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What Zuckerberg Won’t Tell You: 10 Lessons Learned in Creating a Social Network
Marketing…By Elaine Werffeli Founder of GemsOfInsight.com
In putting together a website where users come to discover, share and contribute Gems of Insight, I learned a number of lessons and wanted to pass on my Top 10 for PR, marketing, social media pros and businesses in general. These insights go beyond creating a social network and apply to all of your work, in general: 10. Think Big: When starting something new, think out of the box. Don’t listen to the voice inside your head that tells you why you can’t do things.
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Facebook IPO Debacle: Somewhere Mr. Murphy Is Smiling
IR Therefore I Am… By Gene Marbach
You know Mr. Murphy, don’t you? He’s the fellow closely associated with that infamous law typically stated as: “Anything that can go wrong, will go wrong.” If Mr. Murphy was alive today and keeping up with the contretemps surrounding the Facebook IPO (here’s a recap from The San Francisco Chronicle), I’m sure he’d be saying: “See, this proves the validity of my law.” Right now, there’s a brisk round of the “Blame Game,” as BusinessWeek put it, being played out that looks like this:
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Survivor! New York – How to Grow Your PR Business in a City That Never Stops Communicating: Cut the B.S.
Public Relations…By Nicole Glor, Senior Vice President, Regan Communications
Living in New York City is a reality show. Working here is Survivor meets The Hunger Games. To stay alive, you have to get real. Five years ago I launched the New York presence of our multi-office PR firm. Even during the recession, we keep growing, now with a cast of nine. To celebrate our anniversary in New York, I created a list of what you need to stay alive and secure coverage for your clients when the media market and client budgets keep shrinking:
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“Make Rain” This Summer: 10 Secrets to Help Your Agency Win More RFPs
Public Relations…By Nancy Bistritz
Summer sun is almost upon us, but agencies in PR, marketing, advertising and social media alike are focused making rain. Responding to a request for proposal (RFP) certainly one way to make that happen. But the RFP process can be rife with pitfalls, as illustrated in this recent CommPRO.biz article, “Death by RFP.” For the past six-plus years, I was employed at an interactive/digital agency, where I spent the majority of my time spearheading the agency’s response to RFPs.
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FREE REPORT: Top Companies Benchmark Study – Impact of CEO on Yahoo’s Media Reputation
By Prime Research for the PR ROI Channel
As Leaders Go, So Go Their Companies: Yahoo’s Reputation in the Media Suffers Through CEO’s Brief Tenure. The visibility surrounding the forced exodus of major corporate CEOs this month proves again that a company’s top executive acts as a powerful magnet for media focus. At the same time, recent events reinforce the harsh penalty for CEOs who are unaware of, or detached from, the realities of corporate leadership as a reputation watermark in public life.
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Tony Blair’s Former PR Chief Boards PR Agency Portland; Will Advise Google, Coca-Cola, GlaxoSmithKline
The Guardian UK
Alastair Campbell is joining the PR agency Portland in his first in-house communications job since leaving Downing Street in 2003. The former communications director to Tony Blair joins Portland as a strategic consultant and will work alongside its founder and his one-time No 10 deputy, Tim Allan.
Campbell announced the move on Wednesday in a blogpost on the Portland website.
Campbell said he will be involved in advising Portland’s big-name clients, which include Google, Coca-Cola and GlaxoSmithKline …
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VW’s Lamborghini Issues RFP for PR Support
Ad Age Digital Next
Volkswagen’s Automobili Lamborghini America brand is on the hunt for a PR agency, Ad Age has learned.
Raffaello Porro, director of communications and external relations at Lamborghini, said: “The RFP which was sent out is a periodical review, according to a standard company policy. This RFP was sent to the incumbent agency, too. There’s nothing more to say at this point.”
It’s understood that the luxury auto brand works with PR shop Centigrade. The agency, known for its experience in the automotive category, didn’t immediately respond to a request for comment.
Though the review is procurement-driven, the automaker is sure to look closely at its PR plan as its 50th anniversary approaches in 2013 …
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Social Media Marketing Surges, Legacy Channels Impacted
BtoB Magazine
BtoB’s new “Social Media Marketing: A Surge in Adoption” study found that this year, 32% of marketers are “very” or “fully” engaged in marketing through social channels, compared with 21% surveyed by BtoB in 2011. For 2013, the study projects that 53% will be intensely engaged in social media marketing, with 97% of all marketers involved with social media to some degree.
Marketers view LinkedIn (83%), Twitter (80%) and Facebook (79%) as their key channels, with YouTube (60%) and blogging (50%) trailing. However, blogging rose to the No. 2 spot behind LinkedIn when marketers cited their most important channels …
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Olympic Marketing: IOC-USOC Revenue Deal Done; U.S. Can Bid for Games
Fox Business
International and U.S. Olympic leaders finalized a new revenue-sharing agreement on Thursday that ends years of acrimony between the powerful bodies and clears the way for future American bids for the games.
After years of protracted negotiations, the two sides signed a long-term agreement that will reduce the USOC’s future percentage share of TV and marketing revenues – a breakthrough that helps bring the U.S. back into the international fold. The deal, which runs until 2040, resolves the long-running dispute over the U.S. share of Olympic television and sponsorship revenues that soured relations and undermined recent American bids for the games.
The USOC had said repeatedly it will not bid again until the revenue issue was resolved. With a deal in place, the U.S. will consider whether to bid for the 2022 Winter Games or 2024 Summer Olympics …
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SEC Unlikely to File Charges in Lehman Case-Memo
Reuters
The staff of the U.S. Securities and Exchange Commission has concluded its investigation into Lehman Brothers Holdings and will not likely recommend charges, according to the excerpt of a memo sent to Reuters.
The excerpt, which was not dated, was sent along with an anonymous letter to Congress alleging that SEC Chairman Mary Schapiro made inaccurate statements about the agency’s Lehman probe during a hearing last month.
Schapiro told a House Financial Services panel on April 25 that Lehman “remains under investigation” and “is still under review.”
The copy of the internal memo sent to Reuters states that, “The staff has concluded its investigation and determined that charges will likely not be recommended.”
It did not indicate when the staff would give its final recommendation to the commissioners …
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Facebook to Meet with NYSE after Nasdaq IPO Fallout
ABC
Facebook is in talks with the New York Stock Exchange to move its stock from NASDAQ.
This comes after a botched initial public offering and suspicion of illegal activity.
U.S. regulators want to know if Morgan Stanley tipped off big-time investors about a negative Facebook finance report. That’s information regular investors did not get.
Now the Senate Banking Committee plans to investigate.
“Did all prospective investors get all the same information at the same time? Or were there certain preferred investors given special information which gave them an advantage or an edge here?” asked William Galvin, Mass. Sec. of State.
Shareholders are also suing Facebook, claiming the Social Network hid slowing revenue projects …
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Best Buy Names Matthew Furman New Communications Chief
Reuters
Best Buy Co. today announced that Matthew Furman is joining the company as senior vice president, Communications and Public Affairs. Furman will report to company CEO (interim) Mike Mikan, effective June 22, 2012.
In this role, Furman, age 41, will oversee Best Buy’s employee communications, public relations, executive communications, government affairs, corporate responsibility and community relations. Before joining Best Buy, Furman was the vice president of Corporate Affairs for Mars Chocolate and a member of its management team. He is the former head of corporate communications for Google and was ChoicePoint’s vice president of brand and corporate communications. Furman previously held communications positions in the administrations of former New York City Mayor Rudy Giuliani and President Bill Clinton …
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Obama Unleashes Digital Ad Blitz in Bid to See Off Romney Challenge
The Guardian UK
Obama is vastly outspending his challenger for the White House Mitt Romney on internet advertising, pouring millions of dollars into attempting to sway online voters in a move that his campaign strategists hope will give him an edge in November. New data compiled by the internet marketing research firm comScore shows that in April the Obama for America campaign placed more than 30 times as many digital ads as Romney’s equivalent operation. Though Romney’s digital team has promised to up its game as the presidential election approaches, their presence in the online political battlefield remains negligible.
ComScore records that Obama paid for 865m online display ads across the web last month. By contrast, the Mitt Romney for President campaign mustered barely 26m ads …
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Fox Sues Dish Over Ad-Blocking Feature; Dish Fires Back
The Los Angeles Times
Fox Broadcasting Co. has sued Dish Network, becoming the first television network to fire a legal salvo over the satellite company’s controversial new ad-skipping device called AutoHop.
Dish, meanwhile, filed its own lawsuit, which asks a federal judge to declare that AutoHop violates no copyright laws. Dish sued not only Fox, but also CBS, Walt Disney-owned ABC, and Comcast Corp. controlled-NBC.
The television industry is grappling with new technologies that threaten to undercut the billions of dollars a year that the networks collect from advertisers to run 30- to 60-second television commercials. That advertising revenue underwrites the high cost of producing television shows. …
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