room, Campaigns Compete to Mold Public Perception of the Debate CommPRO.biz Post-VP debate ‘spin’ was instantaneous . According to Kentucky.com, minutes before the debate ended, Centre College students holding placards marched into the room, creating a forest of red and blue. The names were familiar in political circles, Van Hollen, McConnell, Strickland. The media descended, and in a moment, Spin Alley came to life. “I think he (Biden) brought it all together and marshalled the facts,” said Maryland Congressman Chris Van Hollen, who played U.S. Rep Paul Ryan in Vice President Joe Biden’s debate prep. “We didn’t hear any policy proposals about what would be different in the next few years,” Ed Gillespie, senior advisor to Romney, said about Biden’s performance. Judging by the media scrum around him, the biggest Spin Alley celebrity was David Axelrod, Obama’s senior advisor. He walked into the room a few second before the debate ended, and was quickly surrounded by cameras and microphones. |
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Marketing News |
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Marketers Planning Largest Investment in Search in Next 90 Days, More Than Social, Email, Mobile Business 2 Community Our recent joint survey of 616 Search Engine Watch readers showed that Marketer’s SEO budgets have increased over the last 12 months, with 66% of search marketing budgets increasing in the last 12 months, 26% by more than a ¼. While the budget questions in our survey gave us a view into how search marketers’ budgets have grown in the last 12 months, it did not provide an immediate forward facing look at budget investment and it also did not contextualize Marketer’s planned investment in search against other web technology initiatives such as social, email and mobile. A new study from the folks that put on the etail conferences (covered by Marketing Pilgrim) shows that when search budget investment is placed alongside alternative digital channels, Marketers indicate they are planning to make the strongest commitment to Search of all other channels. 48% say in the next 3 months they plan to invest in Search vs. 32% for email, 32% mobile and 34% social. |
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Study: Web Marketing More Than Twice Ad Spending Online Media Post A new report from Borrell Associates concludes the Internet has become more of an advertising utility than an ad medium, given the demand for services to maintain a presence across a wide range of digital platforms and devices. Underscoring that point, the media research firm estimates local businesses are spending two and half times more on Web marketing services than on online banners, pay-per-click keywords and video ads. That translates into $17,000 spent per small-and-medium-sized business annually on online marketing, compared to $6,800 for online advertising. The Borrell report, “What SMBs Spend on Digital Marketing Services,” shows these businesses are dedicating 72% of their total online budgets to marketing services, 15.6% to online promotions, and just 12.4% to online advertising. |
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Three Aareas for B2B Marketing Improvement in Q4 (and 2013) Customer Think There were plenty of reasons to cheer marketing executives in the recent Loopfuse “2012 Marketing Outlook Survey”. For example, 72 percent of respondents claimed to have an agreed-upon definition of a “qualified lead” between sales and marketing, and 57 percent are already using a marketing automation system. But three particular areas of the survey’s findings stood out to me as places most companies (and especially those who participated in this poll) should focus in the fourth quarter and heading into 2013. Reporting Frequency (or lack thereof) Only a third of marketing executives reported looking at marketing performance data weekly or better. That means that 67 percent of marketers look at their metrics monthly, or worse. |
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IR News |
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Financials End Higher as Investors Await Earnings MarketWatch The number of U.S. workers who filed new applications for unemployment benefits dropped sharply by 30,00 last week to 339,000, the lowest level in more than four years, the Labor Department reported Thursday in what may have been the result of a statistical fluke. See: Jobless claims fall to four-year low. Investors are looking forward to Friday’s J.P. Morgan Chase & Co. third-quarter earnings report for a glimpse under the hood of the important financial sector. See: J.P. Morgan earnings: 5 things to look for. The Financial Select Sector SPDR ETF XLF +0.56% , which tracks the S&P 500 Index’s SPX +0.02% financial shares, added 0.6%. Among the financials in the Dow Jones Industrial Average DJIA -0.14% , Bank of America Corp. BAC +1.41% rose 1.4%, J.P. Morgan Chase & Co. JPM +0.79% added 0.8% and American Express Co. AXP +0.86% climbed 0.9%. Traveler’s Cos. TRV -0.35% ended 0.4% lower. |
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JPMorgan, Wells Fargo Lead Off Bank Earnings Friday in Defense Mode Forbes It’s no coincidence that the nation’s two most stable banks lead off bank earnings on the same day, but Friday JPMorgan Chase and Wells Fargo will come to the plate a little bruised up. It’s not that their numbers will scare investors. Analysts expect both banks to post healthy numbers that beat last year’s quarter and that fall in line with the previous quarter. JPM is expected to report revenues of $25 billion and earnings per share of $1.21 while Wells Fargo analysts are expecting earnings per share $.87 in earnings on $21 billion in revenue. Their numbers typically set the tone for the rest of the bank earnings season but this time around both banks, which are known for their relatively clean records, will find themselves in an unusual position: Defending themselves against big recent lawsuits. |
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SEC Seeks to Extend Principal Trading Rule – Yet Again Investment News The Securities and Exchange Commission is seeking to extend for two years a rule that allows investment advisers who are dually registered as brokers to sell stocks and bonds from their firm’s product inventory, to the dismay of fiduciary advocates. Under the rule, advisers can engage in principal trading without providing disclosures and getting written consent on each trade. Instead, they can provide disclosures on a prospective or annual basis. The SEC is proposing to continue the rule to Dec. 31, 2014. The current rule is set to expire at the end of this year. The SEC will take public comment on the proposal for 30 days, after it is published in the Federal Register. |
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CorpComm News |
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Is Your Company Barking up the Right Fundraising Tree? Forbes Crowdfunding is a term generally reserved for raising money to support the next new startup, but it can also be used to define a new kind of workplace giving. This growing trend combines gamification and social media to boost employee engagement and increase community impact. Mix these elements together and you get corporate competitive crowdfunding. Corporate competitive crowdfunding is the hot new buzzword helping to define one aspect of corporate giving, a charitable category that has been on the rise. In fact, according to a 2011 report by the Committee Encouraging Corporate Philanthropy, 65% of corporations increased their corporate giving from 2009 to 2010, and 53% gave more in 2010 than they did before the economic downturn in 2007. With so many companies jumping on the corporate philanthropy bandwagon, it’s important to not be left behind. Crowdfunding is an excellent tool to lead the way. One type of crowdfunding is crowdsourcing, where ideas rather than dollars are collected. For example, the Toyota 100 Cars for Good program uses crowdsourcing to engage its consumers. |
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Engaging Employees with Recognition Sustainable Business Can employee recognition really make a difference? Those wonderful research folks at Gallup insist that employee recognition is a powerful driving force behind employee engagement. From their classic Q12 engagement tool they ask employees about receiving recognition or praise over the past seven days for the work they do. They found that a variation on recognition scores resulted in 10 to 20 percent differences in productivity and revenue, and even retention of loyal customers was impacted. Numbers seem to grab people’s attention far more than recognition being the right thing to do in treating people. It is an amazingly simple concept to give people the praise and recognition they deserve. All you have to do is: * Thank people for doing good work. * Express concern for people’s wellbeing. * Demonstrate respect in day-to-day activities. * Celebrate people’s successes * Acknowledge achievements of those around you. * Honor those who have contributed so much to a company. *Appreciate the little things that people do for you and others. This simple act of acknowledging and recognizing people is so taken for granted that nearly 20 percent of employees leave organizations because of insufficient recognition. What can we do to change this malaise and lack of ownership for recognizing the great people we work with each day? |
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Advertising News |
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IAB: Mobile Ad Revenue Nearly Doubles While Interactive Spend Overall Reaches Record $17B Marketing Land Mobile advertising grew 95% from the first half of 2011 to the same period in 2012, though the sector still only represented $1.2 billion in revenues, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers, which jointly release revenue figures for the industry every quarter. The industry as a whole grew to an all-time high of $17 billion in revenues in the first half, a 14% increase year-over-year. Another sector making big strides in the first half of 2012 is digital video, which is a component of display advertising. Digital video grew 18% year-over-year to a little over $1 billion in the first six months of 2012. Still, Search Marketing continued to dominate both in its contribution to the market (48%) and in its growth rate (19%) as compared to the 2011 period. Search brought in $8.1 billion in the first six months of 2012. |
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Univision to Launch Online On-Demand Network Monday Broadcasting & Cable Univision Communications on Monday plans to introduce its new bilingual online network UVideos, which will provide on demand programming and a social TV experience on a variety of devices. The site switches from Spanish to English, depending on the users preference. When English is chosen, headings and meta data appear in English and content appears with subtitles, enabling English speakers to consume novellas and other content from the Univision broadcast network as well as cable channels Galavision and Telefutura. UVideos is free to the consumer and ad supported, with top TV spender Procter & Gamble among the charter sponsors. “We do serve both English and Spanish ads, said Scott Levine, VP of video products for Univision. ” Right now what you’re seeing is mostly Spanish advertising but over time you’ll start seeing us put in more English advertising when you’re in English mode and more Spanish advertising in Spanish mode.” The site also supports TV Everywhere. Users who sign in and authenticate that they are a subscriber to a multi-channel distributor can get additional content. Dish Network is signed on at launch, with Cablevision Systems, AT&T, Verizon and Xbox on board, according to Univision. |
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What Big Bird Teaches Us About Political Advertising Ad Age Digital Next Even if very few people ever see President Barack Obama’s “Big Bird” ad during an actual commercial break on TV, it fulfilled its mission before a single dollar was spent to air it. Network and cable morning shows gave untold millions in publicity to the ad mocking Mitt Romney’s plan to cut funding for public broadcasting, and the free-media ride rolled on from there. As the tryouts for the U.S. governing team, national politics is a marketing vertical that doubles as news. It keeps entire Sunday-show franchises, cable networks and online media outlets alive. Victory in politics requires deft manipulation of this built-in megaphone, and one of the most transparent ploys is advertising. With the exception of the Super Bowl, only in politics can the release of a TV ad drive millions of dollars in free media. |
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Top Blogs |
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The Future of Social TV is a Multi Screen Experience [video] Brian Solis Public Relations |
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Has anyone asked Big Bird, Elmo or Oscar the Grouch what they think RepMan Public Relations |
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Is This The Most Interactive Print Ad Yet? ADVERBLOG Advertising |
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Is Mobile Currency Really Making Cash Obsolete? Ad Age Digital Next Advertising |
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Sharing Stories from Some of My Favorite Entrepreneurs Ducttape Marketing Marketing |
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Expecting more from your brand The Buzz Bin Public Relations |
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