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Agency Management Series: Research Reveals Six Traits of Stellar Agency Leaders
By Maureen Broderick, CEO, Broderick & Company, Author, “The Art of Managing Professional Services: Insights from Leaders of the World’s Top Firms”
Of all the ingredients in the professional service mix, leadership is probably the most essential to success – and often the most elusive. In most industries the person in the corner office calls the shots. Operating within a traditional command-and-control environment is relatively straightforward: the divisions between leading, managing, and following are clearly defined and widely understood. In contrast, the matrix structure that most professional service firms have embraced is a far more dynamic business model; it’s flat, fluid, fragmented, and often unruly. “In a partnership,” observed one CEO, “everyone’s an owner, so you have to make sure that everyone’s interest is heard and dealt with.”
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Blowfish: A Private Life in Public Relations – Episode II
By Steve Lundin, Author, Founder, Big Frontier
Jack walked East on Madison Street, his office was situated in the best location that he could find after being marooned in Chicago: the Hancock Building. If cut through the right streets in the Loop, during a semi-blind drunk stupor, it almost felt like being back in NY. Until he heard that unmistakable Chicago accent: a guttural sputtering tinged with shrilly high pitched edges that bumbled carelessly over every consonant like a 300 pound plumber working his way, ass towards faces, to the middle seat at a ball game.
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Hunter PR: Five Things You Need to Know About Visual Storytelling In Social Media
By: The Social & Digital Media Practice at Hunter PR for Latergy’s Social Video Channel
Social media has forever changed the way people share information. But the origins of social media behavior can be traced to an exercise most learn at a young age: show and tell. While traditional media has always done both, the early days of social media included long-form blogging and a Facebook page that featured only one image – your profile photo. Today, Facebook’s Timelines highlights images more than status updates and microblogs lean on photo captions more than narrative posts.
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What Facebook and Buffet Share: The Importance of Content Visibility
By ZOG Digital for the Digital Visibility Channel
What do Facebook investors & Warren Buffet have in common? They both have been investing heavily in content. And ultimately, the eyeballs that follow it (It just so happens that Facebook investors view social as the future, Warren looks to newspapers). Why is content so important? Content is simply the hook by which companies can gain the eyeballs of consumers, and in turn, gain their dollars, and repeat purchase. It is the gateway to connection and revenue. Content is the means for the ongoing nurturing of a relationship.
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U.S. Bishops Plan PR Campaign to Soften Image
Chicago Tribune
U.S. Catholic bishops announced plans on Thursday for an ambitious public relations drive to soften and shape their image and reach out to the younger generation using social media. In a lively session at their national conference in Atlanta, several bishops expressed dismay that they are slow to get their talking points across and are perceived as too confrontational. The recent Vatican crackdown on the largest organization of U.S. nuns turned into a public relations “debacle” for the bishops, said Cardinal Sean O’Malley of Boston. “Our church, both in the States and at the Holy See, does not do a good job of communicating around controversial topics,” O’Malley said. “We need more help and more sophistication in our messaging.” …
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Wal-Mart’s PR Firm Accused of Sending PR Rep to Pose as Reporter to Spy on a Pro-Labor Group
Gawker
Wal-Mart is trying to open a new store in LA’s Chinatown area. Local labor groups, among others, are challenging the store’s permitting. It’s a fight with big stakes for Wal-Mart, as it goes right to the heart of the company’s strategy of expanding in large cities. Now a labor group says an employee of a PR firm working for Wal-Mart actually posed as a reporter in order to infiltrate one of their meetings. Warehouse Workers United, a group working to improve labor conditions for Wal-Mart’s LA warehouse workers, says that its press conference last week was infiltrated by an undercover Wal-Mart functionary (Stephanie Harnet) working for Mercury Public Affairs, which is being paid $60,000 to assist Wal-Mart on the Chinatown issue …
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Mobile Marketing Statistics Every Business and Client Must Know
Business2Community
Here is a list of 12 Mobile Marketing Statistics every business should be aware of: There are 7 billion people on Earth. 5.1 billion own a cell phone and 4.2 billion own a toothbrush. (Mobile Marketing Association Asia) 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer) 61% of local searches on a mobile phone result in a phone call. (Google) 52% of all mobile ads result in a phone call. (xAd) 64% of mobile phone time is spent on apps. (Nielsen 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site. (IAB) 98% of SMS messages sent are opened, and 83% of them are opened within 3 minutes. (Hubspot) SMS has 8 times the response rate of email. (Mobile Marketer) 50% of smartphone owners have scanned a QR code. 18% of those have made a purchase after scanning. (Google) 9% of smartphone users use their phones to help with shopping and 74% make a purchase as a result …
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DMA Survey Shows Snail Mail, Phone Beat Digital in Response Rates
Ad Age Digital Next
The latest report from the Direct Marketing Association on response rates finds that in many cases they are more effective than buzzed-about digital channels. Overall, however, the survey found that email and digital channels produce by far the better return on investment. The report is based on data from the association’s online survey of its 481 respondents, as well as transactional data on internet display ads run through Bizo and email data from Epsilon. The survey found that although direct-mail response rates have dipped, they remain well above those for digital channels. Direct-mail response rates have decreased from 4.37% in 2003 to an average response rate of 3.40% today. That said, they have remained fairly stable since 2010, when the DMA’s last survey showed average rates of 3.42%. Even though response rates haven’t risen, the report shows that direct mail is 10 to 30 times more effective than email, and other digital channels have similar low rates …
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Wolters Kluwer Promotes Meg Geldens to Vice President, Investor Relations
Reuters
Ms. Geldens joined the Wolters Kluwer Investor Relations team in January 2012. She has 17 years of experience as a European Media analyst, employed by Credit Suisse First Boston, Goldman Sachs, Merrill Lynch, Investec Securities, and MF Global. She has also worked as a management consultant with Booz Allen & Hamilton in Europe and, more recently, as CFO of an electronic publishing start-up. Ms. Geldens holds an MBA from Columbia Business School and a Bachelor’s degree in Government from Dartmouth College at Hanover, N.H., U.S. Her extensive background as a media analyst with several financial institutions has proven to be very valuable in further strengthening an open and ongoing dialogue with the investor community which Wolters Kluwer is strongly committed to. She succeeds Mr. Jon Teppo who will be relocating to the U.S. to assume a new global role within Wolters Kluwer …
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SEC Seeks to Reinstate Claims Against Goldman Sachs’s Tourre
Bloomberg
The SEC asked a court to reinstate fraud claims it dismissed against Fabrice Tourre, the Goldman Sachs Group Inc. (GS) trader accused of misleading investors in a collateralized debt obligation. U.S. District Judge Barbara Jones in Manhattan last June threw out some of the SEC’s claims after Tourre argued that he couldn’t be held liable under U.S. securities law for foreign transactions that occurred outside the country. Jones cited a 2010 U.S. Supreme Court ruling that U.S. securities laws don’t protect foreign investors who buy stocks on overseas exchanges. In today’s filing, the SEC cited a recent appeals court ruling and argued that the definition of a “domestic securities transaction” that Jones applied in her ruling “is broader than the test this court employed.” Under the more recent ruling, the SEC requested that aiding and abetting fraud claims against Tourre be reinstated …
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Bye-Bye Pepsi and GM: Toyota Names Julie A. Hamp as New Chief Communications Officer for North America
MarketWatch
Toyota today announced that Julie A. Hamp will join the company as chief communications officer for North America, effective June 25. In this role, Hamp will have primary responsibility for coordinating Toyota’s public relations efforts in the region while leading the company’s cross-affiliate communications team including members from Toyota Motor North America, Inc. (TMA), Toyota Motor Sales, U.S.A, Inc. (TMS) and Toyota Motor Engineering and Manufacturing, North America, Inc. (TEMA). She will report to Jim Lentz, president and CEO of TMS and senior vice president of TMA, and will be based at Toyota’s campus in Torrance, California. Hamp joins Toyota from PepsiCo, where she served in a global role as chief communications officer and senior vice president of consumer relations. Prior to joining PepsiCo, Hamp held several leadership positions at General Motors …
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CSR News: Reddy Names VP of CSR at Prudential and President of the Prudential Foundation
NASDAQ
Lata N. Reddy has rejoined Prudential Financial (NYSE: PRU) as vice president, Corporate Social Responsibility, and has been named president of The Prudential Foundation. In these roles, she is responsible for the company’s philanthropic activities, social investments, corporate contributions and employee engagement. Previously, Reddy was vice president and secretary of The Prudential Foundation before leaving in 2009 to start an independent philanthropic and nonprofit consulting practice. During her prior tenure, Reddy led the foundation and developed the strategic direction for grant-making policy and programs. Before that, Reddy held a variety of positions in the nonprofit and public sectors …
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$1.5 Billion in Advertising at Stake: Macy’s Kicks Off Media-Agency Review
Ad Age Digital Next
Macy’s, which spends nearly $1.5 billion on U.S. advertising annually, has issued a request-for-proposals for media agencies. “As normal practice of periodic agency reviews, Macy’s is conducting a review of its media account currently handled by MEC,” said a Macy’s spokeswoman. “This is not triggered by dissatisfaction with MEC, a valued partner of Macy’s.” MEC did not immediately respond to a request for comment. But a loss of this size would strike a blow to the incumbent, which lost a number of large accounts in 2011, including Novartis, Pizza Hut and Toys ‘R Us. The shop also parted ways with Activision in the U.S. even as it retained some of the account globally. MEC also recently picked up the Marriott business …
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IAB and PricewaterhouseCoopers Report: Internet Marketing’s Star Rises in 2012
RICG
A recently released report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) found that in the first quarter of 2012, internet advertising experienced record growth. Approximately $8.4 billion in revenue was generated in the beginning months of the year, says the IAB Internet Advertising Report. This is a significant increase of 15 percent from the first quarter of 2011, which saw online marketing revenues of $7.3 billion. The latest amount is the largest that IAB and PwC have ever analyzed, states the report. “The year-over-year growth between Q1 2011 and Q2 2012 sets quite a milestone,” said PwC partner David Silverman. “Moreover, a 15 percent increase over the comparable period in 2011 is a solid affirmation that internet is delivering on its promise to attract consumers and the advertising dollars that follow.” …
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