By Steve Cody, Co-Founder and Managing Partner, Peppercomm Not since the days of Marie Antoinette, have we seen a ‘queen’ quite as out-of-touch with her ‘subjects’ as Marissa...
How SXSW Interactive Has Changed in 2013
By Melissa Todisco,Vice President, Hunter Public Relations Is SXSW getting too big? Has it lost its cache as the place where “the next Twitter” is launched? Has it become too mainstream with...
WWE “Suplexes” SXSW with Strategic Approach to Social Media
By Sam Ford, Director of Digital Strategy, Peppercomm The South by Southwest Interactive agenda this year was full of the usual suspects of speakers: digital pioneers, entrepreneurs, social activists...
If You’re Thinking Success, Think Beyond Traditional Marketing
By Jeff Meehan, Chief Commercial Officer, MD On-line No matter what the industry, every marketer faces obstacles. But one of the most...
The Long Term Lesson From Super Bowl XLVII… Avoiding Product Amnesia: Are Ads Emotio...
By Hunter Thurman, Founder, Thriveplan This year’s Super Bowl saw brands like Anheuser-Busch, Go Daddy and Chrysler receive major attention for creating ads that evoked strong emotional reactions....
What Role Can Experiential Marketing & PR Stunts Play In a Digital World?
By Paul Maccabee, President, Maccabee Public Relations In a digital world now dominated by Facebook, Pinterest, YouTube and Twitter campaigns, a CMO or public relations director must ask, “what...
Why Hispanics Own Brand Advocacy: Latinos Masters of Social Shopping
By Chelsea Hickey, Marketing Manager, Zuberance Advocates are your most valuable customers—even more valuable than loyal customers. Many frequent fliers don’t recommend the airlines they fly....
Beyond the Panel: How to Leverage SXSW Speaking Opps for Maximum PR
By Gemma Pollard, VP, DiGennaro Communications Conference and festival season is well and truly upon us. Two marquee industry events, the SXSW and the 4As Transformation conference, kick-offed this...
International Women’s Day – Reaching Up and Reaching Back
By Sharon Hadary and Laura Henderson The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human...
My Worst Publicity Debacles (And What I Hope I Learned from Them)
By Richard Berman, Media Consultant There are so many “evangelists” online telling us how great they are, I thought I would relate a couple of stories demonstrating how I made an utter fool of...
Global is the New Local
Editor’s Note: Steve Rigell recently also wrote “The Sequester’s Silver Lining” and “We Have No One To Blame But Ourselves” for CommPRO.biz By Steve Rigell,...
Battle of the Budgets: The Content Marketing Turf War
By Neil Mody,Founder and CEO, nRelate It’s 2013 and safe to say that the phrase “Content Marketing” can be removed from the buzzword list because it’s here to stay. In 2012 we heard a lot about...
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