Friday, April 27, 2012
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Content Is Not King, It’s Dictator: Search Engine Land’s Executive Editor Chris Sherman Blames Google Great Marcom Minds… Brought to you by WireBuzz “It may sound trite, but content is no longer king. It’s gone beyond and is now dictator,” says, Chris Sherman, Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. The reason? “Google has shifted it’s emphasis from the more computer-science and technical things to more of understanding what’s on a website so that it can offer people who are searching the best quality content they can find.” |
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.BIZ CHANNELS |
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Women: Do You Understand Them? Here’s What You Must Know to Reach Them By EmpowHER for the Power of Women in Communications Channel Women are complex, taking time and effort to understand. Despite their lucrative spending power and increased influence in buying decisions, women consistently feel misunderstood by marketers. In fact, 91% of women feel advertisers do not understand them. As a health and wellness marketer, you should pay attention to, and take the initiative and effort to better understand women and how to market to them. Here are 4 reasons why: |
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Crisis Communications Research: Assumptions vs. Proof Frank Ovaitt, President and CEO of the Institute for Public Relations for Prime Research’s PR ROI Channel If you follow the work of crisis communications scholars such as Tim Coombs, perhaps you too have wondered about assumptions versus proof. How much of what we take for granted about effective crisis response is supported by empirical evidence? Is there more to go on than the war stories of crisis veterans, as important as stories can be to professional learning in public relations? Thus, I was drawn to a title in the latest issue of PR Journal : |
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Public Relations News |
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Groupon CEO in PR Fix: Exec Hurts Corporate Reputation at “Beer Summit” MSNBC While Groupon CEO Andrew Mason might have had only one beer during an employee meeting Wednesday, he could be nursing a headache as a result. At a town hall meeting attended via webcast by the WSJ, Mason talked about “not taking stupid risks” and emphasized “quality and control.” Those are words that investors, rattled by the daily deal company’s fourth quarter earnings restatement, would have been glad to hear, if it hadn’t been accompanied by a less-reassuring statement: “Sorry, too much beer.”On Thursday, Groupon spokeswoman Julie Mossler defended the CEO and his choice of beverage. “I’ve never seen Andrew drunk,” she told msnbc.com. “It’s not like him drinking a beer or not drinking a beer sends a particular message.”Corporate reputation experts disagree … |
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PR Pros on the Go: Former Fleishman-Hillard SVP Rosenker Joins GM in Communications Leadership The Hill’s Congress Blog Heather Rosenker will be the director of public policy and government relations communications for General Motors starting May 1, the company announced Thursday.Rosenker joins General Motors with Hill, administration and private sector experience. She recently worked for Fleishman-Hillard as senior vice president.She worked in the Bush administration before that as the Homeland Security Department assistant director of public affairs. Rosenker also worked for the Internal Revenue Service as the director of communications of the Small Business/Self-Employed division … |
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Astro Pak Promotes Amy Primrose to Marketing Coordinator Yahoo News! Astro Pak Corporation today announced the appointment of Amy Primrose to Marketing Coordinator at Astro Pak. Ms. Primrose will be responsible for overseeing market research, tradeshow management, search engine marketing management, website management, and a host of other marketing related deliverables.Ms. Primrose brings over 7 years of experience in marketing. Prior to joining Astro Pak, Ms. Primrose worked at Allergan. |
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IR News |
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GM CEO Earned $7.7 Million in Cash, Stock in 2011 Reuters General Motors Co (GM.N) Chief Executive Dan Akerson earned $7.7 million in cash and stock in 2011, the year the automaker reclaimed its global sales crown and boosted its annual profit by 62 percent, GM said in a proxy filing on Thursday.During his first full year as CEO, Akerson earned a $1.7 million salary, GM said in a filing with the U.S. Securities and Exchange Commission. He also received about $6 million in salaried and restricted stock units.Last year, GM sold more vehicles than any other automaker in the world and reached a labor agreement with the United Auto Workers union that helped maintain its lower break-even level.Still, GM’s shares fell 45 percent last year, while the broader S&P 500 index was unchanged. Among investors’ concerns was GM’s troubled Opel unit in Europe … |
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SEC Faces Questions About Tipster Policy The Wall Street Journal The Securities and Exchange Commission faced fresh questions about its efforts to attract whistleblowers who might help regulators uncover wrongdoing on Wall Street, following revelations that the agency unwittingly revealed a tipster’s identity during a probe.The agency’s disclosure of a whistleblower’s identity, as reported in a page-one story in Wednesday’s Wall Street Journal, prompted Sen. Charles Grassley, the ranking Republican on the Senate Judiciary Committee, to request that the SEC detail its policies to protect the confidentiality of whistleblowers and others who share information, often at risk to their jobs or careers. … |
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CorpComm News |
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SoundExchange Announces New VP of Communications MarketWatch SoundExchange today announced the hire of Marie Knowles as vice president of communications. In this role, she will lead the organization’s strategic communications, including public relations, media relations and internal employee communications strategy.Marie has more than a decade of communications experience in creating and implementing strategic brand-building programs for both public companies and nonprofit organizations across a number of industries, including entertainment and technology … |
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CSR News: Study of 600 US Corporations Shows Disappointing Progress on Sustainability The Guardian UK Ceres, in partnership with Sustainalytics, released “The Road to 2020: Corporate Progress on the Ceres Roadmap for Sustainability,” a detailed evaluation of how well 600 major US corporations are meeting the roadmap’s expectations.In the report’s four-tier assessment system, just a quarter of all 600 companies surveyed were in the top two tiers for progress on governance, and only 24% have some degree of meaningful stakeholder engagement. On performance metrics, only 13% of the companies had human rights policies and programs ranked in the top two tiers, and only a third had time-bound targets for reducing GHGs in direct operations … |
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Advertising News |
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Online Advertising Outstrips Rest of Marketing Sector Equimedia Online advertising now accounts for more of the UK’s marketing spending than any other medium. New figures from the Advertising Association show digital marketing enjoys a 28% share of the country’s adspend, with the sector increasing rapidly last year. Internet marketing budgets rose by 16.8% in 2011, and are forecast to expand by a further 8.9% this year.The research, which was compiled by Warc, shows the UK advertising sector as a whole outstripped the rest of the economy, growing 2.7% last year to hit 16.1 billion pounds. Television and radio rose by 1.9% and 1.6% respectively, while national newspapers suffered a 7.1% decline in 2011 … |
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Conservative Group to Spend More Than $6 Million on Anti-Obama Ads ABC Americans for Prosperity, a conservative group based in Washington, D.C., with chapters in 34 states, will unveil a strategic plan Thursday for a $6 million ad campaign opposing President Barack Obama.The campaign, which will focus on Obama’s energy policy during his presidency, begins Friday with commercials airing in swing states Ohio, Florida, Virginia, Minnesota, Nevada, Iowa, Colorado and New Mexico.The group earlier this year spent another $6.5 million on ads highlighting a government loan to Solyndra, a solar company that filed for bankruptcy after receiving $500 million in taxpayer funds.Americans for Prosperity was one of the lead organizers of the tea party movement … |
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Top Blogs |
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They All Laughed – The road to becoming a social enterprise Brian Solis Public Relations |
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Promising new startup? Apply for coverage on Mashable Publicity Hound Public Relations |
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Consumer Acceptance of Cause-Related Shopping is on the Rise Marketing Pilgrim Marketing |
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How to Use Google+ Hangouts for Your Business Social Media Examiner Marketing |
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Maybe now we will get quality data KDPaine`s PR Measurement Blog Public Relations |
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How to Create and Grow Your Influence on a Global Social Web Jeff Bullas Marketing |
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