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Romney and PR Pros – Why Don’t You Deliver More Raw Meat?
Public Relations… By John Wilder, Blogger, Marriage Coach
I’m not in the PR industry. That’s why my comments might deserve a second look – because I see it as I believe many in the general public do. There has been press recently suggesting that PR professionals need to be more aggressive. This week’s piece on O’Dwyer’s titled “UK PR Exec to Lead IABC in U.S.; PR Is Timing in Both”…
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Professor on the Future of PR: These Core Skills Must Be Honed for a Successful PR Career
Public Relations… By Karen Mishra, Ph.D., Associate Professor of Marketing, School of Business at Meredith College
The number one PR skill needed today is communicating effectively with all of your stakeholders, which first requires understanding. Before a PR professional even starts writing a news release, he or she must think about whom she/he is writing for: What is the purpose of the release? Where will it be seen? How will it be interpreted…
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Blowfish: A Private Live in Public Relations – Episode V “Some (More) Will Die”
PR Fiction… By Steve Lundin, Big Frontier
Vance was ready to sit down. Between the excitement of closing this morning’s deal followed by a constant stream of drugs and alcohol, the firing of Tom Agness and the presentation to his Group of Eight, now seven, the middle aged Vance’s body was ready to listen for a few minutes. On top of that, the room was starting to spin.
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Proxy Season ’12: Some Observations and Trends – Part 3
IR Therefore I Am… By Gene Marbach, SVP, Makovsky & Co.
We conclude our series on the recently-concluded Proxy Season ’12 with a review of recent trends in “say on pay” and corporate governance proposals taken from a presentation delivered by my good friend, Keith Gottfried, Partner at the law firm of Alston + Bird (www.alston.com). In his presentation, entitled, “2012 Proxy…
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Growing Your Email Marketing ROI: FREE Google+ Hangout Event
Champions of IMC… Free Event hosted by Chris Penn, WhatCounts
Session Overview: The marketing world is ablaze with people, books, companies, and events all helping you to understand your marketing ROI. What few address, however, are the ways in which you can improve your ROI. Join Chris Penn as he takes you through a one hour presentation that examines email marketing ROI and…
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The Life of a PRIME Research Fellow: Week 1
By Nicole Lee at PRIME Research for the PR ROI Channel
Last week, I started a six-week fellowship at PRIME Research in Ann Arbor, MI, far from my home in San Diego, CA. When I got the call from Mark Weiner, CEO of PRIME Research/Americas to let me know I was chosen, I was both nervous and excited to step out of my comfort zone. The Grunig PRIME Research Fellowship is…
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Perfect Pitching: 5 Tips for Using Your Media Database to Refine & Target Pitches
By Christina Griffo at PR Newswire for the Agile Engagement Channel
We’ve all heard journalists complain about irrelevant story pitches they receive from PR people, and it’s not too hard to imagine how difficult pitching used to be, before all of the real-time social and media intelligence we have at our fingertips. Still, this complaint persists, and it spells opportunity for PR professionals who are willing…
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Unleash the Power of Multilingual Video to Reach Millions
By Critical Mention for the Critical Now Channel
Objective: More effectively reach your internal audiences, current customers or clients and potentially millions of new customers and clients with a multilingual video platform. Summary: Utilize the dotSUB platform and service offering for fast, easy and inexpensive online video translation and transcription.
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Apple PR Misstep Show Importance of Federal Compliance
Business Journals
Apple is just the latest such company to learn that what you do–or don’t do–can impact a sizable amount of your overall business. When the company chose not to say whether its products complied with standards tested by the federal government’s Electronic Product Environmental Assessment Tool, better known as EPEAT, it believed that either the decision would impact only its federal sales or that customer demand for popular items likes MacBooks or iPads would result in a de facto waiver of the standard. But here’s what actually happened. San Francisco banned the government purchase of several Apple products. The California State University system also took a dim view, as did other state and local government buyers. Suddenly, the company found itself not only with a potentially significant business risk, but a public relations nightmare that it didn’t anticipate. Faster than you can say “iPad3,” Apple back peddled and returns to compliance …
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Mobile Marketing: LinkedIn Lands 23 Percent of Unique Visitors Via Mobile
ADWEEK
LinkedIn closed the second quarter with 174 million members, averaging two new members per second and more than 15% of those new members signing up through mobile devices, said CEO Jeff Weiner during the company’s second-quarter earnings call. Additionally, he said the company notched 131 million unique visitors in June, and 23% of the LinkedIn’s uniques come through mobile, he said. But just because mobile’s making up an increasing share of LinkedIn’s user activity doesn’t mean Wiener’s in a rush to throw ads at those users. LinkedIn’s marketing solutions business increased its revenue by 28 percent from last year to $63.1 million. Besides marketing solutions only made up 28 percent of the company’s total Q2 revenue, which jumped 89 percent year-over-year to $228.2 million and beat analysts’ estimates …
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Six-Week Stimulus Watch for Bernanke and Fed
Reuters
Federal Reserve Chairman Ben Bernanke looks set to spend the rest of the summer waiting for signs that could tip the scales toward providing another round of stimulus for economy.On Wednesday, the U.S. central bank stopped short of resorting to new measures but signaled it was prepared to act unless the economy stages an unlikely comeback in the next six weeks. With the Fed’s next policy-setting meeting scheduled for Sept 12-13, guideposts toward yet more monetary easing look clear. On Thursday, the European Central Bank meets to consider how to stem the euro zone debt crisis that the Fed again on Wednesday suggested posed a threat to the sputtering U.S. economic recovery. But the chances of aggressive action by the ECB appear slim, with Europe divided on using the central bank to help countries struggling under heavy debts. On Friday, the U.S. employment report for July is unlikely to provide much relief from the recent slump in job creation and if repeated when the August job numbers are released in early September, it could strengthen the case for more Fed intervention …
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CCOs on the Go: NovaCopper Appoints Patrick Donnelly VP, Comms
NASDAQ
NovaCopper announced the appointment of Patrick Donnelly as Vice President, Corporate Communications, effective August 27, 2012. Mr. Donnelly will lead the efforts of expanding the awareness of NovaCopper amongst the Canadian and global investment communities and the Company’s stakeholders, including Native Corporations, local communities and various levels of government. Mr. Donnelly will report directly to the Company’s President and Chief Executive Officer, Rick Van Nieuwenhuyse. Donnelly has a broad range of experience in mineral exploration and capital markets. He began his career as a project geologist 15 years ago exploring for precious and base metals, and diamonds in Western and Northern Canada. Subsequently, Mr. Donnelly worked for a Canadian securities firm as a base metals mining analyst. In his latest role, Mr. Donnelly served as Vice President of Corporate Development for an emerging copper development company with assets in Southern Africa …
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GM CEO Says Marketing Approach Not Result of ‘One Individual’
Ad Age Digital Next
Chairman-CEO Dan Akerson, referring to the impact of Joel Ewanick’s exit, told analysts and reporters on GM’s quarterly earnings call that the automaker’s marketing is a group effort, not a one-man operation. Asked about Mr. Ewanick’s sudden departure on Sunday from his role as global CMO, GM Chief Financial Officer Dan Ammann began by saying, “The fundamental approach is, no change. The consolidation of agency spend, all the things we did with our media buy, those are all very real drivers of efficiencies and we’re absolutely going to continue with those.” then Mr. Akerson quickly jumped in before Mr. Ammann had finished speaking. Mr. Akerson said, “I know a lot of public views this as a personality-driven industry. It’s a team effort. What you saw in the marketplace was a thought-out strategy that was agreed upon as a team.” Mr. Ewanick, the rock-star CMO hired 26 months ago, was abruptly ousted on Sunday …
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