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Pinterest Tips and Secrets: The Marketing Case for Pinterest and How to Use it Successfully
Marketing… By Mike Lewis, VP of Sales and Marketing, Awareness, Inc.; Author, “Stand Out Social Marketing
Pinterest ‚Äì the virtual bulletin board that allows users to store and share images and links they find interesting or inspiring ‚Äì grew to over 10 million active users faster than any standalone website. It immediately secured its place as the social media darling of 2012, and for good reason. But as a business owner or marketing manager you may be wondering, “Is Pinterest right for me?”.
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Global Social Media and Your Brand – 5 Tips to Get You Out of Your Geographical Box
Social Media Zone… By Vicki @Smartwoman Flaugher
Share bait, infographics, and research online is awesome. Googling the impact of social media around the world brings a little tear to this social media pro’s eyes – they like it, they really like it! The numbers are astounding and, at least for now, there appears to be no end in sight.
The Stats: Depending upon who you ask, here are some real eye-opening numbers:
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Get Appy! 7 Steps for Marketing Your App
Marketing… By Chris Obray, Truvia
Just because your strategic team has decided to create an app doesn’t mean it’s going to be a success. As with any product or even new service, it all comes down to marketing your brilliant new idea. Here are seven essential steps for getting the work out about your app: 1. Craft an app that is fun and easy to use, with a simple call to action. Something we know all too well in today’s digital age: consumers get bored quickly and easily.
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Leaving Your Comfort Zone as a PR or Marketing Professional: The Power of Pro Bono
By CSRwire for the Corporate Social Responsibility Channel
Whether you look at the high school dropout rate or unemployment figures, it is apparent that our country and nonprofits are depending on the private sector now more than ever as we continue our economic recovery.
With the growing demand for pro bono services, companies big and small have had to evolve the way they give. MEplusYOU (formerly imc²), a strategic and creative agency, is no exception…
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Ketchum Announces Four Senior Leadership Appointments
Sacramento Bee
Ketchum appointed four of its senior executives to new positions at the firm. Ketchum Chief Executive Officer Rob Flaherty announced the advancements to further the firm’s commitment to provide innovative thinking and high-quality service to its clients and sustain the firm’s momentum into the future. Ketchum experienced record revenue and new business growth in 2011 that has continued into 2012. Earlier this year, the firm was named PRWeek’s Agency of the Year. Effective Sept. 1, Rob Lorfink, currently Senior Partner, Chief Operating Officer and Chief Financial Officer, will become Senior Partner, President and Chief Operating Officer. Barri Rafferty, currently Senior Partner and Director of the New York office, will become Senior Partner and CEO of North America, succeeding Lorraine Thelian, who will become Senior Partner and Vice Chairman. Mike Doyle, Partner and Associate Director of the New York office, will become Partner and Director of that office, succeeding Rafferty. These appointments build on a long-planned management transition. The first phase took place on July 1, when Rob Flaherty became the firm’s CEO and Ray Kotcher its Chairman …
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Hollywood PR: Veteran Hollywood Publicist Fein Dies at 101
The Los Angeles Times
In Memoriam: Irving Fein was a veteran Hollywood studio publicist when he began his 28-year association with Jack Benny in 1947, first as the popular radio comedian’s publicity and advertising director. One of Fein’s successful ideas was to promote Benny’s new television program on CBS in 1950 via a full-pageMacy’s ad in New York newspapers: a photo of the famously “cheap” comedian shopping at the department store, with the headline: “MORE PROOF THAT MACY’S IS VERY KIND TO THE POCKETBOOK … JACK BENNY SHOPS HERE!” Then, when a new Macy’s executive turned down Fein’s idea of running another full-page Benny ad the next year, Fein simply went across the street to the competition, which jumped at the opportunity with its own newspaper ad: “JACK’S NO DUMB BUNNY … HE SHOPS AT GIMBELS.” Fein, who became Benny’s executive producer and personal manager and later helped revitalize the flagging career of George Burns, died Friday of congestive heart failure at his home in West Hollywood, said family friend Larry Solters. He was 101 …
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DM Alert: Newspapers Say USPS Plan to Offer Discounts to Direct Marketing Firm Is Unfair
Washington Post
The U.S. Postal Service is proposing to cut its rates for one of the nation’s top direct marketing companies, a move that threatens the newspaper industry’s biggest money-maker: the Sunday advertising bundle. The post office expects to generate $15 million in profits over three years by cutting what it charges Valassis Communications Inc. for new mass mailings. Livonia, Mich.-based Valassis sent more than 3 billion pieces of so-called junk mail through the post office last year. Under the proposal, Valassis has promised to send even more bulk mail. On those additional mailings, the Postal Service will give the company a discount of up to 34 percent. Valassis has agreed to pay a penalty if it does not boost its use of the mail service. The newspaper industry says the deal is unfair and could wipe away $1 billion in annual revenue it gets from Sunday newspaper inserts and the advertising fliers it sends to non-subscribers during the week …
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Mobile Marketing: Mobile Media Consumption is Through The Roof
Mobile Marketing Watch
According to the latest data from InMobi, mobile media consumption is growing at an unparalleled rate. The largest independent mobile advertising network in the business released their U.S. Mobile Media Consumption Report for Q2 2012 this week. The biggest finding in the report? Mobile now ranks first in media consumption among Americans with 2.4 hours of the 9 hours spent consuming media on mobile devices. In case you’re wondering, this is more than a quarter of time spent on mobile, outpacing TV (2.35 hours), PCs (1.6 hours) and any other channel. “We expect the trend of ever increasing media consumption on mobile devices to continue, and even accelerate as advances in mobile rich media deepens user engagement by offering a better overall user experience,” says Anne Frisbie, Vice President and Managing Director of InMobi …
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Most U.S. Stocks Rise as Investors Weigh Economic Data
Bloomberg
Most U.S. stocks rose, after a two- day decline in the Standard & Poor’s 500 Index, as investors weighed manufacturing data for clues on whether the Federal Reserve will move to stimulate the economy. “You’re getting back and forth data that sometimes confirm the potential for QE3, like today, and yesterday brings it into question,” said Andrew Slimmon, Chicago-based managing director of global investment solutions at Morgan Stanley Smith Barney, referring to another round of Fed stimulus known as quantitative easing. His firm has $1.7 trillion in client assets. “There is going to be no other expected major news between now and when the Fed meets on Aug. 31. There will be a lot of conjecture back and forth about what they are going to do.” …
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Moly Appoints Scott Kozak as Director of Investor Relations
Financial Post
General Moly a U.S.-based molybdenum mineral development, exploration and mining company, announced the appointment of Scott Kozak to the position of Director of Investor Relations. Mr. Kozak will be responsible for overseeing General Moly’s investor relations activities, including management of financial communications with investors and financial analysts. He will report to Chief Executive Officer Bruce D. Hansen. Previously, Mr. Kozak was the Manager of Investor Relations for InnerWorkings where he held responsibilities for external and internal communications. From 2004 to 2010, Mr. Kozak worked at FTI Consulting, where he rose to the position of Vice President and specialized in strategic communications consulting for public companies in the metals & mining industry …
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Media Relations Tidbits: Pattinson Does PR Push, Shames Stephanopoulos for Prying on GMA
sfgate.com
Actor Robert Pattinson shamed a journalist for prying into his tumultuous personal life on Wednesday, insisting he only gives interviews to promote his films. The British hunk was left heartbroken last month when his “Twilight” co-star and girlfriend Kristen Stewart confessed to an “indiscretion” with her married “Snow White and the Huntsman” director Rupert Sanders. Pattinson refused to let the heartache interfere with his promotional duties. On Wednesday, “Good Morning America” anchor George Stephanopoulos turned to the scandal: “I’ve got to get the elephant in the room out of the way, everybody wants to know how are you doing and what do you want your fans to know about what’s going on in your personal life?” Pattinson refused to bite. When the journalist continued to press the issue, the actor again dodged the subject and redirected the conversation to his new movie Cosmopolis. He added: “You go into it (showbusiness) to do movies, I’ve never been interested in trying to sell my personal life, and that’s really the only reason people bring it up. The reason you go on TV is to promote movies.” …
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PR Campaigns to Watch: AT&T Plans National PR Day against Texting and Driving
The Hill’s Congress Blog
AT&T will call on Americans to make a commitment on Sept. 19 to never text message while driving again. The national pledge is part of AT&T’s “It Can Wait” public awareness campaign. More than 100,000 car crashes occur every year while drivers are texting, AT&T CEO Randall Stephenson said, citing statistics from the National Safety Council. I hear from far too many people whose lives have been forever changed by a texting-while-driving accident, and together, we want to spread the word about how deadly a single text can be,” Stephenson said in a statement on Wednesday. “Texting and driving should be as unacceptable as drinking and driving.” Transportation Secretary Ray LaHood applauded the campaign, calling distracted driving an “epidemic.” Steve Largent, president of wireless industry trade group CTIA, said company initiatives like AT&T’s “It Can Wait” are “vital and effective components to the industry’s mission of creating a safer driving environment.” …
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Radio and TV Ad Forecasts for 2012, Beyond Revised Downward
Radio and Television Business Report
Perhaps all of the election dollars in the marketplace are not making the advertising marketplace as rosy as many had thought – but it sure did help Local TV. Brian Wieser, Senior Research Analyst, Pivotal Research Group, writes that after a review of Q2 earnings and commentary from media buyers in recent weeks, they are revising expectations for ad-supported media downward: “What seemed an improving environment in Q1 now appears to have been a “false dawn”: Q2 turned out to be in line with trends observed during late 2011, growing by only 1.3%. With the US “fiscal cliff” unlikely to be resolved soon, and with economists downgrading their expectations for the economy at the same time, we’re skeptical that Q3 will reverse course again. Our expectations for US advertising are further reduced for 2012 through 2017. For 2012 we now forecast 1.4% growth vs. 2.3% previously.” Local radio was in-line with expectations. Still, as with other media, they’ve reduced long-term forecasts because of macro-concerns. The Total Network and Satellite Radio category is now forecast to grow 4.7% for the year, to $1,266,400,000. Total Local Radio is now forecast to be down .1% for the year, to $14,043,500,000 …
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Kaiser Permanente Appoints Alexandra Morehouse as VP of Advertising and Branding
Digital Journal
Alexandra Morehouse has been named Kaiser Permanente’s vice president of advertising and brand management. In her new role, Morehouse will lead Kaiser Permanente’s brand experience, advertising and digital strategy functions. She will oversee the organization’s award-winning “Thrive” advertising campaign, which debuted its ninth season of new ads during the 2012 Summer Olympics. Morehouse will report jointly to Diane Gage Lofgren, senior vice president, Brand Strategy, Communications and Public Relations, and Christine Paige, senior vice president, Marketing and Internet Services …
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