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New York Knicks Hurt by Stoudemire’s Gay Slur Tweet? Top 5 Risks Brands Face on Social Media – and How to Avoid Them
Social Media… By Steve Nicholls, Author, “Social Media in Business”
The NBA was in the news this week … and not just because the NBA draft went down last night. No, the NBA was in the news this week for a story it wishes it could wipe from the face of the Intenet. In case you missed it, New York Knicks forward Amar’e Stoudemire is on the hot seat for issuing a gay slur to a fan via Twitter (see ESPN). While the NBA did fine him $50,000, this incident is damaging to the New York Knicks brand/business since Stoudemire is an employee of the franchise.
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SEC Continues Crackdown on Expert Networks; Charges Founder of Equity Research Firm With Insider Trading
IR Therefore I Am… By Gene Marbach
The SEC charged Tai Nguyen, the owner of the California-based equity research firm Insight Research, with insider trading. The charges stem from the SEC’s ongoing investigation of insider trading involving so-called “expert networks” that provide specialized information to investment firms. The SEC alleges that from 2006 through 2009, Nguyen frequently traded in the securities of Abaxis, Inc. based on inside information he received from a close relative employed at Abaxis.
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Live from Cannes: Who Should “Own” Social Media Marketing?
Marketing…By Michael Terpin, Founder and CEO, SocialRadius; Founder, Marketwire
Berlin, Germany-I’m here in Berlin, addressing a group of infomercial and multichannel direct marketers at the 2012 Electronic Home Shopping Conference on whether social media is finally something they need to pay attention to in their marketing efforts. Last week, I was in Cannes as a delegate for the iconic Cannes Lions, where our viral campaign for Will.i.am’s “Yes We Can” video took home one of the big awards in 2009. The same question about social media emerged at Cannes-
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RFPs Call for Research and Evaluation – Six Factors for Winning RFPs
By PRIME Research for the PR ROI Channel
As the election year progresses into 2013, a new Congress will be seated and budget considerations will be debated and decided, hopefully. Millions of dollars for public relations services will be up for bid from many federal agencies seeking to communicate with and educate constituencies. Almost every major Request for Proposal (RFP) issued to PR agencies contains requirements for research and evaluation.
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YouTube Optimization Series: Part 2- Asset Development and Popularity Optimization
By ZOG Digital for the Digital Visibility Channel
With content analysis in hand, as discussed previously in our YouTube Optimization Series Part 1: Gap Analysis article, the next step in optimizing your YouTube channel consists of developing and optimizing the content for popularity.
So what exactly is popularity optimization?
Popularity optimization is a process to improve your content and surrounding assets, to deliver your brand more video views. The benefits this type of optimization deliver include more awareness, and higher ranking within social search results.
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Social Media Experts Not In-House? TMP Worldwide Reports Double-Digit Growth in Social Media Retainer Agreements
MarketWatch
TMP Worldwide Advertising & Communications, LLC, a talent acquisition company, reported more employers are seeking ongoing social media expertise as they realize the potential impact social media presents when building employment brand.
TMP found that, in the last six months, it has experienced an 85% increase in contracted retainer agreements, delivering social media strategy and services to clients compared to the same period a year ago. It also has seen a 300% growth in client requests for social media strategy and services programs in Q2 of 2012 as compared to Q1.
According to a survey by the Society of Human Resource Management, 56% of organizations claimed they included social media in their recruiting strategies …
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Media Also Commits PR Gaffes: CNN, Fox Issue Correction after Misreporting SCOTUS Ruling
PRNewser
Both Fox and CNN, in a rush to report this morning`s historic Supreme Court health care ruling, told everyone the exact wrong thing. That`s embarrassing.
Fox corrected itself on the air after seeing news on the SCOTUSblog that contradicted their initial statement that the health care law had been ruled unconstitutional. EVP of news for Fox News Michael Clemente has put out a statement about the gaffe that includes a poke at “one other cable network.” This statement is after the jump and gets the side eye.
CNN amended its reporting on air as well. They`ve also sent out an email to correct their previous “Breaking News” email alert and issued a statement …
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Under-Reported: Facebook Surprises Users With Email Change
The Wall Street Journal
Facebook appeared to surprise many users this week by automatically changing the email address in their online profiles to one provided by Facebook`s own email service, as the social network seeks further inroads in the online-messaging market.
Under the change, the profiles of Facebook users with an email contact apparent in their profiles were updated to an @facebook.com address. A Facebook spokesman said in a statement that the Menlo Park, Calif., company had informed users in April it would update email addresses “to make them consistent across our site.” However, that announcement made no specific mention that users` default address shown on their profile would be switched automatically and without their knowledge. It also didn`t attract a great deal of media attention. The spokesman didn`t respond to a request for further clarification …
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Moms Lead Consumers In Following Favorite Brands on Social Media
MarketWatch
Burst Media released the results of a survey covering the social media preferences, habits and actions of independent web audiences. Conducted in May, the study of 1,453 U.S. online adults aged 18 or older found that three-quarters (76.3%) of respondents visit social media sites such as Facebook, Twitter, LinkedIn and foursquare–though it`s clear that women are more active social media users than men. One-half (49.0%) of female respondents visit social media sites at least a few times per day, versus just one-third (34.0%) of men. The Burst study found that one-half (49.1%) of respondents proudly display brand loyalty online, happy to frequently or occasionally “like” or follow brand-name products on social media for their whole virtual world to see. Women lead the way in this consumer-conscious corner of social media as well, with 58.1% of moms following brands on social media …
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SEC`s Schapiro “Optimistic” on Money Fund Reform
Reuters
U.S. Securities and Exchange Commission Chairman Mary Schapiro said on Thursday she is “optimistic” that more of her fellow commissioners will warm to her plan to reform the $2.6 trillion money market fund industry.
Schapiro made her comments before a U.S. House Oversight panel just a few days after agency staff circulated an internal draft of the proposed money market fund rules for the commissioners to review.
“I am ever the optimistic,” she told Rep. Patrick McHenry, R-N.C., who asked how she would proceed as three of the SEC`s five commissioners have expressed reservations about adopting new money market fund rules.
“Now that they have a document to look at….we`ll see where we go from there,” she said …
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IROs on the Go: Sucampo Taps Taylor SVP in Lead IRO, PR, CCO Roles
MarketWatch
Sucampo Pharmaceuticals, Inc. SCMP -4.65% today announced that Silvia Taylor has joined the company as Senior Vice President of Investor Relations, Public Relations, and Corporate Communications, reporting to Cary J. Claiborne, Chief Financial Officer. She will lead Sucampo`s investor relations, public relations, media relations and internal communications efforts with responsibility to establish the corporate brand, and to enhance Sucampo`s presence among the investment audience and other stakeholder groups as well as in the different communities in which the company operates globally …
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CSR News: EIN News Launches Corporate Social Responsibility News Today
Sacramento Bee
EIN News, a leading media monitoring company, has added Corporate Social Responsibility News Today to its vast portfolio of websites that provide breaking news on industry, business, politics, sports, entertainment and many other topics. The website provides continuous news coverage of many corporate social responsibility issues, e.g.: – Ethical Consumerism, Corporate Accountability, Corporate Social Responsibility: News by Country. EIN News has developed one of the world’s leading real time news indexing services …
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Heineken Promotes Paul Smailes to Digital Manager for Heineken Global
PR Newswire
Heineken USA announced the promotion of Paul Smailes to the position of Digital Manager, Heineken Global. In his new role, Smailes will report to Cyril Charzat, Global Heineken Brand Director, and will be responsible for developing Heineken`s digital strategy and enhancing the brand`s global competitive market advantage.
Over the past three years, Smailes was Senior Brand Director responsible for the overall strategy and management of Dos Equis & Sol, launched the “The Most Interesting Man in the World” campaign nationally, took Dos Equis to be the first beer brand in the world to hit 1 million Facebook fans, and lead numerous agencies to win over 40 prestigious marketing awards during his tenure. By successfully overseeing various marketing, commercial and innovation projects, he led Dos Equis to 60% volume growth over the last three years and to be one of the fastest growing imports in the US …
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Ad Industry M&A Investors Spend $32 Bil, Digital Soars
Mediapost
There`s no shortage of money for companies innovating in the marketing and digital advertising space. Business to business and business to consumer, Online Media & Technology, Marketing & Interactive Services, and Mobile Media & Technology accounted for 79% of total merger and acquisition deals.
That`s 75% of deal value for the first half of 2012, according to a report by Jordan, Edmiston Group, an independent investment banking firm.
The M&A report released Thursday found investors spent $31.7 billion, up from $21.2 billion in the first half of 2011, primarily due to a few multibillion dollar transactions, with the balance of market activity centered around mid-size transactions.
About 95% of transactions in the first half of 2012 were valued at less than $100 million. Only five deals exceeded $1 billion …
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Ad Biz Tries to Convince Senate Dems Self-Regulation Works
ADWEEK
The ad industry Thursday rolled out the big guns and new data to defend its self-regulation program for online behavioral advertising to skeptical lawmakers on the Democratic-controlled Senate Commerce Committee. Chairman Jay Rockefeller (D-W.Va.) is pushing for a Do Not Track bill. He and the other committee Dems have expressed skepticism in several privacy hearings that the ad industry can police itself to protect online consumer privacy. They`ve embraced recommendations from the Administration that there needs to be baseline privacy legislation establishing a privacy code of conduct or bill or rights. Taking the witness stand for advertisers, Bob Liodice, president and CEO of the Association of National Advertisers said the ad choices program, covering 90% of the interactive advertising business, was working, giving consumers choice to opt-out of unwanted online ads. More than one trillion of the ad choices icon is being served each month. More than one million consumers have opted out of ads …
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