By David Johnson, CEO, Strategic Vision, LLC One of the most frequent comments we hear is, “We are a service-oriented company and not a product based company and therefore branding doesn’t make sense...

By John Schreurs, COO/President & Account Supervisor, Strategic America For the past seven years or so, channel marketers have focused on brand consistency, resource/asset management and access, and...

  It is with great pleasure that I share with you the details of my next book published again by Wiley, What’s the Future of Business: Changing the way businesses create experiences. As an author, you...

By Todd Fabacher, publisher of iTechnologies.am an online publication dedicated to the Armenian Tech Industry. Editors Note: The number of views has actually increased to over 182,000 since publication...

By Perrin McCormick, Account Director, HB Agency If you are like me, every year you set good intentions with regard to your health (you know the drill: eat right, exercise, and drink water). What happens?...

By Muhammad Yasin, Marketing Director at HCC Medical Insurance Services E-commerce and the social media revolution are driving people to want one-on-one interaction with businesses. For many large...

By Martin Brochstein, Senior Vice President, Licensing Industry Merchandisers’ Association (LIMA) If a die hard Kansas fan is going to cry in his beer after his bracket gets busted, why are there...

By Bob Kelleher I have often defined leadership, which originally morphed from management, as the ability to lead people, build fellowship, and make money. But I’ve realized that this archaic definition...

By  Kenneth J. Kracmer, Managing Partner, HCK2 Partners Public Relations professionals understand not all agency pitches are created equal. In more than 20 years of agency and corporate marketing...

By AJ Feuerman, Manager of Digital PR and Social Communities, AEG Live Entertainment As a publicist, it never ceases to amaze me that even the most savvy, experienced, popular blogger can utterly fail at...

By Richard Berman, Media Consultant Who is your best possible salesperson? We all know the answer. It’s a happy customer who tells other people how great you are. He or she has the credibility that...

By Michael Terpin, Founder/CEO, SocialRadius, Founder, Marketwire When you have two choices, you have a decision.  When you have three of four choices, you have a quandary.  When you have 200 choices...