By Lynn Anne Miller, CEO, 4GreenPs For years now, passionate marketers of greentech, cleantech and other sustainable products have argued about the best ways to incent consumers to make greener...

By Mark Faust, Founder, Echelon Management   Three strategies Apple uses that any business leader or marketing professional could implement are: 1. “Innovating Beyond Product,” 2. “Service...

Debra Caruso, President, DJC Communications Social media public relations efforts are most effective when they offer value to consumers. Coupons, discounts, rewards and notoriety for...

By Shel Horowitz, Author, “Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet” As PR pros, we hear a lot of questions about greenwashing. Clients and prospects...

By Sheri Wallace, Organic PR As we celebrate Earth Day 2011, it’s a natural (no pun intended) time to look back at green marketing over the past 12 months. What’s changed? Are there...

John Murphy, President, ReachMail One of the biggest mistakes an email marketer can make is to treat the email list as a static, unchanging object with the goal of mass distributing...

By Peter Hart, President & CEO, Rideau Recognition Solutions   As you likely realize by now, Earth Day is Friday. And now is a good time to ask yourself whether you, your company or your...

By Jason Hennessey, SEO Director, Everspark Interactive Gone are the days of desperately probing through the yellow pages in the middle of the night, searching for a plumber in close...

By Jill Adams, CEO, Adams & Knight, Inc. So much of the talk these days is about how marketers must adapt to survive in our new digitally driven world. And CMOs are certainly listening. In fact, a...

  By Dustin Cannon, Owner, Little Man Marketing In February 2011, Google made some big changes to how they rank websites that is going to impact your success online. The search engines are making...

By Philip Guarino, Elementi Consulting Social media discussions often focus on the nifty new tools that businesses now have to market products and services. A more comprehensive observation would...

By Christine Perkett, Founder, PerkettPR Social media seems like it should be so simple—just be social, right? But if you’re using it for business, there are a few rules to live by to ensure...

By Robert J. Geline, 144 Media LLC Once upon a time, when the world was a lot younger, there was a brokerage firm named E. F. Hutton whose national television advertising provided a classic...

  By Rob Friedman, EVP, Digital Element   Online video viewing has become commonplace for most Internet users—often a daily addiction for some. And, according to recent polls, half of...

  By Lynne Garrow, Vice President, Massey Communications Decisions, decisions, decisions! There are so many advertising options available now. It used to be just “Traditional Media”—TV, cable,...

  By Stan Federman, Chairman & CEO, Telmar A new breed of media planners has emerged recently. This planner loves digital only, either because she was raised in all digital media world, for...

By Brian Pittman, Partner, CommPRO.biz Seth Godin is a top marketing mind in America today. Author of “Permission Marketing,” “Linchpin,” “Tribes” and many more titles, he recently started a...

By Craig Pearce, Author, “Public Relations and Managing Reputation” The PR profession needs to bury bullets in some sacred cows that are stymieing its ability to improve...

  By Nicole P. Franklin, Account Director, Racepoint Group If you think the medical community is still lagging in its adaption of technology consider the following stats, which have relevance to...

By Carole Holden, “The Media Fairy,” Gelmtree Advertising By definition, from Wikipedia: “LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003,...